The document discusses the viability of starting a business that provides customized organic food deliveries based on physician-recommended diet plans for people with lifestyle diseases. It hypothesizes that such a business could see significant consumer interest as many people struggle to follow healthy diets due to lack of time and access to organic foods. The proposed research would study customer willingness to purchase customized organic meals delivered to their homes that are tailored to their individual diet plans from doctors.

1. BRP

2. INTRODUCTION
• Many people are unable to follow their diet plans suggested by doctors due
to a lack of time to cook and lack of natural resources like organic veggies.
• So they end up consuming fast foods that trigger lifestyle diseases.
• The only way to control these diseases is by changing their lifestyles that
include having healthy food and exercise.
• The ultimate aim is to find out whether people are willing to purchase
customized organic food based on their diet plans.
• Here we are assuming that the business is able to deliver customized organic
foods to people who have a lifestyle disorder based on physicians suggested
diet plans. They can subscribe for this that even includes home delivery.

3. RESEARCH QUESTION
• Viability study on initiating a business which focuses on a
business potential whether people are willing to purchase
organic /healthy food on diet plan available on web portal
suggested by dietician.

4. RESEARCH GAP
There are researches that
shows the customer perception
towards organic food.
But there is less researches
conducted on the viability of a
business that provides completely
customized meal plans.

5. HYPOTHESIS
H1 - Significant change in consumer perception
towards a healthy lifestyle
H2 – Assuming that people are unable to follow
a healthy life cycle due to hectic work schedule.

6. Thank you