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Using Social Media In
The Patient Centered Medical Home
Mike Sevilla, MD
Family Practice Center of Salem
Salem, Ohio
MikeSevillaMD.com
June 20, 2014
Basic Social Media Tips
• Extension of Current Communication Plan
• What’s The Message?
• Who Is Your Audience?
• Use Pictures/Photos
• Story Telling
• Using Twitter At Conferences
• @DrMikeSevilla – 17,000+ Twitter Followers
Social Media & Medicine: Best Practices
• Patient Education
• Dispelling Myths
• Advocacy & Storytelling: The
Power of the Narrative
Social Media Footprint
Summary
• What is your communications plan?
• How can Social Media amplify this?
• Find a Social Media Champion
• Social Media Footprint
• What are you passionate about?
• Tell Your Story
DrMikeSevilla.com
Thank you!

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Using Social Media In The Patient Centered Medical Home

  • 1. Using Social Media In The Patient Centered Medical Home Mike Sevilla, MD Family Practice Center of Salem Salem, Ohio MikeSevillaMD.com June 20, 2014
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Basic Social Media Tips • Extension of Current Communication Plan • What’s The Message? • Who Is Your Audience? • Use Pictures/Photos • Story Telling • Using Twitter At Conferences • @DrMikeSevilla – 17,000+ Twitter Followers
  • 10.
  • 11.
  • 12.
  • 13. Social Media & Medicine: Best Practices • Patient Education • Dispelling Myths • Advocacy & Storytelling: The Power of the Narrative
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Summary • What is your communications plan? • How can Social Media amplify this? • Find a Social Media Champion • Social Media Footprint • What are you passionate about? • Tell Your Story

Editor's Notes

  1. Hashtag Advcocacy