Jerry Custer presents on why employers should join healthcare coalitions like the Heartland Healthcare Coalition. The presentation outlines that employers want lower costs, improved workforce health, and quality care. However, navigating healthcare is difficult for employers alone. Coalitions give employers purchasing power and resources to advance value-based purchasing and transformation. The Heartland coalition offers services like group purchasing programs and quality initiatives to its 45 members representing 365,000 lives. Members benefit from lower rates, expertise sharing, and making a difference in their community's healthcare system.

1. Why Join a
Health Care Coalition?
Jerry Custer, Executive
Director
Heartland Healthcare Coalition
a member of the
National Business
Coalition on Health
[XYZ Coalition
logo]

2. 2
Presentation Outline
 Setting the Table: What Employers Want
 Help is on the Way!
– About the Heartland Healthcare Coalition
– What we do?
– What’s in it for me?
 Advancing the Value Based Purchasing Agenda

3. 3
Setting the Table:
What Do Employers Want?
Three Things:
 Lower health care costs
 Improved workforce health and productivity
 Quality health care services

4. 4
But Employers are Bewildered
A Tale of Two Cities:
 Worst of Times: Rising disease burden and health
care costs put American industry at a competitive
disadvantage
 Best of Times: Industry leaders know that
reengineering, technology, and a consumer focus
can drive improved quality and lower costs

5. 5
Something Employers Can Relate to
 The business world appreciates efficient services
costing less
– Health care is no different
 Better, safer, more appropriate health care as
opposed to care delivered inefficiently, in unsafe
environments and at the wrong time

6. 6
What are the Impediments?
 Not our business – “We make widgets”
 Health care dynamics are hard to master
 Provider silos
 Difficult to look beyond individual employer
strategy to collective engagement

7. 7
Help is on the Way!
 Coalitions of employers, acting together, have
the purchasing leverage and political “cover” to
move the market toward the health care system
they want to buy
 Transformation requires access to resources—
resources that we can provide
 Employers have an imperative role to play in the
shift to value based purchasing

8. 8
About the Heartland Healthcare
Coalition
 Founded in 1990
 We have 45 members, representing 365,000
covered lives
– Manufacturing & Service Industries, City & County
Governments, Education, Healthcare, and
Insurance/Financial organizations.
 Our mission is to commit to working together to
promote quality and cost-effectiveness in the
allocation, management, and use of health care
resources available in its member’s communities.

9. 9
Coalition Member Value
 Quality Improvement Initiatives
 Group Purchasing Programs
 Educational/sharing Opportunities
 Opportunity to play an important role in shaping
the healthcare system in our community for the
future.

10. 10
What We Do?
Our Services
 Heartland Healthcare Coalition offers the
following services:
– Examples include: group purchasing for PBM Services,
Dental Plans, and Vision Plans; direct contracting for
Centers of Excellence, and Physical Therapy Services;
quality improvement initiatives; and community
partnerships.

11. 11
What We Do?
Our Goals
 Heartland Healthcare Coalition is committed to:
– Fostering communications and action among business
leaders on health care issues
– Working with the local provider community
– Value-based purchasing of health care services
– Providing its members with educational opportunities
that enhance their ability to become more
knowledgeable in cutting-edge health care initiatives.

12. 12
What’s in it For Me?
Benefits of Coalition Membership
 Strength in numbers - leverage the market for numerous
health care services at group purchasing rates.
 Pool expertise with experienced peers
 Attend Annual Health Care Conference at reduced rates.
 Receive HHC survey data on medical plan designs, costs, Rx
plan designs, etc.
 Share information & best practices - learn from your peers
 Make a difference in the lives of your employees and in
the community

13. 13
National Business Coalition on Health
 We are a member of the National Business
Coalition on Health (NBCH), which represents
nearly 60 coalitions across the country
– 7,000 employer members
– 25 million covered lives
 NBCH’s mission is to provide superior
membership service & to build the capacity of its
membership to advance value based purchasing
of health care services

14. 14
NBCH Member Coalitions

15. 15
Benefits of NBCH Membership
 Members have access to NBCH’s network of coalitions
and can benefit from networking, lessons-learned, best
practices, tools and programs including:
– All-member calls and webinars
– Participation in NBCH’s Annual Conference, CEO/Corporate
Leadership Roundtable, and National Health Leadership Council
meetings
– Access to the NBCH Members Only website
– Access to the eValue8 RFI
– Access to all NBCH publications
– Access to government affairs and legislative updates

16. 16
Value Based Purchasing (VBP) in a Nutshell
 An Explanation from the Agency for Healthcare Research
and Quality (AHRQ)
– Health care purchasers should hold health care providers
accountable for both cost and quality
– Information collected on quality of care, patient outcomes, and
dollar outlays toward health help manage the system in its
reduction of inappropriate care and reward for high-performing
providers
 Limited number of employers acting in bold ways but a
moderate amount are taking necessary first steps

17. 17
Advancing the Value Based Purchasing
Agenda: Measure, Report, Reward, Inform, & Lead
NBCH’s Five Pillars:
1. Performance Measurement
2. Transparency and Public Reporting
3. Payment Reform
4. Informed Consumer Choice
5. Purchaser Leadership and Action
Accelerating the pace to the ultimate goal:
health and health care improvement

18. 18
Great Battle Plan… but Where are the
Employer Generals?
 The unanswered question
 “Culture beats strategy every time”
 Without top employer leadership engagement,
there will be no reform
 National and community leadership required
 Join a coalition for additional support, guidance,
and resources

19. 19
Key Take Aways
 There’s gold at the end of the rainbow of improving
health care quality and efficiency
 Business and health coalitions are the key to the vision of
health care reform, through value based purchasing,
community by community
 The biggest obstacle to progress is not absence of value
based purchasing strategies but absence of employer
engagement and leadership

20. 20
Contact Us
 For more information about Heartland
Healthcare Coalition or if you’re interested in
membership, please contact Jerry Custer at 309-
266-8812 or hhc@mtco.com or Holly Geier at
309-266-8875 or hhc2@mtco.com
 Visit us on the web at www.hhco.org