Bajaj Auto is an Indian motorcycle and three-wheeler manufacturing company established in 1926 in Pune, India. It is part of the Bajaj Group and has a distribution network in over 50 countries. Some key details: - Founder: Jamnalal Bajaj - Headquarters: Akurdi, Pune, India - Products: Two and three-wheel motor vehicles including motorcycles, scooters and auto rickshaws - Joint ventures: Kawasaki, Renault, Nissan - Vision is to achieve world-class excellence through value-added products for customers.

1. Vikram Singh
Section –A
Roll no. 55
Batch 2011-13

2. Company Overview
Founder Jamnalal Bajaj
Year of establishment 1926
Key people Rahul Bajaj (Chairman)
Madhur Bajaj (Vice-chairman)
Rajiv bajaj (Managing Director)
Industry Automobile- Two & Three wheelers
Business Group The “Bajaj” Group
Presence Distribution network covers 50 countries.
Dominant Presence in Iran, Egypt, Srilanka
etc
Joint Venture Kawasaki, Renault, Nissan
Registered & Head Office Akurdi, Pune.
INDIA
Net Income 3,340 crore (US$744.82 million)

3. History
Nov 29, 1945 Bajaj auto came into existence as M/s Bachraj trading corporation
private limited.
1945 It Started Off by selling Imported two & three wheelers in India.
1959-1960 It obtained license from Government of India & went public.
1977 It managed to produce and sell 100,000 vehicles in single financial
year.
1985 It started producing at Waluj in Aurangabad.
1986 It managed to produce and sell 500,000 vehicles in single financial
year.
1990 Bajaj entered into strategic tie – up with Kawasaki to enhance its
product line and knowledge up-gradation
1997 Bajaj faced tough competition in the domestic market and its market
share stood at 40.5%

4. Vision & Mission
• To attain world Class Excellency by
demonstrating value added products to the
Vision customer
• Focus on value based manufacturing
• Scope of Improvement
• Total elimination of Wastes
Mission • Pollution free and safe environment
• Market need of Transportation by providin 2
and 3 wheelers
Objective • Producing according to the change in market
• To Catapult Bajaj Auto Limited as country’s
largest automobile company
goal

5. Marketing Strategies
“We believe it is not good enough to be
better, it is important to be distinct”
“DISTINCTLY AHEAD”
• This leads to the strategy of…………..
“INSPIRING
CONFIDENCE”
“DISTINCTLY
“HAMARA AHEAD”
BAJAJ”

6.  Beingthe leading manufacturer of two and three
wheelers market, Bajaj auto limited has been
providing the best of class models at competitive
prices.
 Mostof the bajaj models come with latest features
within the price band acceptable by the market.
 Technology up-gradation
Ex- Disc Brakes, anti –skid technology, dual
suspension etc.

7. Strength Weaknesses
 Highly experienced Still has no
management established brand to
 Product design and match hero honda’s
development splendor in segment
capabilities Not a global player,
 Extensive R&D Focus inspite of huge
 Widespread
volume
distribution network Not a recognizable
 High performance
brand (parnter
products Kawasaki)

8. Opportunities Threat
 Growing gearless  Competition catches
scooters and up any new
scooterette market innovation in no time
 Can use the existing  Threat of cheap
R&D capabilities for imported bikes from
new models china
 Growing world  Tough competition
demand for entry faced by the foreign
level motorcycles as well as domestic
players

9. Financial Analysis

13. Rivalry & Competition
Hero
Moto
Corp.
TVS Bajaj Yamaha
Honda

14.  Launch bikes with new technologies (DTS-Si)
 Estimated to grow at 11-15% this year
 Ready to launch concept car “BAJAJ LITE” with Renault
 Continuous improvement in products and services to
compete at global level
 “Obsession with Perfection”
 Almost all bikes awarded as “bike of the year” in past 5
years, they would like to continue it

15.  Bajaj is the 2nd largest manufacturer in India
 Theyfirmly believe in providing the
customers “VALUE FOR MONEY,FOR YEARS”
through their Products & Services
 Quality,safety& Service has been given as
much consideration as Productivity, cost &
delivery