SlideShare a Scribd company logo
Don S. Dizon MD
Director, Women’s Cancers, Lifespan Cancer Institute
Director, Medical Oncology, Rhode Island Hospital
Associate Professor of Medicine, Alpert Medical School of Brown
University
Clinicians on Social
Media: A Call for
Engagement
Clinician Involvement: The challenge
McGowan BS, Wasko M, Vartabedian BS, Miller RS, Freiherr DD, Abdolrasulnia M. J Med Internet Res 2012; 14:e117
Clinician
Involvement:
The Challenge
McGowan BS, Wasko M, Vartabedian BS, Miller RS, Freiherr DD, Abdolrasulnia M. J Med Internet Res 2012; 14:e117
Twitter Use Among
Academic
Oncologists?
Barriers:
• No value
• Waste of time
• No academic merit
• Huge risk for ???reward
• Work, work, work
Oncologists on Twitter: US use versus ASCO AM
• 2013: 82,323 cancer related tweets from 4,155 US docs
United States:
• 2012 11,158 tweets from 2,062 participants
• 2013 17,450 tweets from 3,586 participants
• 2014 45,843 tweets from 8,770 participants
ASCO Annual meeting
ASCO: 12,100 US heme-oncs in 2016
How do we engage our peers?
Provide evidence that it will be of professional benefit?
Foster altruism
Engage reciprocally
Nurture collectivism
Incorporating Digital into
SWOG
Digital
Engagement:
The SWOG
Definition
Apps
Online videos
Social media platforms, pages, and
campaigns
Interactive webpages
Wearable devices
Web-based videoconferencing
Any tool that
allows for two-
way interaction
Email
Web–based surveys (eg, Survey
Monkey)
Simple static, web pages (info only)
Examples of
digital tools not
under this
definition
Mission of DE Committee
Enhance communication
within our SWOG
community
Improve connections
between the SWOG and
the public
Improve the
research enterprise
The Collaboration
for Outcomes
Using Social Media
in Oncology
This Photo by Unknown Author is licensed under CC BY-SA
DE Review
Projects testing a digital
tool as a primary or
secondary objective
• Clarity in hypothesis
• Well delineated objectives
• Sound methodology
• Analytic Plan
Criteria:
Who is
COSMO?
• Don Dizon (Providence)
• Matt Katz, Jennifer Kesselheim
(Boston)
EAST
• Deanna Attai (Los Angeles)
• Mina Sedrak (Duarte)WEST
• Michael Fisch (Houston)
• David Graham (Raleigh)
• MJ Markham (Gainesville)
SOUTH
• Mike Thompson (Racine, WI)
• Patricia Anderson (Ann Arbor)
• Nathan Pennell (Cleveland)
CENTRAL
What is
COSMO?
Clinical collaboration
Define best practices
Conduct outcomes research
Empric research on social media
engagement to:
• Establish benefits
• Define limitations
What has
COSMO done
Promoted hashtags for online use
• Katz MS, Utengen A, Anderson PF, Thompson MA, Attai DJ, Johnston C, Dizon DS.
Disease-Specific Hashtags for Online Communication About Cancer Care. JAMA
Oncol. 2016 Mar;2(3):392-4. PMID: 26539640
Crafted Reviews for oncologists and hematologists
• Attai DJ, Anderson PF, Fisch MJ, Graham DL, Katz MS, Kesselheim J, Markham MJ,
Pennell NA, Sedrak MS, Thompson MA, Utengen A, Dizon DS; Collaboration for
Outcomes on Social Media in Oncology (COSMO). Risks and benefits of Twitter use
by hematologists/oncologists in the era of digital medicine. Semin Hematol. 2017
Oct;54(4):198-204. PMID: 29153081
• Thompson MA, Ahlstrom J, Dizon DS, Gad Y, Matthews G, Luks HJ, Schorr A.
Twitter 101 and beyond: introduction to social media platforms available to
practicing hematologist/oncologists. Semin Hematol. 2017 Oct;54(4):177-183.
PMID: 29153077
• Sedrak MS, Dizon DS, Anderson PF, Fisch MJ, Graham DL, Katz MS, Kesselheim JC,
Miller RS, Thompson MA, Utengen A, Attai DJ; Collaboration for Outcomes on
Social Media in Oncology (COSMO). The emerging role of professional social media
use in oncology. Future Oncol. 2017 Jun;13(15):1281-1285. PMID: 28589770
• Attai DJ, Sedrak MS, Katz MS, Thompson MA, Anderson PF, Kesselheim JC, Fisch
MJ, Graham DL, Utengen A, Johnston C, Miller RS, Dizon DS; Collaboration for
Outcomes on Social Media in Oncology (COSMO). Social media in cancer care:
highlights, challenges & opportunities. Future Oncol. 2016 Jul;12(13):1549-52.
PMID: 27025657
What has
COSMO done
Qualitative Research
• TL Hagan, K Nauth-Shelley, MA Thompson, DJ
Attai, MS Katz, D Graham, D Sparacio, C Lizaso,
A Utengen, DS Dizon. The needs of women
treated for ovarian cancer: Results from a
#Gyncsm Twitter chat. J Patient-Centered Res
and Rev 2017
Why is it
necessary?
Patients overwhelmingly look to
docs for information:
Thank you for having me
Questions?
don.dizon@lifespan.org
Twitter: @drdonsdizon

More Related Content

What's hot

The 2014 MDigitalLIfe Social Oncology Project Report
The 2014 MDigitalLIfe Social Oncology Project ReportThe 2014 MDigitalLIfe Social Oncology Project Report
The 2014 MDigitalLIfe Social Oncology Project Report
W2O Group
 
Digital Communication Survey
Digital Communication SurveyDigital Communication Survey
Digital Communication Survey
UCLPartners
 
Consumer health trends
Consumer health trendsConsumer health trends
Consumer health trends
Paul Grant
 
Physician Use of Social Media
Physician Use of Social MediaPhysician Use of Social Media
Physician Use of Social Media
Matthew Katz
 
Can Social Media Change Health Behavior?
Can Social Media Change Health Behavior?Can Social Media Change Health Behavior?
Can Social Media Change Health Behavior?
Iris Thiele Isip-Tan
 
The Modern Internist: Using Technology to Your Advantage
The Modern Internist: Using Technology to Your Advantage The Modern Internist: Using Technology to Your Advantage
The Modern Internist: Using Technology to Your Advantage
Iris Thiele Isip-Tan
 
Establishing a Professional Social Media Presence
Establishing a Professional Social Media Presence Establishing a Professional Social Media Presence
Establishing a Professional Social Media Presence
Iris Thiele Isip-Tan
 
Use of Social Media for your Journal
Use of Social Media for your JournalUse of Social Media for your Journal
Use of Social Media for your Journal
Iris Thiele Isip-Tan
 
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About ChlamydiaTom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
National Chlamydia Coalition
 
Innovative programmatic approaches to HIV prevention and care services for ga...
Innovative programmatic approaches to HIV prevention and care services for ga...Innovative programmatic approaches to HIV prevention and care services for ga...
Innovative programmatic approaches to HIV prevention and care services for ga...
LINKAGES
 
Social Media & Health Communication
Social Media & Health CommunicationSocial Media & Health Communication
Social Media & Health Communication
Iris Thiele Isip-Tan
 
Overcoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new mediaOvercoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new media
Ryan Squire
 
Surviving is-one-thing living-quite-another
Surviving is-one-thing living-quite-anotherSurviving is-one-thing living-quite-another
Surviving is-one-thing living-quite-another
Andrew Bateman
 
Patient-partnered Research (C. Painter)
Patient-partnered Research (C. Painter)Patient-partnered Research (C. Painter)
Patient-partnered Research (C. Painter)
Esmeralda Casas-Silva, Ph.D.
 
Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...
Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...
Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...
LINKAGES
 
Reining in online influencers
Reining in online influencers Reining in online influencers
Reining in online influencers
Capstrat
 
Netc2013
Netc2013Netc2013
Using Social and Mobile Media to Reach Teens
Using Social and Mobile Media to Reach TeensUsing Social and Mobile Media to Reach Teens
Using Social and Mobile Media to Reach Teens
YTH
 
Social Media, Big Data and IRB (E. Buchanan)
Social Media, Big Data and IRB (E. Buchanan)Social Media, Big Data and IRB (E. Buchanan)
Social Media, Big Data and IRB (E. Buchanan)
Esmeralda Casas-Silva, Ph.D.
 
Texting 4 Sexual Health
Texting 4 Sexual HealthTexting 4 Sexual Health
Texting 4 Sexual Health
YTH
 

What's hot (20)

The 2014 MDigitalLIfe Social Oncology Project Report
The 2014 MDigitalLIfe Social Oncology Project ReportThe 2014 MDigitalLIfe Social Oncology Project Report
The 2014 MDigitalLIfe Social Oncology Project Report
 
Digital Communication Survey
Digital Communication SurveyDigital Communication Survey
Digital Communication Survey
 
Consumer health trends
Consumer health trendsConsumer health trends
Consumer health trends
 
Physician Use of Social Media
Physician Use of Social MediaPhysician Use of Social Media
Physician Use of Social Media
 
Can Social Media Change Health Behavior?
Can Social Media Change Health Behavior?Can Social Media Change Health Behavior?
Can Social Media Change Health Behavior?
 
The Modern Internist: Using Technology to Your Advantage
The Modern Internist: Using Technology to Your Advantage The Modern Internist: Using Technology to Your Advantage
The Modern Internist: Using Technology to Your Advantage
 
Establishing a Professional Social Media Presence
Establishing a Professional Social Media Presence Establishing a Professional Social Media Presence
Establishing a Professional Social Media Presence
 
Use of Social Media for your Journal
Use of Social Media for your JournalUse of Social Media for your Journal
Use of Social Media for your Journal
 
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About ChlamydiaTom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
 
Innovative programmatic approaches to HIV prevention and care services for ga...
Innovative programmatic approaches to HIV prevention and care services for ga...Innovative programmatic approaches to HIV prevention and care services for ga...
Innovative programmatic approaches to HIV prevention and care services for ga...
 
Social Media & Health Communication
Social Media & Health CommunicationSocial Media & Health Communication
Social Media & Health Communication
 
Overcoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new mediaOvercoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new media
 
Surviving is-one-thing living-quite-another
Surviving is-one-thing living-quite-anotherSurviving is-one-thing living-quite-another
Surviving is-one-thing living-quite-another
 
Patient-partnered Research (C. Painter)
Patient-partnered Research (C. Painter)Patient-partnered Research (C. Painter)
Patient-partnered Research (C. Painter)
 
Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...
Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...
Towards a Sustained Community Empowerment Based Response to HIV among Sex Wor...
 
Reining in online influencers
Reining in online influencers Reining in online influencers
Reining in online influencers
 
Netc2013
Netc2013Netc2013
Netc2013
 
Using Social and Mobile Media to Reach Teens
Using Social and Mobile Media to Reach TeensUsing Social and Mobile Media to Reach Teens
Using Social and Mobile Media to Reach Teens
 
Social Media, Big Data and IRB (E. Buchanan)
Social Media, Big Data and IRB (E. Buchanan)Social Media, Big Data and IRB (E. Buchanan)
Social Media, Big Data and IRB (E. Buchanan)
 
Texting 4 Sexual Health
Texting 4 Sexual HealthTexting 4 Sexual Health
Texting 4 Sexual Health
 

Similar to Clinicians on Social Media: A Call for Engagement (D. Dizon)

Support & information for radiotherapy patients: how can social media help?
Support & information for radiotherapy patients: how can social media help?Support & information for radiotherapy patients: how can social media help?
Support & information for radiotherapy patients: how can social media help?
KimMeeking
 
Allegheny Anesthesia Resident Workshop 3-6-17
Allegheny Anesthesia Resident Workshop 3-6-17Allegheny Anesthesia Resident Workshop 3-6-17
Allegheny Anesthesia Resident Workshop 3-6-17
Amanda Xi, MD
 
Allegheny Dept of Anesthesiology Grand Rounds 3-7-17
Allegheny Dept of Anesthesiology Grand Rounds 3-7-17Allegheny Dept of Anesthesiology Grand Rounds 3-7-17
Allegheny Dept of Anesthesiology Grand Rounds 3-7-17
Amanda Xi, MD
 
Protecting Informed Decision Making
Protecting Informed Decision Making Protecting Informed Decision Making
Protecting Informed Decision Making
Matthew Katz
 
MyHealthTeams -- Innovations in Consumer Engagement
MyHealthTeams -- Innovations in Consumer EngagementMyHealthTeams -- Innovations in Consumer Engagement
MyHealthTeams -- Innovations in Consumer Engagement
J. Michelle Cox
 
American Journal of Urology Research
American Journal of Urology ResearchAmerican Journal of Urology Research
American Journal of Urology Research
SciRes Literature LLC. | Open Access Journals
 
Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014
Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014
Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014
Jenny Laidlaw
 
Digitally powered participant-directed studies- Strategy for Decentralized Ca...
Digitally powered participant-directed studies- Strategy for Decentralized Ca...Digitally powered participant-directed studies- Strategy for Decentralized Ca...
Digitally powered participant-directed studies- Strategy for Decentralized Ca...
Levi Shapiro
 
Fattori - 50 abstracts of e patient. In collaborazione con Monica Daghio
Fattori - 50 abstracts of e patient. In collaborazione con Monica DaghioFattori - 50 abstracts of e patient. In collaborazione con Monica Daghio
Fattori - 50 abstracts of e patient. In collaborazione con Monica DaghioGiuseppe Fattori
 
Technology in research didactic handout
Technology in research didactic handoutTechnology in research didactic handout
Technology in research didactic handoutEsther Choo
 
1112 social media and public health
1112 social media and public health1112 social media and public health
1112 social media and public health
Mélodie YunJu Song
 
The “Meaningful Use” of Social Media by Physicians
The “Meaningful Use” of Social Media by PhysiciansThe “Meaningful Use” of Social Media by Physicians
The “Meaningful Use” of Social Media by Physiciansyan_stanford
 
Consumer and Connected Health: A New Day in Health and Healthcare?
Consumer and Connected Health: A New Day in Health and Healthcare?Consumer and Connected Health: A New Day in Health and Healthcare?
Consumer and Connected Health: A New Day in Health and Healthcare?
Bradford Hesse
 
Liza Bernstein #AACR17 Poster- Social Media Is Real Life
Liza Bernstein #AACR17 Poster- Social Media Is Real LifeLiza Bernstein #AACR17 Poster- Social Media Is Real Life
Liza Bernstein #AACR17 Poster- Social Media Is Real Life
Liza Bernstein
 
Stone Altmetrics Measuring Success of New Approaches
Stone Altmetrics Measuring Success of New ApproachesStone Altmetrics Measuring Success of New Approaches
Stone Altmetrics Measuring Success of New Approaches
National Information Standards Organization (NISO)
 
Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"
Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"
Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"
The Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics
 
Hesse hopkins 6.20.2018
Hesse hopkins 6.20.2018Hesse hopkins 6.20.2018
Hesse hopkins 6.20.2018
Bradford Hesse
 
Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0
Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0
Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0
Brian S. McGowan, PhD, FACEhp
 
Connectivity, Collaboration, and Disruption: Social Media and the Oncologist
Connectivity, Collaboration, and Disruption: Social Media and the OncologistConnectivity, Collaboration, and Disruption: Social Media and the Oncologist
Connectivity, Collaboration, and Disruption: Social Media and the Oncologist
Robert Miller
 
Fjms - keynote at MIE 2015
Fjms - keynote at MIE 2015Fjms - keynote at MIE 2015

Similar to Clinicians on Social Media: A Call for Engagement (D. Dizon) (20)

Support & information for radiotherapy patients: how can social media help?
Support & information for radiotherapy patients: how can social media help?Support & information for radiotherapy patients: how can social media help?
Support & information for radiotherapy patients: how can social media help?
 
Allegheny Anesthesia Resident Workshop 3-6-17
Allegheny Anesthesia Resident Workshop 3-6-17Allegheny Anesthesia Resident Workshop 3-6-17
Allegheny Anesthesia Resident Workshop 3-6-17
 
Allegheny Dept of Anesthesiology Grand Rounds 3-7-17
Allegheny Dept of Anesthesiology Grand Rounds 3-7-17Allegheny Dept of Anesthesiology Grand Rounds 3-7-17
Allegheny Dept of Anesthesiology Grand Rounds 3-7-17
 
Protecting Informed Decision Making
Protecting Informed Decision Making Protecting Informed Decision Making
Protecting Informed Decision Making
 
MyHealthTeams -- Innovations in Consumer Engagement
MyHealthTeams -- Innovations in Consumer EngagementMyHealthTeams -- Innovations in Consumer Engagement
MyHealthTeams -- Innovations in Consumer Engagement
 
American Journal of Urology Research
American Journal of Urology ResearchAmerican Journal of Urology Research
American Journal of Urology Research
 
Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014
Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014
Doing Good: How SoMe can enhance medical education. GR Nov. 28, 2014
 
Digitally powered participant-directed studies- Strategy for Decentralized Ca...
Digitally powered participant-directed studies- Strategy for Decentralized Ca...Digitally powered participant-directed studies- Strategy for Decentralized Ca...
Digitally powered participant-directed studies- Strategy for Decentralized Ca...
 
Fattori - 50 abstracts of e patient. In collaborazione con Monica Daghio
Fattori - 50 abstracts of e patient. In collaborazione con Monica DaghioFattori - 50 abstracts of e patient. In collaborazione con Monica Daghio
Fattori - 50 abstracts of e patient. In collaborazione con Monica Daghio
 
Technology in research didactic handout
Technology in research didactic handoutTechnology in research didactic handout
Technology in research didactic handout
 
1112 social media and public health
1112 social media and public health1112 social media and public health
1112 social media and public health
 
The “Meaningful Use” of Social Media by Physicians
The “Meaningful Use” of Social Media by PhysiciansThe “Meaningful Use” of Social Media by Physicians
The “Meaningful Use” of Social Media by Physicians
 
Consumer and Connected Health: A New Day in Health and Healthcare?
Consumer and Connected Health: A New Day in Health and Healthcare?Consumer and Connected Health: A New Day in Health and Healthcare?
Consumer and Connected Health: A New Day in Health and Healthcare?
 
Liza Bernstein #AACR17 Poster- Social Media Is Real Life
Liza Bernstein #AACR17 Poster- Social Media Is Real LifeLiza Bernstein #AACR17 Poster- Social Media Is Real Life
Liza Bernstein #AACR17 Poster- Social Media Is Real Life
 
Stone Altmetrics Measuring Success of New Approaches
Stone Altmetrics Measuring Success of New ApproachesStone Altmetrics Measuring Success of New Approaches
Stone Altmetrics Measuring Success of New Approaches
 
Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"
Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"
Jonathan Darrow, "Precision Medicine Initiative and Cancer Moonshot"
 
Hesse hopkins 6.20.2018
Hesse hopkins 6.20.2018Hesse hopkins 6.20.2018
Hesse hopkins 6.20.2018
 
Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0
Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0
Meaningful use of Social Media by Physicians - Slides from Medicine 2pt0
 
Connectivity, Collaboration, and Disruption: Social Media and the Oncologist
Connectivity, Collaboration, and Disruption: Social Media and the OncologistConnectivity, Collaboration, and Disruption: Social Media and the Oncologist
Connectivity, Collaboration, and Disruption: Social Media and the Oncologist
 
Fjms - keynote at MIE 2015
Fjms - keynote at MIE 2015Fjms - keynote at MIE 2015
Fjms - keynote at MIE 2015
 

More from Esmeralda Casas-Silva, Ph.D.

Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)
Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)
Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)
Esmeralda Casas-Silva, Ph.D.
 
Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)
Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)
Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)
Esmeralda Casas-Silva, Ph.D.
 
Re-Huminizing the Research Enterprise (G. Frydman)
Re-Huminizing the Research Enterprise (G. Frydman)Re-Huminizing the Research Enterprise (G. Frydman)
Re-Huminizing the Research Enterprise (G. Frydman)
Esmeralda Casas-Silva, Ph.D.
 
Health Communicator's Guide to Social Media (J. Schindelar)
Health Communicator's Guide to Social Media (J. Schindelar)Health Communicator's Guide to Social Media (J. Schindelar)
Health Communicator's Guide to Social Media (J. Schindelar)
Esmeralda Casas-Silva, Ph.D.
 
Rallying Oncologists (M. Fisch)
Rallying Oncologists (M. Fisch)Rallying Oncologists (M. Fisch)
Rallying Oncologists (M. Fisch)
Esmeralda Casas-Silva, Ph.D.
 
Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)
Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)
Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)
Esmeralda Casas-Silva, Ph.D.
 
Messaging that Works: Framing for Understanding (M. Gerstein Pineau)
Messaging that Works: Framing for Understanding (M. Gerstein Pineau)Messaging that Works: Framing for Understanding (M. Gerstein Pineau)
Messaging that Works: Framing for Understanding (M. Gerstein Pineau)
Esmeralda Casas-Silva, Ph.D.
 
Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)
Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)
Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)
Esmeralda Casas-Silva, Ph.D.
 
Building a Social Future for NCI Trials (W. Lawton)
Building a Social Future for NCI Trials (W. Lawton)Building a Social Future for NCI Trials (W. Lawton)
Building a Social Future for NCI Trials (W. Lawton)
Esmeralda Casas-Silva, Ph.D.
 
Connecting the Digital Dots (J. Kloth)
Connecting the Digital Dots (J. Kloth)Connecting the Digital Dots (J. Kloth)
Connecting the Digital Dots (J. Kloth)
Esmeralda Casas-Silva, Ph.D.
 
Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)
Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)
Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)
Esmeralda Casas-Silva, Ph.D.
 
Ethical Considerations in the use of Social Media (L. Gelinas)
Ethical Considerations in the use of Social Media (L. Gelinas)Ethical Considerations in the use of Social Media (L. Gelinas)
Ethical Considerations in the use of Social Media (L. Gelinas)
Esmeralda Casas-Silva, Ph.D.
 
Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)
Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)
Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)
Esmeralda Casas-Silva, Ph.D.
 
Cancer Communities on Social Media (J. Freeman-Daily)
Cancer Communities on Social Media (J. Freeman-Daily)Cancer Communities on Social Media (J. Freeman-Daily)
Cancer Communities on Social Media (J. Freeman-Daily)
Esmeralda Casas-Silva, Ph.D.
 

More from Esmeralda Casas-Silva, Ph.D. (14)

Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)
Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)
Raising Public Awareness of Clinical Trials: Tools for Engagement (H. Massett)
 
Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)
Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)
Clinical Trial Accrual Challenges: Is Social Media Here to Help? (A. Denicoff)
 
Re-Huminizing the Research Enterprise (G. Frydman)
Re-Huminizing the Research Enterprise (G. Frydman)Re-Huminizing the Research Enterprise (G. Frydman)
Re-Huminizing the Research Enterprise (G. Frydman)
 
Health Communicator's Guide to Social Media (J. Schindelar)
Health Communicator's Guide to Social Media (J. Schindelar)Health Communicator's Guide to Social Media (J. Schindelar)
Health Communicator's Guide to Social Media (J. Schindelar)
 
Rallying Oncologists (M. Fisch)
Rallying Oncologists (M. Fisch)Rallying Oncologists (M. Fisch)
Rallying Oncologists (M. Fisch)
 
Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)
Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)
Recruitment for Hard-to-Reach Populations: LGBTQ Youth (E. Fordyce)
 
Messaging that Works: Framing for Understanding (M. Gerstein Pineau)
Messaging that Works: Framing for Understanding (M. Gerstein Pineau)Messaging that Works: Framing for Understanding (M. Gerstein Pineau)
Messaging that Works: Framing for Understanding (M. Gerstein Pineau)
 
Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)
Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)
Considerations for Virtual Engagement-Boot Camp Translation (S. Millward)
 
Building a Social Future for NCI Trials (W. Lawton)
Building a Social Future for NCI Trials (W. Lawton)Building a Social Future for NCI Trials (W. Lawton)
Building a Social Future for NCI Trials (W. Lawton)
 
Connecting the Digital Dots (J. Kloth)
Connecting the Digital Dots (J. Kloth)Connecting the Digital Dots (J. Kloth)
Connecting the Digital Dots (J. Kloth)
 
Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)
Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)
Overcoming Barriers to Clinical Trial Enrollment (J. Holloway)
 
Ethical Considerations in the use of Social Media (L. Gelinas)
Ethical Considerations in the use of Social Media (L. Gelinas)Ethical Considerations in the use of Social Media (L. Gelinas)
Ethical Considerations in the use of Social Media (L. Gelinas)
 
Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)
Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)
Social Media: The Future of Advocacy & Awareness Campaigns (D. Charles)
 
Cancer Communities on Social Media (J. Freeman-Daily)
Cancer Communities on Social Media (J. Freeman-Daily)Cancer Communities on Social Media (J. Freeman-Daily)
Cancer Communities on Social Media (J. Freeman-Daily)
 

Recently uploaded

Physiology of Special Chemical Sensation of Taste
Physiology of Special Chemical Sensation of TastePhysiology of Special Chemical Sensation of Taste
Physiology of Special Chemical Sensation of Taste
MedicoseAcademics
 
Charaka Samhita Sutra sthana Chapter 15 Upakalpaniyaadhyaya
Charaka Samhita Sutra sthana Chapter 15 UpakalpaniyaadhyayaCharaka Samhita Sutra sthana Chapter 15 Upakalpaniyaadhyaya
Charaka Samhita Sutra sthana Chapter 15 Upakalpaniyaadhyaya
Dr KHALID B.M
 
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #GirlsFor Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
Savita Shen $i11
 
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.GawadHemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
NephroTube - Dr.Gawad
 
Antiulcer drugs Advance Pharmacology .pptx
Antiulcer drugs Advance Pharmacology .pptxAntiulcer drugs Advance Pharmacology .pptx
Antiulcer drugs Advance Pharmacology .pptx
Rohit chaurpagar
 
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptxTriangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Dr. Rabia Inam Gandapore
 
heat stroke and heat exhaustion in children
heat stroke and heat exhaustion in childrenheat stroke and heat exhaustion in children
heat stroke and heat exhaustion in children
SumeraAhmad5
 
Superficial & Deep Fascia of the NECK.pptx
Superficial & Deep Fascia of the NECK.pptxSuperficial & Deep Fascia of the NECK.pptx
Superficial & Deep Fascia of the NECK.pptx
Dr. Rabia Inam Gandapore
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
kevinkariuki227
 
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...
GL Anaacs
 
ANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptxANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptx
Swetaba Besh
 
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfMANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
Jim Jacob Roy
 
Are There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdfAre There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdf
Little Cross Family Clinic
 
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
i3 Health
 
Ophthalmology Clinical Tests for OSCE exam
Ophthalmology Clinical Tests for OSCE examOphthalmology Clinical Tests for OSCE exam
Ophthalmology Clinical Tests for OSCE exam
KafrELShiekh University
 
BENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdf
BENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdfBENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdf
BENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdf
DR SETH JOTHAM
 
micro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdfmicro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdf
Anurag Sharma
 
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
bkling
 
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model SafeSurat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Savita Shen $i11
 
Surgical Site Infections, pathophysiology, and prevention.pptx
Surgical Site Infections, pathophysiology, and prevention.pptxSurgical Site Infections, pathophysiology, and prevention.pptx
Surgical Site Infections, pathophysiology, and prevention.pptx
jval Landero
 

Recently uploaded (20)

Physiology of Special Chemical Sensation of Taste
Physiology of Special Chemical Sensation of TastePhysiology of Special Chemical Sensation of Taste
Physiology of Special Chemical Sensation of Taste
 
Charaka Samhita Sutra sthana Chapter 15 Upakalpaniyaadhyaya
Charaka Samhita Sutra sthana Chapter 15 UpakalpaniyaadhyayaCharaka Samhita Sutra sthana Chapter 15 Upakalpaniyaadhyaya
Charaka Samhita Sutra sthana Chapter 15 Upakalpaniyaadhyaya
 
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #GirlsFor Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
 
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.GawadHemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
 
Antiulcer drugs Advance Pharmacology .pptx
Antiulcer drugs Advance Pharmacology .pptxAntiulcer drugs Advance Pharmacology .pptx
Antiulcer drugs Advance Pharmacology .pptx
 
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptxTriangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
 
heat stroke and heat exhaustion in children
heat stroke and heat exhaustion in childrenheat stroke and heat exhaustion in children
heat stroke and heat exhaustion in children
 
Superficial & Deep Fascia of the NECK.pptx
Superficial & Deep Fascia of the NECK.pptxSuperficial & Deep Fascia of the NECK.pptx
Superficial & Deep Fascia of the NECK.pptx
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
 
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...
 
ANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptxANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF URINARY SYSTEM.pptx
 
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfMANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
 
Are There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdfAre There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdf
 
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
 
Ophthalmology Clinical Tests for OSCE exam
Ophthalmology Clinical Tests for OSCE examOphthalmology Clinical Tests for OSCE exam
Ophthalmology Clinical Tests for OSCE exam
 
BENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdf
BENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdfBENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdf
BENIGN PROSTATIC HYPERPLASIA.BPH. BPHpdf
 
micro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdfmicro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdf
 
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
 
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model SafeSurat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
 
Surgical Site Infections, pathophysiology, and prevention.pptx
Surgical Site Infections, pathophysiology, and prevention.pptxSurgical Site Infections, pathophysiology, and prevention.pptx
Surgical Site Infections, pathophysiology, and prevention.pptx
 

Clinicians on Social Media: A Call for Engagement (D. Dizon)

  • 1. Don S. Dizon MD Director, Women’s Cancers, Lifespan Cancer Institute Director, Medical Oncology, Rhode Island Hospital Associate Professor of Medicine, Alpert Medical School of Brown University Clinicians on Social Media: A Call for Engagement
  • 2. Clinician Involvement: The challenge McGowan BS, Wasko M, Vartabedian BS, Miller RS, Freiherr DD, Abdolrasulnia M. J Med Internet Res 2012; 14:e117
  • 3. Clinician Involvement: The Challenge McGowan BS, Wasko M, Vartabedian BS, Miller RS, Freiherr DD, Abdolrasulnia M. J Med Internet Res 2012; 14:e117
  • 4. Twitter Use Among Academic Oncologists? Barriers: • No value • Waste of time • No academic merit • Huge risk for ???reward • Work, work, work
  • 5. Oncologists on Twitter: US use versus ASCO AM • 2013: 82,323 cancer related tweets from 4,155 US docs United States: • 2012 11,158 tweets from 2,062 participants • 2013 17,450 tweets from 3,586 participants • 2014 45,843 tweets from 8,770 participants ASCO Annual meeting ASCO: 12,100 US heme-oncs in 2016
  • 6. How do we engage our peers? Provide evidence that it will be of professional benefit? Foster altruism Engage reciprocally Nurture collectivism
  • 8. Digital Engagement: The SWOG Definition Apps Online videos Social media platforms, pages, and campaigns Interactive webpages Wearable devices Web-based videoconferencing Any tool that allows for two- way interaction Email Web–based surveys (eg, Survey Monkey) Simple static, web pages (info only) Examples of digital tools not under this definition
  • 9. Mission of DE Committee Enhance communication within our SWOG community Improve connections between the SWOG and the public Improve the research enterprise
  • 10. The Collaboration for Outcomes Using Social Media in Oncology This Photo by Unknown Author is licensed under CC BY-SA
  • 11. DE Review Projects testing a digital tool as a primary or secondary objective • Clarity in hypothesis • Well delineated objectives • Sound methodology • Analytic Plan Criteria:
  • 12. Who is COSMO? • Don Dizon (Providence) • Matt Katz, Jennifer Kesselheim (Boston) EAST • Deanna Attai (Los Angeles) • Mina Sedrak (Duarte)WEST • Michael Fisch (Houston) • David Graham (Raleigh) • MJ Markham (Gainesville) SOUTH • Mike Thompson (Racine, WI) • Patricia Anderson (Ann Arbor) • Nathan Pennell (Cleveland) CENTRAL
  • 13. What is COSMO? Clinical collaboration Define best practices Conduct outcomes research Empric research on social media engagement to: • Establish benefits • Define limitations
  • 14. What has COSMO done Promoted hashtags for online use • Katz MS, Utengen A, Anderson PF, Thompson MA, Attai DJ, Johnston C, Dizon DS. Disease-Specific Hashtags for Online Communication About Cancer Care. JAMA Oncol. 2016 Mar;2(3):392-4. PMID: 26539640 Crafted Reviews for oncologists and hematologists • Attai DJ, Anderson PF, Fisch MJ, Graham DL, Katz MS, Kesselheim J, Markham MJ, Pennell NA, Sedrak MS, Thompson MA, Utengen A, Dizon DS; Collaboration for Outcomes on Social Media in Oncology (COSMO). Risks and benefits of Twitter use by hematologists/oncologists in the era of digital medicine. Semin Hematol. 2017 Oct;54(4):198-204. PMID: 29153081 • Thompson MA, Ahlstrom J, Dizon DS, Gad Y, Matthews G, Luks HJ, Schorr A. Twitter 101 and beyond: introduction to social media platforms available to practicing hematologist/oncologists. Semin Hematol. 2017 Oct;54(4):177-183. PMID: 29153077 • Sedrak MS, Dizon DS, Anderson PF, Fisch MJ, Graham DL, Katz MS, Kesselheim JC, Miller RS, Thompson MA, Utengen A, Attai DJ; Collaboration for Outcomes on Social Media in Oncology (COSMO). The emerging role of professional social media use in oncology. Future Oncol. 2017 Jun;13(15):1281-1285. PMID: 28589770 • Attai DJ, Sedrak MS, Katz MS, Thompson MA, Anderson PF, Kesselheim JC, Fisch MJ, Graham DL, Utengen A, Johnston C, Miller RS, Dizon DS; Collaboration for Outcomes on Social Media in Oncology (COSMO). Social media in cancer care: highlights, challenges & opportunities. Future Oncol. 2016 Jul;12(13):1549-52. PMID: 27025657
  • 15. What has COSMO done Qualitative Research • TL Hagan, K Nauth-Shelley, MA Thompson, DJ Attai, MS Katz, D Graham, D Sparacio, C Lizaso, A Utengen, DS Dizon. The needs of women treated for ovarian cancer: Results from a #Gyncsm Twitter chat. J Patient-Centered Res and Rev 2017
  • 16. Why is it necessary? Patients overwhelmingly look to docs for information:
  • 17. Thank you for having me Questions? don.dizon@lifespan.org Twitter: @drdonsdizon

Editor's Notes

  1. Survey of 485 physicians, (response rate: 29%)
  2. www.symplur.com New data for 2017 – will add this information.