2. PRIVATE AND CONFIDENTIAL POWERED BY 2
A digital TV service with the reach and scale of leading MVPDs
that can be personalized for each user.
ABOUT XUMO
3. PRIVATE AND CONFIDENTIAL POWERED BY
XUMO POWERS THE OTT INDUSTRY
4
82% of XUMO’s engaged TV audience is
between 18-44 years old.
XUMO offers 90 plus free channels, LIVE and
on-demand.
XUMO is the only OTT service powering multiple
smart TV platforms*:
Sharp and Hisense are launching in Q3.
4. PRIVATE AND CONFIDENTIAL POWERED BY 5
XUMO POWERS A SEAMLESS DIGITAL TV EXPERIENCE
100% software solution requiring no additional
hardware.
Native integration with TV hardware provides
multiple advantages:
• Navigate via native OEM remote control which helps
with engagement.
• Seamless channel surfing between broadcast TV
and XUMO service using OEM remote helps drive
discovery.
• Minimal latency on XUMO EPG enhancing retention.
Sharp and Hisense are launching in Q3.
5. PRIVATE AND CONFIDENTIAL POWERED BY 6
SMART TVS ARE THE #2 WAY HOUSEHOLDS
CONNECT TVS TO THE INTERNET
Average Time Spent per Day on Digital Video by
US Adults (in minutes)
0
20
40
60
80
2013 2014 2015 2016 2017 2018
75
72
67
62
54
46
Source – eMarketer, September 2016. US Time Spent with Media
U.S. Internet-enabled TV Users, by Device
Internet-enabledTVusers(MM)
0
17.5
35
52.5
70
Connected
gam
e
console
Sm
artTV
G
oogle
Chrom
ecast
Roku
Blu-ray
player
Am
azon
Fire
TV
Apple
TV
2015 2016 2017
Source – eMarketer: The Living Room’s Place in the Digital Ecosystem, November 2016
6. PRIVATE AND CONFIDENTIAL POWERED BY 7
THE ONLY SOFTWARE-BASED DIGITAL TV PLATFORM
Number of Households (MM)
10
20
30
40
50
Netflix AT&T Comcast XUMO Charter Hulu
Software
Hardware
App Platform
7. PRIVATE AND CONFIDENTIAL POWERED BY
Content / Metadata for VOD and LIVE
delivered via MRSS or HLS streams
XUMO uses metadata to categorize
and enable universal search and
organize OTT channels:
✓ No app builds
✓ No development work - just
content feeds
8
XUMO POWERS A SEAMLESS DIGITAL TV EXPERIENCE
and does all the heavy lifting.
Sharp and Hisense are launching in Q3.
8. PRIVATE AND CONFIDENTIAL POWERED BY
DIGITAL TV POWERED BY XUMO RIVALS MVPDS
9
ENABLED
28MM
HH
+11 MM XUMO
Native Smart
TVs sold
Approx. 32 MM
Smart TVs sold
102 MM Internet
Households
More than 1 in 3 households buying a
TV in the US will buy a XUMO-
powered TV in 2017.
Average Weekly Engagement
Netflix
XUMO
Hulu
YouTube
Pandora
Amazon Video
Minutes
0 15 30 45 60
in distribution and engagement times.
*
*
*
*available Q2-Q3 2017
natively integrated into OEM OS
Source: Partner OEM Data
9. PRIVATE AND CONFIDENTIAL 10
Comedy Sports News Pop Culture Entertainment Fashion Lifestyle Food & Drink
CHANNEL LINEUP
100 CHANNELS
*launching soon
Music
*
* *
*
10. VALUE PROPOSITION
Distribution & reach
Content delivery
Monetization
Data & analytics
Pain-free on-boarding
PARTNERS
100% in-view, HD
Main HH screen
Programmatic support
Television demographics
Cross device targeting
ADVERTISERS
Free content
Easy discovery
Premium content
No cables / cords / hassle
Anytime, anywhere
CONSUMERS
17. PRIVATE AND CONFIDENTIAL POWERED BY 18
90% of daily users see the promotion. CTR is 5-6x
higher than traditional rates.
XUMO has successfully created an environment for
viewers to avidly consume the content they are truly
interested in.
We generate engagement around trending topics.
CURRENT EVENTS
ON-PLATFORM MARKETING
2.1%
4.3%
6.4%
8.6%
10.7%
12.9%
15.0%
Tune-In Rate
Avg.
20. PRIVATE AND CONFIDENTIAL POWERED BY 21
OEM SUPPORT IN-STORE & ONLINE
Point of purchase sticker on LG smart TVs
in-store: 5.5”x5.5”
LG.com and dedicated Channel Plus landing page
placements
Channel Plus
Channel the Internet
Channel Plus, powered by XUMO,
brings the best streams from today’s
digital publishers to your living room.
Available for free on webOS 3.0 / 3.5
LG smart TVs, stream 90 LIVE and
on-demand channels. Click the
button below to learn more about
the service.
Learn More
Channel Plus
Channel the Internet
Welcome to Channel Plus! Channel Plus, powered
by XUMO, is a new service only available for LG
webOS 3.0 / 3.5 smart TVs. When you launch
Channel Plus, you will find 90 LIVE and on-
demand free channels available. New channels
added every month.
Learn More
Best Buy experience wall