This Presentation includes History of bikes, history of Harley , current position in the market , how harley davidson survived from several challenges , what strategies they adopted and what are entrepreneur aspect of the company.
Harley-Davidson was founded in 1903 and became the largest motorcycle manufacturer by 1918 but then faced multiple challenges over the decades from foreign competitors and market changes. By the 1980s, Harley-Davidson was on the verge of bankruptcy. However, through applying a strategy of focusing on loyal customers and positioning itself as an alternative to other brands, emphasizing classic styling, promoting residual value, and strengthening dealerships, Harley-Davidson transformed itself into a successful Fortune 500 company.
This document provides information about Harley-Davidson's sustainability strategy and plans to expand into the Indian motorcycle market. It discusses Harley-Davidson's goals of reducing waste and becoming zero landfill at its manufacturing facilities. It also outlines the company's plans to launch two smaller engine motorcycles, the Street 750 and Street 500, in India in 2014 at a lower estimated price of 4.5 lakhs rupees by manufacturing them locally using a high percentage of Indian-sourced parts. Finally, it notes that Harley-Davidson has had a CKD assembly unit in Bawal, Haryana since 2011.
This presentation provides an overview of Royal Enfield, an iconic British motorcycle company headquartered in Chennai, India. In 3 sentences: It discusses Royal Enfield's history and products, positioning in the midsize motorcycle segment with classic styling; recent initiatives like apparel lines and advertising campaigns featuring their motorcycles; and opportunities like expanding services centers and developing larger displacement models to compete with other brands. The presentation concludes with suggestions to further grow Royal Enfield's market reach and manufacturing capabilities.
The document provides details about various events held at the Goodwood Festival of Speed in the UK, including the hill climb, soapbox challenge, forest rally stage, Michelin Supercar Paddock, and Arena event. It discusses when these events started and how they have evolved over time, with some events no longer occurring or having adjustments made to improve the experience. The document also briefly mentions the Cartier Style et Luxe event at the festival.
Ford Motor Company was founded in 1903 by Henry Ford and is headquartered in Dearborn, Michigan. It produces automobiles, trucks, buses, tractors, and automotive parts. Some key events included introducing the Model T in 1908 and using the assembly line for production in 1913. Ford has received several awards for ethics, corporate social responsibility, and attractive employer. It strives to be an ethical company and good global citizen.
The document summarizes information about Mercedes-Benz, including its history, leadership, dealerships, benefits of working for the company, and awards/accomplishments. It provides details on Mercedes-Benz's headquarters in Montvale, New Jersey, its U.S. CEO Ernst Lieb, and its 348 dealerships in the U.S. The document also lists benefits of working for Mercedes-Benz such as healthcare, retirement plans, paid time off, flexible schedules and discounts on cars. It highlights Mercedes-Benz's innovations in technology and safety features.
Harley-Davidson was founded in 1903 and became the largest motorcycle manufacturer by 1918 but then faced multiple challenges over the decades from foreign competitors and market changes. By the 1980s, Harley-Davidson was on the verge of bankruptcy. However, through applying a strategy of focusing on loyal customers and positioning itself as an alternative to other brands, emphasizing classic styling, promoting residual value, and strengthening dealerships, Harley-Davidson transformed itself into a successful Fortune 500 company.
This document provides information about Harley-Davidson's sustainability strategy and plans to expand into the Indian motorcycle market. It discusses Harley-Davidson's goals of reducing waste and becoming zero landfill at its manufacturing facilities. It also outlines the company's plans to launch two smaller engine motorcycles, the Street 750 and Street 500, in India in 2014 at a lower estimated price of 4.5 lakhs rupees by manufacturing them locally using a high percentage of Indian-sourced parts. Finally, it notes that Harley-Davidson has had a CKD assembly unit in Bawal, Haryana since 2011.
This presentation provides an overview of Royal Enfield, an iconic British motorcycle company headquartered in Chennai, India. In 3 sentences: It discusses Royal Enfield's history and products, positioning in the midsize motorcycle segment with classic styling; recent initiatives like apparel lines and advertising campaigns featuring their motorcycles; and opportunities like expanding services centers and developing larger displacement models to compete with other brands. The presentation concludes with suggestions to further grow Royal Enfield's market reach and manufacturing capabilities.
The document provides details about various events held at the Goodwood Festival of Speed in the UK, including the hill climb, soapbox challenge, forest rally stage, Michelin Supercar Paddock, and Arena event. It discusses when these events started and how they have evolved over time, with some events no longer occurring or having adjustments made to improve the experience. The document also briefly mentions the Cartier Style et Luxe event at the festival.
Ford Motor Company was founded in 1903 by Henry Ford and is headquartered in Dearborn, Michigan. It produces automobiles, trucks, buses, tractors, and automotive parts. Some key events included introducing the Model T in 1908 and using the assembly line for production in 1913. Ford has received several awards for ethics, corporate social responsibility, and attractive employer. It strives to be an ethical company and good global citizen.
The document summarizes information about Mercedes-Benz, including its history, leadership, dealerships, benefits of working for the company, and awards/accomplishments. It provides details on Mercedes-Benz's headquarters in Montvale, New Jersey, its U.S. CEO Ernst Lieb, and its 348 dealerships in the U.S. The document also lists benefits of working for Mercedes-Benz such as healthcare, retirement plans, paid time off, flexible schedules and discounts on cars. It highlights Mercedes-Benz's innovations in technology and safety features.
Royal Enfield is an iconic motorcycle brand known for its classic styling and heritage. It focuses on lifestyle branding through activities like rider clubs and tours. Its marketing emphasizes independence, power and adventure. Royal Enfield builds brand loyalty through social media engagement and merchandise. It has a dominant market share in the 350-500cc segment in India and is expanding globally. The brand is perceived as aspirational and elite, associated with strength and authority. Customers are highly loyal to Royal Enfield and see it as a proud possession that is passed down through generations.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Mercedes-Benz traces its origins to 1886 and the creation of the first petrol-powered car by Karl Benz. It was formed in 1926 by the merger of Karl Benz's and Gottlieb Daimler's companies. Mercedes-Benz entered the Indian market in 1994 and has manufacturing plants in Pune and Chennai. It targets upper middle and upper class individuals seeking a luxury automobile and status symbol. While it faces strong competition and high costs, Mercedes-Benz maintains strategic advantages as the oldest luxury car manufacturer through innovative technology, quality service, and strong brand equity.
The three luxury automakers called the "German Big 3" are Mercedes-Benz, BMW, and Audi. Mercedes-Benz is a division of Daimler AG that manufactures luxury automobiles, buses, coaches, and trucks. It was founded by Karl Benz and Gottlieb Daimler and is headquartered in Stuttgart, Germany. Mercedes-Benz, BMW, and Audi dominate the luxury vehicle market in Germany and are considered the top three luxury brands from Germany.
This document is a final report on Royal Enfield submitted by Devashish Kashyap to Amity University in partial fulfillment of a Bachelor of Business Administration degree. It provides an overview of Royal Enfield's history dating back to 1891, its current products and growth, operating industry, board of members, and includes a financial analysis and organizational practices. The report was conducted under the guidance of faculty member Mr. Arpan Sinha.
Royal Enfield Milwaukee dealer - Press ReleaseRushLane
Royal Enfield, the oldest motorcycle brand in continuous production, opened its first North American headquarters and flagship showroom in Milwaukee. The company's CEO and president of Royal Enfield North America addressed the crowd at the grand opening event. Royal Enfield aims to deliver a "Pure Motorcycling" experience with classic styled, simple and fun motorcycles. The new headquarters currently employs 20 staff and Milwaukee was selected as the location to bring the brand's 115-year heritage to life in the U.S.
Royal Enfield introduces the Himalayan motorcycle, designed for adventure touring in the Himalayas. Powered by a new 410cc engine, the Himalayan has rugged and capable off-road capabilities as well as comfortable ergonomics for long rides. Extensively tested across terrains, the Himalayan is meant to be a versatile motorcycle for both experienced riders and newcomers to adventure touring.
Royal Enfield launches the Himalayan motorcycle, designed for adventure touring in the Himalayas. Powered by a new 410cc engine, the Himalayan has a rugged frame, long-travel suspension, and is capable on and off road. It is available for booking across India starting at Rs. 155,545. Royal Enfield has extensively tested the Himalayan for real-world riding conditions in the Himalayas.
The automotive industry began in the late 19th century with hundreds of manufacturers pioneering the development of motor vehicles. Motorcycles were also developed starting in the late 19th century. By the early 20th century, major motorcycle manufacturers emerged in Europe and the US. During World War 1, motorcycle production increased significantly to support military operations. In the postwar period, Harley-Davidson became the largest motorcycle manufacturer. Today, the motorcycle industry is dominated by Chinese and Japanese companies, while the Indian market is led by Hero MotoCorp, Bajaj, and TVS Motors. The automotive industry in India is also large and growing, led by two-wheelers.
This document defines marketing and outlines the key components of the marketing mix. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The marketing mix is explained as the tools used to bring a product to market, including the 4 P's of product, price, place, and promotion. The document then provides details on each of the 4 P's using the Mercedes Benz SLS AMG as an example.
Automobile, byname auto, also called motorcar or car, a usually four-wheeled vehicle designed primarily for passenger transportation and commonly propelled by an internal-combustion engine using a volatile fuel. This ppt contains all the CEO of each and veery vehicle used.
Mercedes-Benz is analyzing its strengths, weaknesses, opportunities, and threats. It is facing competition from other luxury car makers like Cadillac, Lincoln, Acura, Lexus, BMW, and Infiniti. It will need to consider taxes, safety features, plant operations, and strategies like differentiation or cost leadership to succeed in markets like the US and Japan.
This document provides an overview of Mercedes-Benz, including its history as a German luxury automaker founded in 1926. It discusses Mercedes-Benz's global strength in manufacturing facilities across 6 continents, and its focus on emerging markets for growth. The document also performs a SWOT analysis, identifying strengths such as its broad product portfolio, but also weaknesses like high servicing costs. Opportunities include growing demand in developing nations, while threats include competition from automakers like Audi and BMW. It then analyzes Mercedes-Benz's marketing strategy using the 4 P's framework, covering its luxury products, pricing, promotion tactics, and global dealer network.
The Wadia Group is one of India's oldest business conglomerates, founded in 1736 by Lovji Nusserwanjee Wadia. It began as a marine construction company building ships for the British East India Company. Over the centuries, the Group diversified into various industries including textiles, plantations, chemicals, food products, aviation, and real estate. Today the Group owns well-known brands like Bombay Burmah, Bombay Dyeing, Britannia, Go Air, and operates businesses across sectors while continuing its philanthropic activities in education.
In 2007, Daimler set up a team to develop new business ventures for the Mercedes-Benz brand within 10 months. Working with Wolff Olins, the team launched 10 new pilot businesses, including Kinderclass in January 2009 which offers elegant solutions for family mobility. In June 2009, Mercedes-Benz Drive Academy was launched as the first advanced driving school of its kind. These new ventures help protect and leverage the Mercedes-Benz brand while attracting new customers and building sustainability credentials to generate over 20% return on sales.
Bajaj Auto was established in 1945 as Bachraj Trading Corporation to sell imported two and three-wheelers in India. In 1959, it obtained a license to manufacture vehicles locally and went public in 1960. It has since grown to become a leading manufacturer of motorcycles and three-wheelers in India, launching many popular models over the years. Bajaj pursues continuous innovation, recently introducing bikes with new technologies like digital twin spark engines. It also partners with other companies, such as teaming with Kawasaki and Renault on new models. Bajaj aims to improve its products and services to meet global standards as technologies rapidly advance.
Mercedes-Benz originated in 1871 and is headquartered in Stuttgart, Germany. It produces automobiles, trucks, buses and engines. Some significant car models include the 1928 SSK, 1930 Grosser Mercedes, 1934 500K, 1936 260 D as the world's first diesel car, and the 1965 Mercedes Benz S Class. Strengths include its reputation for quality, innovation leadership including introducing diesel engines and ABS, and large research and development budget. Weaknesses are its expense and lack of suitability for Indian roads. Opportunities exist in hybrid vehicles, increased incomes in India, and competition issues at other brands. Threats include emissions regulations, competition from Renault-Volvo cooperation, and Tata
This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.
harley davidson history, pricing, STP, HOG
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
This document provides an overview of Harley-Davidson's history and operations. It discusses how the company was founded in 1903 in Wisconsin and became a leading American motorcycle manufacturer. It also outlines Harley-Davidson's mission and brand positioning. The document analyzes the company's competitive position in various markets and pricing strategy. It considers ways Harley-Davidson can improve its market share and reduce price pressures, such as expanding into new markets and customization options.
Harley Davidson is an iconic American motorcycle brand known for its passion-inspiring motorcycles and loyal customer base. Founded in 1903, Harley Davidson has earned loyal customers over its more than 100-year history by providing extraordinary motorcycles and experiences. The company has over 1 million members in its Harley Owners Group and has expanded its brand through various merchandising and cultural influences while maintaining its core values.
Royal Enfield is an iconic motorcycle brand known for its classic styling and heritage. It focuses on lifestyle branding through activities like rider clubs and tours. Its marketing emphasizes independence, power and adventure. Royal Enfield builds brand loyalty through social media engagement and merchandise. It has a dominant market share in the 350-500cc segment in India and is expanding globally. The brand is perceived as aspirational and elite, associated with strength and authority. Customers are highly loyal to Royal Enfield and see it as a proud possession that is passed down through generations.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Mercedes-Benz traces its origins to 1886 and the creation of the first petrol-powered car by Karl Benz. It was formed in 1926 by the merger of Karl Benz's and Gottlieb Daimler's companies. Mercedes-Benz entered the Indian market in 1994 and has manufacturing plants in Pune and Chennai. It targets upper middle and upper class individuals seeking a luxury automobile and status symbol. While it faces strong competition and high costs, Mercedes-Benz maintains strategic advantages as the oldest luxury car manufacturer through innovative technology, quality service, and strong brand equity.
The three luxury automakers called the "German Big 3" are Mercedes-Benz, BMW, and Audi. Mercedes-Benz is a division of Daimler AG that manufactures luxury automobiles, buses, coaches, and trucks. It was founded by Karl Benz and Gottlieb Daimler and is headquartered in Stuttgart, Germany. Mercedes-Benz, BMW, and Audi dominate the luxury vehicle market in Germany and are considered the top three luxury brands from Germany.
This document is a final report on Royal Enfield submitted by Devashish Kashyap to Amity University in partial fulfillment of a Bachelor of Business Administration degree. It provides an overview of Royal Enfield's history dating back to 1891, its current products and growth, operating industry, board of members, and includes a financial analysis and organizational practices. The report was conducted under the guidance of faculty member Mr. Arpan Sinha.
Royal Enfield Milwaukee dealer - Press ReleaseRushLane
Royal Enfield, the oldest motorcycle brand in continuous production, opened its first North American headquarters and flagship showroom in Milwaukee. The company's CEO and president of Royal Enfield North America addressed the crowd at the grand opening event. Royal Enfield aims to deliver a "Pure Motorcycling" experience with classic styled, simple and fun motorcycles. The new headquarters currently employs 20 staff and Milwaukee was selected as the location to bring the brand's 115-year heritage to life in the U.S.
Royal Enfield introduces the Himalayan motorcycle, designed for adventure touring in the Himalayas. Powered by a new 410cc engine, the Himalayan has rugged and capable off-road capabilities as well as comfortable ergonomics for long rides. Extensively tested across terrains, the Himalayan is meant to be a versatile motorcycle for both experienced riders and newcomers to adventure touring.
Royal Enfield launches the Himalayan motorcycle, designed for adventure touring in the Himalayas. Powered by a new 410cc engine, the Himalayan has a rugged frame, long-travel suspension, and is capable on and off road. It is available for booking across India starting at Rs. 155,545. Royal Enfield has extensively tested the Himalayan for real-world riding conditions in the Himalayas.
The automotive industry began in the late 19th century with hundreds of manufacturers pioneering the development of motor vehicles. Motorcycles were also developed starting in the late 19th century. By the early 20th century, major motorcycle manufacturers emerged in Europe and the US. During World War 1, motorcycle production increased significantly to support military operations. In the postwar period, Harley-Davidson became the largest motorcycle manufacturer. Today, the motorcycle industry is dominated by Chinese and Japanese companies, while the Indian market is led by Hero MotoCorp, Bajaj, and TVS Motors. The automotive industry in India is also large and growing, led by two-wheelers.
This document defines marketing and outlines the key components of the marketing mix. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The marketing mix is explained as the tools used to bring a product to market, including the 4 P's of product, price, place, and promotion. The document then provides details on each of the 4 P's using the Mercedes Benz SLS AMG as an example.
Automobile, byname auto, also called motorcar or car, a usually four-wheeled vehicle designed primarily for passenger transportation and commonly propelled by an internal-combustion engine using a volatile fuel. This ppt contains all the CEO of each and veery vehicle used.
Mercedes-Benz is analyzing its strengths, weaknesses, opportunities, and threats. It is facing competition from other luxury car makers like Cadillac, Lincoln, Acura, Lexus, BMW, and Infiniti. It will need to consider taxes, safety features, plant operations, and strategies like differentiation or cost leadership to succeed in markets like the US and Japan.
This document provides an overview of Mercedes-Benz, including its history as a German luxury automaker founded in 1926. It discusses Mercedes-Benz's global strength in manufacturing facilities across 6 continents, and its focus on emerging markets for growth. The document also performs a SWOT analysis, identifying strengths such as its broad product portfolio, but also weaknesses like high servicing costs. Opportunities include growing demand in developing nations, while threats include competition from automakers like Audi and BMW. It then analyzes Mercedes-Benz's marketing strategy using the 4 P's framework, covering its luxury products, pricing, promotion tactics, and global dealer network.
The Wadia Group is one of India's oldest business conglomerates, founded in 1736 by Lovji Nusserwanjee Wadia. It began as a marine construction company building ships for the British East India Company. Over the centuries, the Group diversified into various industries including textiles, plantations, chemicals, food products, aviation, and real estate. Today the Group owns well-known brands like Bombay Burmah, Bombay Dyeing, Britannia, Go Air, and operates businesses across sectors while continuing its philanthropic activities in education.
In 2007, Daimler set up a team to develop new business ventures for the Mercedes-Benz brand within 10 months. Working with Wolff Olins, the team launched 10 new pilot businesses, including Kinderclass in January 2009 which offers elegant solutions for family mobility. In June 2009, Mercedes-Benz Drive Academy was launched as the first advanced driving school of its kind. These new ventures help protect and leverage the Mercedes-Benz brand while attracting new customers and building sustainability credentials to generate over 20% return on sales.
Bajaj Auto was established in 1945 as Bachraj Trading Corporation to sell imported two and three-wheelers in India. In 1959, it obtained a license to manufacture vehicles locally and went public in 1960. It has since grown to become a leading manufacturer of motorcycles and three-wheelers in India, launching many popular models over the years. Bajaj pursues continuous innovation, recently introducing bikes with new technologies like digital twin spark engines. It also partners with other companies, such as teaming with Kawasaki and Renault on new models. Bajaj aims to improve its products and services to meet global standards as technologies rapidly advance.
Mercedes-Benz originated in 1871 and is headquartered in Stuttgart, Germany. It produces automobiles, trucks, buses and engines. Some significant car models include the 1928 SSK, 1930 Grosser Mercedes, 1934 500K, 1936 260 D as the world's first diesel car, and the 1965 Mercedes Benz S Class. Strengths include its reputation for quality, innovation leadership including introducing diesel engines and ABS, and large research and development budget. Weaknesses are its expense and lack of suitability for Indian roads. Opportunities exist in hybrid vehicles, increased incomes in India, and competition issues at other brands. Threats include emissions regulations, competition from Renault-Volvo cooperation, and Tata
This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.
harley davidson history, pricing, STP, HOG
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
This document provides an overview of Harley-Davidson's history and operations. It discusses how the company was founded in 1903 in Wisconsin and became a leading American motorcycle manufacturer. It also outlines Harley-Davidson's mission and brand positioning. The document analyzes the company's competitive position in various markets and pricing strategy. It considers ways Harley-Davidson can improve its market share and reduce price pressures, such as expanding into new markets and customization options.
Harley Davidson is an iconic American motorcycle brand known for its passion-inspiring motorcycles and loyal customer base. Founded in 1903, Harley Davidson has earned loyal customers over its more than 100-year history by providing extraordinary motorcycles and experiences. The company has over 1 million members in its Harley Owners Group and has expanded its brand through various merchandising and cultural influences while maintaining its core values.
Harley Davidson is one of the largest motorcycle manufacturers known for its cruiser motorcycles. Founded in 1903, it has grown to sell motorcycles, apparel, accessories, and provide financing services. It has expanded globally with plants and dealerships worldwide. Harley Davidson focuses on continuous innovation, excellence in manufacturing, and fulfilling customers' dreams of freedom and adventure through motorcycling.
The document provides information about the motorcycle industry and Harley-Davidson motorcycles. It discusses the history of motorcycles dating back to 1894 and the founding of Harley-Davidson in 1903 in Wisconsin. Key details about Harley-Davidson include their leadership position in the US motorcycle market after World War II, the formation of the Harley Owners Group in 1983, and plans to enter the Indian market in 2009. Financial information and the mission/vision of Harley-Davidson are also summarized.
Harley Davidson HBR Case analysis- Preparing for the next centuryJibin Joseph
Here are potential responses to the questions:
B1/B2
Q1. Some people tattoo the Harley Davidson logo on their body because the brand has become a lifestyle and a culture. It represents freedom, rebellion and individuality for many riders. Tattooing the logo is a way for super fans to permanently identify with the brand.
Q2. Harley Davidson seems to be trying to balance going back to its roots while also moving into the future. On one hand it is preserving traditions like the V-twin engine, but it is also innovating with new designs, technologies and targeting younger riders. It remains to be seen if this dual approach will be successful long term.
C1/C2
There is a full description and case study of the American legend Harley Devidson with there history,market share,balance sheet as well as lots more content.......
Arthur Davidson and William Harley developed their first motorcycle in 1901 by attaching a two-horsepower engine to a bicycle frame. They sold three motorcycles that year. In 1907, Harley-Davidson developed a reputation for winning motorcycle races. During World War I and II, Harley-Davidson produced thousands of motorcycles for the US military. The company struggled in the 1980s but has since set new production records, especially in the early 2000s.
Harley presentation on marketing strategiessheetalverma38
Harley Davidson has faced various challenges throughout its history including financial troubles, high costs, and foreign competition. To address these issues, the company has expanded its brand through merchandise, beer, and bars. It also focuses on customization, lifestyle branding, and sponsoring events to attract new customers. Recently, Harley Davidson reported a 20% drop in quarterly profits due to slower sales and issues avoiding EU tariffs. However, it is launching its first electric motorcycle in India which is expected to have a range of 235 km on a full charge.
Royal Enfield is a British motorcycle brand founded in 1893. It is currently owned by Eicher Motors Limited of India. Royal Enfield manufactured bicycles, lawn mowers, and motorcycles under the name Royal Enfield out of its factory in Redditch, England. It is best known for its classic styled motorcycles like the Bullet and Continental GT. Royal Enfield has a niche in the 350cc and 500cc motorcycle market in India with over 95% market share. It aims to expand into higher engine capacity segments while retaining its classic cruiser bike positioning and cultural status symbol image.
Brand Analysis of Harley Davidson (from Indian perspective).Jay Shah
I have attempted a brand analysis of one of the giants in Automobile sector: Harley Davidson. This analysis is done keeping in mind the Indian market. The brand is doing great globally but to get dominance in the Indian market, it needs to understand India's consumer behavior because India is not like any other market. They need to be more flexible in their framing their strategic plans. The competition between HD and Royal Enfield is exciting for the consumers as well as marketers. Well, i wish that the best marketer may win!
Harley-Davidson is seeking to leverage its brand advantage in India. As an iconic American motorcycle brand known for representing freedom and individualism, Harley-Davidson sells luxury cruiser motorcycles globally, including in India which is one of its top Asian markets. However, the brand faces challenges in India including lack of brand recognition compared to local brands, price sensitivity of Indian customers, and lack of infrastructure like fuel and service centers to support the Harley-Davidson riding experience. Harley-Davidson's strategies to address these challenges include expanding its dealership network, offering customized affordable models, organizing community events, and collaborating with other companies to improve support services in India.
Harley-Davidson was founded in 1903 and produced their first motorcycles in 1907. They developed new engine and chassis designs over the next decade to improve their bikes. In the 1950s and 1960s, Harley-Davidson launched their Superbike lines like the Sportster and Electra Glide which became symbols of counterculture in the US. Throughout its history, Harley-Davidson has focused on innovation, expanding their customer base, and building a strong brand community to ensure their loyal fan following.
- Harley-Davidson is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. It is known for cruiser, touring, and custom motorcycles featuring V-twin engines.
- The company has over 5,200 employees and annual revenue of $5.6 billion. It operates facilities internationally and has over 1,400 dealerships in nearly 100 countries.
- In India, Harley-Davidson commenced operations in 2009 and has an assembly plant in Bawal, Haryana as well as around 29 dealerships across the country. It plans to launch smaller, lightweight motorcycles to target Asian markets including India.
Harley Davidson ( Strategic Management Report) Mission, VisionIMM Graduate School
Harley Davidson is one of the best known motorcycle producers in the world. It was founded in 1903 in Milwaukee, Wisconsin and has since grown to produce not only motorcycles but also various branded merchandise. While it has a very loyal customer base attracted to its promotion of freedom and lifestyle, Harley Davidson also faces challenges such as high costs, overdependence on the US market, and competition from other motorcycle manufacturers. To maintain its strong brand and market position, the company will need to continue innovating, expanding internationally, and attracting new demographic groups to riding.
Harley Davidson is an American motorcycle manufacturer established in 1903. It aims to increase sales in India to 10,000 units annually by focusing on high-income customers. However, it faces challenges of high import duties, price-conscious customers, and competition from cheaper Japanese brands. It is addressing these challenges by opening local assembly plants to reduce prices and targeting luxury segments through customized bikes and brand building events.
Harley Davidson is an American motorcycle company founded in 1903 in Milwaukee, Wisconsin. It is known for heavyweight motorcycles over 700cc and for promoting a tradition of heavy customization. In its early years Harley Davidson struggled to build motorcycles that could climb hills but eventually created engines of over 400cc. During WWI the company produced around 15,000 motorcycles for the US military. Today Harley Davidson focuses on fulfilling dreams of personal freedom and creating a lifetime ownership experience for its customers around the world.
Similar to Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar (20)
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar
1. 100 years ago Most of the
people owned a horse and
only the rich had
motorbikes. Today most of
the people has motorbike
and only rich have horses.
2.
3. Out line
▪ History of Bikes and Harley Davidson .
▪ Past challenges and survival strategies.
▪ A comprehensive Market analysis.
▪ How Harley Davidson created value and differentiated.
▪ An understanding of entrepreneurship side of Harley Davidson.
4. History of
Motorbikes
▪ After 1860 Europeans
started to make many
designs prototype.
▪ 1890’s bicycle was
popular mode of
transportation despite
of poor state of the
roads.
▪ until in 1885 Daimler
made a wooden
engine motorbike.(7
miles/hour).
5. They had a dream
William S . Harley Arthur Davidson Davidson Walter
1901 - 1903
8. • 1907 – Another
Davidson
brother(William A.
Davidson joined
the team.
• 1907 – Production
increased to 150
motorcycle.
• H-D became a fully
devoted company.
9. In 1909 they madeV-Twin
cylinders which made Harley
a trade mark.
You can still find the same
Cylinders in today’s model.
10. Turning threat to
Opportunity :
1917 –When USA
enters WWI, Harley
devoted all efforts for
Producing bikes for US
army. In that year
Harley produced 8000
Military bikes.
Also duringWWII
1942-1945
Harley D. turned out
88,000 Motorcycles
forAmerican Soldiers.
Harley received Navy
Army Award on 1945
for great performance
and reliable machines.
11. TheWrecking Crew
A Marketing Strategy or a
Revolutionary Event ?
1919-1921
Changed Harley’s
reputation from slow and
reliable to invincible and
fast, riding those bikes
104 miles/hour
12. A success Story▪ From a small Shed to 67
countries.
▪ In 1921 Harley Davidson
turned out to be World’s
largest Motorcycle
Manufacturer with Covering
67 countries and having
catalogues in 7 languages.
13. Great Depression
1929
▪ In 1929 stock market
crash temporarily hurt
sales, decreased the sales
from 21000 to 3700 units.
▪ In order to survive
company manufactured
industrial power plants
based on their motorcycle
engines.
▪ They also designed and
build three wheeled side
cars called Servi-car which
continued in production
until 1973.
15. ▪ Honda : Mass production/Lean
production .
Resources and Capabilities :Lower
cost, fuel efficient and reliable unlike
Harley.
▪ Harley : Job shop.
Resources : brand and loyal
customers.
Capabilities: customized bikes.
▪ By 1959 Honda turned to be
worlds largest Motorcycle
producer.
Resources and Capabilities
16. BENCHMARKING HONDA
▪ In 1980 while the only goal was survival managers of
Harley visited Honda office in Ohio and they observed :
Neat Assembly line.
Minimum paperwork.
Just in time system.
Workers responsible for quality.
17. Results
Employee involvement.
Just in time.
Statistical control trainings to employees to ensure the quality.
Inventory turnover increased from 2 to 7 per year.
Productivity went up by 50%.
WIP inventory reduced up to 75%.
Operating profit increased by 59 Million USD.
Market share increased by 97%
Harley listed on NYSE.
New Approach
18. Mergers and Acquisition
▪ In 1965 went to public.
▪ In 1969 Harley merged with AMF (
American Machine & foundry).
▪ Expanded production without
considering the quality.
▪ Downsized the company ,workers
strike.
▪ Reliability and reputation dropped.
▪ Produced low priced bikes but dealers
couldn’t sell it because of low margin.
▪ Goal was to survive.
▪ In 1981 AMF sold the company to a
group of 13 investors including
founders family members.
▪ to get into sport model bikes HD
acquired Buell in 1998
19. Harley Davidson Today
• Mission Statement.
• Today’s Position.
• Current Strategies.
• Mission Statement.
• Corporate and business strategies.
20. Mission : We ride with our customers and apply this deep
connection in every market we serve to create superior
value for all of our stakeholders.
Vision : fulfilling dreams
of personal freedom.
21. Harley is not Just a
bike it’s a lifestyle . FreedomComfort
Open Roads
Independent
23. Corporate Strategy
Entering market new
markets with new products.
V-Rod 1000 CC for Youth Street rod 2005 for
women
Sportster 2004 for women
Penetrate Indian Market
Acquisition of buell in 1998 to get
into sports model
25. Giving Back to community
• Building Strong, Skilled and sustainable communities.
• All Company, dealers, suppliers, customers and employees takes part in causes, charity events and donations.
• Providing free save riding courses for the customers.
27. My Recommendations
My learnings
• How an entrepreneur stick to his idea and
never give up on his dreams.
• Why response to environment is really
important.
• The key to a successful business is
understanding to when and how to
response to the environment.
• Differentiation is all about emotions.
• To grow international exposure : Europe and Asia prefer light weight , high technology,
sportive and low priced motorcycle.
• They need to make a deep emotional connection with young generation as they are
their next customers.
• There should be more dealerships available in countries they are selling motorbikes for
example in Istanbul there is only one dealership while in USA you can find a dealership in
every 20-30 mile.