12 stats to get your emails opened
•
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Subject lines matter. Between our lack of time and the hundreds of emails we receive per week, it is critical and imperative that your emails stands out. Creating interesting and intriguing subject lines is not an easy task, but can be accomplished with some creative thinking, A/B testing, and the following 12 stats.
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This document provides tips for nonprofits on using email to drive online donations. It discusses how email is an important fundraising tool, with email messaging driving 28% of online revenue in 2017. It then offers suggestions for building an email list, including using a "lead magnet" to attract subscribers, creating a landing page for email signups, and promoting the signup across various marketing channels. The document also discusses best practices for fundraising emails, such as sharing impactful stories, focusing on the reader's impact, and including a clear call to action. It emphasizes the importance of donation pages that continue the story and theme from fundraising emails.
Power of the inbox Webinar
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t);
What it can do for your business;
And the five easy steps you must take to harness the power of the inbox!
Grow a healthy list
Create great content
Customize a beautiful, mobile-friendly template that matches your brand
How to get your emails opened
Tracking your results!
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
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In this session, Jay will explore the latest email marketing strategies and techniques to use when looking to increase customer engagement and gain new customers. This session will also explore what techniques are proven to work and what is driving strong direct marketing results using email, social & mobile marketing, emerging media, and integrated marketing initiatives.
In this session, Jay Schwedelson, President and CEO of Worldata, will provide insight from actual campaign results from successful and failed attempts at using these techniques.
● Learn marketing tactics that hold long-term value and drive results
● Acquire measurable tactics for marketers to pull interested leads
● Gain insight on integrated direct marketing initiatives based on actual campaigns
Three key takeaways:
● Overview of the trends happening in email marketing today – and which actually work
● Actionable tips on how to double open rates with a few easy tweaks
● Pitfalls to avoid for email marketing
● What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaignsMarketing your business
1) Marketing efforts continue to struggle as effectiveness of delivering quality leads drops while costs rise due to increased competition, data, and consumer annoyance with online ads.
2) While the internet is important, balancing traditional and online media is key as many quality leads still originate from offline sources like direct mail triggering online responses.
3) Targeting the mass affluent is important as they are responsible for the majority of spending and more likely to purchase. Consistent, personalized multi-channel marketing keeping your brand top of mind at all stages of the buyer's journey is needed to generate ongoing leads.
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Email Marketing Best Practices
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
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Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Guide to Snapchat Marketing
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by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
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The Power of Video Marketing
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
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Actionable tactics you can apply after this session:
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This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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• Google now uses AI to generate answers.
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Advanced Storytelling Concepts for Marketers
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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12 stats to get your emails opened
- 1. 12 stats to get your emails opened
- 2. Email marketing has an ROI of 4,300% that’s $44.25 for every $1 spent! Which makes it fast and effective; unlike Huell and Patrick.
- 3. Choose to target your audience with advanced segmentation, try out new offers with split-testing or tap into core purchasing motivators with dynamic content.
- 4. 62% spend 2 or more hours on design and content on an email campaign. 18% spend more than 8 hours a day on each campaign. Rob is upset because his mouse scurried away.
- 5. First things first, get your emails opened with a great subject line. Here’s 12 stats to write email subject lines that get opened Always judge a book by its cover, especially books with bad covers.
- 6. The word "you" decreases opens by 5% than those without. Source: Get Sidekick Look, it’s a bird, no.. a plane. No, it’s someone who needs help with their digital marketing.
- 7. Using "fw:" decreases opens by 17% than those without. Source: Get Sidekick Dean was not a Moving Target.
- 8. Including "Free" increases opens by 10% than those without Source: Get Sidekick 10% of men in scarves don’t get hugs.
- 9. 18.7% decrease in opens when the word "newsletter" is used Source: Adestra That is actually the preferred location for the Daily Express.
- 10. 61.8% increase in opens when using the word "alert" Source: Adestra 39.2% of people won’t notice the glass is already broken
- 11. Using "daily" or "weekly" in subject lines boost open rates …whereas "monthly" hurts them. Source: Adestra Don’t dog your customers with bland emails. Sorry, I’ll just let myself out.
- 12. 22% increase in opens when personalized Source: Adestra “All of my emails are to people, not people” – Kanye West
- 13. 3 or four words subject lines are opened 40% less than average Source: Contact Monkey This lego man’s hair is above average.
- 14. 6 to 10 word subject lines generate the highest open rate Source: Retention Science Open signs increase front door open rate by 100%
- 15. 22% increase in open rate when a sense of urgency and exclusivity is created Source: Email Institute Little Johnny Wheatley riding Not-Your-Mothers-Email-Marketing took first place at the Acme Derby this year.
- 16. Capitalizing The First Letter Of Each Word Will Give A Small But Significant Lift Source: Madison Logic capitalinG thE lasT letteR wilL noT…
- 17. 16% to 26% increase in opens with the recent trend of using song lyrics and movie titles. Source: ADMmarketing Boombox Subjects – it’s what’s for dinner.
- 18. All phones on location are in-fact soup cans, you will need to speak up.