1. HO CONG THANH (Mr.)
DOB: 18.10.1989 | Nationality: Vietnamese
Location: Ho Chi Minh City, Vietnam
Mobile: +84 935 266 326 |Email: hct1810@gmail.com
Summary
Summary
Business and marketing professional with
management background in internet projects
and F&B.
 Outstanding English capability (professional
American accent).
 Natural interpersonal communicator
 Hands-on understanding of running small
businesses models
 Content and engagement creator
EXPERIENCE
BUSINESS & MARKETING LEADER
[12.2012 – Present] THE BEAN STORE (The 1st Vietnam-based QSR brand in soy-related
high-end products)
Internal operation management
 Recruiting, training and creating new working policies, with focus on integrity, kaizen and efficiency.
 Enhancing internal operations by reorganizing work routines, procedures and equipments.
 Executing and providing feedback on cost leadership practices.
Business development activities
Covering the whole spectrum of all sales & branding activities for both online and offline channels.
 Growing the organic fan base of Facebook and Instagram with lowest possible expense (including
turning the Facebook fan base up 250% - from 4,000 to more than 11,000 fans organically).
 Creating content and supervising online engagement activities to customers (Foursquare, Foody.vn,
Twitter, Wordpress, Tripadvisor, etc)
 Leading and executing different direct marketing activities (brochures delivery, door-to-door marketing ,
email marketing)
 Initiating and executing sales promotions, in-house merchandise products (Women Day, Mother Day,
Christmas, Tet, Valentine, 1st Year Anniversary, etc).
 Chief PR representative and spokeperson to press venues (featuring for The Bean Store on HTV, Oi
Magazine, Voice of Vietnam Radio, Kilala magazine).
 Establishing online delivery service by forming partnerships with online food delivery venues (Eat.vn,
Foodpanda.vn).
 Engaging in personal sales to new customers (from both local and foreign origins) and customer
relationships nurturing activities.
KUMON SERVICE LEADER
[3.2012 – 11.2012] KUMON VIETNAM CO., LTD

2. (Kumon Group provides individualized learning method in Math & Reading, with over 4.7 million students
worldwide in 48 different countries & territories).
 In charge of business development and customer experience in Kumon centers.
 Planned & executed monthly schedule of sales targets - promotion programs at business unit (pushed
the successful sales ratio up to 80% during tenure).
 Directly responsible for critical customers’ complains and sensitive issues.
 Managed service team of six staff members, divided into different sections (Admin, Sales & Student
system reports).
 Provided training of sales & communications skills to staffs under direct management.
START-UP BUSINESS DEVELOPER
[5. 2011 – 12. 2011] AINO MARKETING
 Developed the project InteriorDesign.vn (Website start-up)

Fully planned & established the market research, network of all hi-end interior design vendors in the
entire Ho Chi Minh market, through planning stage to executing fieldworks and analyzing raw data.

Evangelized the project by directly approaching to top vendors’ management and achieved
converging rate up to 70% through negotiations by the first meeting.
 Managed the communications (online channels) of the project via online media & networks (Web
platform, social networks, direct marketing).
 Participated in a market research project for an international primary school in Ho Chi Minh city (tasks
including school tour surveillance, developing market research for competitors in the city, and providing
market statistics).
 Participated in the planning process for a 03 days international standard business congress, with
participation of approximately 300 local & international supply chain leaders (October 2011) for Vietnam
Supply Chain Community. (Achievement: Completed the English interviewing sessions for more than 50
professionals, reaching 120% of planned target).
MARKETING INTERN (Internship)
[02.2011 – 05.2011] TGM CORPORATION (Training & education)
 Supported developing network of targeted markets in high-profile universities & high schools.
 Provided assistance in offsite seminars, teamwork training & marketing procedures.
 Achieved Excellent Grade at the end of the internship.
START-UP TEAM MEMBER (Associate)
[2009 – 2010] Intermark Co., Ltd. (E-commerce and telecommunications)
 Member of a young startup team in digital marketing and e-commerce.
 Participated in the startup process, including administrative registration, planning ideas and developing
websites.
 Copywriter of the company: creating brochures, credentials, English content for projects.
EDUCATION
 Bachelor of Marketing (Grade: Credit | University of Finance & Marketing, Vietnam – Ministry of
Finance) 2007 - 2011.
 A vivid reader of entrepreneurship, leadership, history and psychology.
HIGHTLIGHTED SKILLS
 Outstanding English capabilities (for both formal and informal usage).

3.  Facebook, Instagram marketing and online customer engagement
 Branding content creation
 People-oriented leadership
 Computer proficiency (Office, online tools)
 Blogging, press release and public speaking
FOR PROFESSIONAL REFERENCES
(Written recommendations are available upon request)s

Ms. Tran Doan Nhu Ha
Marketing Manager
nhuha@tgm.com.vn

Ms. Vuong Nam Phung
Managing partner – The Bean Store
phung@flavorconnection.com.vn

Mr. Au Duong Thanh
Account Manager at Intermark
thanhad@vng.com.vn


Ms. Van Thi Loan
Service Leader
Loan.van@kumon.com.vn
Mr. Tam Nguyen
Managing partner – The Bean Store
Regional communications & training leader –
The Nielsen Company
Tam.nguyen@nielsen.com

Mr. Nguyen Tuan Anh
Service Leader
tuananh.nguyen@kumon.com.vn