Slides from the Confab Central 2017 content modeling workshop. Participants divided into teams and built a content model for a fictional web site, using artifacts and deliverables from design, marketing, and IT to iteratively improve their understanding of the content.
Content modeling is a critical part of modern digital publishing projects, but too often it's treated as a specialist task rather than an opportunity for collaboration and communication. By looking at the content from each team's perspective, we can build a better understanding ā for everyone.
#Blogalicious8 - Content Strategies for WordPressAngelica Yarde
Ā
Creating content for your WordPress site can seem overwhelming but with the proper tools, it can be easy and effective. In this session, I will be offering an overview of how to create effective content for SEO and marketing, how to do it consistently to avoid burnout, and how to make your content work for you. I will also be sharing the tools I use for content production.
The WordPress Theme Selection Field Guide includes helpful tips for business owners and web designers on how to pick the best theme for their needs. Learn theme evaluation processes, WordPress best practices and workflow strategies. This guide also includes a list of essential skills, the community, and upcoming WordPress developer trends all to make your journey a more pleasant experience. Presented at the Milwaukee WordCamp 2013.
Slides from the Confab Central 2017 content modeling workshop. Participants divided into teams and built a content model for a fictional web site, using artifacts and deliverables from design, marketing, and IT to iteratively improve their understanding of the content.
Content modeling is a critical part of modern digital publishing projects, but too often it's treated as a specialist task rather than an opportunity for collaboration and communication. By looking at the content from each team's perspective, we can build a better understanding ā for everyone.
#Blogalicious8 - Content Strategies for WordPressAngelica Yarde
Ā
Creating content for your WordPress site can seem overwhelming but with the proper tools, it can be easy and effective. In this session, I will be offering an overview of how to create effective content for SEO and marketing, how to do it consistently to avoid burnout, and how to make your content work for you. I will also be sharing the tools I use for content production.
The WordPress Theme Selection Field Guide includes helpful tips for business owners and web designers on how to pick the best theme for their needs. Learn theme evaluation processes, WordPress best practices and workflow strategies. This guide also includes a list of essential skills, the community, and upcoming WordPress developer trends all to make your journey a more pleasant experience. Presented at the Milwaukee WordCamp 2013.
Wait what? How to Enhance your Responsive Process with Content QuestionsEileen Webb
Ā
Many of the challenges that come from building a responsive site are based not in the technical implementation, but in the content. All your copy is now readable on a small screen, but is it useful there? Is it still serving the site and business goals? Who's actually going to write those blog posts?
Weāll talk about some approaches that content strategists use to figure out how (and if!) content should be displayed on your site, whether youāre dealing with a heavy archive of articles or a nimble webapp. Weāll explore common techniques and questions you can integrate into your workflow that will help you and your client think through the long-term content needs and goals of a new site.
Full text transcript at http://webmeadow.com/blog/archives/201405/wait-what-how-enhance-your-responsive-process-with-content-questions
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and thatās because mobile information architecture doesnāt only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar ā May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
A visual overview of some interesting Drupal sites in five sectors: entertainment, publishing, government, education, and nonprofit.
Originally presented at Web Content Chicago in 2010.
The Prussian field marshal Helmuth von Moltke famously said: āno plan survives contact with the enemy.ā Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?
A gentle introduction to "architecture" presented at DrupalCon Paris, 2009. Intended for the casual and intermediate web developer interested in considering the bigger picture.
A cheeky look at building Drupal web sites out of external web services. Drupal as a mashup engine? It can happen, but there are some important issues to consider.
Drupal - and many other open projects -- get caught in the trap of inexplicable emergent complexity. Can taking the "Ecosystem" analogy seriously help us understand the challenges we face? I say yes. Because I think it can. Yes.
ROI in a GPL World (or, From Code to Cash) -- originally presented at the Chicago CMS Expo. See http://cmsexpo.net for additional details.
The session covered the implications of using GPL'd software like Joomla! and Drupal, how to build sustainable (and legal) businesses around GPL'd products, and how to spot hippies in the wild.
Top Tips for Responsive eLearning Design Cammy Bean
Ā
Responsive web design? What is it and how does it apply to eLearning? What can it look like? Check out examples of eLearning created in Adapt, an open-source responsive eLearning authoring framework.
Wait what? How to Enhance your Responsive Process with Content QuestionsEileen Webb
Ā
Many of the challenges that come from building a responsive site are based not in the technical implementation, but in the content. All your copy is now readable on a small screen, but is it useful there? Is it still serving the site and business goals? Who's actually going to write those blog posts?
Weāll talk about some approaches that content strategists use to figure out how (and if!) content should be displayed on your site, whether youāre dealing with a heavy archive of articles or a nimble webapp. Weāll explore common techniques and questions you can integrate into your workflow that will help you and your client think through the long-term content needs and goals of a new site.
Full text transcript at http://webmeadow.com/blog/archives/201405/wait-what-how-enhance-your-responsive-process-with-content-questions
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and thatās because mobile information architecture doesnāt only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar ā May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
A visual overview of some interesting Drupal sites in five sectors: entertainment, publishing, government, education, and nonprofit.
Originally presented at Web Content Chicago in 2010.
The Prussian field marshal Helmuth von Moltke famously said: āno plan survives contact with the enemy.ā Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?
A gentle introduction to "architecture" presented at DrupalCon Paris, 2009. Intended for the casual and intermediate web developer interested in considering the bigger picture.
A cheeky look at building Drupal web sites out of external web services. Drupal as a mashup engine? It can happen, but there are some important issues to consider.
Drupal - and many other open projects -- get caught in the trap of inexplicable emergent complexity. Can taking the "Ecosystem" analogy seriously help us understand the challenges we face? I say yes. Because I think it can. Yes.
ROI in a GPL World (or, From Code to Cash) -- originally presented at the Chicago CMS Expo. See http://cmsexpo.net for additional details.
The session covered the implications of using GPL'd software like Joomla! and Drupal, how to build sustainable (and legal) businesses around GPL'd products, and how to spot hippies in the wild.
Top Tips for Responsive eLearning Design Cammy Bean
Ā
Responsive web design? What is it and how does it apply to eLearning? What can it look like? Check out examples of eLearning created in Adapt, an open-source responsive eLearning authoring framework.
How a Web Redesign āØDrives Organizational Change: A Cautionary TaleSorel Denholtz
Ā
Few people set out to change their organization when they begin redesigning a website, but the process of creating an effective user experience can reveal gaps in an organization's strategy/business processes/etc.
To improve user experience in a sustainable way, while achieving business goals, your job may extend beyond wireframes and content outlines and require you take a seat at the table where business decisions are being made.
Presented 4.28.16 at University of Illinois WebCon #UofIWebCon
Few people set out to change their organization when they begin redesigning a website, but the process of creating an effective user experience can reveal gaps in an organization's strategy, business processes, staffing, and more.
To improve user experience in a sustainable way, while achieving business goals, your job may extend beyond wireframes and content outlines and require you take a seat at the table where business decisions are being made.
Back to Basics: Getting the Content Essentials Rightdclsocialmedia
Ā
In this session weāll consider what we might be neglecting in our rush to be exciting and trendy. Weāll explore the content essentials, and look at how an organization can manage and plan for them.
This was a workshop I gave at http://csforum.eu in 2011.
DESIGNING NARRATIVE CONTENT
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How can you be sure your content reaches the largest audience possible? By designing content for all contexts, that will reach your audience via any device, any phone, any laptop, anywhere.
This workshop will discuss how to create a content strategy for narrative content. We'll explore how to tailor your content, as well as your editorial workflows, for different devices and audiences. We'll use Treesaver, an open-source content layout framework to illustrate narrative content principles.
Publishing usually comes at the end of your content strategy, but by orchestrating your process for narrative content, you can ensure your stories, news, product descriptions, and more will be tailored for your audience wherever they are.
What youāll learn
How to optimise workflow, production, and deployment for narrative content.
How to use the technology behind narrative content.
How to customise content for different contexts.
Newspapers need to establish a consistent brand and deliver a quality-reading experience to an audience scattered across an ever-expanding universe of devices and platforms. This ain't easy. After two years of research, we're ready to share what we've learned.
An Army of One? A Nation of Millions? Collaboration is not the key, it's the...Christopher Cashdollar
Ā
Happy Cog directors Kevin M. Hoffman and Christopher Cashdollar explore how they collaborate with each other, their clients, and their team to create custom processes to best design their award-winning web sites.
Triple Crown of Custom Content - IA Strategy SessionGloria Antonelli
Ā
Preplanning the relationships of custom post types, taxonomies and custom fields using Information Architecture and Content Architecture best practices. This ensures your WordPress content structure is organized effectively by taking the time to conduct analysis and planning, before implementation.
Entity Disambiguation - the Semantic XRayJason Darrell
Ā
In today's Semantic Web, generic copy has no place.
Using data extraction, we can view our content as Googlebot
Then, implementing entity disambiguation (http://www.algohunters.com/disambiguate-entities/), we can help Google rank our content with confidence.
This is how I do it.
Got copy you need disambiguating? Need more semantic layers? You can order yours, here: http://bit.ly/pphhjasond3
Anyone who's worked on a web project has stumbled across the horror of "legacy content" that makes no sense, or is held together with duck tape and dreams. In this talk, we'll look at some noteworthy content disasters, learn to spot problem areas in the future, and remember to be kind: the disasters of the past were built be people just like us, working with constraints we may not understand.
"Decoupling" is hot in the content management world, but the hype threatens obscure the real reasons to separate your content management from your content delivery platforms. In this talk from Drupalcon 2018, the history of decoupling and the reasons it can make sense are combined with useful heuristics for planning your own project.
Content personalization is hot stuff ā so hot it's hard to get a handle on the details without wading through mountains of vendor pitches and pie-in-the-sky promises. This talk from UXCamp Chicago takes a step back and provides a basic framework for understanding content personalization ā and the work it takes to make it happen ā in a product-and-platform agnostic manner.
Drupal 8 has been out for over a year: is it ready for your organization to take the leap? In this keynote from the Drupalcon Baltimore Nonprofit Summit, Jeff Eaton explains the changing pace of Drupal release cycles, the current state of Drupal 8, and the key improvements you can make to your existing Drupal 7 site ā changes that will simplify your migration when you do take the plunge.
Pressured by the demands of content reuse in a multi-device world, even lightweight blogging tools now leverage carefully modeled content types with explicit fields and schemas. Unfortunately, it all falls apart when users hit the body field: ugly ad-hoc markup creeps in, house styles evolve without planning, and critical metadata stays locked in blobs of "good enough for now" HTML.
We can solve it.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. Iāll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
Ā
TL;DR. These are the three themes that stood out to us over the course of last month.
1ļøā£ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ļøā£ Instagramās new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ļøā£ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ācollabsā more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who donāt adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
Ā
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Ā
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Ā
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
8. those messages belong in
your content model.
visualdesign communicates
important messages.
9. those messages belong in
your content model.
visualdesign communicates
important messages.
those messages belong in
your content model.
10. ye olde schedule
ā£ ādecouplingā and structured content
ā£ the language ofdesign
break
ā£ capturing design messages
ā£ a ļ¬eld guide to design structures
57. āGraphicaldecoration, which prospers in technical
publications as well as in commercial and media graphics,
comes cheaperthan the hard work required to produce
intriguing numbers and secure evidence.
Edward Tufte, The Visual Display of Quantitative Information
58. āGraphicaldecoration, which prospers in technical
publications as well as in commercial and media graphics,
comes cheaperthan the hard work required to produce
intriguing numbers and secure evidence.
Edward Tufte, The Visual Display of Quantitative Information
59.
60.
61.
62.
63.
64.
65.
66.
67. what design communicates
ā£ whatās the most important
ā£ what belongs together, and why
ā£ what kind ofthing is this
ā£ what comes next
68. how design communicates
ā£ proximity and density
ā£ pattern and repetition
ā£ color, shape, and size
ā£ order and placement
95. common patterns
ā£ curated & automatic collections
ā£ meaningful relationships
ā£ inferred meaning where possible
ā£ āfront-end hintsā in metadata
ā£ carefully chosen nouns
113. identify meaning & message
ā£ describe purpose, not appearance
ā£ brainstorm alternate treatments
ā£ prefer editor/stakeholdervocabulary
ā£ hooray, youāre a taxonomist!
114. map to the model
ā£ does it exist as a property
ā£ can we extrapolate from properties or context?
ā£ does it require a new property?
ā£ will it require a new content entity?
123. ā£ structured content is the bomb
ā£ design communicates important messages
ā£ capture the message, defer the aesthetic
ā£ watch for emergent design messages
ā£ remember: modeling design is a sign of respect