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HubSpot.com/FreeUnicorns




MARKETING
FACT
      vs.

  fantasy
   marketing
fanta
  sy
—noun
fanta
  sy
 —noun




An idea with no basis in reality.
FACT
—noun
    —noun
A thing that is indisputably the case.
Unicorns
 live in a
fantasy
    world.
MARKETING EXECS
CAN’T AFFORD TO.
LET‟S SEPARATE
MARKETING
   FACT
LET‟S SEPARATE
MARKETING
   FACT          from
             fantas
                 marketing
fanta
 marketing

sy           B2B companies
             don‟t need to
             waste their time on
MARKETING
FACT

       39%
       of B2B companies
       using Twitter have
          acquired new
       customers from it.
MARKETING
FACT                        41%
                            of B2B companies
                             using Facebook
                            have acquired new
                            customers from it.




       39%
       of B2B companies
       using Twitter have
          acquired new
       customers from it.
fantmarketing

asy
You can rely on email to
be the workhorse of
your online marketing
efforts.
                           12
MARKETING
               FACT
Your email
 database
  expires
at a rate of


25%
  per year
MARKETING
  Gmail Priority
  Inbox & other
tools are pushing
 your automated
                                   FACT
   emails to the
bottom of the
    inbox.

                    Your email
                     database
                      expires
                    at a rate of


                    25%
                      per year
Television ads
continue to be
one of the most
effective forms
of advertising.



fanta
  marketing

                  15
MARKETING
FACT

     86%
       of people skip
           TV ads.
MARKETING
FACT                     TiVo, DVRs, Hulu,
                            YouTube, &
                        thousands of cable
                        & satellite networks
                         have fragmented
                           TV audiences.




     86%
       of people skip
           TV ads.
fanta
   marketing

sy
Most companies
   are increasing
              their
   investments in
traditional, outbo
   und marketing
        programs.


                      18
MARKETING
                   FACT
54%
  of companies
increased their
 investments in
 social media &
  blogs in 2011.
MARKETING
                   FACT
54%
  of companies
                           Leads generated
                              via inbound
                           marketing tactics
                             like blogging



                          62%
                          & social media cost
increased their
 investments in
 social media &
  blogs in 2011.                  less.
fanta
 marketing

sy
 People like to receive
 telemarketing calls.




                          21
MARKETING
                     FACT
200m
 Americans are
on the FTC‟s Do
  Not Call list.
fantasy
    marketing

   Tradeshows are a
  great, cost-effective
way to generate a ton
    of new leads and
           customers.




                          23
MARKETING
FACT

     Tradeshows are one of the most
     costly ways to generate leads &
     customers.
fantasy
 marketing




             If you give your
               content away
                     for
             free, prospects
              will never buy
                 your full-
                  fledged
                 offering.




                                25
“Free trials” are
            an excellent way
             to demonstrate
            the value of your
                product &
              increase
             conversion.




MARKETING
FACT
“Free trials” are
            an excellent way
             to demonstrate
            the value of your
                product &
              increase
             conversion.



                 Sharing
              free, relevant

MARKETING
              content online



FACT
               helps search
                 engines
             —& prospects—
                find you.
fantas
    marketing

y
Online advertising
is not effective
for local businesses.




                        28
89%
    of US internet users
   search online before
        they make a
   purchase, even when
 the purchase is made at
              a
    local business.




MARKETING
 FACT
fantas
     marketing

y
Blogging is overrated
& not particularly effective
for marketing.




                               30
MARKETING     Companies

FACT          that blog get

               55%
            more web traffic
               than those
                that don‟t.
MARKETING           Companies

FACT                that blog get

                     55%
                  more web traffic
                     than those
                      that don‟t.


  They also get

  70%more
     leads
MARKETING                     Companies

FACT                          that blog get

                               55%
                           more web traffic
                               than those
                                that don‟t.




                  57%
  They also get

  70%more           of companies
     leads         have acquired a
                  customer through
                      their blog.
fantasy
 marketing


      Optimizing
     your website
      & email for
    mobile phones
      is not that
      important.




                    34
35%
    of Americans
        own a
    smartphone.




MARKETING
FACT
By YE2011,
 that figure
 will rise to

50%

                35%
                of Americans
                    own a
                smartphone.




MARKETING
FACT
By YE2011,
 that figure
 will rise to

50%
                               86%
                35%
                of Americans
                                  of C-level
                                 executives
                                       have
                               smartphones.
                    own a
                smartphone.




MARKETING
FACT
By YE2011,
 that figure
 will rise to

50%
                               86%
                35%
                of Americans
                                  of C-level
                                 executives
                                       have
                               smartphones.
                    own a
                smartphone.



                                         The majority of


MARKETING
                                       them say it‟s their
                                          primary




FACT
                                       communication
                                            tool.
fantasy
 marketing




             Optimizing for
             mobile devices
             isn‟t worth the
             effort.




                               39
MARKETING
 FACT

  74%
   of smartphone
 users have made a
 purchase from their
    smartphone.
MARKETING
                    FACT

78%                  74%
                      of smartphone
  of business       users have made a
people use their    purchase from their
mobile device to       smartphone.
 check email.
40%                      MARKETING
  of US smartphone
   owners compare
prices on their mobile
    device while in-
store, shopping for an
                          FACT
         item.




  78%                      74%
                            of smartphone
   of business            users have made a
 people use their         purchase from their
 mobile device to            smartphone.
  check email.
fantas
           marketing

          y
Nobody
 reads
 blogs.




                       43
MARKETING
FACT        65% of daily
            internet users
              read blogs.
46%of daily
            internet users
                read >1
               blog/day.




MARKETING
FACT                         65% of daily
                             internet users
                               read blogs.
46%
                       of daily
                   internet users
                       read >1
                      blog/day.




MARKETING
FACT                                65% of daily
                                    internet users
                                      read blogs.


        36%
       of daily internet
       users read 5-10
          blogs/day.
fantas
      marketing

 y
Blogging has no impact
on a company‟s Twitter
reach.
fantas
     marketing

y
Email is still one of
the most effective
ways of communicating
with prospects.
                        48
Blogging can
                 MARKETING
increase your
 Twitter reach


75%
       by
                   FACT
MARKETING
FACT
  Email usage
  is declining
  by as much as


  59%
    across all
    age groups
MARKETING
FACT
                    US internet
                      users


                  3X more
                      spend


                  minutes on blogs
                      & social
                  networks than on
                       email
  Email usage
  is declining
  by as much as


  59%
    across all
    age groups
fantasmarketing

 y
Blogging occasionally has
the same impact on traffic
& lead-gen as blogging
constantly.
MARKETING
FACT
        Businesses
      who blog at least
      twenty times per
      month generate


     5X         more
                traffic
         than those who
          only blog a few
        times per month.
MARKETING
                          They also



                          4X
                          generate


FACT                      more leads

        Businesses
      who blog at least
      twenty times per
      month generate


     5X       more
              traffic
Blogs are nice,
but hardly a
must-have for
businesses.




                  55
MARKETING
FACT
              2/3
            of marketers say their
               company blog is
                 “critical” or
             “important” to their
                  business.
fantasmarketing

 y
Facebook may be
great for building
buzz, but it has yet to
prove itself as an
effective channel for
generating sales.




                          57
41%
 of B2B companies
using Facebook have
                      MARKETING
                        FACT
acquired a customer
       from it.
41%
 of B2B companies
using Facebook have
                      MARKETING
                        FACT
acquired a customer
       from it.




 62%
 of B2C companies
using Facebook have
acquired a customer
       from it.
41%
 of B2B companies
using Facebook have
                      MARKETING
                            FACT
acquired a customer
       from it.




                       51%
 62%
 of B2C companies
                       of Facebook fans are
                       more likely to buy the
                         brands they „like.‟
using Facebook have
acquired a customer
       from it.
fantasy
               marketing




Social networks are only for youngsters.
                                           61
MARKETING
FACT
            40%
             of Facebook‟s
            active users are
            over the age of
                   35.
MARKETING
FACT
                       40%
                        of Facebook‟s
                       active users are
                       over the age of
                              35.


   52%
   of 55-64 year old
     internet users
     have joined a
    social network.
MARKETING
           FACT
 93%
                                           40%
                                            of Facebook‟s
                                           active users are
of US adult internet                       over the age of
    users are on
     Facebook.                                    35.


                       52%
                       of 55-64 year old
                         internet users
                         have joined a
                        social network.
fanta
    marketing
sy
   Websites
     with
  numerous
landing pages
   confuse
   people.




                65
MARKETING
 Businesses with
 31 to 40 landing



7X                       FACT
   pages get
           more
           leads
than those with only
   1 to 5 landing
       Pages
MARKETING
 Businesses with
 31 to 40 landing



7X                                 FACT
   pages get
           more
           leads
than those with only
   1 to 5 landing
       Pages




                       Businesses with
                         >40 landing



                       12X
                          pages get



                       more leads
marketing
     fantasy
    Web traffic is the most
     important measure of
online marketing success.




                              68
MARKETING
                                FACT
Traffic is nice, but if those
visitors are leaving
immediately, who cares?
Conversion matters.
fantasy
      marketing



Lead-nurturing email campaigns
should be automated based on each
lead‟s activity on your company
website.




                                    70
MARKETING
         FACT
Sending automated emails to leads without
a complete understanding of their experience
with your company across channels, including
mobile and social media, is more like SPAM
than lead-nurturing.
MARKETING
         FACT
Sending automated emails to leads without
a complete understanding of their experience
with your company across channels, including
mobile and social media, is more like SPAM
than lead-nurturing.


                               Every time
                                you send
                                 SPAM,
                                 a kitten
                                  dies.*
MARKETING
                        FACT
      Sending automated emails to leads without
      a complete understanding of their experience
      with your company across channels, including
      mobile and social media, is more like SPAM
      than lead-nurturing.


                                     Every time
                                      you send
                                       SPAM,
                                       a kitten
                                        dies.*
*not actually a fact.
fantasy
    marketing




Marketing automation
software is all you
need to generate
boatloads of quality
sales leads.



                       74
MARKETING
         FACT
Marketing automation can help
streamline the process of
communicating with & nurturing
leads—but it doesn’t do jack squat
to help generate them.
fantasy
 marketing   Inbound Marketing focuses
             exclusively on top of the funnel
             objectives like attracting
             prospects & leads.




                                                76
MARKETING
FACT        Inbound Marketing does help attract
            prospects & leads—but it also helps
            convert those leads into paying
            customers by providing them with
            a relevant, customized experience
            designed to benefit them,
            not interrupt them.
fantasy
 marketing




     All marketing software is created
     equal. Every brand claims to
     increase traffic, leads, &
     revenue, but none back those claims
     with real data.                       78
MARKETING
FACT
      HubSpot‟s
 all-in-one Inbound
Marketing software




 6.5
has generated over




 million
      leads
MARKETING
FACT
                      864
                         and



                      million
      HubSpot‟s        page views
 all-in-one Inbound     for 5000+
Marketing software     customers




 6.5
has generated over




 million
      leads
MARKETING
FACT
                      864
                         and



                      million
      HubSpot‟s        page views
 all-in-one Inbound    For 5000+
Marketing software     customers




 6.5
has generated over


                                      HubSpot
                                     customers
 million
                                    4X
                                      average
      leads



                                    more traffic
MARKETING
FACT                                     and


                                        25X
                      864
                         and
                                         more leads

                      million
      HubSpot‟s        page views
 all-in-one Inbound    For 5000+
Marketing software     customers




 6.5
has generated over


                                      HubSpot
                                     customers
 million
                                    4X
                                      average
      leads



                                    more traffic
fantasmarketing

 Social media may be
    helping big brands
with big bucks extend
          their reach &
influence online, but it
                 doesn‟t
     do squat for small
           businesses.




                           83
MARKETING
FACT        57%
            of small businesses
             say social media
               is beneficial to
                their business.
fantasy
 marketing




             Twitter is an annoying, pointless
             waste
             of time, with no real business value.
Companies that



              2X
            use Twitter average




            more leads
                than those
                 that don‟t.


MARKETING
FACT
Companies that



              2X
            use Twitter average




            more leads
                than those
                 that don‟t.


MARKETING
FACT
                                  Companies with
                                   1000+ Twitter



                                  6X
                                   followers get




                                   more traffic
Companies that



              2X
            use Twitter average




            more leads
                than those
                 that don‟t.


MARKETING
FACT
                                  Companies with
                                   1000+ Twitter



                                  6X
                                   followers get




        42%
         of companies that
           use Twitter for
                                   more traffic


          marketing have
        acquired a customer
             through it
marketing
fantasy
Saying “please retweet”
in a tweet only annoys people.




                                 89
Actually, saying "Please
Retweet" in a tweet leads
    to more tweets.



  MARKETING
    FACT
There is no
  single “all-in-
 one” marketing
software product
 that meets the
needs of today‟s
    business.




                    91
MARKETING
FACT
HubSpot’s all-in-one inbound marketing software includes:
• Multi-channel analytics to measure true ROI
• A/B testing & landing page tools to increase conversion
• Blogging, SEO & social media tools to help you get found online
• Behavior-driven communications to nurture leads
MARKETING
FACT
               More than
             5,000
            companies use HubSpot
             to make marketing
                 that people
                   LOVE
“   3 years ago our
    company spent
    roughly $200k
    in advertising
    to achieve about
    $4 million in sales.



                           Marcus Sheridan
                           Owner, River Pools & Spas
                           HubSpot Customer
“   3 years ago our
    company spent
    roughly $200k
    in advertising
    to achieve about
    $4 million in sales.

    This year, we will
    spend about $18k
    in order to achieve
    roughly $5 million
                           Marcus Sheridan
                           Owner, River Pools & Spas
    in sales.”             HubSpot Customer
“
    HubSpot
    changed my life.
    It saved my
    business.”

    Read Marcus‟ story:




                           Marcus Sheridan
                           Owner, River Pools & Spas
                           HubSpot Customer

    http://bit.ly/q6kFgB
Don’t let
unicorns
fool you.
STICK WITH THE
 FACTS.
Marketing fact vs Marketing fantasy

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Marketing fact vs Marketing fantasy

  • 3. fanta sy —noun An idea with no basis in reality.
  • 4. FACT —noun —noun A thing that is indisputably the case.
  • 5. Unicorns live in a fantasy world.
  • 8. LET‟S SEPARATE MARKETING FACT from fantas marketing
  • 9. fanta marketing sy B2B companies don‟t need to waste their time on
  • 10. MARKETING FACT 39% of B2B companies using Twitter have acquired new customers from it.
  • 11. MARKETING FACT 41% of B2B companies using Facebook have acquired new customers from it. 39% of B2B companies using Twitter have acquired new customers from it.
  • 12. fantmarketing asy You can rely on email to be the workhorse of your online marketing efforts. 12
  • 13. MARKETING FACT Your email database expires at a rate of 25% per year
  • 14. MARKETING Gmail Priority Inbox & other tools are pushing your automated FACT emails to the bottom of the inbox. Your email database expires at a rate of 25% per year
  • 15. Television ads continue to be one of the most effective forms of advertising. fanta marketing 15
  • 16. MARKETING FACT 86% of people skip TV ads.
  • 17. MARKETING FACT TiVo, DVRs, Hulu, YouTube, & thousands of cable & satellite networks have fragmented TV audiences. 86% of people skip TV ads.
  • 18. fanta marketing sy Most companies are increasing their investments in traditional, outbo und marketing programs. 18
  • 19. MARKETING FACT 54% of companies increased their investments in social media & blogs in 2011.
  • 20. MARKETING FACT 54% of companies Leads generated via inbound marketing tactics like blogging 62% & social media cost increased their investments in social media & blogs in 2011. less.
  • 21. fanta marketing sy People like to receive telemarketing calls. 21
  • 22. MARKETING FACT 200m Americans are on the FTC‟s Do Not Call list.
  • 23. fantasy marketing Tradeshows are a great, cost-effective way to generate a ton of new leads and customers. 23
  • 24. MARKETING FACT Tradeshows are one of the most costly ways to generate leads & customers.
  • 25. fantasy marketing If you give your content away for free, prospects will never buy your full- fledged offering. 25
  • 26. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. MARKETING FACT
  • 27. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. Sharing free, relevant MARKETING content online FACT helps search engines —& prospects— find you.
  • 28. fantas marketing y Online advertising is not effective for local businesses. 28
  • 29. 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. MARKETING FACT
  • 30. fantas marketing y Blogging is overrated & not particularly effective for marketing. 30
  • 31. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t.
  • 32. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t. They also get 70%more leads
  • 33. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t. 57% They also get 70%more of companies leads have acquired a customer through their blog.
  • 34. fantasy marketing Optimizing your website & email for mobile phones is not that important. 34
  • 35. 35% of Americans own a smartphone. MARKETING FACT
  • 36. By YE2011, that figure will rise to 50% 35% of Americans own a smartphone. MARKETING FACT
  • 37. By YE2011, that figure will rise to 50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. MARKETING FACT
  • 38. By YE2011, that figure will rise to 50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. The majority of MARKETING them say it‟s their primary FACT communication tool.
  • 39. fantasy marketing Optimizing for mobile devices isn‟t worth the effort. 39
  • 40. MARKETING FACT 74% of smartphone users have made a purchase from their smartphone.
  • 41. MARKETING FACT 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
  • 42. 40% MARKETING of US smartphone owners compare prices on their mobile device while in- store, shopping for an FACT item. 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
  • 43. fantas marketing y Nobody reads blogs. 43
  • 44. MARKETING FACT 65% of daily internet users read blogs.
  • 45. 46%of daily internet users read >1 blog/day. MARKETING FACT 65% of daily internet users read blogs.
  • 46. 46% of daily internet users read >1 blog/day. MARKETING FACT 65% of daily internet users read blogs. 36% of daily internet users read 5-10 blogs/day.
  • 47. fantas marketing y Blogging has no impact on a company‟s Twitter reach.
  • 48. fantas marketing y Email is still one of the most effective ways of communicating with prospects. 48
  • 49. Blogging can MARKETING increase your Twitter reach 75% by FACT
  • 50. MARKETING FACT Email usage is declining by as much as 59% across all age groups
  • 51. MARKETING FACT US internet users 3X more spend minutes on blogs & social networks than on email Email usage is declining by as much as 59% across all age groups
  • 52. fantasmarketing y Blogging occasionally has the same impact on traffic & lead-gen as blogging constantly.
  • 53. MARKETING FACT Businesses who blog at least twenty times per month generate 5X more traffic than those who only blog a few times per month.
  • 54. MARKETING They also 4X generate FACT more leads Businesses who blog at least twenty times per month generate 5X more traffic
  • 55. Blogs are nice, but hardly a must-have for businesses. 55
  • 56. MARKETING FACT 2/3 of marketers say their company blog is “critical” or “important” to their business.
  • 57. fantasmarketing y Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales. 57
  • 58. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it.
  • 59. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it. 62% of B2C companies using Facebook have acquired a customer from it.
  • 60. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it. 51% 62% of B2C companies of Facebook fans are more likely to buy the brands they „like.‟ using Facebook have acquired a customer from it.
  • 61. fantasy marketing Social networks are only for youngsters. 61
  • 62. MARKETING FACT 40% of Facebook‟s active users are over the age of 35.
  • 63. MARKETING FACT 40% of Facebook‟s active users are over the age of 35. 52% of 55-64 year old internet users have joined a social network.
  • 64. MARKETING FACT 93% 40% of Facebook‟s active users are of US adult internet over the age of users are on Facebook. 35. 52% of 55-64 year old internet users have joined a social network.
  • 65. fanta marketing sy Websites with numerous landing pages confuse people. 65
  • 66. MARKETING Businesses with 31 to 40 landing 7X FACT pages get more leads than those with only 1 to 5 landing Pages
  • 67. MARKETING Businesses with 31 to 40 landing 7X FACT pages get more leads than those with only 1 to 5 landing Pages Businesses with >40 landing 12X pages get more leads
  • 68. marketing fantasy Web traffic is the most important measure of online marketing success. 68
  • 69. MARKETING FACT Traffic is nice, but if those visitors are leaving immediately, who cares? Conversion matters.
  • 70. fantasy marketing Lead-nurturing email campaigns should be automated based on each lead‟s activity on your company website. 70
  • 71. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing.
  • 72. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.*
  • 73. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.* *not actually a fact.
  • 74. fantasy marketing Marketing automation software is all you need to generate boatloads of quality sales leads. 74
  • 75. MARKETING FACT Marketing automation can help streamline the process of communicating with & nurturing leads—but it doesn’t do jack squat to help generate them.
  • 76. fantasy marketing Inbound Marketing focuses exclusively on top of the funnel objectives like attracting prospects & leads. 76
  • 77. MARKETING FACT Inbound Marketing does help attract prospects & leads—but it also helps convert those leads into paying customers by providing them with a relevant, customized experience designed to benefit them, not interrupt them.
  • 78. fantasy marketing All marketing software is created equal. Every brand claims to increase traffic, leads, & revenue, but none back those claims with real data. 78
  • 79. MARKETING FACT HubSpot‟s all-in-one Inbound Marketing software 6.5 has generated over million leads
  • 80. MARKETING FACT 864 and million HubSpot‟s page views all-in-one Inbound for 5000+ Marketing software customers 6.5 has generated over million leads
  • 81. MARKETING FACT 864 and million HubSpot‟s page views all-in-one Inbound For 5000+ Marketing software customers 6.5 has generated over HubSpot customers million 4X average leads more traffic
  • 82. MARKETING FACT and 25X 864 and more leads million HubSpot‟s page views all-in-one Inbound For 5000+ Marketing software customers 6.5 has generated over HubSpot customers million 4X average leads more traffic
  • 83. fantasmarketing Social media may be helping big brands with big bucks extend their reach & influence online, but it doesn‟t do squat for small businesses. 83
  • 84. MARKETING FACT 57% of small businesses say social media is beneficial to their business.
  • 85. fantasy marketing Twitter is an annoying, pointless waste of time, with no real business value.
  • 86. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT
  • 87. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT Companies with 1000+ Twitter 6X followers get more traffic
  • 88. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT Companies with 1000+ Twitter 6X followers get 42% of companies that use Twitter for more traffic marketing have acquired a customer through it
  • 89. marketing fantasy Saying “please retweet” in a tweet only annoys people. 89
  • 90. Actually, saying "Please Retweet" in a tweet leads to more tweets. MARKETING FACT
  • 91. There is no single “all-in- one” marketing software product that meets the needs of today‟s business. 91
  • 92. MARKETING FACT HubSpot’s all-in-one inbound marketing software includes: • Multi-channel analytics to measure true ROI • A/B testing & landing page tools to increase conversion • Blogging, SEO & social media tools to help you get found online • Behavior-driven communications to nurture leads
  • 93. MARKETING FACT More than 5,000 companies use HubSpot to make marketing that people LOVE
  • 94. 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. Marcus Sheridan Owner, River Pools & Spas HubSpot Customer
  • 95. 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. This year, we will spend about $18k in order to achieve roughly $5 million Marcus Sheridan Owner, River Pools & Spas in sales.” HubSpot Customer
  • 96. HubSpot changed my life. It saved my business.” Read Marcus‟ story: Marcus Sheridan Owner, River Pools & Spas HubSpot Customer http://bit.ly/q6kFgB
  • 98. STICK WITH THE FACTS.

Editor's Notes

  1. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  2. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  3. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  4. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  5. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  6. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  7. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  8. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  9. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  10. Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/