1. InnoPitch Presentation
by Colombe Michaud

2. I n n o v a t e ,
I n n o v a t e ,
i n n o v a t e !
 It is essential to find tangible solutions to respond to environment challenges at
European and global level
 Eco-friendly legislations and public efforts are key. But there is nothing like
entrepreneurship and new business ideas to transform the world!
 My Business idea can really contribute to the paradigmatic shift that society needs to
be more sustainable, more respectful of citizens, customers and nature as a whole.

3. Ha v e a n
i d e a !
 The Idea: Build a widely-know online concept store specialized in selling well-deigned organic
products
 The aim: Distribute high-quality and well-designed organic products, from clothing, to food, art
& design and cosmetics – a reference for organic products online shoppers
 The end result: Give the opportunity to social entrepreneurs, who have created organic
products for retail to grow their business opportunities, be a primary and credible distributor
on a very large scale
 Ultimately, make organic products a ‘mainstream’ – buying responsibly is for everyone.

4. J u mp !
 My know-how: Web marketing. A key expertise to develop and grow an online business that
harness the maximum potential of technology opportunities
 My strength: A close network of bright and young people who have expertise in design, finance,
web-marketing, logistics, retailing & business negotiation.
 My background: Management & Communications in the high-tech industry
 My experience: Key role in supporting small & medium businesses in Europe & strong project
management at Microsoft in a very innovative environment, constantly aware of latest
innovations and tech opportunities for entrepreneurs

5. Re a d y ,
S t e a d y , Go !
 Starting-points: A beautifully designed e-commerce website, an online concept store -
giving full limelight to the products - divided in 4 categories: clothes, food, art &
design, cosmetics.
 A free Mobile application and a Facebook app designed for e-commerce
 Including a no delivery charge for the buyer
 Product assets: nicely-packaged, lovely & organic

6. Be the change you wish
to see…
 Today, such a business does not exist and that makes it unique
 What we currently have is a scattered market and isolated vendors
 This business idea holds the aim of bringing all the best organic products under the one & only
organic one-stop-shop on the European scale.

7. Money, Money, Money…
Website hosting & development 60 000
Web marketing & graphic design 50 000
Product investment 180 000
INITIAL FUNDING FOR YEAR 1/ Mobile & Facebook App 20 000
350 000 €
Logistics 20 000
Market research & prospection 20 000
TARGETED TURNOVER 350 000 €

8. Th i n k
g l o b a l !
 The solution addresses a global societal need and it can be deployed and exported to
international markets
 In the first place, it will be developed for all European countries, and then translated for Middle-
Eastern, African, Chinese, Indian and Latin American countries.
 The site and the application will then be translated and adapted for these markets.

9. L e a d t h e wa y !
This business idea will:
 Create jobs and contribute to developing the businesses of thousands of organic product-
makers
 Take advantage of Europe’s expertise in high-tech and Business development
 Contribute to the paradigmatic shift that the world needs in order to be sustainable and
respectful of its eco-system.
 Participate in global efforts to stop wasting world resources
 LEAD THE WAY IN BUILDING A RESPECTFUL WORLD

10. Wh o s a i d o r g a n i c w a s b o r i n g ?

11. Thank you!