HEA 610 Milestone Three Guidelines and Rubric An effective enrollment plan cannot be successful without considering the product offering, customer success, and financial implications. The product (courses) and customers (students) are what drives an enrollment plan. The courses and programs offered by an institution define what the institution values and how it responds to market demand. In most institutions, the product mix is a factor of the institution’s brand, the economic opportunities, and the forces that influence student enrollment decisions. Nothing is without cost. If a program or major is discontinued, that will affect the faculty and staff associated with that program. If majors are added, then new resources must be committed to support them. In both cases, the product mix requires that the institution can respond to student demand. Keep in mind that sometimes programs are kept, even with small enrollments, in order to ensure a diverse and robust general education offering, or to meet accreditation or other regulatory requirements. None of these decisions should be made lightly and all will require compelling evidence to support them one way or another. For this milestone, you will submit a robust projected outcomes analysis that considers the product mix, customer demands, and financial implications of those decisions. The institution will be committing significant resources to the enrollment plan, so these decisions must be made with the best possible evidence of value and return on investment. The projected outcomes provide the framework by which the institution will measure progress toward achieving its goals. Some elements for the outcomes can include key performance indicators (KPIs) or specific and measurable metrics that indicate achievement of a business goal. You should consider the costs for each step of the recruitment process and weigh them against the potential revenue. Generally speaking, the institution’s revenue goals are maximized with graduates, not student starts. Specifically, the following critical elements must be addressed: I. Recommend programmatic changes in program offerings necessitated by indicators from your enrollment marketplace analysis and your strategic enrollment management plan. Consider the following programmatic issues you could address, in addition to other issues germane to your institution: What program graduates are a current career placement challenge? Which program placements are projected as promising in the near future (based upon feedback and projections from advisory boards, employment agencies, career services, market analysis, etc.)? Given the market and strategic analysis, if it should come to pass, which programs are logical candidates to be discontinued? Which programs that are not currently offered are viable candidates for inclusion or addition? II. Analyze the impact on student achievement. Recommend policies and procedures ...