Hello, {{FIRSTNAME}}, My Old Friend
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Content personalization is hot stuff — so hot it's hard to get a handle on the details without wading through mountains of vendor pitches and pie-in-the-sky promises. This talk from UXCamp Chicago takes a step back and provides a basic framework for understanding content personalization — and the work it takes to make it happen — in a product-and-platform agnostic manner.
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- 1. Hello {{FIRSTNAME}}, My Old Friend Howto triple yourworkload with personalization @eaton of @lullabot uxcamp 2018
- 2. I’m @eaton. I work for Lullabot. We content stuff.
- 5. You are here Greeting Example Glossary Case Study WarningsCase Study Takeaways
- 6. Greeting RoleMetadata Industry GlossaryRead More Privacy Partner CTA Case Study Budget Hard Sell Followup Warnings MoodInvitationExampleGreeting Role Industry Case Study Budget Followup Example
- 8. “ Most conversations about content personalization are fan fiction for CMOs. Karen McGrane, paraphrased
- 13. Data brokerage
- 18. ? $!
- 28. ‣ Unreliable signaldata ‣ No plan, wrong metrics ‣ Just-so assumptions ‣ Reproducibility ‣ Creepy messaging ‣ Editorial overload
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- 33. ‣ Knowthy self ‣ Knowthy goals ‣ Invest in structure and metadata ‣ Crawl before you walk