Hearth final pitch

2. Massimiliano Imbimbo
CEO & Founder
Carmine Spagnuolo
Graphics and Brand Manager
Francesco Sacerdoti
Software Engineer
ex-teacher Apple Academy
Professore Temple University - Philadelphia
Ignazio Finizio
Software Engineer
ex-teacher Apple Academy
Professore Federico II - Napoli
Nicola Capolupo
CCO
Team di sviluppo
Developer Academy
Apple
Team

3. Giulia
Divino
Olga
Ilinskaya
Susan
Figueroa
Bahi
Fatha
Cindy
Cheung
MIBE Students

4. Municipalities have an evident
difficulty in promoting their
territories through current
digital channels
58,3
of tourists in
*in 2017
Pain
90%
Tourists are digital
73%
Of business tourists
tend to discover the place
as much as possible
80%
Decide their activities
on the ground

5. Solution
To transfer an information
from official pages of
Municipalities
to unique, innovative and simple
platform

6. Mission
Hearth cares about traditions,
culture and nature of our territories
We provide a platform for the
digitalization of Public
Administrations and territories

7. Product

8. Product
Discovery
An overview on
territories and ongoing
events

9. Vino aglianico
Product
Discovery
An overview on
territories and ongoing
events

10. Vino aglianico
Product
Participation
Knowing all the details,
the schedule and the
description of the ongoing

11. Vino aglianico
Taste
Food and wine
companies, restaurants,
typical local products
Product

12. Vino aglianico
Product
Taste
Food and wine
companies, restaurants,
typical local products

13. ALL THE INFORMATION ABOUT LOCAL BUSINESSES
IN A SINGLE AND EASY INTERACTIVE WINDOW

14. Product
Route of experiences
Builded following the tastes and
preferences of a user
Vino aglianico
+

15. A new way of
living art
Virtual map with text
information, audio guide,
video and 3D rendering
Product

16. A new way of
living art
Virtual map with text
information, audio guide,
video and 3D rendering
Product

17. A new way of
living art
Virtual map with text
information, audio guide,
video and 3D rendering
Product

18. Even indoor
For a wider, smarter and
unique
experiences for museums
Product

19. Even indoor
For a wider, smarter and
unique
experiences for museums
Product

21. Borsa alta moda
Avete disponibile una borsa in pelle
nera, borchiata? Per un regalo, vorrei
spendere sui 180 euro, grazie!
Product
A new tool for
business
Online catalog and direct
communication between
users and stores

22. Avete disponibile una borsa in pelle
nera, borchiata? Per un regalo, vorrei
spendere sui 180 euro, grazie!
Borsa alta moda
Certo, può acquistarla da qui:
Product
A new tool for
business
Online catalog and direct
communication between
users and stores

23. Avete disponibile una borsa in pelle
nera, borchiata? Per un regalo, vorrei
spendere sui 180 euro, grazie!
Certo, può acquistarla da qui:Solo in blu, ci dispiace!
Borsa alta moda
Product
A new tool for
business
Online catalog and direct
communication between
users and stores

24. Avete disponibile una borsa in pelle
nera, borchiata? Per un regalo, vorrei
spendere sui 180 euro, grazie!
Certo, può acquistarla da qui:
Solo in blu, ci dispiace!
Borsa alta moda
Domani arriva la nuova collezione, p…
Product
A new tool for
business
Online catalog and direct
communication between
users and stores

25. Avete disponibile una borsa in pelle
nera, borchiata? Per un regalo, vorrei
spendere sui 180 euro, grazie!
Borsa alta moda
Solo in blu, ci dispiace!
Domani arriva la nuova collezione, p…
Certo, può acquistarla da qui:
Product
A new tool for
business
Online catalog and direct
communication between
users and stores

26. Product
Emergency Alerts
Of earthquakes, floodings,
avalanches, car accidents etc.,
that are required by law to be
distributed by Municipalities to

27. Competitive Advantage

28. Municipium App,
UrbeApp
Even
Heart
Museme
TripAdvis
Servic
Information
Google
Competitive

29. Interactive maps
Municipium App
(and similar apps)
TripAdvisor Evensi Hearth
Events
Traveller`s
comments
Info about small
tourist`s destinations
Musement
Tickets selling
partially
Information
about territory
partially
Competitive

30. Roadmap

31. Gennaio 2018
Start developing
MVP platform
Maggio 2018
First contracts with Municipalities
(Avellino, Paestum e Agropoli)
Giugno 2018
Entering the incubator Campania NewSteel
Luglio 2018
Publication of the MVP on Stores
Novembre 2018
Maggio 2019
Campania
and Puglia Regions
Settembre 2019
Other Italian regions
2020
Internationalization
Inizio lavori sviluppo con Developer Academy
di Apple
Roadmap

32. Financials

33. 21Municipalities that have
already bought the app
130Municipalities that are about
to purchase the app (45
Area Vasta Avellino, 86
Parco del Cilento)
Municipalities
Revenue
Comune di CasertaComune di Salerno Comune di Avellino Comune di Napoli

34. 0-2000 habitants
2000-5000 habitants
5000-15000 habitants
15000-25000
habitants
DEMOGRAPHIC COST/YEAR
500€/year
750€/year
1000€/year
2000€/year
n. habitants * 0,05€/
Pricing Financials

35. Financials

36. Projected profit and loss
Financials

37. Financials
Break even point
will be achieved
in the second half
of Year 2

38. Financials
Funding needed

39. Financials
Pre-money valuation

40. Partners

41. Chambers of Commerce
Partners
Economic Associations

42. Cultural Heritage
Partners
Tourism Associations

43. Innovations
Partners
Startups

44. Hearth protects also the artistic and cultural heritage: for each
subscription signed by a commercial, Heart will donate a portion of the
earnings to improve the territory in which the business operates.
In the perspective of the responsible tourism, the local company
becomes an active component in protecting the artistic and cultural
heritage.

45. Awards

46. Selected Startup - Naples, Milan, London,
Awards
Winner - Puglia, Startup Contest
Winner Case History - Municipality of

47. Hearth
+
Earth
=
Hearth
+
Heart
Hearth
Hearth means “fireplace”,
domestic hearth of Dea Vesta,
that gathers people together and
protects the history, the family and
the affections.

48. HearthProject-Impreseinrete
T h a n k s
f o r y o u r a t t e n t i o n