HEA 610 Milestone One Guidelines and Rubric As you continue your journey to become a higher education administrator, it is important for you to understand the enrollment management process within higher education, including the techniques to attract, admit, and retain students. Irrespective of the type of institution you work for (private, public, or for-profit), strategies used to attract and retain students need to align with the institution’s mission and strategic goals. Through completion of the final project strategic enrollment plan, you will develop the skills necessary to develop the tactics for successful enrollment and continued retention of students, as well as approaches aimed at improving student achievement and persistence. By the time you complete your final project, you will have addressed the goals below. Please keep these goals in mind as you work through the course milestones.  Goal 1: Enhance marketing, recruitment, and early outreach strategies from initial contact through first-day attendance and first-year persistence  Goal 2: Increase the probability of student achievement through the development of early academic and support strategies targeted for the student’s first-year experience  Goal 3: Enhance academic programs and support systems in order to improve student persistence and student success In your strategic enrollment plan, you will be covering the multiple enrollment periods relating to an annual planning horizon. You may complete this plan for an institution of your choice in any sector of education (public, private, or for-profit—as long as the institution is accredited by an agency recognized by the U.S. Department of Education). Through research and readings, you will gather the needed information to complete your plan. You will examine the tools for effective admissions marketing, predict admissions yields, and assess how financial aid influences enrollment behavior. You will also analyze the critical stages of the enrollment process, identify models used to frame retention, differentiate the fiduciary enrollment management responsibilities inherent in all enterprise positions, and appraise the impacts that student achievement and quality of student life have on student persistence. For this milestone, submit the prospectus for a comprehensive enrollment management plan for the institution you chose in Module One. Take an in-depth look at your institution and create a prospectus that provides an overview of your institution and the theories and models that explain its current enrollment management strategies. Also give an overview of the institution’s strengths, weaknesses, opportunities, and threats and the internal and external assumptions that underpin the institution’s enrollment management plan. This section will be a major part of your final project. To develop your prospectus, you will need to visit the IPEDS Data Center, the institution’s website, and other s ...

1. HEA 610 Milestone One Guidelines and Rubric
As you continue your journey to become a higher education
administrator, it is important for you to understand the
enrollment management process within
higher education, including the techniques to attract, admit, and
retain students. Irrespective of the type of institution you work
for (private, public, or for-profit),
strategies used to attract and retain students need to align with
the institution’s mission and strategic goals. Through
completion of the final project strategic
enrollment plan, you will develop the skills necessary to
develop the tactics for successful enrollment and continued
retention of students, as well as approaches
aimed at improving student achievement and persistence.
By the time you complete your final project, you will have
addressed the goals below. Please keep these goals in mind as
you work through the course
milestones.
d early outreach
strategies from initial contact through first-day attendance and
first-year persistence
through the development of early academic and support
strategies targeted for the student’s
first-year experience

2. order to improve student persistence and student success
In your strategic enrollment plan, you will be covering the
multiple enrollment periods relating to an annual planning
horizon. You may complete this plan for an
institution of your choice in any sector of education (public,
private, or for-profit—as long as the institution is accredited by
an agency recognized by the U.S.
Department of Education). Through research and readings, you
will gather the needed information to complete your plan. You
will examine the tools for effective
admissions marketing, predict admissions yields, and assess
how financial aid influences enrollment behavior. You will also
analyze the critical stages of the
enrollment process, identify models used to frame retention,
differentiate the fiduciary enrollment management
responsibilities inherent in all enterprise
positions, and appraise the impacts that student achievement
and quality of student life have on student persistence.
For this milestone, submit the prospectus for a comprehensive
enrollment management plan for the institution you chose in
Module One. Take an in-depth look
at your institution and create a prospectus that provides an
overview of your institution and the theories and models that
explain its current enrollment
management strategies. Also give an overview of the
institution’s strengths, weaknesses, opportunities, and threats
and the internal and external assumptions
that underpin the institution’s enrollment management plan.
This section will be a major part of your final project. To
develop your prospectus, you will need to
visit the IPEDS Data Center, the institution’s website, and other
sources for local, regional, and national education and
population trends.

3. Specifically, the following critical elements must be addressed:
I. Prospectus
a. Describe the organization and its enrollment marketplace.
What overall details about the institution will help contextualize
your plan? What
overall data is relevant to determining the marketplace?
b. Describe the role of enrollment management at your
institution. How does this role complement the institution’s
enrollment marketplace? What
is the organizational structure that supports this role?
http://nces.ed.gov/ipeds/datacenter/
c. Describe the theories and models that underpin your plan and
how they are applied. How do the roles and practices of relevant
institution
employees impact student retention, attrition, and persistence?
What are the responsibilities shared by all college employees
that are germane
to enrollment management? How can faculty, staff, and
administrators assist in the successful implementation and
continued success of this
plan?
d. Summarize your plan and articulate the value it will bring to
student success efforts. Overall, how will you address the
goals? What is the
planning horizon encompassed in your plan? What other
relevant details do you need to include in your prospectus that

4. will contextualize the
plan for your audience?
II. Analyze the Current Enrollment Management Landscape
a. Explain the strengths and opportunities of the institution’s
current enrollment management initiatives. What data about
your marketplace
supports your assertions? How will your plan capitalize on these
possibilities during the planning horizon?
b. Explain weaknesses and threats within the institution,
regarding enrollment management. How will your plan mitigate
these challenges during
the planning horizon? What data about your marketplace
supports your assertions?
III. Foundational Assumptions for Proposals
a. Describe the external assumptions that provide the contextual
framework for your plan. What are the demographic, economic,
or cultural
realities of your enrollment marketplace? What theories and
assumptive models drive your decisions?
b. Describe the internal assumptions that provide contextual
framework for your plan. What details such as program
offerings, cohort section size,
facilities limitations, or regulatory compliance impact your
enrollment marketplace? What theories and assumptive models
drive your decisions?
Guidelines for Submission: This assignment should be a five- to

5. eight-page Microsoft Word document with double spacing, 12-
point Times New Roman font,
one-inch margins, and compliance with APA style.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Prospectus: Organization Describes the organization and its
enrollment marketplace backed by
relevant descriptive data
Describes the organization and the
enrollment marketplace but does not
back description with relevant
descriptive data
Does not describe the organization and
the enrollment marketplace
10
Prospectus: Enrollment
Management
Describes the role of enrollment
management at the institution and how
it complements the enrollment
marketplace
Describes the role of enrollment
management at the institution but not
how it complements the enrollment
marketplace or description overall is
cursory or inaccurate

6. Does not describe the role of enrollment
management at the institution
10
Prospectus: Theories and
Models
Describes the theories and models that
underpin the plan and how they are
applied
Describes the theories and models that
underpin the plan but not how they are
applied or there are gaps or inaccuracies
in the description
Does not describe the theories and
models that underpin the plan
10
Prospectus: Plan Summary Summarizes the plan overall and the
value it will bring to student success
efforts
Summarizes the plan but not the value it
will bring to student success efforts or
summary or summary is cursory
Does not summarize the plan 10
Current Enrollment

7. Management Landscape:
Strengths
Explains the strengths and opportunities
of the institution’s current enrollment
management initiatives in relation to the
plan, backed by marketplace data
Explains the strengths and opportunities
of the institution’s current enrollment
management initiatives, but relation to
the plan or application of marketplace
data is cursory, missing, or inaccurate
Does not explain the strengths and
opportunities of the institution’s current
enrollment management initiatives
10
Current Enrollment
Management Landscape:
Weaknesses
Explains the weaknesses and threats
within the institution regarding
enrollment management in relation to
the plan, backed by marketplace data
Explains the weaknesses and threats
within the institution regarding
enrollment management, but relation to
the plan or application of marketplace
data is cursory, missing, or inaccurate

8. Does not explain the weaknesses and
threats within the institution regarding
enrollment management
10
Foundational Assumptions:
External
Describes the external assumptions that
provide the contextual framework for
the plan and how they inform it
Describes external assumptions that
provide the contextual framework for
the plan but not how they inform it or
description is cursory or inaccurate
Does not describe external assumptions
that provide the contextual framework
for the plan
10
Foundational Assumptions:
Internal
Describes the internal assumptions that
provide the contextual framework for
the plan and how they inform it
Describes internal assumptions that
provide the contextual framework for
the plan, but not how they inform it, or
description is cursory or inaccurate

9. Does not describe internal assumptions
that provide the contextual framework
for the plan
10
Articulation of Response Submission has no major errors related
to citations, grammar, spelling, or syntax
Submission has major errors related to
citations, grammar, spelling, or syntax
that negatively impact readability and
articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, or syntax
that prevent understanding of ideas
20
Earned Total 100%