4. Social media in shopping centers
Word of mouth and social recommendations are becoming more powerful for customers
wanting to make purchasing decisions. Utilizing User Generated Content (UGC) correctly
can lead to strong marketing and engagement opportunities for potential customers.
TINT is the strongest form of genuine advertising, getting content from multiple social
sites, and displaying it in one central hub.
5. #myLPreason
Using the #myLPreason, Lam Palmera encouraged
sharing by offering a $20 gift card for people who share
their favorite reasons for shopping at LP.
!
La Palmera Analytics for 3 months:
• Over 1 Million Impressions
• Over 3K posts
6. What is TINT?
TINT aggregates social content that can include photos, shopping experiences, positive
reviews, and all of the great things your customers experience. Then display this content
on websites, screens in stores, at events, or anywhere with a digital display.
TINT aggregates the content
that matters most. Connect
#hashtags, branded pages,
keywords, and more!
Connect
location tags
7. Selling ads on Screens
Create a constant stream of revenue by selling engaging space to local and
national brands. Display information about events, store openings, dinner
recommendations, and much more. The ads look just like social posts!
8. TINT for Stores
Allow anchor tenants or other stores to use TINT
to display flash sales and their customers’
hashtags and pictures. An authentic picture or
review helps increase conversions and purchases.
TINT fits on any size screen and can
be put on websites too.
9. Social Sharing at Events
Incentivize customers with prizes for
participating and engaging with
your shopping center’s hashtag.
Store launches, Black Friday, and other yearly events
are some of the best opportunities for social sharing.
Create a hashtag or campaign and give your customers
the opportunity to be your marketing team!
10. Add a button onto social posts to
direct visitors to a unique URL. The URL
can be placed on all social posts,
certain feeds, or individual posts.
Direct guests to a specific store’s
product pages or your own shopping
center’s homepage.
Call To Action Buttons
· Drive purchases and track ROI
· Clear path for customers to convert
· Opt in to communications and promotions
· Specific product and store pages
Benefits
11. TINT on Large Screens
Generate excitement by displaying your hashtag in central locations. Customers
love to get their 15 seconds of fame on the screen! As more customers share posts
on social media, your shopping center will have higher quality content to
leverage for future marketing collateral / advertisements. Win-win scenario.
12. Create users for each property
TINT allows you to add unlimited users into your account.
Assign usernames to a
general manager or social
media manager within
your team or at your
shopping center’s stores to
control their unique TINT.
You
determine
what the
user can
manage
13. Moderate anywhere in the world!
Reject or Approve
posts with ease
Filter content by
location or store
Auto-moderation for
users and keywords
Use the TINT mobile app to keep your content updated.
14. Check your Analytics
Get the most out of customers’ contributions
Contributors
ranked by # of
followers and posts
Filter the analytics for each hashtag
to determine which has the most
impressions and posts.
