The document summarizes online fashion buying trends in Romania based on data from 2Parale, a Romanian affiliate marketing platform. Some key points: - The Romanian ecommerce market has grown significantly in recent years, with over 4,500 online shops and 600 million EUR in online sales in 2013. - Fashion and shoes make up 38% of e-commerce sales. - 2Parale has over 340 affiliate programs, 33,000 affiliates, and has generated over 20 million EUR in sales for clients since 2009. - Data from 2Parale shows the number and average value of fashion sales, as well as their distribution by day of week and hour.

1. Affiliate meetup Sofia
2014
Online buying behaviour in Romania
fashion industry
Dorin Boerescu, CEO 2Parale & 2Leva

2. Thank you for being here 

3. Romanian ecommerce market
• 10 million internet users (9 million in 2012)
• 3 million online shoppers
• >4,500 eshops (3.500 in 2012)
• >600 million EUR online sales in 2013
• Average sales value – 37 EUR (45 EUR in 2012)
• 90% of orders – payed cash on delivery
• Fashion&Shoes – 38% of e-tail
• Source: Gpec

4. 2Parale.ro
• Launched in 2009
• >340 affiliate programs and 33,000 affiliates
• > 640,000 sales and 530,000 leads
• > 20,000,000 EUR generated sales for our clients
• For more data - 2parale.ro/realtime

5. Fashion in 2Parale
• 78 affiliate programs
• Sale commission from 5 to 20%

6. Online fashion buying trends

7. Number of fashion sales in 2Parale
- 2013
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12

8. Average fashion order in 2Parale –
2013/2014 (in leva, VAT excluded)
78
68 69
66 67
63 61 62
67
74
70
75 77
67
72
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 2014-01 2014-02 2014-03

9. Fashion sales number in 2Parale –
distribution by week days (jan-mar
2014)
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

10. Fashion sales distribution by hour in
2Parale (jan – mar 2014)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

11. Resources
• Marketing for ecommerce:
– getelastic.com
– kissmetrics.com
– paditrack.com
– amnavigator.com/blog
– www.practicalecommerce.com
• Romanian ecommerce market:
– Gpec.ro
– Blog.2Parale.ro
– www.consumerbarometer2013.com

12. Thank you
Q&A