HBR Hulu Case Study Analysis
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This is an analysis of an HBR Case Study by Anita Elberse and Sunil Gupta titled "Hulu: An Evil Plot to Destroy the World?". Their case was published June 29, 2010 by Harvard Business School.
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HBR Hulu Case Study Analysis
- 1. Hulu: An Evil Plot to Destroy the World? Sheryl Kantrowitz, sherylk@temple.edu
- 3. NOTE: Please see the following FOUR slides for ‘close-ups’ section-by-section.
- 4. GOVERNANCE
- 7. PROVIDERS
- 8. CONTENT PROVIDERS SUBSCRIBERS THE ECOSYSTEM OF TV EVERYWHERE WIRELESS, CABLE + SATELLITE OPERATORS TV STREAMING SERVICES
- 9. CONTENT PROVIDERSSUBSCRIBERS THE ECOSYSTEM OF HULU WIRELESS, CABLE + SATELLITE OPERATORS
- 10. THE ECOSYSTEM(s) STRENGTHS WEAKNESSES ● content accessibility ● overs DVR-type functionality ● flexibility of devices ● may use from different locations ● can customize which ‘channels one subscribes to’ ● on-going subscriptions with various providers ● advertising ● cost ● share with friends / embed as a player in sites ● flexibility of devices ● may use from different locations ● basic = free ● advertising ● Hulu Plus = cost
- 11. RICH PICTURE OF HULU Original Content Providers (HBO, Netflix, SHOWTIME, Starz, etc. Late to market with original programming 21st Century Fox, theWalt Disney Company and NBCUniversal OWN HULU and produce much beloved content viewers love (outside of Hulu streaming) Users / Subscribers
- 12. A new disruption for Hulu would be if networks and cable channels that they have not yet signed on to provide content via Hulu launch their own TV Everywhere Apps beforehand. This could prohibit their interest in adding their content to Hulu’s system.
- 13. Thank you. Sheryl Kantrowitz, sherylk@temple.edu
Editor's Notes
- What I am trying to show here with the rich picture is that Hulu has two main downfalls / issues we need to consider: they have come late to market with original programming AND they often limit viewers favorite shows to a finite amount of episodes (Modern Family) or a release date that seems unsatisfactory to their subscribers of their content. A new disruption for Hulu would be if networks that they have not yet signed on launch their own TV Everywhere Apps beforehand. This could prohibit their interest in adding their content to Hulu’s system.