3. Redefining Investing for Women.
2
Idea
Financery is the first digital wealth
management and investment app in Europe
targeting exclusively women.
Financery – 14th of June 2019
4. 3
Product Modern, elegant user experience and design.
Intuitive, full-service web-application
§ Investing in globally diversified ETFs
§ Digital advisory, professional wealth
management and an investment account
Financery – 14th of June 2019
Price: one coffee-to-go
1% of volume/ year
starting at 6,95€/ month
5. 4
Market
Promising niche…
…in a thriving market.1
28% of women
who invest
Market potential
Quelle: 1 https://www.oliverwyman.de/content/dam/oliver-wyman/v2-
de/publications/2017/aug/OliverWyman_Robo%20Advice%20Entwicklung_Aktualisierung_Aug2017.pdfFinancery – 14th of June 2019
Market is expected to grow by 140%.
Market size: 1.2 – 1.5 million women
aged between 26 and 36,
employed, not yet invested
6. 5
Competition
We are the first digital wealth manager
targeting exclusively women.
technological
focus
basic
advisory
blogs/
websites
female
initiativepersonal
advisory
Full Service: Digital wealth manager,
Professional wealth management,
Investment account
Financery – 14th of June 2019
7. Customer lifetime 3 – 30 years
Contribution margin ⍉ 50€/ client/ year
6
Creating a competitive advantage
built on strategic partnerships.
Financery – 14th of June 2019
Business model
Customer Lifetime Value*
⍉ 1500€
1% of volume/ year
starting at 6,95€/ month
*net contribution margin
8. 7
Financials
With an investment of 250.000€
we can prove the market viability.
Financery – 14th of June 2019
- €
10.000 €
20.000 €
30.000 €
40.000 €
50.000 €
60.000 €
1 2 3 4
Investment milestones
campaign basiccosts (IT, office, interns) social media/ influencer
Q3 Q4 Q1 Q2 1000 clients
campaign 25.000 € 5.000 € 25.000 € 15.000 €
basic costs (IT, office, interns) 10.000 € 10.000 € 10.000 € 10.000 €
social media/ influencer 20.000 € 30.000 € 40.000 € 50.000 €
250.000 €
100%
owned by
founders
American robo advisor
§ all female approach
§ 23.000 clients in 3 years
Proof of concept
9. 8
Team Aiming to become the European
Maria Mann Stefanie Pies
MBA at WHU Otto-Beisheim-School of
Management
Frankfurt School of Finance,
Fachhochschule Deutsche Bundesbank
CEO
IT/ digital product development
First venture: ROI of 411%
8 years in FinTech/ IT
Wealth management
Investment strategy/ regulatory
11 years in banking/
private wealth management
Financery – 14th of June 2019
10. Contact
Maria Mann
+49 211 987 087 18
maria@financery.de
FFI Female Financial Invest GmbH
Speditionstr. 15a
40221 Düsseldorf
Invest in your financial goals,
Invest in yourself.
Contact