The document discusses how digital transformation is fueling cultural shifts and opportunities for businesses. It notes that HootSuite has over 800 Fortune 1000 customers and 13 million users worldwide. Digital natives are now the dominant workforce, and social media has surpassed email usage. Businesses can leverage their entire workforce of over 163,500 employees on social media for marketing, which provides over 22 million impressions at very low cost compared to traditional advertising. This represents an opportunity for greater reach through employee advocacy and engagement during the digital transformation of businesses and society.

1. Welcome to
#HootBreakfast

2. 800+
of the Fortune 1000
Our customers
13M+
Users worldwide
2,500+
Enterprise customers

4. Jaime Stein
Customer Success Executive
@jaimestein
@hootsuite

5. Digital
Transformation
The alignment of business to customers at every
touchpoint in their digital journey.

6. We’re in an era of
unimagined disruption
Source: ‘Digital Transformation’ Report, Altimeter

7. Social

8. Real-time

9. Mobile
2013
2005

10. Technological disruption
is fueling a fundamental
cultural shift

11. 4.3B
email accounts
5.4B
social media accounts
Remember 1999?

12. Baby
boomers
Millennials
2011
workforce tipping
point
2026
born in an era
of social
Driven by digital natives

13. Photo credit: KB Photography Blog
Remember these?

14. 60%
of people who complain
on Twitter expect a response
within an hour
Source: Twitter

15. Social Media is now the
second channel of choice
for college information
Source: Ruffalo Noel Levitz Study, 2015

16. “More than five million high net worth
North Americans are likely to use social media
to assist with financial decision-making”
-Forbes

17. 64%
of government bodies cite citizen demands as
the primary driver of digital transformation
Source: Digital Transformation in Gov, Deloitte 2015

18. “41% of people said social media
would affect their choice of a specific
doctor, hospital or medical facility”
Source: Demi & Cooper Advertising

19. The social customer journey
EngagementAwareness AcquisitionEvaluation Advocacy

20. Awareness Evaluation Acquisition Engagement Advocacy

21. Awareness Evaluation Acquisition Engagement Advocacy

22. Awareness Evaluation Acquisition Engagement Advocacy

23. Awareness Evaluation Acquisition Engagement Advocacy

24. Awareness Evaluation Acquisition Engagement Advocacy

25. Awareness Evaluation Acquisition Engagement Advocacy
+169% YOY

26. Awareness Evaluation Acquisition Engagement Advocacy

27. Awareness Evaluation Acquisition Engagement Advocacy

28. Awareness Evaluation Acquisition Engagement Advocacy

29. Awareness Evaluation Acquisition Engagement Advocacy

30. Awareness Evaluation Acquisition Engagement Advocacy

31. Competitive
advantage
Improved
customer
journey
Increased
efficiency
Digital Transformation is the key to winning
Modernized
company vision
Empowered
workforce

32. Your employees are your
Secret Weapon

33. Employee advocacy enables organizations to
leverage their
employees in promoting
the company’s message.

34. “Advocate content and interactions are more
valuable; buyers see them as authentic
validation, not paid promotion.”
- Forrester, September 2015

35. Fortune 500 Brand vs. Employee Reach
Brand

36. Brand
~10
Average # of accounts
~10
Fortune 500 Brand vs. Employee Reach

37. Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
X
Fortune 500 Brand vs. Employee Reach

38. Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach

39. Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach

40. Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach

41. Fortune 500 Brand vs. Employee Reach
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand

42. Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand
22,236,000
Est. reach of Entire
Workforce

43. The cost of those 22M impressions
would be approximately $33,000.

44. Are you ready for Digital Transformation?
C-Suite Marketing Selling
Employee
Engagement
Customer
Service

45. Thank you.

47. Panel Discussion
Digital Transformation:
Challenges & Opportunities in Malaysia

48. Moderator
Alison Ng
Customer Success Manager
Hootsuite
@AlyVds
#HootBreakfast

49. Panel
Chris Saniga
VP Customer Success
Hootsuite
@CSaniga
#HootBreakfast
Emily Lim
Manager Director
Lion & Lion
@LionLionDigital @Maxis
Bernard Lee
Head of Communications
Maxis