An avenue for healthcare professionals and patients to store and disseminate orderly flow of information.

1. Launching HealthVine: Healthcare
information management mobile service

2. Time is of the essence when it
comes to healthcare delivery.

3. Maintaining valuable prescription
is critical.

4. Searching from piling medical
records, prescriptions and bills is a
hassle especially during an
emergency

5. It’s never too late when you have
access to medical history, fast
and updated.

6. There is a need for healthcare information that
connects patients, doctors and pharmacists.

7. A new form of healthcare
information management is yet to
be tapped

8. Who are in healthcare information
management business today?
(for diabetes management) (Good tie ups/network)
(Allows you to store and (Indian website
manage all health connecting colleges, office
information ) & hospitals)

9. Where’s the gap
Increasing costs
Decreasing
platforms

10. Blue Ocean Strategy
Eliminate Raise
Documentation & delays Portability
Reduce Create
Dependence on fresh reports Convenience partners
(Travel, Insurance,
Pharma cos can partner)

11. The Solution
HealthVine
“Healthcare information on the move”

12. Accessible
Convenience Timely &
updated
HealthVine
Portability Relevant
Availability

13. Vision
To be a world class seamless and timely
healthcare information management provider

14. Scope of Business: Live Quotes
• “There is a huge vacuum present in healthcare
information resources in comparison to credible
players like WebMD, Revolution health etc. in the US
and thus people in India have a great need for a
credible source of information.”
• Mr. Nelson Feranandes, Online Marketing &
eCommerce professional (Apollo Hospitals, ICICI
Lombard, etc.)

15. Whom are we talking to
Medical professionals Corporates/Staff Frequent Fliers/Travellers
Insurance Companies Pharmacists Schools & Educational groups

16. How does it work
Step 2
Step 1 HealthVine
User subscribes stores
to HealthVine prescriptions on
mobile/website
Step 4 Step 3
Special Prescription can
Discounts at be retrieved
certain with an SMS
establishments code

17. Case Analysis: Insurance
Scenario 1: Policy Holder
• A Policy Holder conventionally
undergoes a medical test prior to
receipt of policy certificate
• HealthVine’s partnership with the
insurance company ensures that his
health records entered in his
proposal form are stored
automatically on his portable GPRS
enabled mobile device and he can
retrieve the report at Rs. 2 per report
• Revenue Sharing Model with the
insurance company:
• Rs. 1 to Insurance company and Rs. 1
to HealthVine

18. Case Analysis: Pharmacists
• Scenario 2: Tie-up with
OTCs including toothpastes
(Tooti Frooti) and free
dental check up coupon to
be offered. This dental
report can be subscribed via
HealthVine at Rs.2 per SMS
• Revenue Sharing Model
with the toothpaste
company:
• Rs. 1 to Tooti Frooti and Rs.
1 to HealthVine

19. Disruption
Breaking conventions:
Corporate convention
Marketing convention
Consumer convention
Communication convention

20. Breaking Corporate convention
Brick & Click & Click &
Mortar Mortar Portal
Breaking convention of a physical space, the HealthVine
revenue model is based on partnerships and works through
the Vinner circle (explained further)

21. vinner circle
The profits to the entrepreneur is based on
commission earned through collaborating with
groups, establishments and personal network

22. Breaking Market Convention
Travel companies
Pharmacists
Dentists
Telecom providers
Corporates Educational
Institutes
Insurance
companies
Medical
Organizations
IT Gyms
Purified water
Restaurants
Theatres
Opticians
Co-branding options are endless,
marketplace boundaries are extended

23. Breaking Consumer Convention
The consumer is not at the receiving end but is an active participant. He
will input his health records and manage it himself. He is the co-creator
of the HealthVine service

24. Breaking Communication
convention
Embedded messages in daily soaps
Shows like Dill Mill Gayye or other popular medical drama
(afternoon slot – 1 pm)

25. Promotional Plan
Radio (AIR)
Health
Event
Centre,
Sponsorship
Culture Club
Media
Mix
Self Service
centres at Interactive
opticians workshop
and dentists

26. Increasing retention: HealthVine
Champion membership
1. Network of 100+
HealthVine partners
2. Discounts & free
medical coupons

27. Special Events & Conferences
HEALTHVINE INTERNATIONAL
SUMMIT

28. Sponsoring Birthdays
Sponsoring small events like anniversaries and b’days with the theme
that HealthVine cares for your parents

29. Cultural Events & Park Branding
HEALTHVINE
Free medical advice, pamphlet distribution at Parks
and other cultural gathering

30. HealthVine Health Bulletins
“How involved are you with your healthcare?” – Q&A
Bulletins with Health Experts

31. HealthVine Webinars
Health
Vine
Webinars integrating doctors, specialists and patients in
one common interface

32. Live Interactions: Industry
Challenges
• “Only the crème-e-crème layer has a reach to
Internet or online media, the mobile penetration is
high but there are word constraints (160 characters)
infrastructure constraints in terms of coverage and
connectivity with both of these. “
• “Nothing can replace a doctor, so anything and
everything in healthcare should involve a doctor in
the ecosystem for profit and marketing both.”
- Dr. Ruchi Dass, Business Head at Kayaguru Health
Solutions Pvt. Ltd

33. Solution: PPP Model is on the
cards
Marry public health system to private medicare for optimum delivery
& accessibility of services
e.g. GE Healthcare and Govt. of Madhya Pradesh

34. Reaching rural markets and
underdeveloped nations
• Arrangement of a referral
application for community
health workers (CHWs),
administered by the
community members
themselves.
• CHWs and their supervisors
will possess the ability to
monitor, in a consistent and
standardized fashion, the
progress of individual health
results.

35. Plan of action for three years
•Tie up with Telecom providers to provide app for
GPRS enabled phones
Groundwork •Service development
•Test market in Mumbai & other metros
Test Market
•Expand in other markets
•Communicate functionalities use innovative media
Communicate •Collaborate and network with worldwide partners
& Collaborate

36. Thank You
Nisha Mathew Roll No 102
Archana Roll no 181