This document provides a summary of Ho Cong Thanh's professional experience and qualifications. It outlines his work history in business and marketing roles, including as business development leader for The Bean Store restaurant chain and service leader for Kumon Vietnam tutoring company. It also lists his education in marketing and highlighted skills in English, social media marketing, content creation, and people leadership. Contact information and professional references are provided at the end.

1. HO CONG THANH (Mr.)
DOB: 18.10.1989 | Nationality: Vietnamese
Location: Ho Chi Minh City, Vietnam
Mobile: +84 935 266 326 |Email: hct1810@gmail.com
Summary
Summary
Business and marketing professional with
management background in internet projects
and F&B.
 Outstanding English capability (professional
American accent).
 Natural interpersonal communicator
 Hands-on understanding of running small
businesses models
 Content and engagement creator
EXPERIENCE
BUSINESS & MARKETING LEADER
[12.2012 – Present] THE BEAN STORE (The 1st Vietnam-based QSR brand in soy-related
high-end products)
Internal operation management
 Recruiting, training and creating new working policies, with focus on integrity, kaizen and efficiency.
 Enhancing internal operations by reorganizing work routines, procedures and equipments.
 Executing and providing feedback on cost leadership practices.
Business development activities
Covering the whole spectrum of all sales & branding activities for both online and offline channels.
 Growing the organic fan base of Facebook and Instagram with lowest possible expense (including
turning the Facebook fan base up 250% - from 4,000 to more than 11,000 fans organically).
 Creating content and supervising online engagement activities to customers (Foursquare, Foody.vn,
Twitter, Wordpress, Tripadvisor, etc)
 Leading and executing different direct marketing activities (brochures delivery, door-to-door marketing ,
email marketing)
 Initiating and executing sales promotions, in-house merchandise products (Women Day, Mother Day,
Christmas, Tet, Valentine, 1st Year Anniversary, etc).
 Chief PR representative and spokeperson to press venues (featuring for The Bean Store on HTV, Oi
Magazine, Voice of Vietnam Radio, Kilala magazine).
 Establishing online delivery service by forming partnerships with online food delivery venues (Eat.vn,
Foodpanda.vn).
 Engaging in personal sales to new customers (from both local and foreign origins) and customer
relationships nurturing activities.
KUMON SERVICE LEADER
[3.2012 – 11.2012] KUMON VIETNAM CO., LTD

2. (Kumon Group provides individualized learning method in Math & Reading, with over 4.7 million students
worldwide in 48 different countries & territories).
 In charge of business development and customer experience in Kumon centers.
 Planned & executed monthly schedule of sales targets - promotion programs at business unit (pushed
the successful sales ratio up to 80% during tenure).
 Directly responsible for critical customers’ complains and sensitive issues.
 Managed service team of six staff members, divided into different sections (Admin, Sales & Student
system reports).
 Provided training of sales & communications skills to staffs under direct management.
START-UP BUSINESS DEVELOPER
[5. 2011 – 12. 2011] AINO MARKETING
 Developed the project InteriorDesign.vn (Website start-up)

Fully planned & established the market research, network of all hi-end interior design vendors in the
entire Ho Chi Minh market, through planning stage to executing fieldworks and analyzing raw data.

Evangelized the project by directly approaching to top vendors’ management and achieved
converging rate up to 70% through negotiations by the first meeting.
 Managed the communications (online channels) of the project via online media & networks (Web
platform, social networks, direct marketing).
 Participated in a market research project for an international primary school in Ho Chi Minh city (tasks
including school tour surveillance, developing market research for competitors in the city, and providing
market statistics).
 Participated in the planning process for a 03 days international standard business congress, with
participation of approximately 300 local & international supply chain leaders (October 2011) for Vietnam
Supply Chain Community. (Achievement: Completed the English interviewing sessions for more than 50
professionals, reaching 120% of planned target).
MARKETING INTERN (Internship)
[02.2011 – 05.2011] TGM CORPORATION (Training & education)
 Supported developing network of targeted markets in high-profile universities & high schools.
 Provided assistance in offsite seminars, teamwork training & marketing procedures.
 Achieved Excellent Grade at the end of the internship.
START-UP TEAM MEMBER (Associate)
[2009 – 2010] Intermark Co., Ltd. (E-commerce and telecommunications)
 Member of a young startup team in digital marketing and e-commerce.
 Participated in the startup process, including administrative registration, planning ideas and developing
websites.
 Copywriter of the company: creating brochures, credentials, English content for projects.
EDUCATION
 Bachelor of Marketing (Grade: Credit | University of Finance & Marketing, Vietnam – Ministry of
Finance) 2007 - 2011.
 A vivid reader of entrepreneurship, leadership, history and psychology.
HIGHTLIGHTED SKILLS
 Outstanding English capabilities (for both formal and informal usage).

3.  Facebook, Instagram marketing and online customer engagement
 Branding content creation
 People-oriented leadership
 Computer proficiency (Office, online tools)
 Blogging, press release and public speaking
FOR PROFESSIONAL REFERENCES
(Written recommendations are available upon request)s

Ms. Tran Doan Nhu Ha
Marketing Manager
nhuha@tgm.com.vn

Ms. Vuong Nam Phung
Managing partner – The Bean Store
phung@flavorconnection.com.vn

Mr. Au Duong Thanh
Account Manager at Intermark
thanhad@vng.com.vn


Ms. Van Thi Loan
Service Leader
Loan.van@kumon.com.vn
Mr. Tam Nguyen
Managing partner – The Bean Store
Regional communications & training leader –
The Nielsen Company
Tam.nguyen@nielsen.com

Mr. Nguyen Tuan Anh
Service Leader
tuananh.nguyen@kumon.com.vn