The fvf apartment in Berlin is a versatile 70 sqm space designed for creative gatherings, showcasing various events such as press days for fashion brands, pop-up shops, and culinary experiences. It serves as a venue for both private engagements and public presentations, highlighting collaborative projects with notable clients like a.p.c. and Mortlach Whisky. Additionally, the apartment connects with an international audience through marketing initiatives and extensive online engagement.

1. The FvF Apartment Berlin
Visions of urban living

2. Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment
in Berlin is a physical expression of FvF’s online publication – a multi-faceted
space for friends and partners to gather and express their creativity.
More information
Concept

3. Facts
Centrally located
70 sqm apartment with
modular furnishing and
seating possibilities for
15-20 persons
Fully equipped kitchen,
variable bed and
bathroom
Wireless entertainment
including in-wall sound system,
projectors and presentation
equipment

4. Client Case
A.P.C.
The French fashion company A.P.C. regularly books the FvF Apartment
for their Press Days to showcase their latest collections.
More information

5. Client Case
Weekday
The fashion retailer Weekday invited their international community to
the FvF Apartment, providing an exclusive sneak peek at their Pre-
Spring Collection 2015. Friends, press and online media were invited to
explore the pieces in a personal and familiar surrounding.
More information

6. FvF Holiday Pop-Up Shop
On the four Saturdays leading up to Christmas we were hosting our very first pop-up
shop in the FvF Apartment. A special selection of products culled from the FvF
community, alongside some of our very first exclusive collaborations, created especially
for the launch of our new online shop was offered.
More information
Client Case

7. Book Stand
Claire Cottrell and artist Jordan Sullivan presented a collection of books and printed
matter from BOOK STAND, an LA-based online art book shop. The event took place
over a period of a week and was accompanied by readings and live music.
More information
Client Case

8. James Dyson Award
An international design award that celebrates and inspires the next generation of
design engineers. Selected designers were invited to present their innovations
and share their ideas for the future at the apartment.
More information
Client Case

9. Mortlach Whisky
Mortlach Distillery used the private surrounding of the apartment for a personal product
introduction. Accompanied by a three-course dinner, FvF invited selected creatives to
discover and enjoy high quality single malt whisky.
More information
Client Case

10. Eldorado Experience
Folch Studio, a Barcelona-based design studio, presented its latest project
“Eldorado Experience” at the apartment. The team stayed at the apartment, sharing
their adventures during a project presentation for close friends and creatives.
More information
Client Case

11. Beck’s
The FvF Apartment set the stage for a video production for Beck's beer introducing an
event series and a new package design. For photo and film productions, the interior set-
up and products can be re-arranged to suit individual needs.
More information
Client Case

12. FvF Cooks
With the series FvF Cooks, we share our international friends favorite food recipes
and invite them to cook with us and present their meals in the apartment.
As a new format in our online magazine, we express our love for healthy food
and quality eating.
More information
Client Case

13. FvF Cooks: Mezcal
Cocktails and Tacos
From working class staples in Mexico to the higher tiers of refined flavors,
mezcal and tacos have been gaining more and more attention in foodie
circles and beyond. We invited two friends and connoisseurs to teach us
more through several tasting rounds
More information
Client Case

14. • Workshops/Presentations
• Symposia/Readings
• Exhibitions
• Photo/Video productions
• Social gatherings
• Cooking events
• Overnight accommodation
Other Scenarios

15. Floor Plan
Entrance
Wardrobe
Bathroom
Kitchen
Dine & Work
Sleep
1
2
3
4
5
6
7
8
9
FvF Apartment
additional rooms
Entrance
Bathroom
Work
4,5m2
3,5m2
6m2
17m2
25m2
14m2
4,5m2
7m2
22m2
70m2
35,5m2

16. In a continuous dialogue with an international audience,
we connect the apartment with all FvF publishing activities
and create relevant marketing solutions that include
concept, content production and involve our creative community.
Marketing

17. 500+
interviews
19k+
photos
60+
videos
70+
cities
150+
contributors
FvF Facts
The global reach of Freunde von Freunden in numbers.

18. FvF Website Reach
20k
daily visitors
3 mio
monthly page views

19. FvF Social Reach
110.000+
followers
12.000+
followers
64.500+
followers
28.000+
followers

20. Partners
Vitra & Artek | Dornbracht | Burmester | Dallmer | Alape | Miele | Epson
New Tendency | Bless | Ruckstuhl | Aesop | Allyouneed | Diageo
Vöslauer | Selekkt | Mikili | KPM Berlin | WMF | Distanz | Gestalten
Drittel Books | P & T | Marsano | Silo Store | Möve | Punkt. | Weber-Stephen
Schindelhauer | Barcomi’s | Dyson | Mono

21. The Apartment in the Media
Cereal Magazine
Architectural Digest
Cool Hunting
Vogue
LS:N Global
Airows
Home DSGN
Decor8

22. Location
Centrally located in Berlin-Mitte and easily accessible by public transportation.
FvF Apartment
Mulackstr. 26
10119 Berlin
Germany

23. If you have any questions, are interested in booking the FvF Apartment
or think we'd make great collaborators, please drop Judith Guckler a line at:
judith@freundevonfreunden.com
or call
+49 176 61 33 10 76
+49 302 78 794 90
www.freundevonfreunden.com
www.freundevonfreunden.com/apartment/
Contact