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@risj_oxford | #DNR20
Reuters Institute
Digital News Report 2020
You are welcome to use the data and slides in this report for
any purpose (commercial or non-commercial) in return for
simple attribution under a Creative Commons license
Please cite as: Newman, Nic, Richard Fletcher, Anne Schulz, Simge Andı, Rasmus Kleis Nielsen.
2020. Reuters Institute Digital News Report 2020. Reuters Institute for the Study of Journalism.
World’s biggest ongoing news survey
80,000
respondents
40 Markets
1
2
4
6
5
3
Continents
6
Methodology
RESEARCH CONDUCTED ONLINE IN JANUARY/EARLY FEBRUARY 2020
3
Country Sample size
Internet
penetration
UK 2,011 95%
Austria 2,005 88%
Belgium 2,010 94%
Bulgaria 2,006 67%
Croatia 2,009 92%
Czech Rep. 2,006 88%
Denmark 2,061 98%
Finland 2,050 94%
France 2,038 92%
Germany 2,011 96%
Greece* 2,015 73%
Hungary 2,011 89%
Netherlands 2,014 96%
Country Sample size Internet penetration
Norway 2,010 98%
Poland 2,008 78%
Portugal 2,012 78%
Romania 2,017 74%
Slovakia 2,018 85%
Spain 2,006 93%
Sweden 2,091 96%
Switzerland 2,012 94%
Turkey* 2,017 83%
USA 2,055 89%
Argentina* 2,007 93%
Brazil* 2,058 71%
Canada 2,002 93%
Country Sample size
Internet
penetration
Chile* 2,005 77%
Mexico* 2,023 66%
Australia 2,131 89%
Hong Kong 2,023 89%
Japan 2,006 93%
Malaysia* 2,013 81%
Philippines* 2,019 72%
Singapore 2.014 88%
South Korea 2,304 96%
Taiwan 1,027 93%
Kenya (18-54)* 2,003 87%
South Africa* 2,006 55%
Polling by Supported by
*more urban samples
RISJ Digital News Report 2020
Headlines
RISJ Digital News Report 2020 4
Coronavirus has
increased demand
for news but
economics more
uncertain
More people
subscribing or
donating to news
but this is unlikely
to work for all
Trust in the news
continues to fall,
with partisanship a
key factor. How to
rebuild trust?
Most people blame
politicians, but some
blame the media
Curated editorial
products are
helping to engage
audiences young
and old
MISINFORMATION
Impact of lockdowns on news habits …
5
Average weekly reach for news across six
countries Jan- April 2020 (UK, US, Germany,
Spain, S Korea, Argentina)
BBC Bulletins up 30% in April
Online news
+2
Social media
+5
Print
-2
TV NEWS
+16
INCREASE
Jan- Apr UK
ACROSS SIX COUNTRIES
TV news
+5
RISJ Digital News Report 2020
Impact of lockdowns – GERMANY
6
0
10
20
30
40
50
60
70
80
90
2013 2014 2015 2016 2017 2018 2019 Jan-20 Apr-20
SOURCES OF NEWS 2013-20, GERMANY - % accessing weekly
TV Print Online (incl. social media) Social media
82%
66%
63%
18%
TV
Social
Print
70%
70%
33%
34%
26%
39%
69%
72%
RISJ Digital News Report 2020
Online traffic also up - before falling back
RISJ Digital News Report 2020 7
SOME TRUSTED BRANDS BENEFIT DISPROPORTIONATELY
SOURCE: BBC. Note: Unique browsers does not necessarily equate to people as they can be related to different devices or web browsers
NumberofdailyUKuniquebrowsers
01
Jan
2020
08 Jan
2020
15 Jan
2020
22 Jan
2020
29 Jan
2020
05 Feb
2020
12 Feb
2020
19 Feb
2020
26 Feb
2020
04 Mar
2020
11 Mar
2020
18 Mar
2020
25 Mar
2020
01 Apr
2020
08 Apr
2020
15 Apr
2020
22 Apr
2020
29 Apr
2020
0
5 Million
10 Million
15 Million
20 Million
25 Million
30 Million
UK traffic to BBC News website – unique browsers
SOCIAL DISTANCING AND LOCKDOWN
12 March
Government
announces first
shielding measures
6 April
Boris Johnson
admitted to
hosital
Number of daily
browsers initially
doubles before
falling back
Paying for online news
@risj_oxford | #DNR20
More people are paying for online news
9
Of these, majority now paying for digital-only subscriptions
Q7a. Have you paid for ONLINE news content, or
accessed a paid for ONLINE news service in the last
year?
Base: Total sample in each market = 2000.
Proportion that paid for any online news in last year 2014-20
Selected countries
RISJ Digital News Report 2020 10
Q7a. Have you paid for ONLINE news
content, or accessed a paid for ONLINE news
service in the last year? Total 2014–20
samples ≈ 2000. Note: 9 country average
includes USA, UK, France, Spain, Italy,
Germany, Denmark, Japan, and Finland.
Winner takes most dynamics persisting
11
…. In Norway and United States many now combine with local newspaper or specialist title
PAY3. You said that you currently have
access to a single news brand. Please list all
of the online brands you’d normally have to
pay for that you currently have access to.
Base: All who have access to a single news
brand: USA = 584, UK = 269, Norway = 751
Top paid brands – UK, US and Norway
Getting on for half of subscriptions going to a few big national brands
Why do people subscribe?
12
DISTINCTIVE CONTENT
“I believe support of quality journalism is important and I think the Atlantic is quality
journalism” - M,38, The Atlantic subscriber
CONVENIENCE/PRICE
“I have an excellent discount with my Prime subscription and with the
excellent reporting …there's no reason not to continue it” -
F,64 Washington Post
SUPPORT JOURNALISM (MISSION)
“It's never been a more important time to fund great,
vetted journalism like the Times and the Post” -
F,59, New York Times subscriber
65% USA
64% UK
44% Norway
57% USA
58% UK
51% Norway
52% USA
39% UK
21% Norway
Churn at similar level to Netflix/Spotify etc
RISJ Digital News Report 2017 13
What might persuade non payers to pay for online news?
14
“It is too expensive. I felt there was nothing I couldn't get for free on Apple News”
Female, 19, UK
Lower price and greater convenience look the most likely options but nothing would persuade many…
MORE VALUABLE
CONTENT
AD-FREE CHEAPER/FLEXIBLE NOTHING
35% USA
30% UK
47% Norway
16% USA
9% UK
23% Norway
50% UK
40% USA
19% Norway
14% USA
14% UK
16% Norway
Donation and memberships on the rise
15
Around 4% donate to a news organisations in the United States, 3% in Spain and 1% in the UK
Donation and memberships on the rise
16
Proportion that donated to each brand – UK, US and Norway
Around 4% donate to a news organisations in the United States, 3% in Spain and 1% in the UK
Proportion that think registering with a news outlet is a fair
trade off for free access
RISJ Digital News Report 2020 17
Proportion that have done each to get around news paywalls
Regional & Local News
@risj_oxford | #DNR20
Proportion very or extremely interested in local news
19
All Markets
RISJ Digital News Report 2020
Across 40 markets 47% say they are
very or extremely interested in local
news.
Proportion very or extremely interested in local news by
age
20
Selected Countries
RISJ Digital News Report 2020
Proportion that use each as a source for local news
21
All Markets
RISJ Digital News Report 2020
Selected Countries
Local newspapers would be missed when they are gone ...
22
Proportion of readers that would miss paper ‘a lot’
L4_2020. How much would you miss your local newspaper/website if it went out of business?
Showing code ‘a lot’. Base: Those who consume local newspapers in last week. Germany = 1136, Norway = 1283, US = 730, UK =
835.
But they are valued more in some countries than others
RISJ Digital News Report 2020
Trust in the news
@risj_oxford | #DNR20
Trust news overall Trust news I use Trust news in search Trust news in social
38%
(-4)
46%
(-3)
31%
(-1)
22%
(-1)
Q6_2016_1/_6/_2/_3. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most
news most of the time/ the news I consume / the news in social media / the news in search engine. Base: All 40 Markets: 80155
Trust in the news is down across the board
24
Falls in all measures of trust this year when compared with 2019
RISJ Digital News Report 2020
56% 56% 55%
52% 51% 50%
48% 48%
46% 45% 45% 45% 45% 44% 44%
40% 39% 39% 38% 38% 38% 37% 36% 36%
33% 33% 33%
30% 30% 29% 29% 28% 28% 28% 27% 27%
25% 24% 23%
21%
0%
20%
40%
60%
80%
FIN POR TUR NLD BRA KEN ZA IRE DEN GER NOR POL BEL CAN SUI AUT CRO MEX SWE AUS ROU JPN SPA SGN CZE ARG BRG CHL HK ITA USA GRE SVK UK HUN PHL MYS TWN FRA KOR
Trust in the news is down across the board
Less than four-in-ten 38% (-4) say they trust most news most of the time most
news most of the time. Big falls countries where politics and the media is divided
-12
-15
-16
-3
-11
-8
-11 -6
-7
-11 -3
-4
RISJ Digital News Report 2020
Q6_1. Please indicate your level of agreement with the following statement: I think you can trust most news most of the time. Showing agrees/strongly agrees. Base: Total sample in each market 2020
Big fall in trust by those who self-identify on the left -UK
26
Q6_1. Please indicate your level of agreement with the following statement: - I think
you can trust most news most of the time. Base: UK=2011, Left=352, Right=260
Trust in the news by political allegiance 2015-2020
46%
39%
37%
39% 38%
15%
58%
57%
50%
42% 41%
36%
0%
10%
20%
30%
40%
50%
60%
70%
2015 2016 2017 2018 2019 2020
Left
Right
Brexit vote Divisive 2019 Election
Trust in the
news overall
28%
(-12)
RISJ Digital News Report 2020
27
TRUST IN THE NEWS
OVERALL
29% (-3)
35% 34%
51% 49% 53%
39%
25% 23%
20% 17%
9%
13%
0%
10%
20%
30%
40%
50%
60%
70%
2015 2016 2017 2018 2019 2020
Left Right
New election cycleTrump elected
Q6_1. Please indicate your level of agreement with the following statement: - I think you can trust most news most of the time. Base: US=2055, Left=507, Right=458
In the US, those on the right have lower trust in the news
Trust in the news by political allegiance 2015-2020, United States
Neutral or partial news?
@risj_oxford | #DNR20
Most prefer news with no point of view
29
15% 17%
13% 14%
34%
30%
43%
80% 78% 76%
68%
55%
60%
51%
5% 6%
11%
18%
11% 10%
6%
0%
25%
50%
75%
100%
Germany Japan UK Denmark Spain US Brazil
Share your point of view No point of view Challenge your point of view
Q5c_2013. Thinking about the different kinds of news available to you, do you prefer getting news from sources that share/challenge/have no point of view
Base: Total sample in each country (excluding DKs), US=1760, UK=1659, Germany=1624, France=1437, Italy=1762, Spain=1756, Denmark=1611, Japan=1538,
Brazil=1901
Given the choice majority say they prefer news that at least tries to be neutral. Preference
is strongest in countries with strong tradition of impartial public broadcasting
RISJ Digital News Report 2020
30
8% 20% 21%
81%
69% 70%
11% 11% 9%
0%
20%
40%
60%
80%
100%
TV News Social media Printed newspapers
Share point of view No point of view Challenge point of view
42%
35%
28%
51%
56%
66%
7% 8%
6%
0%
20%
40%
60%
80%
100%
TV News (24 hour) Social media Printed newspapers
Share point of view No point of view Challenge point of view
UNITED STATES UNITED KINGDOM
Neutral or partial news by main source
In the US those that use TV news (CNN Fox etc.) as a main source are most likely to prefer partial news,
more than social media. In the UK those that use TV (BBC, ITV etc.) are most likely to say they prefer news
with no point of view
31
33%
43%
28%
56%
49%
58%
10% 9%
14%
0%
20%
40%
60%
80%
100%
TV news Social media Printed newspapers
Share point of view No point of view Challenge point of view
43%
47%
41%
52%
48% 49%
5% 5%
10%
0%
20%
40%
60%
80%
100%
TV news Social media Printed newspapers
Share point of view No point of view Challenge point of view
SPAIN BRAZIL
Neutral or partial news by main source
In Spain and Brazil, we see all three media sources being associated with a preference for partial news – and social
media playing the biggest role.
32%
51%
17%
34%
52%
14%
31%
57%
12%
26%
62%
11%
24%
66%
10%
0%
20%
40%
60%
80%
100%
Share point of view No point of view Challenge point of view
18-24 25-34 35-44 45-54 55+
Q5c_2013. Thinking about the different kinds of news available to you, do you prefer…
Base: 18-24 = 8639, 25-24= 12603, 35-44 = 12643, 45-54 = 11605, 55+ = 23773
Neutral or partial news by age
Partial or impartial by age – All countries
Young people are less committed to news with no point of view and more interested in news that shares their
point of view
Misinformation
@risj_oxford | #DNR20
Proportion concerned about what is real and fake when it
come to news on the internet
Highest concern in Brazil, lowest in the Netherlands
35
40%
Most concerned about
behaviour of politicians
ALL COUNTRIES
More people are concerned about false or misleading
information from politicians than any other sources
14%
Most concerned about
behaviour of activists
13%
Most concerned about
behaviour of journalists
10%
Most concerned about
behaviour of
foreign governments
13%
Most concerned about
behaviour of
ordinary people
Q_FAKE_NEWS_2020b. Which of the following, if any, are you most concerned about online? False or misleading information from… Base: Total sample = 80155.
Left more concerned about politicians (e.g. Trump),
right more likely to blame the news media
36
Q_FAKE_NEWS_2020b. Which of the following, if any, are you most concerned about online?
Please select one. False or misleading information from…Base: US=2055, UK=2011
49%
9%
35%
43%
0%
25%
50%
Domestic politicians/parties Journalists and news
organisations
Proportion most concerned about each
Left Right
United States
61%
11%
27%
17%
0%
25%
50%
Domestic politicians/parties Journalists and news
organisations
Proportion most concerned about each
Left Right
United Kingdom
Channels of misinformation?
37
Facebook or WhatsApp are seen as biggest conduit for misinformation in almost every country
More in … Philippines,
Denmark, Italy,
More in … Brazil, Kenya,
Mexico, Spain
More in … S Korea,
Taiwan
More in … Japan,
Germany
More in … Turkey, Japan
29%
Facebook
14%
Messenger apps
10%
Search e.g. Google
6%
YouTube
6%
Twitter
Proportion who find each most concerning as platform for potentially false or misleading information
Networks generating most concern around the world
38
FAKE_NEWS_2020c. Which of the following, if any, are you most concerned about online? Please select
one. False or misleading information from…Base: Total sample in each market = 2000; Taiwan = 1027.
39
47%
35%
10%
6%
29%
24%
6% 5%
31%
12%
4% 7%2% 7% 4%
32%
7% 3%
15%
7%
7%
9%
25%
35%
0%
20%
40%
60%
Philippines USA Korea Japan Kenya Brazil
Facebook YouTube Twitter Messaging (e.g. WhatsApp)
FAKE_NEWS_2020c. Which of the following, if any, are you most concerned about online? Please select one. False or misleading information from
Base Total Sample in each country: Philippines =2019, US=2055, S Korea=2304, Japan=2006, Kenya=2003, Brazil=2058
Most concerning platform for false and misleading information
SELECTED COUNTRIES
Should we block
unreliable information?
@risj_oxford | #DNR20
52%
Report prominently
“Report the statement
prominently because it is
important for the public to
know what the politician said”
29%
Not
emphasise
“Not emphasise the
statement because it
would give the politician
unwarranted attention”
19%
Don’t
know
More interested and educated more likely to want media to report prominently so can make up own mind
Majority feel news media have a duty to report
statements by politicians (even if unreliable)
J1_2020. Thinking about how the news media covers politics, if a politician makes a statement that could be false, which comes closer to your view about what the
news media should do? Base: all markets.
Those interested in politics are more in favour of the
news media reporting a politician’s statements (even
if unreliable)
J1_2020. Thinking about how the news media covers politics, if a politician makes a statement that could be false, which comes closer to your view about what the
news media should do? Base: Not at all/Not very/Somewhat/Very/Extremely interested in politics: All markets: 6212/15809/28790/19790/9599.
58%
Block ads
“Allow the advertisement
because it's not up to
technology companies to
decide what is true”
26%
Allow ads
“Block the advertisement
because technology companies
should be responsible for
making sure information on
their platform is true”
19%
Don’t know
Majority feel social media should block political
advertisements if could be unreliable …
J3_2020. Thinking about the responsibility of technology companies like Facebook, Google or Twitter, if a politician or political party takes out an advertisement that
could be inaccurate, which comes closer to your view about what technology companies should do? Base: all markets.
Gateways and devices
@risj_oxford | #DNR20
Gateways to news - all ages
Side door access continues to grow
RISJ Digital News Report 2020 45
Gateways to news – younger audiences
Side door access continues to grow
RISJ Digital News Report 2020 46
Q12a. Which, if any, of the following have you used for any purpose in the last week? Please select all that apply
Base: ‘Main’ 12 market average: UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil & Japan (10 market average for 2014 exl Australia & Ireland)
Social networks for any purpose – over time
AVERAGE OF 12 COUNTRIES
• Biggest growth for
WhatsApp and
Instagram
• Facebook Inc 85%
reach
Q12B. Which, if any, of the following have you used for news in the last week? Please select all that apply
Base: ‘Main’ 12 market average: UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil & Japan (10 market average for 2014 exl Australia & Ireland)
36% 36%
9%
12%
6%
8%
2%
11%
1%
3%
7%
16%16%
21%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2014 2015 2016 2017 2018 2019 2020
Social networks for news – over time
AVERAGE OF 12 COUNTRIES
Instagram now almost as important as Twitter for news
RISJ Digital News Report 2020 48
15%
25%
35%
45%
55%
65%
75%
2013 2014 2015 2016 2017 2018 2019 2020
Smartphone use continues to grow over time
RISJ Digital News Report 2020 49
Spain73%
58%
59%
58%
access news via
smartphone across
all 40 markets
69%
+3
62%
8b Which, if any, of the following devices have you used to access news in the last week?
Base: Total sample in each market
Selected countries
UK
France
USA
Germany
50
8b6_5. You say you use the following devices to access news in the last week, which is your MAIN way of accessing online news?
Base: All who use devices for news, UK = 1778
29%
62%
67%
43%
16%
26%
5%
0%
30%
60%
90%
2013 2014 2015 2016 2017 2018 2019 2020
Smartphone
Computer
Tablet
Smart speaker
Growth of smartphone - UK
% using for news
51
Smart speakers continuing to grow …
but news use remains low
4%
11%
14%
29%
3%
8%
11%
22%
0%
5%
10%
15%
20%
25%
30%
35%
2016 2017 2018 2019 2020
USA - All
USA - iPhone users
UK - All
UK - iPhone users
Q10c. When using the internet for news, have you used any of the following sites or mobile apps that aggregate different news links in the last week?
Selected: Apple News (the app called News or the news stories that appear on the today screen of an iPhone, iPad)
Base: All USA: 2,055; USA Apple Smartphone news users: 530; UK:2011; UK Apple Smartphone news users: 583
Reach of Apple News with iPhone users (and all) 2016-
2020
United States 17% 11% 3% 4%
United Kingdom 6% 8% 2% 2%
Germany 14% 5% 5% 2%
France 20% 5% 3% 2%
Spain NA 7% 6% 5%
Japan 21% 5% 2% 1%
ALL COUNTRIES 23% 7% 5% 3%
Apple News
Reach of mobile aggregators in the last week
SELECTED COUNTRIES
Q10c. When using the internet for news, have you used any of the following sites or mobile apps that aggregate different news
links in the last week? Base: All markets 2020– USA: 2,055; UK: 2,011; Germany: 2,011; France: 2,038; Spain: 2,006; Japan: 2,006
54
Email and mobile notifications – weekly use over time
SELECTED COUNTRIES
Q10. Thinking about how you got news online (via computer, mobile
or any device) in the last week, which were the ways in which you
came across news stories? Please select all that apply. Got news via an
email newsletter or email alert.
Base: All markets 2020 – USA: 2,055; UK: 2,011; France: 2,038; Spain:
2,006; Finland: 2,050;
Email news
@risj_oxford | #DNR20
Proportion that accessed news via email in the last week
56
All Markets
RISJ Digital News Report 2020
Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories? Please select all that
apply. Showing email newsletter or email alert code. Base: All markets 2020 = approx. 2000.
Email newsletters
57
60%
38%
23%
20%
20%
19%
15%
Daily general news
Local news
Business news
Science/Environment
Sports email
Technology
Specialist email relating to my work
Newsletters that arrive at a regular time each day or each week
Morning update has 17m subscribers, daily host
16% get news via email across countries, 21% in the United States
RISJ Digital News Report 2020
Proportion that accessed news via email and mobile
notifications in the last week by age
58RISJ Digital News Report 2020
Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in
which you came across news stories? Please select all that apply. Got news via an email newsletter or mobile notification. Base:
USA 2055, 18–24 = 248, 25–34 = 369, 35–44 = 339, 45–54 = 238, 55+ = 860.
USA
Average number of emails users receive from different
news organisations
59RISJ Digital News Report 2020Q10b_EMAIL_2020. You say you get news via an email newsletter or alert. Roughly how many different organisations send you
news related emails each week? Base: Those who get news via an email newsletter or alert: USA = 420; UK = 188, Belgium =
Podcasts
@risj_oxford | #DNR20
Podcasts provide convenient audio briefing
61
A third use podcasts regularly across 20 countries, news now a key part of the mix
RISJ Digital News Report 2020
Proportion that used podcasts monthly and radio news weekly
by age - UK
RISJ Digital News Report 2020 62
Podcasts provide convenient audio briefing
63
50% say podcasts give deeper understanding of
issues than other types of media
31% use podcasts regularly across 20 countries, news now a key part of the mix
RISJ Digital News Report 2020
Proportion that used each type of podcast in the last
month by age - US
RISJ Digital News Report 2020 64
Proportion of podcast listeners that use each platform
65
Selected Countries
RISJ Digital News Report 2020
POD2. Which of the following apps or websites do you mainly use to find Base: All that listened to podcasts in the last month: UK = 440, USA
=746
Proportion of podcast listeners that use each platform
66
Selected Countries
RISJ Digital News Report 2020
POD2. Which of the following apps or websites do you mainly use to find Base: All that listened to podcasts in the last month: Sweden = 741.,
Australia=690
Audio and video
preferences
@risj_oxford | #DNR20
Proportion that prefer to read, watch or listen online
BY REGION
BY EDUCATION
69
Net: Any shown Note Turkey is an urban sample which will inflate usage figures
95%93%
89%89%88%
84%
81%80%79%79%79%77%77%76%75%73%71%70%70%69%68%
64%63%62%62%62%61%60%
57%55%54%53%53%51%49%48%48%
43%41%39%
0%
20%
40%
60%
80%
100%
TUR KEN PHL HK MEX BRA ZA BRG TWN CHL MYS KOR CRO GRE POL ROU SVK HUN ARG SGN SPA CZE ITA POR CAN IRE USA AUS SUI NOR FIN AUT BEL JPN NLD FRA SWE GER DEN UK
67% consume video
news online weekly
AVERAGE OF 40 MARKETS
Q11_VIDEO. Thinking about consuming online news video (of any kind) over the last week, which of the following did you do? Please select all that apply. Net: Any Base: Total sample in each market 2020. Note: Turkey and Kenya are urban
samples that will inflate figures
Proportion accessing video news weekly
ALL MARKETS
RISJ Digital News Report 2020 70
Proportion that accessed online news videos via each
platform in the last week - Hong Kong and UK
News & Climate Change
@risj_oxford | #DNR20
Proportion that think climate change is very or extremely
serious – All markets
RISJ Digital News Report 2020 72
Proportion that think climate change is very or extremely
serious by political leaning
RISJ Digital News Report 2020 73
Sources of Climate Change News
RISJ Digital News Report 2020 74
Proportion that says media provide accurate information
on climate change – All markets
RISJ Digital News Report 2020 75
Country and market data
EUROPE
@risj_oxford | #DNR20
Reach of UK news brands (offline and online )
United Kingdom – Changing media
United Kingdom – Trust
RISJ Digital News Report 2020 80
RISJ Digital News Report 2020 81
Austria – Changing media
RISJ Digital News Report 2020 82
Austria – Trust
RISJ Digital News Report 2020 83
RISJ Digital News Report 2020 84
Belgium – Weekly Reach (French)
RISJ Digital News Report 2020 85
Belgium – Changing Media
RISJ Digital News Report 2020 86
Belgium – Trust
RISJ Digital News Report 2020 87RISJ Digital News Report 2020 61
RISJ Digital News Report 2020 88
Bulgaria – Changing media
RISJ Digital News Report 2020 89
Bulgaria – Trust
RISJ Digital News Report 2020 90
RISJ Digital News Report 2020 91
Croatia – Changing media
RISJ Digital News Report 2020 92
Croatia – Trust
RISJ Digital News Report 2020 93
RISJ Digital News Report 2020 94
Czech Republic – Changing media
RISJ Digital News Report 2020 95
Czech Republic-Trust
RISJ Digital News Report 2020 96
RISJ Digital News Report 2020 97
Denmark – Changing media
RISJ Digital News Report 2020 98
Denmark - Trust
RISJ Digital News Report 2020 99
RISJ Digital News Report 2020 100
Finland – Changing media
RISJ Digital News Report 2020 101
Finland – Trust
RISJ Digital News Report 2020 102
RISJ Digital News Report 2020 103
France – Changing media
RISJ Digital News Report 2020 104
France – Trust
RISJ Digital News Report 2020 105
RISJ Digital News Report 2020 106
Germany – Changing media
RISJ Digital News Report 2020 107
Germany – Trust
RISJ Digital News Report 2020 108
RISJ Digital News Report 2020 109
Greece – Changing media
RISJ Digital News Report 2020 110
Greece – Trust
RISJ Digital News Report 2020 111
RISJ Digital News Report 2020 112
Hungary – Changing media
RISJ Digital News Report 2020 113
Hungary – Trust
RISJ Digital News Report 2020 114
RISJ Digital News Report 2020 115
Ireland – Changing media
RISJ Digital News Report 2020 116
Ireland – Trust
RISJ Digital News Report 2020 117
RISJ Digital News Report 2020 118
Italy – Changing media
RISJ Digital News Report 2020 119
Italy – Trust
RISJ Digital News Report 2020 120
RISJ Digital News Report 2020 121
Netherlands – Changing media
RISJ Digital News Report 2020 122
Netherlands – Trust
RISJ Digital News Report 2020 123
RISJ Digital News Report 2020 124
Norway – Changing media
RISJ Digital News Report 2020 125
Norway – Trust
RISJ Digital News Report 2020 126
RISJ Digital News Report 2020 127
Poland – Changing media
RISJ Digital News Report 2020 128
Poland – Trust
RISJ Digital News Report 2020 129
RISJ Digital News Report 2020 130
Portugal – Changing media
RISJ Digital News Report 2020 131
Portugal – Trust
RISJ Digital News Report 2020 132
RISJ Digital News Report 2020 133
Romania – Changing media
RISJ Digital News Report 2020 134
Romania – Trust
RISJ Digital News Report 2020 135
RISJ Digital News Report 2020 136
Slovakia – Changing media
RISJ Digital News Report 2020 137
Slovakia – Trust
RISJ Digital News Report 2020 138
RISJ Digital News Report 2020 139
Spain – Changing media
RISJ Digital News Report 2020 140
Spain – Trust
RISJ Digital News Report 2020 141
RISJ Digital News Report 2020 142
Sweden – Changing media
RISJ Digital News Report 2020 143
Sweden – Trust
RISJ Digital News Report 2020 144
RISJ Digital News Report 2020 145
Switzerland – Weekly Reach (French)
RISJ Digital News Report 2020 146
Switzerland – Changing media
RISJ Digital News Report 2020 147
Switzerland – Trust
RISJ Digital News Report 2020 148
RISJ Digital News Report 2020 149
Turkey – Changing media
RISJ Digital News Report 2020 150
Turkey – Trust
Country and market data
AMERICAS
@risj_oxford | #DNR20
Digital News Report 2020
United States – Changing media
United States – Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Argentina – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Argentina – Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Brazil – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Brazil – Trust
English
French
Canada – Changing media
Canada – Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Chile – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Chile – Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Mexico – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Mexico – Trust
Country and market data
ASIA PACIFIC
@risj_oxford | #DNR20
Digital News Report 2020
Australia – Changing media
Australia – Trust
Digital News Report 2020
Hong Kong – Changing media
Hong Kong – Trust
Digital News Report 2020
Japan – Changing media
Japan – Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Malaysia – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Malaysia – Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Philippines – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Philippines – Trust
Digital News Report 2020
Singapore – Changing media
Singapore – Trust
Digital News Report 2020
South Korea – Changing media
South Korea – Trust
Digital News Report 2020
Taiwan – Changing media
Taiwan – Trust
Country and market data
AFRICA
@risj_oxford | #DNR20
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Kenya – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
Kenya - Trust
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
South Africa – Changing media
*Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
South Africa – Trust
More information at
digitalnewsreport.org
@risj_oxford | #DNR20
Reuters Institute
Digital News Report 2020
You are welcome to use the data and slides in this report for any
purpose (commercial or non-commercial) in return for simple
attribution under a Creative Commons license
Please cite as: Newman, Nic, Richard Fletcher, Anne Schulz, Simge Andı, Rasmus Kleis
Nielsen. 2020. Reuters Institute Digital News Report 2020. Reuters Institute for the Study of

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Digital News Report 2020

  • 1. @risj_oxford | #DNR20 Reuters Institute Digital News Report 2020 You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license Please cite as: Newman, Nic, Richard Fletcher, Anne Schulz, Simge Andı, Rasmus Kleis Nielsen. 2020. Reuters Institute Digital News Report 2020. Reuters Institute for the Study of Journalism.
  • 2. World’s biggest ongoing news survey 80,000 respondents 40 Markets 1 2 4 6 5 3 Continents 6
  • 3. Methodology RESEARCH CONDUCTED ONLINE IN JANUARY/EARLY FEBRUARY 2020 3 Country Sample size Internet penetration UK 2,011 95% Austria 2,005 88% Belgium 2,010 94% Bulgaria 2,006 67% Croatia 2,009 92% Czech Rep. 2,006 88% Denmark 2,061 98% Finland 2,050 94% France 2,038 92% Germany 2,011 96% Greece* 2,015 73% Hungary 2,011 89% Netherlands 2,014 96% Country Sample size Internet penetration Norway 2,010 98% Poland 2,008 78% Portugal 2,012 78% Romania 2,017 74% Slovakia 2,018 85% Spain 2,006 93% Sweden 2,091 96% Switzerland 2,012 94% Turkey* 2,017 83% USA 2,055 89% Argentina* 2,007 93% Brazil* 2,058 71% Canada 2,002 93% Country Sample size Internet penetration Chile* 2,005 77% Mexico* 2,023 66% Australia 2,131 89% Hong Kong 2,023 89% Japan 2,006 93% Malaysia* 2,013 81% Philippines* 2,019 72% Singapore 2.014 88% South Korea 2,304 96% Taiwan 1,027 93% Kenya (18-54)* 2,003 87% South Africa* 2,006 55% Polling by Supported by *more urban samples RISJ Digital News Report 2020
  • 4. Headlines RISJ Digital News Report 2020 4 Coronavirus has increased demand for news but economics more uncertain More people subscribing or donating to news but this is unlikely to work for all Trust in the news continues to fall, with partisanship a key factor. How to rebuild trust? Most people blame politicians, but some blame the media Curated editorial products are helping to engage audiences young and old MISINFORMATION
  • 5. Impact of lockdowns on news habits … 5 Average weekly reach for news across six countries Jan- April 2020 (UK, US, Germany, Spain, S Korea, Argentina) BBC Bulletins up 30% in April Online news +2 Social media +5 Print -2 TV NEWS +16 INCREASE Jan- Apr UK ACROSS SIX COUNTRIES TV news +5 RISJ Digital News Report 2020
  • 6. Impact of lockdowns – GERMANY 6 0 10 20 30 40 50 60 70 80 90 2013 2014 2015 2016 2017 2018 2019 Jan-20 Apr-20 SOURCES OF NEWS 2013-20, GERMANY - % accessing weekly TV Print Online (incl. social media) Social media 82% 66% 63% 18% TV Social Print 70% 70% 33% 34% 26% 39% 69% 72% RISJ Digital News Report 2020
  • 7. Online traffic also up - before falling back RISJ Digital News Report 2020 7 SOME TRUSTED BRANDS BENEFIT DISPROPORTIONATELY SOURCE: BBC. Note: Unique browsers does not necessarily equate to people as they can be related to different devices or web browsers NumberofdailyUKuniquebrowsers 01 Jan 2020 08 Jan 2020 15 Jan 2020 22 Jan 2020 29 Jan 2020 05 Feb 2020 12 Feb 2020 19 Feb 2020 26 Feb 2020 04 Mar 2020 11 Mar 2020 18 Mar 2020 25 Mar 2020 01 Apr 2020 08 Apr 2020 15 Apr 2020 22 Apr 2020 29 Apr 2020 0 5 Million 10 Million 15 Million 20 Million 25 Million 30 Million UK traffic to BBC News website – unique browsers SOCIAL DISTANCING AND LOCKDOWN 12 March Government announces first shielding measures 6 April Boris Johnson admitted to hosital Number of daily browsers initially doubles before falling back
  • 8. Paying for online news @risj_oxford | #DNR20
  • 9. More people are paying for online news 9 Of these, majority now paying for digital-only subscriptions Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? Base: Total sample in each market = 2000.
  • 10. Proportion that paid for any online news in last year 2014-20 Selected countries RISJ Digital News Report 2020 10 Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? Total 2014–20 samples ≈ 2000. Note: 9 country average includes USA, UK, France, Spain, Italy, Germany, Denmark, Japan, and Finland.
  • 11. Winner takes most dynamics persisting 11 …. In Norway and United States many now combine with local newspaper or specialist title PAY3. You said that you currently have access to a single news brand. Please list all of the online brands you’d normally have to pay for that you currently have access to. Base: All who have access to a single news brand: USA = 584, UK = 269, Norway = 751 Top paid brands – UK, US and Norway Getting on for half of subscriptions going to a few big national brands
  • 12. Why do people subscribe? 12 DISTINCTIVE CONTENT “I believe support of quality journalism is important and I think the Atlantic is quality journalism” - M,38, The Atlantic subscriber CONVENIENCE/PRICE “I have an excellent discount with my Prime subscription and with the excellent reporting …there's no reason not to continue it” - F,64 Washington Post SUPPORT JOURNALISM (MISSION) “It's never been a more important time to fund great, vetted journalism like the Times and the Post” - F,59, New York Times subscriber 65% USA 64% UK 44% Norway 57% USA 58% UK 51% Norway 52% USA 39% UK 21% Norway
  • 13. Churn at similar level to Netflix/Spotify etc RISJ Digital News Report 2017 13
  • 14. What might persuade non payers to pay for online news? 14 “It is too expensive. I felt there was nothing I couldn't get for free on Apple News” Female, 19, UK Lower price and greater convenience look the most likely options but nothing would persuade many… MORE VALUABLE CONTENT AD-FREE CHEAPER/FLEXIBLE NOTHING 35% USA 30% UK 47% Norway 16% USA 9% UK 23% Norway 50% UK 40% USA 19% Norway 14% USA 14% UK 16% Norway
  • 15. Donation and memberships on the rise 15 Around 4% donate to a news organisations in the United States, 3% in Spain and 1% in the UK
  • 16. Donation and memberships on the rise 16 Proportion that donated to each brand – UK, US and Norway Around 4% donate to a news organisations in the United States, 3% in Spain and 1% in the UK
  • 17. Proportion that think registering with a news outlet is a fair trade off for free access RISJ Digital News Report 2020 17 Proportion that have done each to get around news paywalls
  • 18. Regional & Local News @risj_oxford | #DNR20
  • 19. Proportion very or extremely interested in local news 19 All Markets RISJ Digital News Report 2020 Across 40 markets 47% say they are very or extremely interested in local news.
  • 20. Proportion very or extremely interested in local news by age 20 Selected Countries RISJ Digital News Report 2020
  • 21. Proportion that use each as a source for local news 21 All Markets RISJ Digital News Report 2020 Selected Countries
  • 22. Local newspapers would be missed when they are gone ... 22 Proportion of readers that would miss paper ‘a lot’ L4_2020. How much would you miss your local newspaper/website if it went out of business? Showing code ‘a lot’. Base: Those who consume local newspapers in last week. Germany = 1136, Norway = 1283, US = 730, UK = 835. But they are valued more in some countries than others RISJ Digital News Report 2020
  • 23. Trust in the news @risj_oxford | #DNR20
  • 24. Trust news overall Trust news I use Trust news in search Trust news in social 38% (-4) 46% (-3) 31% (-1) 22% (-1) Q6_2016_1/_6/_2/_3. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most news most of the time/ the news I consume / the news in social media / the news in search engine. Base: All 40 Markets: 80155 Trust in the news is down across the board 24 Falls in all measures of trust this year when compared with 2019 RISJ Digital News Report 2020
  • 25. 56% 56% 55% 52% 51% 50% 48% 48% 46% 45% 45% 45% 45% 44% 44% 40% 39% 39% 38% 38% 38% 37% 36% 36% 33% 33% 33% 30% 30% 29% 29% 28% 28% 28% 27% 27% 25% 24% 23% 21% 0% 20% 40% 60% 80% FIN POR TUR NLD BRA KEN ZA IRE DEN GER NOR POL BEL CAN SUI AUT CRO MEX SWE AUS ROU JPN SPA SGN CZE ARG BRG CHL HK ITA USA GRE SVK UK HUN PHL MYS TWN FRA KOR Trust in the news is down across the board Less than four-in-ten 38% (-4) say they trust most news most of the time most news most of the time. Big falls countries where politics and the media is divided -12 -15 -16 -3 -11 -8 -11 -6 -7 -11 -3 -4 RISJ Digital News Report 2020 Q6_1. Please indicate your level of agreement with the following statement: I think you can trust most news most of the time. Showing agrees/strongly agrees. Base: Total sample in each market 2020
  • 26. Big fall in trust by those who self-identify on the left -UK 26 Q6_1. Please indicate your level of agreement with the following statement: - I think you can trust most news most of the time. Base: UK=2011, Left=352, Right=260 Trust in the news by political allegiance 2015-2020 46% 39% 37% 39% 38% 15% 58% 57% 50% 42% 41% 36% 0% 10% 20% 30% 40% 50% 60% 70% 2015 2016 2017 2018 2019 2020 Left Right Brexit vote Divisive 2019 Election Trust in the news overall 28% (-12) RISJ Digital News Report 2020
  • 27. 27 TRUST IN THE NEWS OVERALL 29% (-3) 35% 34% 51% 49% 53% 39% 25% 23% 20% 17% 9% 13% 0% 10% 20% 30% 40% 50% 60% 70% 2015 2016 2017 2018 2019 2020 Left Right New election cycleTrump elected Q6_1. Please indicate your level of agreement with the following statement: - I think you can trust most news most of the time. Base: US=2055, Left=507, Right=458 In the US, those on the right have lower trust in the news Trust in the news by political allegiance 2015-2020, United States
  • 28. Neutral or partial news? @risj_oxford | #DNR20
  • 29. Most prefer news with no point of view 29 15% 17% 13% 14% 34% 30% 43% 80% 78% 76% 68% 55% 60% 51% 5% 6% 11% 18% 11% 10% 6% 0% 25% 50% 75% 100% Germany Japan UK Denmark Spain US Brazil Share your point of view No point of view Challenge your point of view Q5c_2013. Thinking about the different kinds of news available to you, do you prefer getting news from sources that share/challenge/have no point of view Base: Total sample in each country (excluding DKs), US=1760, UK=1659, Germany=1624, France=1437, Italy=1762, Spain=1756, Denmark=1611, Japan=1538, Brazil=1901 Given the choice majority say they prefer news that at least tries to be neutral. Preference is strongest in countries with strong tradition of impartial public broadcasting RISJ Digital News Report 2020
  • 30. 30 8% 20% 21% 81% 69% 70% 11% 11% 9% 0% 20% 40% 60% 80% 100% TV News Social media Printed newspapers Share point of view No point of view Challenge point of view 42% 35% 28% 51% 56% 66% 7% 8% 6% 0% 20% 40% 60% 80% 100% TV News (24 hour) Social media Printed newspapers Share point of view No point of view Challenge point of view UNITED STATES UNITED KINGDOM Neutral or partial news by main source In the US those that use TV news (CNN Fox etc.) as a main source are most likely to prefer partial news, more than social media. In the UK those that use TV (BBC, ITV etc.) are most likely to say they prefer news with no point of view
  • 31. 31 33% 43% 28% 56% 49% 58% 10% 9% 14% 0% 20% 40% 60% 80% 100% TV news Social media Printed newspapers Share point of view No point of view Challenge point of view 43% 47% 41% 52% 48% 49% 5% 5% 10% 0% 20% 40% 60% 80% 100% TV news Social media Printed newspapers Share point of view No point of view Challenge point of view SPAIN BRAZIL Neutral or partial news by main source In Spain and Brazil, we see all three media sources being associated with a preference for partial news – and social media playing the biggest role.
  • 32. 32% 51% 17% 34% 52% 14% 31% 57% 12% 26% 62% 11% 24% 66% 10% 0% 20% 40% 60% 80% 100% Share point of view No point of view Challenge point of view 18-24 25-34 35-44 45-54 55+ Q5c_2013. Thinking about the different kinds of news available to you, do you prefer… Base: 18-24 = 8639, 25-24= 12603, 35-44 = 12643, 45-54 = 11605, 55+ = 23773 Neutral or partial news by age Partial or impartial by age – All countries Young people are less committed to news with no point of view and more interested in news that shares their point of view
  • 34. Proportion concerned about what is real and fake when it come to news on the internet Highest concern in Brazil, lowest in the Netherlands
  • 35. 35 40% Most concerned about behaviour of politicians ALL COUNTRIES More people are concerned about false or misleading information from politicians than any other sources 14% Most concerned about behaviour of activists 13% Most concerned about behaviour of journalists 10% Most concerned about behaviour of foreign governments 13% Most concerned about behaviour of ordinary people Q_FAKE_NEWS_2020b. Which of the following, if any, are you most concerned about online? False or misleading information from… Base: Total sample = 80155.
  • 36. Left more concerned about politicians (e.g. Trump), right more likely to blame the news media 36 Q_FAKE_NEWS_2020b. Which of the following, if any, are you most concerned about online? Please select one. False or misleading information from…Base: US=2055, UK=2011 49% 9% 35% 43% 0% 25% 50% Domestic politicians/parties Journalists and news organisations Proportion most concerned about each Left Right United States 61% 11% 27% 17% 0% 25% 50% Domestic politicians/parties Journalists and news organisations Proportion most concerned about each Left Right United Kingdom
  • 37. Channels of misinformation? 37 Facebook or WhatsApp are seen as biggest conduit for misinformation in almost every country More in … Philippines, Denmark, Italy, More in … Brazil, Kenya, Mexico, Spain More in … S Korea, Taiwan More in … Japan, Germany More in … Turkey, Japan 29% Facebook 14% Messenger apps 10% Search e.g. Google 6% YouTube 6% Twitter Proportion who find each most concerning as platform for potentially false or misleading information
  • 38. Networks generating most concern around the world 38 FAKE_NEWS_2020c. Which of the following, if any, are you most concerned about online? Please select one. False or misleading information from…Base: Total sample in each market = 2000; Taiwan = 1027.
  • 39. 39 47% 35% 10% 6% 29% 24% 6% 5% 31% 12% 4% 7%2% 7% 4% 32% 7% 3% 15% 7% 7% 9% 25% 35% 0% 20% 40% 60% Philippines USA Korea Japan Kenya Brazil Facebook YouTube Twitter Messaging (e.g. WhatsApp) FAKE_NEWS_2020c. Which of the following, if any, are you most concerned about online? Please select one. False or misleading information from Base Total Sample in each country: Philippines =2019, US=2055, S Korea=2304, Japan=2006, Kenya=2003, Brazil=2058 Most concerning platform for false and misleading information SELECTED COUNTRIES
  • 40. Should we block unreliable information? @risj_oxford | #DNR20
  • 41. 52% Report prominently “Report the statement prominently because it is important for the public to know what the politician said” 29% Not emphasise “Not emphasise the statement because it would give the politician unwarranted attention” 19% Don’t know More interested and educated more likely to want media to report prominently so can make up own mind Majority feel news media have a duty to report statements by politicians (even if unreliable) J1_2020. Thinking about how the news media covers politics, if a politician makes a statement that could be false, which comes closer to your view about what the news media should do? Base: all markets.
  • 42. Those interested in politics are more in favour of the news media reporting a politician’s statements (even if unreliable) J1_2020. Thinking about how the news media covers politics, if a politician makes a statement that could be false, which comes closer to your view about what the news media should do? Base: Not at all/Not very/Somewhat/Very/Extremely interested in politics: All markets: 6212/15809/28790/19790/9599.
  • 43. 58% Block ads “Allow the advertisement because it's not up to technology companies to decide what is true” 26% Allow ads “Block the advertisement because technology companies should be responsible for making sure information on their platform is true” 19% Don’t know Majority feel social media should block political advertisements if could be unreliable … J3_2020. Thinking about the responsibility of technology companies like Facebook, Google or Twitter, if a politician or political party takes out an advertisement that could be inaccurate, which comes closer to your view about what technology companies should do? Base: all markets.
  • 45. Gateways to news - all ages Side door access continues to grow RISJ Digital News Report 2020 45
  • 46. Gateways to news – younger audiences Side door access continues to grow RISJ Digital News Report 2020 46
  • 47. Q12a. Which, if any, of the following have you used for any purpose in the last week? Please select all that apply Base: ‘Main’ 12 market average: UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil & Japan (10 market average for 2014 exl Australia & Ireland) Social networks for any purpose – over time AVERAGE OF 12 COUNTRIES • Biggest growth for WhatsApp and Instagram • Facebook Inc 85% reach
  • 48. Q12B. Which, if any, of the following have you used for news in the last week? Please select all that apply Base: ‘Main’ 12 market average: UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil & Japan (10 market average for 2014 exl Australia & Ireland) 36% 36% 9% 12% 6% 8% 2% 11% 1% 3% 7% 16%16% 21% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2014 2015 2016 2017 2018 2019 2020 Social networks for news – over time AVERAGE OF 12 COUNTRIES Instagram now almost as important as Twitter for news RISJ Digital News Report 2020 48
  • 49. 15% 25% 35% 45% 55% 65% 75% 2013 2014 2015 2016 2017 2018 2019 2020 Smartphone use continues to grow over time RISJ Digital News Report 2020 49 Spain73% 58% 59% 58% access news via smartphone across all 40 markets 69% +3 62% 8b Which, if any, of the following devices have you used to access news in the last week? Base: Total sample in each market Selected countries UK France USA Germany
  • 50. 50 8b6_5. You say you use the following devices to access news in the last week, which is your MAIN way of accessing online news? Base: All who use devices for news, UK = 1778 29% 62% 67% 43% 16% 26% 5% 0% 30% 60% 90% 2013 2014 2015 2016 2017 2018 2019 2020 Smartphone Computer Tablet Smart speaker Growth of smartphone - UK % using for news
  • 51. 51 Smart speakers continuing to grow … but news use remains low
  • 52. 4% 11% 14% 29% 3% 8% 11% 22% 0% 5% 10% 15% 20% 25% 30% 35% 2016 2017 2018 2019 2020 USA - All USA - iPhone users UK - All UK - iPhone users Q10c. When using the internet for news, have you used any of the following sites or mobile apps that aggregate different news links in the last week? Selected: Apple News (the app called News or the news stories that appear on the today screen of an iPhone, iPad) Base: All USA: 2,055; USA Apple Smartphone news users: 530; UK:2011; UK Apple Smartphone news users: 583 Reach of Apple News with iPhone users (and all) 2016- 2020
  • 53. United States 17% 11% 3% 4% United Kingdom 6% 8% 2% 2% Germany 14% 5% 5% 2% France 20% 5% 3% 2% Spain NA 7% 6% 5% Japan 21% 5% 2% 1% ALL COUNTRIES 23% 7% 5% 3% Apple News Reach of mobile aggregators in the last week SELECTED COUNTRIES Q10c. When using the internet for news, have you used any of the following sites or mobile apps that aggregate different news links in the last week? Base: All markets 2020– USA: 2,055; UK: 2,011; Germany: 2,011; France: 2,038; Spain: 2,006; Japan: 2,006
  • 54. 54 Email and mobile notifications – weekly use over time SELECTED COUNTRIES Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories? Please select all that apply. Got news via an email newsletter or email alert. Base: All markets 2020 – USA: 2,055; UK: 2,011; France: 2,038; Spain: 2,006; Finland: 2,050;
  • 56. Proportion that accessed news via email in the last week 56 All Markets RISJ Digital News Report 2020 Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories? Please select all that apply. Showing email newsletter or email alert code. Base: All markets 2020 = approx. 2000.
  • 57. Email newsletters 57 60% 38% 23% 20% 20% 19% 15% Daily general news Local news Business news Science/Environment Sports email Technology Specialist email relating to my work Newsletters that arrive at a regular time each day or each week Morning update has 17m subscribers, daily host 16% get news via email across countries, 21% in the United States RISJ Digital News Report 2020
  • 58. Proportion that accessed news via email and mobile notifications in the last week by age 58RISJ Digital News Report 2020 Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories? Please select all that apply. Got news via an email newsletter or mobile notification. Base: USA 2055, 18–24 = 248, 25–34 = 369, 35–44 = 339, 45–54 = 238, 55+ = 860. USA
  • 59. Average number of emails users receive from different news organisations 59RISJ Digital News Report 2020Q10b_EMAIL_2020. You say you get news via an email newsletter or alert. Roughly how many different organisations send you news related emails each week? Base: Those who get news via an email newsletter or alert: USA = 420; UK = 188, Belgium =
  • 61. Podcasts provide convenient audio briefing 61 A third use podcasts regularly across 20 countries, news now a key part of the mix RISJ Digital News Report 2020
  • 62. Proportion that used podcasts monthly and radio news weekly by age - UK RISJ Digital News Report 2020 62
  • 63. Podcasts provide convenient audio briefing 63 50% say podcasts give deeper understanding of issues than other types of media 31% use podcasts regularly across 20 countries, news now a key part of the mix RISJ Digital News Report 2020
  • 64. Proportion that used each type of podcast in the last month by age - US RISJ Digital News Report 2020 64
  • 65. Proportion of podcast listeners that use each platform 65 Selected Countries RISJ Digital News Report 2020 POD2. Which of the following apps or websites do you mainly use to find Base: All that listened to podcasts in the last month: UK = 440, USA =746
  • 66. Proportion of podcast listeners that use each platform 66 Selected Countries RISJ Digital News Report 2020 POD2. Which of the following apps or websites do you mainly use to find Base: All that listened to podcasts in the last month: Sweden = 741., Australia=690
  • 68. Proportion that prefer to read, watch or listen online BY REGION BY EDUCATION
  • 69. 69 Net: Any shown Note Turkey is an urban sample which will inflate usage figures 95%93% 89%89%88% 84% 81%80%79%79%79%77%77%76%75%73%71%70%70%69%68% 64%63%62%62%62%61%60% 57%55%54%53%53%51%49%48%48% 43%41%39% 0% 20% 40% 60% 80% 100% TUR KEN PHL HK MEX BRA ZA BRG TWN CHL MYS KOR CRO GRE POL ROU SVK HUN ARG SGN SPA CZE ITA POR CAN IRE USA AUS SUI NOR FIN AUT BEL JPN NLD FRA SWE GER DEN UK 67% consume video news online weekly AVERAGE OF 40 MARKETS Q11_VIDEO. Thinking about consuming online news video (of any kind) over the last week, which of the following did you do? Please select all that apply. Net: Any Base: Total sample in each market 2020. Note: Turkey and Kenya are urban samples that will inflate figures Proportion accessing video news weekly ALL MARKETS
  • 70. RISJ Digital News Report 2020 70 Proportion that accessed online news videos via each platform in the last week - Hong Kong and UK
  • 71. News & Climate Change @risj_oxford | #DNR20
  • 72. Proportion that think climate change is very or extremely serious – All markets RISJ Digital News Report 2020 72
  • 73. Proportion that think climate change is very or extremely serious by political leaning RISJ Digital News Report 2020 73
  • 74. Sources of Climate Change News RISJ Digital News Report 2020 74
  • 75. Proportion that says media provide accurate information on climate change – All markets RISJ Digital News Report 2020 75
  • 76. Country and market data EUROPE @risj_oxford | #DNR20
  • 77. Reach of UK news brands (offline and online )
  • 78. United Kingdom – Changing media
  • 80. RISJ Digital News Report 2020 80
  • 81. RISJ Digital News Report 2020 81 Austria – Changing media
  • 82. RISJ Digital News Report 2020 82 Austria – Trust
  • 83. RISJ Digital News Report 2020 83
  • 84. RISJ Digital News Report 2020 84 Belgium – Weekly Reach (French)
  • 85. RISJ Digital News Report 2020 85 Belgium – Changing Media
  • 86. RISJ Digital News Report 2020 86 Belgium – Trust
  • 87. RISJ Digital News Report 2020 87RISJ Digital News Report 2020 61
  • 88. RISJ Digital News Report 2020 88 Bulgaria – Changing media
  • 89. RISJ Digital News Report 2020 89 Bulgaria – Trust
  • 90. RISJ Digital News Report 2020 90
  • 91. RISJ Digital News Report 2020 91 Croatia – Changing media
  • 92. RISJ Digital News Report 2020 92 Croatia – Trust
  • 93. RISJ Digital News Report 2020 93
  • 94. RISJ Digital News Report 2020 94 Czech Republic – Changing media
  • 95. RISJ Digital News Report 2020 95 Czech Republic-Trust
  • 96. RISJ Digital News Report 2020 96
  • 97. RISJ Digital News Report 2020 97 Denmark – Changing media
  • 98. RISJ Digital News Report 2020 98 Denmark - Trust
  • 99. RISJ Digital News Report 2020 99
  • 100. RISJ Digital News Report 2020 100 Finland – Changing media
  • 101. RISJ Digital News Report 2020 101 Finland – Trust
  • 102. RISJ Digital News Report 2020 102
  • 103. RISJ Digital News Report 2020 103 France – Changing media
  • 104. RISJ Digital News Report 2020 104 France – Trust
  • 105. RISJ Digital News Report 2020 105
  • 106. RISJ Digital News Report 2020 106 Germany – Changing media
  • 107. RISJ Digital News Report 2020 107 Germany – Trust
  • 108. RISJ Digital News Report 2020 108
  • 109. RISJ Digital News Report 2020 109 Greece – Changing media
  • 110. RISJ Digital News Report 2020 110 Greece – Trust
  • 111. RISJ Digital News Report 2020 111
  • 112. RISJ Digital News Report 2020 112 Hungary – Changing media
  • 113. RISJ Digital News Report 2020 113 Hungary – Trust
  • 114. RISJ Digital News Report 2020 114
  • 115. RISJ Digital News Report 2020 115 Ireland – Changing media
  • 116. RISJ Digital News Report 2020 116 Ireland – Trust
  • 117. RISJ Digital News Report 2020 117
  • 118. RISJ Digital News Report 2020 118 Italy – Changing media
  • 119. RISJ Digital News Report 2020 119 Italy – Trust
  • 120. RISJ Digital News Report 2020 120
  • 121. RISJ Digital News Report 2020 121 Netherlands – Changing media
  • 122. RISJ Digital News Report 2020 122 Netherlands – Trust
  • 123. RISJ Digital News Report 2020 123
  • 124. RISJ Digital News Report 2020 124 Norway – Changing media
  • 125. RISJ Digital News Report 2020 125 Norway – Trust
  • 126. RISJ Digital News Report 2020 126
  • 127. RISJ Digital News Report 2020 127 Poland – Changing media
  • 128. RISJ Digital News Report 2020 128 Poland – Trust
  • 129. RISJ Digital News Report 2020 129
  • 130. RISJ Digital News Report 2020 130 Portugal – Changing media
  • 131. RISJ Digital News Report 2020 131 Portugal – Trust
  • 132. RISJ Digital News Report 2020 132
  • 133. RISJ Digital News Report 2020 133 Romania – Changing media
  • 134. RISJ Digital News Report 2020 134 Romania – Trust
  • 135. RISJ Digital News Report 2020 135
  • 136. RISJ Digital News Report 2020 136 Slovakia – Changing media
  • 137. RISJ Digital News Report 2020 137 Slovakia – Trust
  • 138. RISJ Digital News Report 2020 138
  • 139. RISJ Digital News Report 2020 139 Spain – Changing media
  • 140. RISJ Digital News Report 2020 140 Spain – Trust
  • 141. RISJ Digital News Report 2020 141
  • 142. RISJ Digital News Report 2020 142 Sweden – Changing media
  • 143. RISJ Digital News Report 2020 143 Sweden – Trust
  • 144. RISJ Digital News Report 2020 144
  • 145. RISJ Digital News Report 2020 145 Switzerland – Weekly Reach (French)
  • 146. RISJ Digital News Report 2020 146 Switzerland – Changing media
  • 147. RISJ Digital News Report 2020 147 Switzerland – Trust
  • 148. RISJ Digital News Report 2020 148
  • 149. RISJ Digital News Report 2020 149 Turkey – Changing media
  • 150. RISJ Digital News Report 2020 150 Turkey – Trust
  • 151. Country and market data AMERICAS @risj_oxford | #DNR20
  • 153. United States – Changing media
  • 155. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 156. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Argentina – Changing media
  • 157. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Argentina – Trust
  • 158. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 159. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Brazil – Changing media
  • 160. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Brazil – Trust
  • 162. French
  • 165. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 166. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Chile – Changing media
  • 167. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Chile – Trust
  • 168. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 169. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Mexico – Changing media
  • 170. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Mexico – Trust
  • 171. Country and market data ASIA PACIFIC @risj_oxford | #DNR20
  • 176. Hong Kong – Changing media
  • 177. Hong Kong – Trust
  • 181. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 182. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Malaysia – Changing media
  • 183. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Malaysia – Trust
  • 184. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 185. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Philippines – Changing media
  • 186. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Philippines – Trust
  • 191. South Korea – Changing media
  • 192. South Korea – Trust
  • 196. Country and market data AFRICA @risj_oxford | #DNR20
  • 197. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 198. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Kenya – Changing media
  • 199. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users Kenya - Trust
  • 200. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users
  • 201. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users South Africa – Changing media
  • 202. *Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users South Africa – Trust
  • 203. More information at digitalnewsreport.org @risj_oxford | #DNR20 Reuters Institute Digital News Report 2020 You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license Please cite as: Newman, Nic, Richard Fletcher, Anne Schulz, Simge Andı, Rasmus Kleis Nielsen. 2020. Reuters Institute Digital News Report 2020. Reuters Institute for the Study of

Editor's Notes

  1. Agaiun those are averages but when we look at trust scores by political allegiance we really get to see what is driving these figures. See how election of Trump led people who self identify on the left to put more trust in the media – increasing by 15 points – while people self identify n the right has falledn to rock bottom – just 9% - perhap driven by trumps rhetoric about fake news – different story in the Uk where we don’t see trust gap – though some evidence starting to appear now
  2. Chart shows the 12 markets we have the most long term tracking data for. Whilst FB still leads, others are increasing. There have been indications that YouTube has increasing importance for news,. Instagram has doubled since 2018. Twitter up by 2% - driven by the young. Average across all markets: 18% use for news 18-24s
  3. And the other big shift over the last 7 years – and here I’m using UK data – is the way within digital the majority of usage for news is now from mobile phones. And this has huge implications for way we create content the formats that work, the frequency of usage and business models too . Adjacent display advertising didn’t really work on desktop but it is even less effective on small mobile screen
  4. *Updated Norway figure 2018 shown in excel