Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
Vol.1: We are currently living in truly unprecedented times, in which the lives of people, companies, and communities are being totally disrupted.
The dramatic change in our daily lives is having a huge impact on our behaviors and media consumption. As old routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behavior since the emergence of Covid-19.
Vol.3: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.5 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
Vol.1: We are currently living in truly unprecedented times, in which the lives of people, companies, and communities are being totally disrupted.
The dramatic change in our daily lives is having a huge impact on our behaviors and media consumption. As old routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behavior since the emergence of Covid-19.
Vol.3: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.5 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.6 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The pandemic has transformed everything consumers do: where they go, who they visit, and what they buy. It has changed what they see and hear in media. This heightened environment has further elevated the critical role that media plays in people’s lives.
La edición global de ‘Futuro Digital’ recopila datos del comportamiento desde desktop, Smartphone, y Tablet, de más de 40 países, para construir una imagen de las tendencias que dan forma al entorno digital.
Utilizando ejemplos de una selección de mercados fuera de los Estados Unidos, en este informe se describen los comportamientos que han alterado al público y el consumo de medios en un mundo Multi-plataforma. Este estudio proporciona una comprensión a nivel macro del paisaje digital, así como destacar los valores extremos específicos que se pueden dar a los dueños de medios y anunciantes, de una ventaja cuando actúan de forma global o local.
Los temas clave dentro de la edición 2016 incluyen:
Nuevas implicaciones multi-plataforma de contenido y publicidad.
¿Cómo ha evolucionado el consumo de desktop y sigue siendo relevante?
El aumento de las audiencias “solo móviles”.
Desafíos y recompensas en la aplicación móvil “battleground”
Factores que influyen en la selección de plataforma.
Polarización de las audiencias y comportamientos a través de dispositivos.
El aumento de video digital a través de todas las plataformas.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
News podcasting opportunities for publishers by Reuters Institute at European...ACTUONDA
REUTERS PODCAST REPORT: NEWS PODCASTS AND THE OPPORTUNITIES FOR PUBLISHERS
Presentation of the findings and conclusion of the Reuters Podcast Report, the most comprehensive study to-date on the growth of news podcasts, exploring their prevalence worldwide, what they are offering to audiences and how publishers and platforms stand to benefit.
Presented by Nathan Gallo, Research Assistant at Reuters Institute at at European Radio and Digital Audio Show 2020
COVID-19 // Media Behaviours Report Vol.8 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.6 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The pandemic has transformed everything consumers do: where they go, who they visit, and what they buy. It has changed what they see and hear in media. This heightened environment has further elevated the critical role that media plays in people’s lives.
La edición global de ‘Futuro Digital’ recopila datos del comportamiento desde desktop, Smartphone, y Tablet, de más de 40 países, para construir una imagen de las tendencias que dan forma al entorno digital.
Utilizando ejemplos de una selección de mercados fuera de los Estados Unidos, en este informe se describen los comportamientos que han alterado al público y el consumo de medios en un mundo Multi-plataforma. Este estudio proporciona una comprensión a nivel macro del paisaje digital, así como destacar los valores extremos específicos que se pueden dar a los dueños de medios y anunciantes, de una ventaja cuando actúan de forma global o local.
Los temas clave dentro de la edición 2016 incluyen:
Nuevas implicaciones multi-plataforma de contenido y publicidad.
¿Cómo ha evolucionado el consumo de desktop y sigue siendo relevante?
El aumento de las audiencias “solo móviles”.
Desafíos y recompensas en la aplicación móvil “battleground”
Factores que influyen en la selección de plataforma.
Polarización de las audiencias y comportamientos a través de dispositivos.
El aumento de video digital a través de todas las plataformas.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
News podcasting opportunities for publishers by Reuters Institute at European...ACTUONDA
REUTERS PODCAST REPORT: NEWS PODCASTS AND THE OPPORTUNITIES FOR PUBLISHERS
Presentation of the findings and conclusion of the Reuters Podcast Report, the most comprehensive study to-date on the growth of news podcasts, exploring their prevalence worldwide, what they are offering to audiences and how publishers and platforms stand to benefit.
Presented by Nathan Gallo, Research Assistant at Reuters Institute at at European Radio and Digital Audio Show 2020
COVID-19 // Media Behaviours Report Vol.8 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Explore the findings of the Digital News Report 2021 in 192 slides, created by the Reuters Institute research team. You are welcome to use them for any purpose as long as you credit us.
Vol.12: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Reuters Institute Digital News Report 2015: Selected highlightsDamian Radcliffe
A personal take on some of the key data points and takeaways from the Digital News Report 2015 produced by the Reuters Institute for the Study of Journalism at Oxford University.
For more information please visit: http://www.digitalnewsreport.org/
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Nurturing the Big Conversation Digitally Using Culture SegmentsCreative New Zealand
Nurturing the Big Conversation Digitally using Culture Segments
Ginny Cartmel,
Morris Hargreaves McIntyre
In this session Ginny will start by look at some recent trends in social media engagement followed by a brief introduction (or re-familiarisation) with the Culture Segments system.
She'll then explore data collected through a range of different studies that helps us to understand how the different Culture Segments engage with social media - what kind of interactions they seek and what this means for arts organisations and cultural venues. Using real examples, you’ll discover how social media messaging can be practically differentiated and optimised through applying Culture Segments, ultimately helping us to achieve a deeper relationship and bigger, more relevant conversation with our audiences.
The session is aimed at anyone who is interested in how segmenting audience can help refine messages and will be particularly relevant to those working in marketing. By the end of the session attendees will have an understanding of how Culture Segments can be applied when developing messages for and engaging with audiences online.
COVID-19 // Media Consumption Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
The 2017 Digital News Report surveyed 70,000 people across 36 markets on five continents to provide new insights into our digital news consumption. This research is a reminder that the digital revolution is full of contradictions and exceptions. These differences are captured in individual country pages that can be found towards the end of the report. They contain critical industry context written by experts as well as key charts and data points.
The report explores news consumption in: Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and the United States of America.
As well as country-by country analysis, the report also contains an essay by Melissa Bell, Publisher and Co-founder of Vox Media and an executive summary by Lead Author Nic Newman. Explore the report, along with a video breakdown and full interactive graphics, on our Digital News Report website: http://digitalnewsreport.org/.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Consumption Report Vol.6 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.16: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
COVID-19 // Italy POV Vol.9
1. 1
Ninth Dossier – 15 May 2020
Towards reopening:
Global trends and ideas for the future
2. 2
A global point of view on Covid-19 impact
• The following slides collect DATA from
researches conducted in main global
markets
• In the final slides some general trends,
observed in all the countries that had
experienced restrictive measures to face the
emergency, have been included
3. 3
Changes on media fruition, as a result of the lockdown, had impacted
advertising spending in all countries
SOURCE: STATISTA 2020. USA FIGURES.
With mobility being restricted,
geo-based media (Out of
Home) and radio have been
the most affected in terms of
adv spending
4. 4
However, some media have benefited from the lockdown: important
increase in specific audience groups
Boomers and Gen X have seen a consumption
increase by 38% and 50% respectively
Latclais Media Research May 2020
41% of German consumers are happy about
distraction via TV
- Survey powered by Havas Media Solutions; wave 6 27-29 4 2202; 500 respondents
ages 14-69yrs
36% of UK citizens listen to the radio more and
29% are reading more magazines (online and
paper)
- Havas UK Covid-19 Media Behaviors Report 1 April 2020 Wave 2
% RESPONDENT STATING THEY’VE STARTED OR INCRESED THE FRUITION OF THE
FOLLOWING MEDIA DURING THE QUARANTINE (USA & UK)
Gen Z Millennials Gen X Boomers
Broadcast TV 24% 35% 45% 42%
Online TV/streaming 38% 41% 38% 21%
Online Videos 51% 44% 35% 11%
Print/Press 9% 19% 7% 7%
Online Print/Press 21% 36% 31% 15%
Radio 17% 26% 38% 15%
Music-streaming 28% 35% 27% 12%
Livestreams 17% 30% 21% 9%
Podcasts 11% 20% 10% 4%
VideoGames 31% 31% 19% 10%
Books/Literature 18% 20% 21% 13%
SOURCE: GWI US & UK 16-64 YRS; 4,000 RESPONDENTS
.
5. 5
Unexpected and surprising events everywhere
Fruition of radio, press and TV is
increasing
• In the US, online grocery shoppers
increased by +39% among >60 y/o
• In China, the number of online
grocery orders place by users
born in the 60s has been 4 times
higher compared to the usual
average
Audience of UK BBC News (TV
and Online) increased by
53% among Millennials
and Gen Z
YOUNG AUDIENCE IS
EMBRACING TRADITIONAL
MEDIA
SENIOR AUDIENCE ARE
“GOING ONLINE”
YOUNGSTERS CONSIDER NEWS-
BRANDS MEANINGFUL
Boomers time on
social media
increased by +30%Globally 65& of Gez Z and
Millennials are watching TV
In the US, media fruition in
Adults 25-34 is changing :
+40% radio,
+32% newspapers,
+28% magazines
SOURCE: HAVAS MEDIA 2020/GWI; US HAVAS MEANINGFUL MEDIA & COVID-STUDY, MARCH 31-APRIL 6, 2020;
LACTALIS MEDIA RESEARCH: MEDIA CONSUMPTION DURING COVID CRISIS MAY 2020
6. 6
Media ability to inspire trust has never been so important before
“You have become my point of reference during the quarantine. Information coming
from the government on how we should behave are not enough. That’s why I turned
to you”
- The Guardian, reader survey
As fake news continue to be
a challenge, people are
relying on trusted and
verified sources of
information. Local news are
back as protagonist
SOURCES: US HAVAS MEDIA MEANINGFUL MEDIA & COVID-19 STUDY, MARCH 31-APRIL 6 2020; MEDIA PUBLISHER SURVEY
*https://havasmedia.com/the-power-of-news-trust-in-an-age-of-disinformation/
86%
TRUST
MEDIA
70%
WELL-KNOWN
EXPERTS
67%
LOCAL
NEWS
WHO PEOPLE TRUST?
7. 7
Digital media offered all type of content during the quarantine
I use Instagram and watch chefs
create food and dishes, while listening
to my favorite stations on Pandora”
Havas Media Meaningful Media & COVID-19
Study, 31 March – 6 April, 2020
“
8. 8
Globally, streaming services had an average increase of +50%
30
43
63
31
21
53
21
61
35
39
58
32
42
AU BR CN FR DE IT JP PH SG ZA SP UK USA
% OF RESPONDENTS WHO HAVE WATCHED MOVIES/TV
SHOWS ON STREAMING PLATFORMS MORE (EX.
NETFLIX), DURING THE QUARANTINE PER COUNTRY
+66%
Social live streaming
in Italy
+51% & +42%
Spotify & Apple Music
in the US
Among the TOP 3
from +50 y/o globally;
+63% in US
SOURCES: HAVAS MEDIA/GOOGLE TRENDS/GWI/TENCENT/STREAMELEMENTS;
US: HAVAS MEDIA MEANINGFUL MEDIA & COVID-19 STUDY, MARCH 31-APRIL 6, 2020
9. 9
Gaming becomes mainstream, attracting both players and viewers
% OF RESPONDENTS WHO SPENT MORE TIME USING A
COMPUTER/PLAYING VIDEOGAMES DURING THE QUARANTINE PER
COUNTRY
24
41
39 39
21
41
32
40
25
32
48
20
29
AU BR CN FR DE IT JP PH SG ZA SP UK USA
+10%
US viewership
+15%
US viewership
SOURCE: GOOGLE TRENDS/GWI/TENCENT/STREAMELEMENTS, LACTALIS MEDIA RESEARCH:
MEDIA CONSUMPTION DURING COVID CRISIS MAY 2020
10. 10
NOT ONLY MEDIA AND ADVERTISING FRUITION:
TODAY, WE ARE ALSO ANALYZING OTHER
CONSUMERS’ BEHAVIORS THAT ARE WORTH
INVESTIGATING
11. 1111
THE LOCKDOWN LED US TO EXPERIENCES NEW
THINGS: E-COMMERCE, HOUSE PARTY, TIKTOK,
FILTERS, STREAMING,…
This rapid adoption of new technologies will have an
impact on the long-term: a preference for videocalls
instead of conference calls adding “interactivity” to our
conversations
THE UNEXPECTED AND
FAST ADOPTION OF NEW
TECHNOLOGIES WILL
HAVE A LONG-TERM
IMPACT
12. 1212
AUDIENCES (AND
ADVERTISERS) ATTENTION
INCREASING ON TRUSTED
MEDIA
WE ARE EXPECTING A CONFIRMATION OF THE POSITIVE
TREND AFTER THE END OF THE EMERGENCY, ALSO
THANKS TO THE SUPPORT OF THE ADV INVESTMENTS.
The media brands that in recent months have shown that they
benefit the trust of audiences will now be able to capitalize their
position by collecting new investments and supporting their
growth.
13. 1313
PLATFORMS AGE: +65 Y/O
DISCOVER WEB AND APPS
AUDIENCE LINKED TO MORE TRADITIONAL
MEDIA, ARE NOW “DISCOVERING” DIGITAL
TECHNOLOGIES, CREATING NEW CHANCE OF
CONTACT
Platforms discovery from senior citizens leads us to
think that, in the future, there will be new opportunities
of contact, especially for those targets had always
been difficult to reach with digital
14. 1414
A PERIOD OF TEST FOR
NEW FORMATS
MAINSTREAM NETWORKS HAVE BROADCASTED
SELF-PRODUCED CONTENTS BY THE CELEBRITIES
Some personal shows, after conquering a large following
of online viewers, might land on more traditional media in
a long-form solution: we expect to find new characters and
new formats on TV too.
15. 1515
TECHNOLOGY: NEW
EXPERIENCES AND NEW
‘AUDIENCE FIRST’
PERSPECTIVE
MANY HAD THE POSSIBILITY TO EXPERIMENT
VIRTUAL REALITY AND THE 360° VISION
EXPERIENCES – FOR EXAMPLE VISITING ART
GALLERIES VIRTUALLY
We discovered a new technology that could be applied
in different contexts to offer new immersive experiences
16. 16
Italy towards reopening: AdCity and Grandi Stazioni analysis
• Thanks to Adcity, Havas intelligence platform, daily movements of people on the territory
are being monitored: 10 areas in 5 major Italian cities
• During the first week of ‘Phase 2’ we’ve observed an increase in movements: +30% in
Palermo and Naples and +45% in Milan
• Grandi Stazioni Retail analysis on movements observed at major Italian railway stations
confirms the trend, with +25% compared to the previous week mainly due to the
resumption of workers on weekdays
17. 17
Turin: average daily net contacts
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000
1.800.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5 apr 6-12 apr 13-19
apr
20-26
apr
27-3
mag
4-10
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Turin Piazza San Carlo Turin railway station
AdCity – Average Net daily Data, Sundays excluded
PHASE 1
+33%
vs. phase 1
18. 18
Milan: average daily net contacts
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5 apr 6-12 apr 13-19
apr
20-26
apr
27-3
mag
4-10
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Milan Piazza Duomo Milan Central railway station
PHASE 1
+45%
vs. phase 1
AdCity – Average Net daily Data, Sundays excluded
19. 19
Rome: average daily net contacts
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5 apr 6-12 apr 13-19
apr
20-26
apr
27-3
mag
4-10
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Rome Colosseo Rome Termini railway station
PHASE 1
+32%
vs. phase 1
AdCity – Average Net daily Data, Sundays excluded
20. 20
Naples: average daily net contacts
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5 apr 6-12 apr 13-19
apr
20-26
apr
27-3
mag
4-10
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Naples railway station Napoli Vittorio Emanuele
PHASE 1
+31%
vs. phase 1
AdCity – Average Net daily Data, Sundays excluded
21. 21
Palermo: average daily net contacts
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5 apr 6-12 apr 13-19
apr
20-26
apr
27-3
mag
4-10
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Palermo cathedral Palermo railway station
PHASE 1
+30%
vs. phase 1
AdCity – Average Net daily Data, Sundays excluded
22. 22
During the first week of Phase 2, a considerable increase of visitors in all stations of the network has
been detected: compared to the previous 7 days, the last week of lockdown – increased by 25%
Increase in visitors by +25% during the first week of Phase 2 in major
railway station
Source: Grandi Stazioni Retail
+25%
1° week 2° week 3° week 4° week 5° week 7° week6° week
Phase of
lockdown
Phase 2+4,7%
+30,9%
NTW Analysis_Net people per single week. Time period 23/3-10/5 2020
23. 23
NTW Analysis_Net people oer single day
period 23/3-10/5 2020
People going to work have determined an higher growth during
weekdays
Source: Grandi Stazioni Retail
1° week 2° week 3° week 4° week 5° week 6° week 7° week
Phase 2
24. 24
Update: TV audience exceeds 17% (out of total individuals) compared
to the same period in 2019
Source: Havas Media on Auditel Data
2020 vs 2019 during
the week 3-9 May
0,0
5,0
10,0
15,0
20,0
25,0
9-feb
11-feb
13-feb
15-feb
17-feb
19-feb
21-feb
23-feb
25-feb
27-feb
29-feb
2-mar
4-mar
6-mar
8-mar
10-mar
12-mar
14-mar
16-mar
18-mar
20-mar
22-mar
24-mar
26-mar
28-mar
30-mar
1-apr
3-apr
5-apr
7-apr
9-apr
11-apr
13-apr
15-apr
17-apr
19-apr
21-apr
23-apr
25-apr
27-apr
29-apr
1-mag
3-mag
5-mag
7-mag
9-mag
11-mag
13-mag
Millions
TV AUDIENCE PER AVERAGE MINUTE
2020 2019
+49,9%
+38,9%
+26,5% +20,8% +20,2% +20,0% +19,4% +17,8% +16,9% +16,7% +15,7% +14,1%
KIDS 8-
14
KIDS 4-7 18-34 U 25-54 15-64 25-54 Women
25-54
CSE3.0
MA+A
RA 25-54 Person +
guest
15+ RA 25-54
25. 25
Takeouts and opportunities
• Trends similar to Italian ones also on a global level: youngsters are restarting to
use more traditional media, while senior citizens use digital technologies
• In the “news world” trusted media reaffirmed their role.
While video streaming e gaming show a double-digit growth.
• Some of these phenomena will not disappear after the quarantine: new format
and technologies may also land on mainstream media
• AdCity and Grandi Stazioni analysis show Italian fast reaction upon entering
“Phase 2”: people in cities increased (from 30% to 45% in the areas monitored)
and also movements in major stations by 25%, mainly thanks to the resumption of
working activities