This webinar was given by Gustavo Ferro, to Central American companies active in the coffee sector. The current situation was discussed, along with how it has impacted the coffee sector worldwide.

1. CBI Webinar
Impact of COVID-19 on the Specialty Coffee sector
Friday, 10 July 2020
Within the framework of the initiative
‘Connecting Central America’
Component of the Central American
Regional Economic Integration (INTEC) project
Financed primarily by the European Union
and coordinated by SIECA

2. › Microphones off when you are not
speaking
› Q&A after presentations by
Gustavo Ferro and Jeroen Kruft
› Questions can be asked in the chat
anytime!
2
HOUSE RULES

3. PROGRAMME
Welcome & introduction
Lisanne van Beek, CBI Programme Manager
BSO perspective Nicaragua
Cristiana Ruiz, APEN
Developments on the European coffee market
Gustavo Ferro, Market Researcher
Exporter perspective Guatemala
Maricarmen Fuentes, ASASAPNE
How to deal with COVID-19 as a coffee exporter?
Jeroen Kruft, Sector Expert cacao & coffee
Closing
Lisanne van Beek, CBI Programme Manager
3

4. Gustavo Ferro
Independent consultant
› Specialized in trade promotion of
agricultural products, including coffee
› Lead market researcher for CBI’s
Market Information Coffee for
ProFound – Advisers In
Development, in collaboration with
Jeroen Kruft
› VCA in Central America
4

5. CBI Market Information
www.cbi.eu/market-information
› 14 sectors
› Information and analysis, with
a specific focus on developing
countries
› Simple and practical language
Activate the “Translate” function of your
browser to make the studies available in your
native language
› Free of charge!
5

6. Cacao Fish
Natural food
additives
Coffee Grains, pulses
& seeds
Fresh fruits
& vegetables
Herbs
& spices
Home
Decoration
Home Textile
Natural ingredients
for cosmetics
Tourism
Apparel
Processed fruits
& vegetables
Outsourcing
Natural ingredients
for health products
Focus Sectors
6

7. CBI studies
European Market Potential Market Entry
Market Statistics and Outlook
Market Trends
Buyer Requirements
Finding Buyers
Doing Business
Organizing your export
Product Fact Sheets
Europe
Per country
Per sector
Per product
7

8. › The COVID-19 crisis spills over into the
global coffee sector
https://www.cbi.eu/news/covid-19-crisis-spills-
over-global-coffee-sector
ProFound – Advisers In Development / Gustavo Ferro
y Lisanne Groothuis
› How to respond to COVID-19 in the coffee
sector?
https://www.cbi.eu/market-
information/coffee/how-respond-covid-19-coffee-
sector
Amigos International / Jeroen Kruft
CBI Publications: COVID-19 coffee
8

9. Specialty coffee: current
consumption patterns
› Dramatic impact on out-of-home
consumption
-- coffee shops shut down; take-away
-- hotels, restaurants
-- small roasters
› Partially replaced by at-home purchases
-- growth e-commerce: coffee and machines
-- purchasing blends, high-quality
› Mainstream market: supermarkets
-- increasing concentration
Source: Instagram
9

10. › Warehouses in Europe are full; some
orders have been advanced
Keep an eye on monthly reports of ICO:
http://www.ico.org/Market-Report-19-20-
e.asp
-- behaviour of main suppliers
-- importing market developments
-- prices
› Keeping relationships: online alternatives
-- difficult moment to develop NEW relations
Supplier – buyer relations
Source: Maud Cachera / Lobodis
10

11. › Second wave?
› Economic recession: Consumption shifts
-- accessible prices
-- private label
-- sustainability and certification
-- what else have we learned from the 2008-
2009 crisis?
› Coffee shops: long-term growth
Post-pandemic scenarios
11

12. A changing coffee market
>> what’s the future like?
› Trade fairs, festivals, cupping events
cancelled
-- online auctions and cuppings
-- finding buyers, doing business
Some tips on:
Finding Buyers: https://www.cbi.eu/market-
information/coffee/finding-buyers
Doing Business: https://www.cbi.eu/market-
information/coffee/doing-business
› Cupping protocols
› (Online) supply chain management
Source: SCA 12

13. Tips to coffee producers and exporters
1. Health of workers and farmers
2. Risk management
3. Offer various preparations, certification
4. Working capital
5. Quality control
6. Client orientation
Immediate actions
1. Innovation of trade offer
2. Client diversification
3. Digital marketing
4. Samples
5. Income diversification
6. Improve country’s / region’s marketing
Short and medium
term actions
How to respond to COVID-19 in the coffee sector?
https://www.cbi.eu/market-information/coffee/how-
respond-covid-19-coffee-sector
Amigos International / Jeroen Kruft
13

14. Our partners

15. ¡Muchas gracias!
www.cbi.eu/devco-ca
devco-ca@cbi.eu
CBI.EU / Connecting Central America
@cbi_nl