Healthy World, one-stop shop for preventive healthcare, completed one year of its operation last month. Here is a snapshot of where we are and where we intend to be
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
1. How would you create a market for Ayush?
2. What strategy would you adopt to take on the Patanjali brand, given its strong association with yoga guru Baba Ramdev and marketed on the Swadeshi plank?
3. How would you promote Ayush? What would your advertising message be?
Marketing management School of Management Studies , Cusat , Kochi
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
1. How would you create a market for Ayush?
2. What strategy would you adopt to take on the Patanjali brand, given its strong association with yoga guru Baba Ramdev and marketed on the Swadeshi plank?
3. How would you promote Ayush? What would your advertising message be?
Marketing management School of Management Studies , Cusat , Kochi
Webinar: Creating a Retail Health Infrastructure: Is Your Infrastructure Read...imagine.GO
Do you have a cohesive Channel Threading Strategy across all your consumer channels? Is your organization’s consumer initiative focused on tying together the channels and touch points that exist today as well as identifying any areas that are not being addressed? What does your infrastructure maturity curve look like?
It is critical for insurers to get their multi-channel strategy right. Health plans should understand the big picture of how much consumer traffic comes from each channel. A strategy must also examine consumer transactions across multiple channels. This webinar looks at how to develop the people, processes and technology necessary to the development of an excellent retail/consumer organization that can support multiple consumer channels.
Attendees will gain insights and perspective on:
- The role and intent of your retail channels.
- The fundamentals of a retail infrastructure.
- The fundamentals of a retail organizational structure.
BUSI 330Collaborative Marketing Plan Final Draft Instructions.docxrichardnorman90310
BUSI 330
Collaborative Marketing Plan Final Draft Instructions
Include the following in your Group Discussion Board Forum:
1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. In addition, this final MP must include the following sections:
· Marketing Programs & Financial Projections.
You should review pp. 54–55 of the text for examples of the key issues that should be discussed within these sections of the MP. You will need a comprehensive marketing program, which includes a discussion of: the Product Strategy, the Pricing Strategy, the Promotion Strategy and the Distribution (channels) Strategy.
The last section on Financial Projections should show a 5-year projection of expected revenues. In addition, you should present some type of idea when BE (break-even) will take place. Companies that introduce new products generally do not make a profit in “year 1” because of the high development and marketing costs required to test and launch the product. Obtaining costs will be difficult, but you should try to estimate costs.
· Executive Summary (ES)
Finally, once the MP is written, you will need to write the Executive Summary. The ES is written last but is placed right after the Table of Contents. You will want the reader to see the ES first. if they like it, they may read on. If it does not excite the reader, the MP will likely be discounted. The ES should contain only the most important findings, conclusions, and recommendations contained within your plan.
· The Table of Contents
The Table of Contents contains a list of the major sections of your marketing plan with the names of the group members that participated in the actual writing of each section. This will allow the instructor to evaluate each member’s contribution to the overall group project.
· Appendices
The only Appendix required is a reference list. Keep in mind that data and key information may need citations, but will surely require a reference list. A plan with no references will be considered marginal since information sources add considerable credibility to the ideas in your plan.
Your Collaborative Marketing Plan Final Draft must be submitted by 11:59 p.m. (ET) on Friday of Module/Week 8.
Running head: 1
4Group 4-Crystal ArzolaEdwin BrannanLevi ClarkJennifer HardyBrodee Whichard
Liberty UniversityDraft 1-Marketing Plan
1. Executive Summary
Our marketing plan is for the pediatric rack system used by g-tube patients to be distributed and sold through the Fortune 500 company, Owens & Minor.
2. Company Description
Owens and Minor was established by cofounders Otho O. Owens and G. Gilmer Minor in 1882 to provide healthcare services for the local Richmond community. What started as a drugstore, in a now historic landmark, quickly grew to buy out competitor drugstore Bodeker Drug Company in 1954. With this acquisition, the company briefly changed names to Owens, Minor & Bodeker, commonly known in that day as OMB. In pre.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
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Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
2. Need of the hour
Lifestyle Challenges gripping the Indian sub-continent
20% Indians overweight!
33 million diabetic & 35 million heart patients by 2015!
High ratio of Fatty liver, Kidney failure, High BMI, Higher
blood cholesterol
“Prevention” rather than cure is getting critical - else India is
soon going to lose its only strength of a younger demographic!
Your Family’s Wellness Partner 2
3. Our company Company Overview
Healthy World ("HW") is an integrated marketer and retailer of health and wellness
products and services, with focus on the rapidly growing preventive healthcare
segment (Wellness market in India accounts for INR 550 bn, growing at 30+%
annually)
With focus on fast moving health goods, HW brings together a host of products as
well as preventive care services to simplify life for our health-conscious consumer
For our customers HW aims to act as a trusted ally, with its focus on building
awareness - providing convenience, clarity and communication!
We touch our customers through Online / Offline mode either directly with us or
through one of our partners.
• Online – E-commerce portal, www.URHEALTHYWORLD.com
• Offline – Temporary kiosks at alternate touch points, Corporate staff sales
programs and permanent kiosks
Your Family’s Wellness Partner 3
4. How we stack up Company Overview
high
Healthy World
Hospitals &
healthcare providers
Pharma
Focus on companies
preventive Food companies
healthcare
FMCG
low
low Scale(a) high
(a) As measured by number of SKUs offered on platform
Source: Management analysis, Newspaper reports
Your Family’s Wellness Partner 4
5. Our Supply Chain Company Overview
Touch
points
Your Family’s Wellness Partner 5
6. Our Reach Company Overview
• Customer Base – 30000
• 6-member team
• 7 Corporate Tie-ups
• Dstbn – Alternate Channels Delhi-NCR
• Retail n/w of 600+ stores
• Customer Base – 40000 Customer Base – 25000
• 5-member team 4-member team
• 4 Corporate Tie-ups Pune 4 Corporate Tie-ups
• 3 Wellness Partnerships 2 Wellness Partnerships
Greater Mumbai
Denotes regions covered for direct
delivery
Fulffiment center
Bangalore
Staff Sales Programs (SSP)
Chennai Planned expansion (2012-13)
Your Family’s Wellness Partner 6
7. Our Categories… Company Overview
Source: Company website www.urhealthyworld.com
Your Family’s Wellness Partner 7
8. ..and some of our esteemed partners Company Overview
Source: Company website www.urhealthyworld.com Your Family’s Wellness Partner 8
9. First Year Performance
The 365 day scorecard..
• 3 offices pan India covering regions of Delhi-NCR, Greater Mumbai,
Footprint and Pune
• 15 full-time employees, completely self-funded
• Distribution across 500+ retailers in Delhi-NCR
Access • 160 residential and company kiosks
• 7 corporate-sales programs in place
• Distribution, retailing and brand-activation
Integration • Integrated online-offline customer offering
• Mobile offering to be launched shortly
• Current footprint provides access to 150,000+ employees, and 90,000
other retail customers
Eyeballs
• Official Goodie Bag Provider – Mumbai & Delhi marathons –
75,000+ health enthusiasts (2011-12)
• 3000+ SKUs offered across 170 brands aimed at 27 preventive
Portfolio categories; 6 service categories
• 6 service partnerships and 1200 SKUs to be added by end-August
Your Family’s Wellness Partner 9
10. First Year Performance
Key Achievements / Milestones
Successfully conducted theme-based events nationally with 25,000+ engaged
consumers-Mothers day,Rakhi,Diabetes Day, Anti-Smoking Campaigns & Health Day
Bi-weekly newsletter, ‘Tatva’, providing information around health in an exciting
manner, reaching out to 12,000 readers every fortnight. Weekly series, ‘Tale of 2’
getting similar traction
Ranked in top 3 in search engines for 90% of the products sold at our online portal
Consulted 13 companies on National Expansion and built a supply chain for them
Partnering with top FMCG companies for developing specialized supply chain for
their health and wellness brands – HUL (Red Label Natural Care), General Mills
(Pillsbury, Nature Valley), United Biscuits (McVities) and Borges
Consulting 3 international health companies on their India entry
Helped Procam International (Sports Management company) get associated with
Health brands across the country, for their goodie bags, for the 2 biggest fitness events
in the country – Mumbai Marathon and Delhi Marathon (2011-12)
Your Family’s Wellness Partner 10
11. Differentiators
Why are we different
Focus Education
• Offline acquisition - online servicing • 3 Nutritionists & 5 doctors on board
(90% customers were acquired • Sales advisors & health
through kiosks, ensuring stickiness) representatives led growth
• Focus on preventive healthcare • Excitement around Health via
• Consumption is carved out of “Healthy Gift Packs”, theme-based
medical and grocery expenditure events
• Own setup and team to deliver, Integrated • Bi-Weekly info “Tatva”, “Tale of 2”
owning the last mile! preventive
healthcare
Portfolio retailer Partnerships
• Researched Portfolio before • Direct tie-ups via Employee
addition to platform for benefits Engagement initiatives
• Significant contribution from Blue • Growing trend of offering health-
chip brand partners base, ensuring food, Human Resource tie-ups
co-investment in demand creation • Dedicated footfall, captive customers
• 3000 SKUs across 27 categories • Holistic offerings including Products
across 170 brands and services in the preventive space
Your Family’s Wellness Partner 11
13. Customer Testimonials
.. and some of 90,000+ very satisfied customers
“I had been looking out for this product for many months and scanned almost every possible
health/drug store in city without much success , finally Healthy world came to rescue. The level of
professionalism they exhibit is extra-ordinary, I am happy to have discovered you! Look forward to a
lot more "Healthy" shopping!!”
Product: Hermell’s Butterfly Pillow Chetna, Mumbai
"..the team is quite cool. They delivered to my house and even called me later to check if everything
was okay! Overall, I have found HW very professional uptil now (doubling up by even helping me
source other products they do not have on their site). I have lived in the US and saw similar customer
service with Zappos for buying shoes. Good luck HW. I am addicted and hope to see you on my next
trip home!"
Product: Vedantika, Basil Herbal Tea Vidur, London (UK)
"I think that your responsive and customer focussed approach is commendable and will distinguish
your business in the market" Kalyan Bose, Noida
Product: N/A
"I got my desired product, backed by best service and support by the company employees .. Best
service..." Manisha Sumeetji Somani, Gujarat
Product: Weetabix Original
Your Family’s Wellness Partner 13
14. Future Plans
What the next 180 days will look like…
Permanent Kiosks in five Fortune-500 companies (Launching in October)
50-75 monthly temporary kiosks across the country
Theme-based events – blood donation camps, regional & national sports events,
Health Days, Healthy Gift hampers, Snack packs
Addition of more services in preventive health care, including Gyms, Spas, Dental
Centers, Dancing Camps, Local Diagnostics & Health Meals
Addition of portfolio 5000+ SKUs, creating a unique property in preventive
Healthcare
• Maximum number of physical touch points, unmatched activation potential
Addition of 10 nutritionists & 25 specialist doctors to the platform so as to
enhance advisory-focus
Mobile interface launch to integrate technologically an offline customer to online
• Planned pilot in October with focus group
Your Family’s Wellness Partner 14
15. “Well begun is half done”
-Aristotle
Contact Us
Thanks!
Feedback / sales@urhealthyworld.com
Enquiries
For Partnerships / Puru Gupta
Alliances puru@healthyworld.net.in | +91 9619350353
For Corporate tie- Sreejith Moolayil
ups sreejith@urhealthyworld.com |+91 9049989553
For details & local please visit www.urhealthyworld.com / ‘About
contacts Us’ section