Landing Page Testing to Attract Super Affiliates

Landing Page Testing to Attract Super Affiliates Tim Ash, President, SiteTuners.com

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Mind of the Super Affiliate

Super Affiliates are … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top-10 Ways to Attract Super Affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of Improved Conversion Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Landing Page Testing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why should you care? ,[object Object],[object Object],[object Object]

Question: What is a Camel ? Answer: A Horse Designed by Committee

Who should design your site? I.T. Marketing Ad Agency Your Boss Webmaster

None of the above… Your website serves too many masters. It should be focused only on conversion. I.T. Marketing Ad Agency Your Boss Webmaster YOUR WEBSITE VISITORS

Case Study - RealAge.com ,[object Object],[object Object]

Results - RealAge ,[object Object],[object Object]

Case Study – Uniblue Registry Booster ,[object Object],[object Object],[object Object]

Results - Uniblue Registry Booster ,[object Object],[object Object],[object Object]

Case Study - PowerOptions ® ,[object Object],[object Object],[object Object]

Results - PowerOptions ® ,[object Object],[object Object]

Case Study – EngineReady ,[object Object],[object Object],[object Object],[object Object]

Results - EngineReady ,[object Object],[object Object]

How do you tune? ,[object Object],[object Object],[object Object]

Example Size of Test Calculation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Ferraris are Really Fast” Positive interaction between headline and picture Interaction Example (1of 4)

“ Ferraris are Really Fast” Negative interaction between headline and picture Interaction Example (2 of 4)

“ Volvos Are Really Safe” No interaction between headline and picture Interaction Example (3 of 4)

“ Volvos Are Really Safe” Positive interaction between headline and picture Interaction Example (4 of 4)

Interactions are Very Important ,[object Object],[object Object],[object Object],[object Object]

A-B Split Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parametric Multivariate Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Non-parametric Tuning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness Squandered… 146 clickable links!

… Focus on Visitor’s Goals

Pitfall #1 – Squandering Attention ,[object Object],[object Object],[object Object]

Frustrating User Experience …

Guide people safely to their goal… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitfall #2 – Frustrating Users ,[object Object],[object Object]

Pitfall #3 – Invisible Risk Reducers ,[object Object],[object Object]

Pitfall #4 – Lack of Social Proof ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Poor Transaction Design (1 of 2)

Poor Transaction Design (2 of 2)

Better Transaction Design * *However – best solution is to remove registration requirement altogether.

Pitfall #5 – Surprising or Confusing Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pop Quiz ,[object Object],[object Object],[object Object],[object Object]

Answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitfall #6 – Ignoring Your Baseline ,[object Object],[object Object]

Answer ,[object Object],[object Object],[object Object],[object Object]

Data Collection Example (1 of 2) 10% difference - 90 vs. 100 conversions Very wide and overlapping error bars

Data Collection Example (2 of 2) 10% difference - 1350 vs. 1500 conversions Error bars have gotten narrow and have “uncrossed”

Pitfall #7 – Not Collecting Enough Data ,[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q&A & Additional Resources ,[object Object],[object Object]

Landing Page Testing to Attract Super Affiliates

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