The document proposes a mobile app called MovatE that aims to address the healthcare crisis by motivating users to move more, eat better, and change unhealthy lifestyle habits. The app would provide a personalized coach and gamification to help adults stay motivated to follow a healthy lifestyle. The goal is to shift healthcare costs from treatment to prevention by helping people live more actively and make better dietary choices. The proposal outlines plans for the app's features, target market, business model partnering with health-related organizations, and marketing strategy.

1. MovatE Health
OEP
Positive Behavior Change
Entrepreneurial Technology Class - Stanford

2. Healthcare Crisis
๏ US chronic disease costs skyrocket - over-weight, obesity, diabetes,
heart disease
๏ These costs hurt US people & economy - can be reversed
CONFIDENTIAL MovatE App Proposal by Dwight Navis

3. Time for a New Solution
๏Two trends converging
๏Healthcare Crisis
๏Mobile App Use Increasing
๏New Solution
๏Help Everyone find the motivation to get and
stay healthy
๏Shift health costs
๏From - What We Spend on Being Healthy
๏To - What Makes us Healthy
CONFIDENTIAL MovatE App Proposal by Dwight Navis

4. Solution
๏ MovatE - application that helps people get & stay healthy
✦Move
✦get people moving - exercise, walking, playing
✦motivate people to get up and go more than they do
✦Eat - eat better, eat less, eat smart
✦motivate people to think about what they eat
✦change what they eat and how they eat
✦Lifestyle change
✦stop bad habits and behaviors that distracts them from improving their health.
๏ Motivate them to keep going
CONFIDENTIAL MovatE App Proposal by Dwight Navis

5. Target Market - App Users
๏Adults 30 - Boomers
๏Want to be health
๏Too busy to identify healthy behaviors and change bad habits
๏Need help staying motivated to follow a healthy lifestyle
๏Smart phone user
๏20 - 50 million potential users and growing
๏International markets for future growth
CONFIDENTIAL MovatE App Proposal by Dwight Navis

6. MovatE Use Case
๏ Joe (average
American guy)
Starts MovatE
✦ actions/intensity
✦ activities
✦ eating
✦ distractions
CONFIDENTIAL MovatE App Proposal by Dwight Navis

7. MovatE Use Case
๏ Taking Actions
✦ plays with kids
✦ eats better
✦ walks the dog
✦ cuts out beer
✦ starts exercising
✦ competes with friends
CONFIDENTIAL MovatE App Proposal by Dwight Navis

8. MovatE Use Case
๏ Results
✦ coach gives motivation &
positive reinforcement
✦ watches his scores get
better
✦ fun competing with friends
✦ health improves
CONFIDENTIAL MovatE App Proposal by Dwight Navis

9. MovatE Use Case
๏ Rewards
✦ fun with family - Joe
✦ goes golfing with
buddies - Joe
✦ everyone gets
healthy & feels good
✦ costs go down
CONFIDENTIAL MovatE App Proposal by Dwight Navis

10. Competitive Advantage - MovatE
๏ Focus on simple, key actions to promote good health
๏ Ability to customize to needs and lifestyle
๏ Provides motivation through a fun & persistent coach
๏ Easy to use interface
๏ Engaging
CONFIDENTIAL MovatE App Proposal by Dwight Navis

11. Model - Digital Health Community
๏Gyms/Trainers/Sports Businesses
๏Health Professionals
๏Health related business - food, products, services
๏Grocery/food businesses
๏Sports gear businesses
๏Health dining businesses
๏Department stores & online businesses with health options
CONFIDENTIAL MovatE App Proposal by Dwight Navis

12. Sales / Marketing Strategy
๏App Users
๏Start low cost social/digital marketing
๏Transition to traditional media & health channels
๏App store placement & viral loop development
๏Digital Health Community
๏Dedicated web site and app
๏Business Development
๏Telesales
CONFIDENTIAL MovatE App Proposal by Dwight Navis

13. Future & Revenue
๏ Social business model health company
๏Connection services
๏Device data incorporation
๏Advertising
๏Beacons / Geo-fencing
๏ Data Collection to improve:
✦ targeted advertising
✦ in-app sales
✦ data services
๏ Online services
CONFIDENTIAL MovatE App Proposal by Dwight Navis

14. Motivation
๏ “The smartest minds of our generation shouldn’t be working
on getting us more addicted to Facebook or Twitter; they
should be working on helping us get — and stay — healthy.”
Forbes, 5 Ways Technology Is Transforming Health Care
๏ Personal journey to get and stay healthy is the motivation
for this app
๏ Family history - heart disease, over-weight, obesity, diabetes
๏ Great opportunity
CONFIDENTIAL MovatE App Proposal by Dwight Navis