FvF is an independent publication profiling creative people from diverse backgrounds through interviews and multimedia content. It produces this content for its website and FvF Apartment in Berlin, gathering a global audience of opinion leaders in creative fields. FvF also creates customized marketing solutions for brands like Vitra, Adidas, Mini, and Mercedes-Benz, combining branded content with access to FvF's engaged audience.

1. Freunde von Freunden
est. 2009

2. The platform and network for
creativity and inspiration
FvF is an independent and international publication
documenting inspiring people from diverse creative and cultural backgrounds.

3. Our main focus is on the right story and content,
no matter the medium.

5. The Books

6. FvF Apartment
Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment in Berlin
is a physical expression of our online publication – a multi-faceted space for friends
and partners to gather and express their creativity.
More information

7. 500+
interviews
19k+
photos
60+
videos
70+
cities
150+
contributors
Facts

8. Website Reach
20k
daily visitors
3 mio
monthly page views

9. Social Reach
95.000+
followers
10.000+
followers
35.000+
followers
20.000+
followers

10. Global Reach
35% 50% 15%

11. Audience
Our audience and guests are opinion leaders mainly working in creative industries
and living in urban areas. They are educated, frequent travellers, always mobile and
fascinated by cultural diversity and alternative mobility.
They create the trends that others follow.

12. Demographics
45% 55%
14-25 yrs
26-39 yrs
40+
49%
28%
yrs 23%

13. Media Productions
With an agile international network of producers, filmmakers, photographers
and editors, we produce high quality content with state-of-the-art storytelling.

14. Media Partners

15. Capabilities
Through the established FvF platform we can create customized solutions
for brands and corporate media. The concepts feature content, video, innovative display,
social media and reach an influential international audience.

16. MoreSleep
Strategy
Design
Development
fv f fvonf.com
FvF
Publishing
Network
Content

17. Marketing
In constant dialogue with a global audience, FvF creates customized marketing solutions,
that live and spread within the magazine’s many platforms and its community.

18. Vitra
Case Studies
Together with Vitra we built a multi-level partnership ranging from content
production for Vitra's online representation to marketing the brand and products in
the context of FvF's website, social media and in the FvF Apartment.
More information

19. ADIDAS
Case Studies
We created a full-service outdoor experience for adidas named “adidas journeys.”
From idea and concept, production, community involvement and marketing through
FvF's website to an innovative website display in collaboration with our mother
agency, MoreSleep, this project shows our full range of services.
More information

20. MINI City Guides
Case Studies
Urban mobility and cars are both ever-present topics in our community.
The FvF x MINI City Guide series produced and published on our website offers access
and personal insights to cities such as Berlin, Hamburg, Frankfurt and Munich.
More information

21. Deutsche Bank
Case Studies
With the goal of changing and expanding the perception of the brand with the
support of innovative digital thinkers we produce a series of video portraits which is
published on Deutsche Bank's youtube channel and FvF's website.
More information

22. Vienna Business Agency
Case Studies
In partnership with Vienna's creative business agency departure, we produce and
distribute an ongoing series of portraits about charismatic creative citizens.
More information

23. Mercedes-Benz
Case Studies
In a series of portraits we cover friends who talk about their relationships to their
Mercedes-Benz car while taking us on a tour through their neighborhoods.
The two-fold stories are published on FvF’s website and Mb! Magazine.
More information

24. Case Studies
Companion Magazine
In close connection to our mother Agency MoreSleep, we develop and produce the
travel magazine Companion for 25hours Hotels. A unique A3-size magazine that
guides hotel guests through cities such as Hamburg, Berlin, Frankfurt, Vienna and
Zürich with the help of our trusted local network of creatives.
More information

25. Press & Awards
FvF was able to win prestigious media awards and press coverage
both in Germany and internationally:
In the spring of 2010, FvF received its first Lead Award for best German-language
digital magazine. Three more Lead Awards followed, alongside reports in print (FAS,
Monocle and Monopol) and TV (3sat, DW TV, ZDF Neo, among others).

26. Contact
Freunde von Freunden
Mulackstr. 26
10119 Berlin – Germany
+49 (0)30 278 794 90
www.fvonf.com