The document summarizes feedback from 12 customers on a healthy living website. It discusses lessons learned from customer conversations, including that user friendliness, customer support, product features, and differentiation are important. It also outlines enhancements made based on feedback, such as adding lifestyle, diet/nutrition, fitness, and support sections. The document then provides direct quotes from customer comments and suggestions about liking content sections and wanting additional content like recipes, videos, and lifestyle tips.

1. Healthy Guide
Identify and Test with Customers
https://sites.google.com/site/healthmindbodywellness/

2. Healthy Guide
Number of potential customers we talked with: 12
Whether or not we learned something from these conversations: YES
Summary of what we learned from conversations:
We learned the following 5 things:
1.User friendliness of the product is very important
2.Providing customer support showed great impact and willingness to try the
product
3.Certain product features may appeal to one audience but not to another
4.Being open to feedback and suggestions
5.Differentiation / uniqueness from similar products in the market

3. Healthy Guide
Enhancements made as per customer needs
1.
2.
3.
4.
Life Style
Diet / Nutrition
Fitness
Support
Health assessment results
to include lifestyle score,
which summarizes the
impact of daily behaviors
on your health
•Nutrition Tips
Fitness and
Exercise Videos
•Healthy Recipe
videos
Included
Customer
Support to
contact us with
specific
requests

4. Healthy Guide
I. Lessons Learned on How to find potential customers
1.
Before you can find new customers and increase sales, you need to
understand who your customer is, what value proposition you offer to
customers, and what your competition is currently offering in the
market and where there are gaps for a new entrant. In other words,
you need to do some market research.
2. Identify local businesses that serve the same market segments. That
way, you can not only bring people in the door for your initial offer,
but also increase the likelihood that they'll return to give you repeat
business.

5. Healthy Guide
II. Lessons Learned on How to find potential customers
3.
Certain products and services may appeal to one audience but not to
another, so understanding the strengths, weaknesses, opportunities
and threats in your target market is critical.
4.
Know your customers and then segment the market based certain
criteria like Demographics, Age, Buying habits, etc.,
5. Pitch the plan, highlighting the benefits your product.
6. Develop a strategy to convert trail/potential customers to clients by
showing willingness to adjust the product to their needs if required.

6. Healthy Guide
Customer Feedback

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Customer Feedback

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Customer Suggestions
Customer A: It would be nice have information on which foods to eat for a healthy diet.
Customer B: I was trying to find healthy and delicious recipes. I could not find them. Could
you guys add recipes to this product?
Customer C: Currently the website has fitness articles. Videos are helpful to hear while
exercising.
Customer D: It would be nice to have fitness and lifestyle videos.
Customer E: I Love food. Nothing like starting your day off with wholesome breakfast.
Quick and healthy recipes, weight loss recipes would be nice addition to this website.

9. Healthy Guide
Customer Comments
• I like the Fact-sheets concept
• I like the Health news concept.
• Health Assessment concept is good. Both Physical and Emotional assessment on
weekly basis helps us ensure good health in the future.
• Videos would be of more help as opposed to standard text articles.
• The Fact-sheets feature in the website is really good. It is an eye opener: "The harmful
use of alcohol results in 2.5 million deaths each year." I knew regular alcohol consumption
is bad, but reading these facts at a GLOBAL LEVEL gives more awareness.
• I like the Physical and Emotional assessment as it is useful to identify the individual's
specific needs.

10. Healthy Guide
Day 1
22 Oct 2013
nd
1. Customer Comments & Suggestions
Customer 1
•
•
Customer 3
Age: 31-45
•
Customer 2
Age: 19-30
Age: 31-45
It would be nice have
information on which foods to
eat for a healthy diet.
•
website experience : Good
Like this website content: Yes
•
•
Health Assessment concept is
good. Both Physical and
Emotional assessment on
weekly basis helps us ensure
good health in the future.
website experience : Very Good
Like this website content: Yes
•
Fitness and lifestyle videos
would be helpful
•
website experience : Very Good
•
Like this website content: Yes

11. Healthy Guide
Day 2
23rd Oct 2013
2. Customer Comments & Suggestions
Customer 4
Customer 5
Customer 6
Age: 65-75
Age: 31-45
Age: 65-75
•
Videos would be of more help
as opposed to standard text
articles.
•
Basic Nutrition tips can help
anyone get on the road toward
better health.
•
website experience : Good
•
website experience : excellent
•
Like this website content: No
•
Like this website content: Yes
•
I was trying to find healthy and
delicious recipes. I could not
find them. Could you guys add
recipes to this product?
•
•
website experience : Good
Like this website content: Yes

12. Healthy Guide
Day 3
23rd Oct 2013
3. Customer Comments & Suggestions
Customer 7
Customer 8
Customer 9
Age: 45-65
Age: 31-45
Age: 45-65
•
I like the Health news concept
•
website experience : excellent
Fact-sheets concept is really
good. This is like myth busters.
•
•
•
•
website experience : excellent
•
Like this website content: Yes
•
I like the Physical and
Emotional assessment as it is
useful to identify the individual's
specific needs.
website experience : Very Good
•
Like this website content: Yes
Like this website content: Yes

13. Healthy Guide
Day 4
25th Oct 2013
4. Customer Comments & Suggestions
Customer 10
Customer 11
Customer 12
Age: 31-45
Age: 31-45
Age: 31-45
•
Quick and Healthy Recipes,
Weight Loss recipes would be
nice addition to this website
•
•
website experience : Good
•
•
•
Like this website content: Yes
I am foody. Video Recipe
Collection with easy-to-follow
tips would be nice feature to
have.
website experience : excellent
Like this website content: Yes
•
•
•
The Fact-sheets feature in the
website is really good. facts at a
GLOBAL LEVEL gives more
awareness.
website experience : excellent
Like this website content: Yes

14. Healthy Guide
Thank You
https://sites.google.com/site/healthmindbodywellness/