The document discusses how using social media can benefit healthcare providers and medical practices. It notes that most people now use the internet and social media to connect with others and find information. This includes searching for doctor recommendations on platforms like Facebook. The document recommends that medical professionals create active social media accounts to expand their reach and build trusting relationships with current and potential patients. This can bring more business through increased visibility online and positive reviews. It also discusses monitoring online reputation and ensuring accurate information can be found about providers online.