This document summarizes a presentation given by Jessica Schindelar of the CDC on using social media for clinical trials and patient engagement. The presentation outlines why social media is important for reaching audiences, developing an effective strategy, creating engaging content, and evaluating social media efforts. It provides tips for using key platforms like Facebook, Twitter, Instagram and LinkedIn and emphasizes the importance of mobile-first content, capturing attention in one second, and providing value to audiences.
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
Using Social Media In The Patient Centered Medical HomeMike Sevilla
Using Social Media in the Patient Centered Medical Home by Mike Sevilla, MD. Presented at Maine Quality Counts Learning Session on Friday, June 20, 2014 in Augusta, Maine. More information at DrMikeSevilla.com. Also check out MaineQualityCounts.Org
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
Using Social Media In The Patient Centered Medical HomeMike Sevilla
Using Social Media in the Patient Centered Medical Home by Mike Sevilla, MD. Presented at Maine Quality Counts Learning Session on Friday, June 20, 2014 in Augusta, Maine. More information at DrMikeSevilla.com. Also check out MaineQualityCounts.Org
Social media has rapidly grown in scope and significance over the past few years. Twitter, Facebook and other social presences are now as much a staple of an organization's communication activity as a basic website. This evolution towards more active engagement with consumers is a natural fit for some industries, but presents unique challenges for others – including healthcare. Social media also offers healthcare organizations important opportunities to connect with consumers in a meaningful personal context.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
Social Media Case Studies, NAPHSIS 06-05-2013Jennifer Tweedy
Social Media Case Studies delivered at the National Association for Public Health Statistics and Information Systems (NAPHSIS) Conference, June 2013 in Phoenix, Arizona
Communicating the Role of Extension in the Era of MisinformationAmy Cole
Misinformation is rampant and it is more important than ever for Extension Services to ensure research-based recommendations are getting into the hands of our clients. Why do people reject scientific data? Find out in my presentation where I outline three reasons research is ignored by the public and how Extension services can get their message heard in a busy online space.
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
Social media has rapidly grown in scope and significance over the past few years. Twitter, Facebook and other social presences are now as much a staple of an organization's communication activity as a basic website. This evolution towards more active engagement with consumers is a natural fit for some industries, but presents unique challenges for others – including healthcare. Social media also offers healthcare organizations important opportunities to connect with consumers in a meaningful personal context.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
Social Media Case Studies, NAPHSIS 06-05-2013Jennifer Tweedy
Social Media Case Studies delivered at the National Association for Public Health Statistics and Information Systems (NAPHSIS) Conference, June 2013 in Phoenix, Arizona
Communicating the Role of Extension in the Era of MisinformationAmy Cole
Misinformation is rampant and it is more important than ever for Extension Services to ensure research-based recommendations are getting into the hands of our clients. Why do people reject scientific data? Find out in my presentation where I outline three reasons research is ignored by the public and how Extension services can get their message heard in a busy online space.
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
Social Media Marketing involves everything related to managing social media accounts, including social content, leveraging analytics, engaging with your audience, and staying adaptable to frequent algorithm changes. Businesses can maximize the impact of their social media presence with effective planning and measurement of their strategy. This is a presentation on social media marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.
A Case for Healthcare Content MarketingMike Ranalli
Healthcare audiences trust content from online resources as a primary source of learning new information in the educational journey, all the way through their decision to take action with a prescription or medical device. This is true of patients and HCPs alike. This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Mastering the Art of Social Media Management: A Comprehensive Guide.pdfRaymondMerritt2
Elevate your social media game with our expert social media marketing services in Oman. From content creation to community management, we tailor our approach to your unique business goals and audience. Contact us today to learn how we can help you make an impact on social media.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
How to Use Digital and Social Media to Recruit Participants into Research Stu...Katja Reuter, PhD
This slide deck was presented at the 2017 ACR/ARHP Annual Meeting. It provided a general overview of the topic and addresses the following learning objectives include: (1) Understand what populations can be recruited online, (2)
Describe successful recruitment strategies, (3) Understand the components of a digital participant recruitment strategy, (4)
Evaluate digital recruitment messages, and (5) Understand regulations, guidelines and ethics relevant to digital participant recruitment.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
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ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
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MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
Health Communicator's Guide to Social Media (J. Schindelar)
1. Centers for Disease Control and Prevention
The Health Communicator’s Guide to Social Media
At the Crossroads of Social Media and Clinical Trials: A
Workshop on the Future of Clinician, Patient and
Community Engagement
June 8, 2018
Jessica Schindelar, MPH
CDC Social Media Team Lead
Office of the Associate Director for Communication
2. Getting the right message
to the right audience
at the right time
is critical to changing behavior.
@CDCgov #clinicaltrialsSM
3. Why Is Social Media Important?
Social media is a primary way people now discover digital content
Translate research and policy into actionable plain language
Increase direct engagement
Share relevant content in new spaces
Reach new and unique audiences
Listen and respond in real-time
Support CDC mission of saving lives & protecting people
@CDCgov #clinicaltrialsSM
4. Keys to Success with Social Media
Strategy
Good Content
Engagement
Evaluation
@CDCgov #clinicaltrialsSM
6. Think Strategically
Who is your audience?
What are you trying to achieve?
Where can social media support your strategy?
What are your existing resources?
What social media tactics will you use?
What does success look like?
@CDCgov #clinicaltrialsSM
7. Social Media Goals
Reach/Awareness Information Sharing
Engagement Education + Conversations
Influence Share of Voice
Advocacy Message Spread
Action Traffic + Behavior
@CDCgov #clinicaltrialsSM
9. Facebook
2.2 BILLION monthly active users
Reach is earned through engagement
Well suited to sharing information, raising
awareness, engaging with audiences, and
advocacy
Images and video are most shared content types
Consider using Facebook Live for richer audience
engagement
@CDCgov #clinicaltrialsSM
10. Twitter
336 Million monthly active users
Well-suited for information sharing, raising
awareness, and driving traffic back to your website
Include media: images, videos, gifs perform better
than text alone
Include links and consider using Twitter Cards
Experiment with threaded tweets, polls
@CDCgov #clinicaltrialsSM
11. Instagram
800 Million monthly active users
Well suited for engagement and awareness
building, advocacy
Instagram is all about great visuals
Videos must be short
Hashtags work well for discovery
Links aren’t clickable doesn’t drive web traffic
Consider Instagram Stories
@CDCgov #clinicaltrialsSM
12. LinkedIn
562 Million registered users
Well suited for education, information
sharing and thought leadership
Content geared toward professional audience
performs well
Individual training, recruitment, and
professional development
@CDCgov #clinicaltrialsSM
15. Rule 2
One Second
You have just one second to catch your audience’s attention.
@CDCgov #clinicaltrialsSM
16. Rule 3
Be Engaging
Be human. Use language your audience uses.
@CDCgov #clinicaltrialsSM
17. Be of service. Educate, empower, and inspire your audience.
Rule 4
Provide Value
@CDCgov #clinicaltrialsSM
18. More Tips for Social Media Success
1. Post regularly, when your audience is online
2. Engage with your community
3. Use hashtags, carefully
4. Use @ mentions & tagging
5. Avoid multiple calls-to-action
6. Stay on top of platform changes
7. Learn from successes and failures
@CDCgov #clinicaltrialsSM
20. For more information, contact CDC
1-800-CDC-INFO (232-4636)
TTY: 1-888-232-6348 www.cdc.gov
The findings and conclusions in this report are those of the authors and do not necessarily represent the
official position of the Centers for Disease Control and Prevention.
Thank you!
Jessica Schindelar
ghq1@cdc.gov
404-498-6174
@jaschin
