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Your Health & Wellness Partner
Need of the hour
   Lifestyle Challenges gripping the Indian sub-continent
20% Indians overweight!
33 million diabetic & 35 million heart patients by 2015!
High ratio of Fatty liver, Kidney failure, High BMI, Higher
blood cholesterol
“Prevention” rather than cure is getting critical - else India is
soon going to lose its only strength of a younger demographic!




                                                     Your Family’s Wellness Partner   2
Our company                                  Company Overview



Healthy World ("HW") is an integrated marketer and retailer of health and wellness
products and services, with focus on the rapidly growing preventive healthcare
segment (Wellness market in India accounts for INR 550 bn, growing at 30+%
annually)

With focus on fast moving health goods, HW brings together a host of products as
well as preventive care services to simplify life for our health-conscious consumer

For our customers HW aims to act as a trusted ally, with its focus on building
awareness - providing convenience, clarity and communication!

We touch our customers through Online / Offline mode either directly with us or
through one of our partners.

• Online – E-commerce portal, www.URHEALTHYWORLD.com

• Offline – Temporary kiosks at alternate touch points, Corporate staff sales
  programs and permanent kiosks
                                                                    Your Family’s Wellness Partner   3
How we stack up                                       Company Overview




            high
                                                                 Healthy World

                                            Hospitals &
                                        healthcare providers

                                Pharma
      Focus on                 companies
     preventive                                                            Food companies
     healthcare




                                                                                 FMCG

             low
                   low                                       Scale(a)                       high
                   (a) As measured by number of SKUs offered on platform

Source: Management analysis, Newspaper reports


                                                                                            Your Family’s Wellness Partner   4
Our Supply Chain   Company Overview




    Touch
    points




                   Your Family’s Wellness Partner   5
Our Reach                              Company Overview




• Customer Base – 30000
• 6-member team
• 7 Corporate Tie-ups
• Dstbn – Alternate Channels        Delhi-NCR
• Retail n/w of 600+ stores




• Customer Base – 40000                               Customer Base – 25000
• 5-member team                                               4-member team
• 4 Corporate Tie-ups                     Pune           4 Corporate Tie-ups
• 3 Wellness Partnerships                             2 Wellness Partnerships
                               Greater Mumbai
                                                                       Denotes regions covered for direct
                                                                                    delivery

                                                                     Fulffiment center
                                     Bangalore
                                                                     Staff Sales Programs (SSP)
                                            Chennai                  Planned expansion (2012-13)




                                                                                  Your Family’s Wellness Partner   6
Our Categories…                   Company Overview




Source: Company website www.urhealthyworld.com
                                                 Your Family’s Wellness Partner   7
..and some of our esteemed partners                   Company Overview




     Source: Company website www.urhealthyworld.com   Your Family’s Wellness Partner   8
First Year Performance

The 365 day scorecard..

                 • 3 offices pan India covering regions of Delhi-NCR, Greater Mumbai,
    Footprint      and Pune
                 • 15 full-time employees, completely self-funded

                 • Distribution across 500+ retailers in Delhi-NCR
     Access      • 160 residential and company kiosks
                 • 7 corporate-sales programs in place

                 • Distribution, retailing and brand-activation
   Integration   • Integrated online-offline customer offering
                 • Mobile offering to be launched shortly
                 • Current footprint provides access to 150,000+ employees, and 90,000
                   other retail customers
    Eyeballs
                 • Official Goodie Bag Provider – Mumbai & Delhi marathons –
                   75,000+ health enthusiasts (2011-12)
                 • 3000+ SKUs offered across 170 brands aimed at 27 preventive
    Portfolio      categories; 6 service categories
                 • 6 service partnerships and 1200 SKUs to be added by end-August


                                                                       Your Family’s Wellness Partner   9
First Year Performance

Key Achievements / Milestones
  Successfully conducted theme-based events nationally with 25,000+ engaged
  consumers-Mothers day,Rakhi,Diabetes Day, Anti-Smoking Campaigns & Health Day

  Bi-weekly newsletter, ‘Tatva’, providing information around health in an exciting
  manner, reaching out to 12,000 readers every fortnight. Weekly series, ‘Tale of 2’
  getting similar traction

  Ranked in top 3 in search engines for 90% of the products sold at our online portal

  Consulted 13 companies on National Expansion and built a supply chain for them

  Partnering with top FMCG companies for developing specialized supply chain for
  their health and wellness brands – HUL (Red Label Natural Care), General Mills
  (Pillsbury, Nature Valley), United Biscuits (McVities) and Borges

  Consulting 3 international health companies on their India entry

  Helped Procam International (Sports Management company) get associated with
  Health brands across the country, for their goodie bags, for the 2 biggest fitness events
  in the country – Mumbai Marathon and Delhi Marathon (2011-12)

                                                                       Your Family’s Wellness Partner   10
Differentiators

     Why are we different

                 Focus                                                Education
• Offline acquisition - online servicing                • 3 Nutritionists & 5 doctors on board
  (90% customers were acquired                          • Sales advisors & health
  through kiosks, ensuring stickiness)                    representatives led growth
• Focus on preventive healthcare                        • Excitement around Health via
• Consumption is carved out of                            “Healthy Gift Packs”, theme-based
  medical and grocery expenditure                         events
• Own setup and team to deliver,           Integrated   • Bi-Weekly info “Tatva”, “Tale of 2”
  owning the last mile!                    preventive
                                           healthcare
               Portfolio                    retailer                 Partnerships
• Researched Portfolio before                           • Direct tie-ups via Employee
  addition to platform for benefits                       Engagement initiatives
• Significant contribution from Blue                    • Growing trend of offering health-
  chip brand partners base, ensuring                      food, Human Resource tie-ups
  co-investment in demand creation                      • Dedicated footfall, captive customers
• 3000 SKUs across 27 categories                        • Holistic offerings including Products
  across 170 brands                                       and services in the preventive space

                                                                        Your Family’s Wellness Partner   11
Differentiators

Few snapshots of our journey…




                                Your Family’s Wellness Partner   12
Customer Testimonials

    .. and some of 90,000+ very satisfied customers

      “I had been looking out for this product for many months and scanned almost every possible
   health/drug store in city without much success , finally Healthy world came to rescue. The level of
  professionalism they exhibit is extra-ordinary, I am happy to have discovered you! Look forward to a
                                      lot more "Healthy" shopping!!”
Product: Hermell’s Butterfly Pillow                                                         Chetna, Mumbai

     "..the team is quite cool. They delivered to my house and even called me later to check if everything
      was okay! Overall, I have found HW very professional uptil now (doubling up by even helping me
    source other products they do not have on their site). I have lived in the US and saw similar customer
     service with Zappos for buying shoes. Good luck HW. I am addicted and hope to see you on my next
                                                   trip home!"
Product: Vedantika, Basil Herbal Tea                                                  Vidur, London (UK)


     "I think that your responsive and customer focussed approach is commendable and will distinguish
                                       your business in the market"                    Kalyan Bose, Noida
Product: N/A


      "I got my desired product, backed by best service and support by the company employees .. Best
                                                 service..."             Manisha Sumeetji Somani, Gujarat
Product: Weetabix Original


                                                                                     Your Family’s Wellness Partner   13
Future Plans

What the next 180 days will look like…

  Permanent Kiosks in five Fortune-500 companies (Launching in October)

  50-75 monthly temporary kiosks across the country

  Theme-based events – blood donation camps, regional & national sports events,
  Health Days, Healthy Gift hampers, Snack packs

  Addition of more services in preventive health care, including Gyms, Spas, Dental
  Centers, Dancing Camps, Local Diagnostics & Health Meals

  Addition of portfolio 5000+ SKUs, creating a unique property in preventive
  Healthcare
  • Maximum number of physical touch points, unmatched activation potential

  Addition of 10 nutritionists & 25 specialist doctors to the platform so as to
  enhance advisory-focus

  Mobile interface launch to integrate technologically an offline customer to online
  • Planned pilot in October with focus group

                                                                       Your Family’s Wellness Partner   14
“Well begun is half done”
                  -Aristotle




                               Contact Us
                                  Thanks!
                               Feedback /            sales@urhealthyworld.com
                               Enquiries
                               For Partnerships /    Puru Gupta
                               Alliances             puru@healthyworld.net.in | +91 9619350353
                               For Corporate tie-    Sreejith Moolayil
                               ups                   sreejith@urhealthyworld.com |+91 9049989553
                               For details & local   please visit www.urhealthyworld.com / ‘About
                               contacts              Us’ section

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Healthy World - the first year Update

  • 1. Your Health & Wellness Partner
  • 2. Need of the hour Lifestyle Challenges gripping the Indian sub-continent 20% Indians overweight! 33 million diabetic & 35 million heart patients by 2015! High ratio of Fatty liver, Kidney failure, High BMI, Higher blood cholesterol “Prevention” rather than cure is getting critical - else India is soon going to lose its only strength of a younger demographic! Your Family’s Wellness Partner 2
  • 3. Our company Company Overview Healthy World ("HW") is an integrated marketer and retailer of health and wellness products and services, with focus on the rapidly growing preventive healthcare segment (Wellness market in India accounts for INR 550 bn, growing at 30+% annually) With focus on fast moving health goods, HW brings together a host of products as well as preventive care services to simplify life for our health-conscious consumer For our customers HW aims to act as a trusted ally, with its focus on building awareness - providing convenience, clarity and communication! We touch our customers through Online / Offline mode either directly with us or through one of our partners. • Online – E-commerce portal, www.URHEALTHYWORLD.com • Offline – Temporary kiosks at alternate touch points, Corporate staff sales programs and permanent kiosks Your Family’s Wellness Partner 3
  • 4. How we stack up Company Overview high Healthy World Hospitals & healthcare providers Pharma Focus on companies preventive Food companies healthcare FMCG low low Scale(a) high (a) As measured by number of SKUs offered on platform Source: Management analysis, Newspaper reports Your Family’s Wellness Partner 4
  • 5. Our Supply Chain Company Overview Touch points Your Family’s Wellness Partner 5
  • 6. Our Reach Company Overview • Customer Base – 30000 • 6-member team • 7 Corporate Tie-ups • Dstbn – Alternate Channels Delhi-NCR • Retail n/w of 600+ stores • Customer Base – 40000 Customer Base – 25000 • 5-member team 4-member team • 4 Corporate Tie-ups Pune 4 Corporate Tie-ups • 3 Wellness Partnerships 2 Wellness Partnerships Greater Mumbai Denotes regions covered for direct delivery Fulffiment center Bangalore Staff Sales Programs (SSP) Chennai Planned expansion (2012-13) Your Family’s Wellness Partner 6
  • 7. Our Categories… Company Overview Source: Company website www.urhealthyworld.com Your Family’s Wellness Partner 7
  • 8. ..and some of our esteemed partners Company Overview Source: Company website www.urhealthyworld.com Your Family’s Wellness Partner 8
  • 9. First Year Performance The 365 day scorecard.. • 3 offices pan India covering regions of Delhi-NCR, Greater Mumbai, Footprint and Pune • 15 full-time employees, completely self-funded • Distribution across 500+ retailers in Delhi-NCR Access • 160 residential and company kiosks • 7 corporate-sales programs in place • Distribution, retailing and brand-activation Integration • Integrated online-offline customer offering • Mobile offering to be launched shortly • Current footprint provides access to 150,000+ employees, and 90,000 other retail customers Eyeballs • Official Goodie Bag Provider – Mumbai & Delhi marathons – 75,000+ health enthusiasts (2011-12) • 3000+ SKUs offered across 170 brands aimed at 27 preventive Portfolio categories; 6 service categories • 6 service partnerships and 1200 SKUs to be added by end-August Your Family’s Wellness Partner 9
  • 10. First Year Performance Key Achievements / Milestones Successfully conducted theme-based events nationally with 25,000+ engaged consumers-Mothers day,Rakhi,Diabetes Day, Anti-Smoking Campaigns & Health Day Bi-weekly newsletter, ‘Tatva’, providing information around health in an exciting manner, reaching out to 12,000 readers every fortnight. Weekly series, ‘Tale of 2’ getting similar traction Ranked in top 3 in search engines for 90% of the products sold at our online portal Consulted 13 companies on National Expansion and built a supply chain for them Partnering with top FMCG companies for developing specialized supply chain for their health and wellness brands – HUL (Red Label Natural Care), General Mills (Pillsbury, Nature Valley), United Biscuits (McVities) and Borges Consulting 3 international health companies on their India entry Helped Procam International (Sports Management company) get associated with Health brands across the country, for their goodie bags, for the 2 biggest fitness events in the country – Mumbai Marathon and Delhi Marathon (2011-12) Your Family’s Wellness Partner 10
  • 11. Differentiators Why are we different Focus Education • Offline acquisition - online servicing • 3 Nutritionists & 5 doctors on board (90% customers were acquired • Sales advisors & health through kiosks, ensuring stickiness) representatives led growth • Focus on preventive healthcare • Excitement around Health via • Consumption is carved out of “Healthy Gift Packs”, theme-based medical and grocery expenditure events • Own setup and team to deliver, Integrated • Bi-Weekly info “Tatva”, “Tale of 2” owning the last mile! preventive healthcare Portfolio retailer Partnerships • Researched Portfolio before • Direct tie-ups via Employee addition to platform for benefits Engagement initiatives • Significant contribution from Blue • Growing trend of offering health- chip brand partners base, ensuring food, Human Resource tie-ups co-investment in demand creation • Dedicated footfall, captive customers • 3000 SKUs across 27 categories • Holistic offerings including Products across 170 brands and services in the preventive space Your Family’s Wellness Partner 11
  • 12. Differentiators Few snapshots of our journey… Your Family’s Wellness Partner 12
  • 13. Customer Testimonials .. and some of 90,000+ very satisfied customers “I had been looking out for this product for many months and scanned almost every possible health/drug store in city without much success , finally Healthy world came to rescue. The level of professionalism they exhibit is extra-ordinary, I am happy to have discovered you! Look forward to a lot more "Healthy" shopping!!” Product: Hermell’s Butterfly Pillow Chetna, Mumbai "..the team is quite cool. They delivered to my house and even called me later to check if everything was okay! Overall, I have found HW very professional uptil now (doubling up by even helping me source other products they do not have on their site). I have lived in the US and saw similar customer service with Zappos for buying shoes. Good luck HW. I am addicted and hope to see you on my next trip home!" Product: Vedantika, Basil Herbal Tea Vidur, London (UK) "I think that your responsive and customer focussed approach is commendable and will distinguish your business in the market" Kalyan Bose, Noida Product: N/A "I got my desired product, backed by best service and support by the company employees .. Best service..." Manisha Sumeetji Somani, Gujarat Product: Weetabix Original Your Family’s Wellness Partner 13
  • 14. Future Plans What the next 180 days will look like… Permanent Kiosks in five Fortune-500 companies (Launching in October) 50-75 monthly temporary kiosks across the country Theme-based events – blood donation camps, regional & national sports events, Health Days, Healthy Gift hampers, Snack packs Addition of more services in preventive health care, including Gyms, Spas, Dental Centers, Dancing Camps, Local Diagnostics & Health Meals Addition of portfolio 5000+ SKUs, creating a unique property in preventive Healthcare • Maximum number of physical touch points, unmatched activation potential Addition of 10 nutritionists & 25 specialist doctors to the platform so as to enhance advisory-focus Mobile interface launch to integrate technologically an offline customer to online • Planned pilot in October with focus group Your Family’s Wellness Partner 14
  • 15. “Well begun is half done” -Aristotle Contact Us Thanks! Feedback / sales@urhealthyworld.com Enquiries For Partnerships / Puru Gupta Alliances puru@healthyworld.net.in | +91 9619350353 For Corporate tie- Sreejith Moolayil ups sreejith@urhealthyworld.com |+91 9049989553 For details & local please visit www.urhealthyworld.com / ‘About contacts Us’ section