Bastei Lübbe is one of Germany's largest mass market publishers known for publishing bestselling authors. It has transitioned to becoming a digital entertainment company through investments in e-publishing, audio books, and multimedia apps. The document discusses Bastei Lübbe's strategies for reinventing its business model to engage future generations of readers across analog and digital platforms through creative new content and international partnerships.

1. “Who wants to remain at the top has to re-invent himself and his business model continuously.” DER SPIEGEL 37/2013

2. One of Germany’s top mass market publishers.
Home to bestselling writers such as Dan Brown, Ken Follett, David Baldacci, and Jeff Kinney.
More than 500 new titles per year.
260 employees generate a turnover of more than € 100 million.
The company went public in October, 2013.
Bastei Lübbe

3. How will readers born in 1989 read stories in the year 2020?
multimedial?
trans- and crossmedial?
both analog and digital?
just digital?
on mobile devices?
not at all?
The Challenge: Generation „Mauerfall“*
* Fall of the Berlin Wall

4. Test Case Apocalypsis: The first multimedia webnovel
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Multimedia App (text, backgrounds, sound effects, interactive elements, animations, film clips), e-book series, audio book, read-and-listen e-book, book
3 seasons at 12 episodes each
Design by Codevise Solutions, Cologne

5. The Future Is Digital
New media
New trends
New content
We recognize new trends in consumer behavior and translate this knowledge into innovative content and international growth.
In June, 2010, 3 people started a separate e-publishing department: Bastei Entertainment. Today, we are 37.
We provide people with a new digital entertainment experience – with original e-book editions, audio books, and apps.
Our in-house developers team creates new multimedia content – while the rights remain with us and may be widely exploited.
An example of our global aproach is the multimedia vatican thriller “Apocalypsis” – with more than 1 million donwloads in China.
In addition, international writers create original content for Bastei Lübbe in their own languages, adaptable to other markets

6. Creative Lab: Cultivating the spirit of a start-up venture

7. Coffeeshop: Crossmedia co-operation
App (with film clips), e-book series, audio book, soundtrack, book
Facebook integration
Co-operation with Saxonia Media, Leipzig

8. Netwars: Transmedia co-operation
Graphic novel app in English, German, Chinese, Spanish and Portuguese
Documentary website, tv documentary, spin-off e-book series in English, German and Chinese, and (projected) tv series
Cooperation with filmtank, Berlin

9. Bastei LLC: A transatlantic joint venture
360° approach
Development of international digital series in the USA channeled via a partner company
Digital exploitation of BASTEI LÜBBE content on the US market
Access to Hollywood territory (film and TV series)
Imperative Entertainment
Objectives
Founded in March, 2014
Based in Santa Monica, Kalifornien
Studio focusing on development, production and funding of projects
360° approach: film, TV, games, books, comics, und new media
Long-time expertise in series development and production on the international scale

10. Bastei LLC: A model of international content acquisition
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Imperative Santa Monica
Other Partners (UK, Europe)
TV Series Games Transmedia
Digital Series (English)
Digital Series (German)
Novels Novel Series (Print and Audio)
Graphic Novels
Trans- media
Games
External Content
LLC
Content Development Creative Team Cologne

11. We have a simple philosophy
OWN RIGHTS We exploit our content as widely as possible. A 360°-approach.
BE CREATIVE We develop our own products and IPs for various comsumer markets.
THINK LIMITLESS We publish our content worldwide. Also in other languages.
CO- OPERATE We co-operate with partners from various media business segments.
!!! LISTEN We act upon to the wishes and demands of our customers.

12. Dr. Helmut Pesch Editorial Director E-Publishing BASTEI LÜBBE AG Schanzenstrasse 6–20 51063 Köln (Cologne) Germany helmut.pesch@luebbe.de www. luebbe.de www.bastei-entertainment.com