This presentation illustrates the analysis of Harley-Davidson's competitive strategy. It is based on the case from Grant, R., 2010. Contemporary Strategy Analysis. 7th edition, pp. 636-654
Harley Davidson - Marketing Strategies: Past, Present and Future.geniusdevil110
Marketing Strategies: Past, Present and Future
Course: Marketing Strategy
University of Ottawa
Group Members:
Asif A. Ali
Ali Mirza
Matt Conley
Raj Gill
Shana Tannis
Brand Analysis of Harley Davidson (from Indian perspective).Jay Shah
I have attempted a brand analysis of one of the giants in Automobile sector: Harley Davidson. This analysis is done keeping in mind the Indian market. The brand is doing great globally but to get dominance in the Indian market, it needs to understand India's consumer behavior because India is not like any other market. They need to be more flexible in their framing their strategic plans. The competition between HD and Royal Enfield is exciting for the consumers as well as marketers. Well, i wish that the best marketer may win!
This presentation illustrates the analysis of Harley-Davidson's competitive strategy. It is based on the case from Grant, R., 2010. Contemporary Strategy Analysis. 7th edition, pp. 636-654
Harley Davidson - Marketing Strategies: Past, Present and Future.geniusdevil110
Marketing Strategies: Past, Present and Future
Course: Marketing Strategy
University of Ottawa
Group Members:
Asif A. Ali
Ali Mirza
Matt Conley
Raj Gill
Shana Tannis
Brand Analysis of Harley Davidson (from Indian perspective).Jay Shah
I have attempted a brand analysis of one of the giants in Automobile sector: Harley Davidson. This analysis is done keeping in mind the Indian market. The brand is doing great globally but to get dominance in the Indian market, it needs to understand India's consumer behavior because India is not like any other market. They need to be more flexible in their framing their strategic plans. The competition between HD and Royal Enfield is exciting for the consumers as well as marketers. Well, i wish that the best marketer may win!
A new global brand management strategy for Harley-DavidsonJoren Lemiegre
Harley-Davidson is one of the most mythological brands in the world. Every Harley-driver has its own stories and every Harley-bike its own history. In the last decade however, Harley-Davidsons’ core driver has become much older.
The aim of this project was to develop a new global brand strategy for Harley-Davidson to attract younger consumers. After some research it became crystal clear that Harley-Davidson is a real lovebrand and that it cannot do anything it wants. The risk of loosing loyal customers was too big. Following is the conclusion of the research:
Research shows that the new generation values authenticity and uniqueness more than ever. This is good news for Harley-Davidson which distinguishes itself from competitors with these values. Harley-Davidson has to seize this opportunity by sticking to its values by introducing modern techniques and modern design touches combined with the old elegance of Harley-Davidson. Retro design with a modern touch has never been cooler before.
Furthermore, Harley-Davidson has to stay away from categories that will harm the brand DNA and brand equity. Racing and performance motorcycles do not comply with the brand identity and cannot be introduced unless under a different brand name. The values of the target group for this kind of motorcycles will never comply with Harley-Davidsons’ brand values.
And finally, all this, has to be done without chasing away the current Harley-buyer. This customer still has to be able to identify itself with the brand. Therefore the feeling to belong to a strong community is more important than ever. HOG is a very successful marketing programme and it has to be supported all year long.
By applying these techniques, Harley-Davidson will remain a real lovebrand with high brand equity. Harley-Davidson stands for fun, experience and happiness with a little touch of rebellion. Every Harley-rider has its own story, but everyone single one of them has the same dream: Freedom
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
harley davidson history, pricing, STP, HOG
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
CASE 14 Harley-Davidson Strategic Competitiveness that Spans Dec.docxwendolynhalbert
CASE 14: Harley-Davidson: Strategic Competitiveness that Spans Decades
Guriqbal Cheema
Joel Cunningham
Pallavi Daliparthi
John Klostermann
Brian Rabe
Texas A&M University
“It’s more than a brand. It’s a culture.”1
Kent Grayson
Professor of Marketing, Northwestern University
Introduction
Harley-Davidson is an American cultural and business icon on the level of Levi Strauss and Coca-Cola. Often imitated, but never duplicated, Harley-Davidson has managed to survive, and has, at times, thrived for many decades. Through depression, recessions, world wars, high technology developments, Japanese competition, and increasing government regulation, Harley-Davidson has maintained operations where over a dozen other U.S. motorcycle firms have failed. Harley-Davidson has even survived over a decade as a subsidiary of a bowling alley service firm. It has achieved this by essentially relying on designing, manufacturing, selling, and servicing a relatively static product: two wheels, a 45° V-Twin engine, and a set of handlebars.
How has Harley-Davidson managed to survive through these and other hardships in a motorcycle market that is dominated by leisure riders? How has it kept the doors open while its historic U.S. rival, Indian Motorcycles, is currently in its fourth incarnation? How has it maintained its attractiveness with outlaw bikers, investment bankers, and those who appear to be experiencing a “mid-life crisis” and who sometimes turn to the firm’s products as a result? More importantly, what is this firm selling that keeps it as the industry leader in full-size motorcycles? The answer to these questions is not a 526-pound batch of steel with 250 feet of wiring, but rather the fact that Harley-Davidson is selling the American dream of freedom. How it is able to do this is a fascinating story.
The Challenge
With over 6,000 employees, 1,400 franchises, and nine production facilities, Harley-Davidson has managed to survive the economic downturn that was in full force in late 2007 and for the next few years; but the firm is not out of the woods yet. In fact, Harley-Davidson is struggling with three pivotal issues, the first of which is that the firm’s products are viewed as leisure items. The other two issues are similar in nature in that they deal with the fact that managing the firm’s target market is challenging, particularly as demand for its products is changing. Individually and collectively these issues pose a real challenge to the company’s long-term success. Without addressing these issues, Harley-Davidson may lose its ability to create value for customers and to serve stakeholders’ needs as a result.
As noted, the first issue Harley-Davidson must successfully address is the fact that consumers see the firm’s products primarily as leisure items. This means that in many consumers’ eyes, purchasing motorcycles, performance parts, and high-dollar apparel is a luxury rather than a necessity. Because of this, Harley’s products must compete for funds ...
CASE 14 Harley-Davidson Strategic Competitiveness that Spans.docxtidwellveronique
CASE 14: Harley-Davidson: Strategic Competitiveness that Spans Decades
Joel Cunningham
Pallavi Daliparthi
John Klostermann
Brian Rabe
Texas A&M University
“It’s more than a brand. It’s a culture.”1
Kent Grayson
Professor of Marketing, Northwestern University
Introduction
Harley-Davidson is an American cultural and business icon on the level of Levi Strauss and Coca-Cola. Often imitated, but never duplicated, Harley-Davidson has managed to survive, and has, at times, thrived for many decades. Through depression, recessions, world wars, high technology developments, Japanese competition, and increasing government regulation, Harley-Davidson has maintained operations where over a dozen other U.S. motorcycle firms have failed. Harley-Davidson has even survived over a decade as a subsidiary of a bowling alley service firm. It has achieved this by essentially relying on designing, manufacturing, selling, and servicing a relatively static product: two wheels, a 45° V-Twin engine, and a set of handlebars.
How has Harley-Davidson managed to survive through these and other hardships in a motorcycle market that is dominated by leisure riders? How has it kept the doors open while its historic U.S. rival, Indian Motorcycles, is currently in its fourth incarnation? How has it maintained its attractiveness with outlaw bikers, investment bankers, and those who appear to be experiencing a “mid-life crisis” and who sometimes turn to the firm’s products as a result? More importantly, what is this firm selling that keeps it as the industry leader in full-size motorcycles? The answer to these questions is not a 526-pound batch of steel with 250 feet of wiring, but rather the fact that Harley-Davidson is selling the American dream of freedom. How it is able to do this is a fascinating story.
The Challenge
With over 6,000 employees, 1,400 franchises, and nine production facilities, Harley-Davidson has managed to survive the economic downturn that was in full force in late 2007 and for the next few years; but the firm is not out of the woods yet. In fact, Harley-Davidson is struggling with three pivotal issues, the first of which is that the firm’s products are viewed as leisure items. The other two issues are similar in nature in that they deal with the fact that managing the firm’s target market is challenging, particularly as demand for its products is changing. Individually and collectively these issues pose a real challenge to the company’s long-term success. Without addressing these issues, Harley-Davidson may lose its ability to create value for customers and to serve stakeholders’ needs as a result.
As noted, the first issue Harley-Davidson must successfully address is the fact that consumers see the firm’s products primarily as leisure items. This means that in many consumers’ eyes, purchasing motorcycles, performance parts, and high-dollar apparel is a luxury rather than a necessity. Because of this, Harley’s products must compete for funds f ...
CASE 14 Harley-Davidson Strategic Competitiveness that Spans De.docxtidwellveronique
CASE 14: Harley-Davidson: Strategic Competitiveness that Spans Decades
Guriqbal Cheema
Joel Cunningham
Pallavi Daliparthi
John Klostermann
Brian Rabe
Texas A&M University
(Hitt, 01/2014, p. 176)
Reference
Hitt, M.,Ireland, R., and Hoskisson, R. (2011). Strategic Management: Competitiveness and Globalization. [Vital Source digital version]. Mason, OH: South-Western Cengage Learning.
The citation provided is a guideline. Please check each citation for accuracy before use.
Introduction
Harley-Davidson is an American cultural and business icon on the level of Levi Strauss and Coca-Cola. Often imitated, but never duplicated, Harley-Davidson has managed to survive, and has, at times, thrived for many decades. Through depression, recessions, world wars, high technology developments, Japanese competition, and increasing government regulation, Harley-Davidson has maintained operations where over a dozen other U.S. motorcycle firms have failed. Harley-Davidson has even survived over a decade as a subsidiary of a bowling alley service firm. It has achieved this by essentially relying on designing, manufacturing, selling, and servicing a relatively static product: two wheels, a 45° V-Twin engine, and a set of handlebars.
How has Harley-Davidson managed to survive through these and other hardships in a motorcycle market that is dominated by leisure riders? How has it kept the doors open while its historic U.S. rival, Indian Motorcycles, is currently in its fourth incarnation? How has it maintained its attractiveness with outlaw bikers, investment bankers, and those who appear to be experiencing a “mid-life crisis” and who sometimes turn to the firm’s products as a result? More importantly, what is this firm selling that keeps it as the industry leader in full-size motorcycles? The answer to these questions is not a 526-pound batch of steel with 250 feet of wiring, but rather the fact that Harley-Davidson is selling the American dream of freedom. How it is able to do this is a fascinating story.
The Challenge
With over 6,000 employees, 1,400 franchises, and nine production facilities, Harley-Davidson has managed to survive the economic downturn that was in full force in late 2007 and for the next few years; but the firm is not out of the woods yet. In fact, Harley-Davidson is struggling with three pivotal issues, the first of which is that the firm’s products are viewed as leisure items. The other two issues are similar in nature in that they deal with the fact that managing the firm’s target market is challenging, particularly as demand for its products is changing. Individually and collectively these issues pose a real challenge to the company’s long-term success. Without addressing these issues, Harley-Davidson may lose its ability to create value for customers and to serve stakeholders’ needs as a result.
As noted, the first issue Harley-Davidson must successfully address is the fact that consumers see the firm’s products primarily as leisure items. ...
This is about Harley Davidson.Marketing tactics used by them .
videos won't work in presentation.
(please open in latest version of power-point or get template of "wood type")
SECTION E International Issues in Strategic ManagementCase.docxedgar6wallace88877
SECTION E International Issues in Strategic Management
Case 9 Harley Davidson: An Overreliance on Aging Baby Boomers
Alan N. Hoffman
Bentley University
Natalia Gold
Northeastern University
The authors thank Barbara Gottfried, and Bentley University MBA students Cristina Montalvo, Robert Bondy, Michael Ferriero, and John O’Rourke for their research and contributions to this case. Printed by permission of Dr. Alan N. Hoffman. Please address all correspondence to: Dr. Alan N. Hoffman, Dept. of Management, Bentley University, 175 Forest St Waltham, MA 02452, [email protected].
Company Background
In 1903, William S. Harley and Arthur Davidson produced the first Harley-Davidson motorcycle in a 15’ x 10’ wooden shed with the words ‘Harley-Davidson Motor Company’ etched into the door. The warehouse was located in Milwaukee, Wisconsin, the company’s headquarters to this day. They were soon joined by Arthur’s brother Walter, and by 1910, the company had begun to establish itself, using its current “bar and shield” logo for the first time; the logo that it trademarked with the U.S. Patent Office In 1911. In 1981, Harley-Davidson, Inc. purchased the Harley-Davidson Motorcycle Company from AMF Incorporated via a management buyout, incorporated, then went public in 1986. Over the years, Harley-Davidson had made a name for itself as the most well known producer of heavyweight motorcycles in the North American market; and, although its international sales were not significant until the late 1990s, the company then quickly became the most renowned brand in the world.
Harley-Davidson, Inc., a publicly traded company listed on the New York Stock Exchange as “HOG,” divided its operations into two segments: Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designed, manufactured, and sold wholesale heavyweight motorcycles, motorcycle parts, accessories, and general Harley-Davidson merchandise to retail customers through a network of independent dealers in North America, Europe, Middle East, Africa, Asia Pacific, and Latin America (Exhibit 1). The Financial Services segment, known as Harley-Davidson Financial Services (“HDFS”), provided wholesale and retail financing as well as insurance-related services. HDFS customers were primarily end-users from the Harley-Davidson retail stores, drawn from its networks primarily in the United States and Canada.
Exhibit 1
Harley-Davidson’s U.S. and International Dealerships
FULL SERVICE DEALERSHIPS AND SRL’S
2012
2011
2010
2009
2008
2007
2006
USA
695
706
729
758
787
788
679
Canada
73
74
74
74
74
76
75
Europe region
371
370
364
369
381
370
354
Asia Pacific region
281
274
272
254
200
194
178
Latin America region
47
44
40
40
45
49
31
Totals
1,467
1,468
1,479
1,495
1,487
1,477
1,317
Strategic Direction
Harley-Davidson’s mission was to design and manufacture premium motorcycles for the heavyweight market. As of 2013, the company offered seven different models: Sportster, Dyna, Softa.
SECTION E International Issues in Strategic ManagementCase.docxrtodd280
SECTION E International Issues in Strategic Management
Case 9 Harley Davidson: An Overreliance on Aging Baby Boomers
Alan N. Hoffman
Bentley University
Natalia Gold
Northeastern University
The authors thank Barbara Gottfried, and Bentley University MBA students Cristina Montalvo, Robert Bondy, Michael Ferriero, and John O’Rourke for their research and contributions to this case. Printed by permission of Dr. Alan N. Hoffman. Please address all correspondence to: Dr. Alan N. Hoffman, Dept. of Management, Bentley University, 175 Forest St Waltham, MA 02452, [email protected].
Company Background
In 1903, William S. Harley and Arthur Davidson produced the first Harley-Davidson motorcycle in a 15’ x 10’ wooden shed with the words ‘Harley-Davidson Motor Company’ etched into the door. The warehouse was located in Milwaukee, Wisconsin, the company’s headquarters to this day. They were soon joined by Arthur’s brother Walter, and by 1910, the company had begun to establish itself, using its current “bar and shield” logo for the first time; the logo that it trademarked with the U.S. Patent Office In 1911. In 1981, Harley-Davidson, Inc. purchased the Harley-Davidson Motorcycle Company from AMF Incorporated via a management buyout, incorporated, then went public in 1986. Over the years, Harley-Davidson had made a name for itself as the most well known producer of heavyweight motorcycles in the North American market; and, although its international sales were not significant until the late 1990s, the company then quickly became the most renowned brand in the world.
Harley-Davidson, Inc., a publicly traded company listed on the New York Stock Exchange as “HOG,” divided its operations into two segments: Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designed, manufactured, and sold wholesale heavyweight motorcycles, motorcycle parts, accessories, and general Harley-Davidson merchandise to retail customers through a network of independent dealers in North America, Europe, Middle East, Africa, Asia Pacific, and Latin America (Exhibit 1). The Financial Services segment, known as Harley-Davidson Financial Services (“HDFS”), provided wholesale and retail financing as well as insurance-related services. HDFS customers were primarily end-users from the Harley-Davidson retail stores, drawn from its networks primarily in the United States and Canada.
Exhibit 1
Harley-Davidson’s U.S. and International Dealerships
FULL SERVICE DEALERSHIPS AND SRL’S
2012
2011
2010
2009
2008
2007
2006
USA
695
706
729
758
787
788
679
Canada
73
74
74
74
74
76
75
Europe region
371
370
364
369
381
370
354
Asia Pacific region
281
274
272
254
200
194
178
Latin America region
47
44
40
40
45
49
31
Totals
1,467
1,468
1,479
1,495
1,487
1,477
1,317
Strategic Direction
Harley-Davidson’s mission was to design and manufacture premium motorcycles for the heavyweight market. As of 2013, the company offered seven different models: Sportster, Dyna, Softa.
Running head TITLE OF PAPER1TITLE OF ESSAY3Titl.docxagnesdcarey33086
Running head: TITLE OF PAPER 1
TITLE OF ESSAY 3
Title of Short Paper
Student Name
South University Online
Title of Short Essay
Start first paragraph here…
References
Author, A.A. (Date of publication). Title of article not capitalized. Magazine/Journal Title Capitalized x (x), xx-xx.
Author, A.A. (Copyright). Course xxxx: Title of course not capitalized: Week X: Specific lecture not capitalized. Retrieved from URL
Title of article. (Date of publication). Newsletter/Website Title Capitalized. Retrieved from URL
CASE 14: Harley-Davidson: Strategic Competitiveness that Spans Decades
Joel Cunningham
Pallavi Daliparthi
John Klostermann
Brian Rabe
Texas A&M University
“It’s more than a brand. It’s a culture.”1
Kent Grayson
Professor of Marketing, Northwestern University
Introduction
Harley-Davidson is an American cultural and business icon on the level of Levi Strauss and Coca-Cola. Often imitated, but never duplicated, Harley-Davidson has managed to survive, and has, at times, thrived for many decades. Through depression, recessions, world wars, high technology developments, Japanese competition, and increasing government regulation, Harley-Davidson has maintained operations where over a dozen other U.S. motorcycle firms have failed. Harley-Davidson has even survived over a decade as a subsidiary of a bowling alley service firm. It has achieved this by essentially relying on designing, manufacturing, selling, and servicing a relatively static product: two wheels, a 45° V-Twin engine, and a set of handlebars.
How has Harley-Davidson managed to survive through these and other hardships in a motorcycle market that is dominated by leisure riders? How has it kept the doors open while its historic U.S. rival, Indian Motorcycles, is currently in its fourth incarnation? How has it maintained its attractiveness with outlaw bikers, investment bankers, and those who appear to be experiencing a “mid-life crisis” and who sometimes turn to the firm’s products as a result? More importantly, what is this firm selling that keeps it as the industry leader in full-size motorcycles? The answer to these questions is not a 526-pound batch of steel with 250 feet of wiring, but rather the fact that Harley-Davidson is selling the American dream of freedom. How it is able to do this is a fascinating story.
The Challenge
With over 6,000 employees, 1,400 franchises, and nine production facilities, Harley-Davidson has managed to survive the economic downturn that was in full force in late 2007 and for the next few years; but the firm is not out of the woods yet. In fact, Harley-Davidson is struggling with three pivotal issues, the first of which is that the firm’s products are viewed as leisure items. The other two issues are similar in nature in that they deal with the fact that managing the firm’s target market is challenging, particularly as demand for its products is changing. Individually and collectively these issues pose a real chall.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
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3. introduction
Harley davidson is an
American motorcycle manufacturer. It is one of
the best motorcycle producer in world. This
company not only produce motorcycle but also
produce boat, t-shirt, bag, leather Jacket
,helmet and kind accessories, etc
Since 1977, the Harley-Davidson brand is mainly
famous for heavyweight motorcycles,
with engine displacements greater than 700 cc,
designed for cruising on highways
4. HISTORY OF HARLEY DAVIDSON
1901–William S. Harley, age 21, completes a blueprint
drawing of an engine designed to fit into a bicycle.
1903 – William S. Harley & Arthur Davidson (Walter)
1909 – First V-twin powered bikes, it became most
enduring icons of Harley Davidson history.
1917 – 1/3 rd of the bikes were sold to the U.S military,
at last 20,000 HD bikes were used in World War I (1918).
1920 – HD dealerships spread across 74 countries.
1930–Bill Davidson, Jr. wins the Jack Pine endurance
contest with 997 points of 1,000.
5. cont….
1943–Harley-Davidson receives the first of its four Army-Navy "E"
Awards for excellence in wartime production.
1955–Harley-Davidson produces almost 60,000 WLA models during
the war for military use.
1987 – Entered into American & New York stock exchanges.
1998–A new assembly facility opens in Manaus, Brazil, the first
operations outside of the U.S.
2001 – Two big plants constructed in Milwaukee & Kansas cities.
2004–HD recorded its 19th consecutive year of record earnings
2009– Harley-Davidson announces expansion into India.
2010–The XL Forty-Eight is introduced, recalling the raw, custom
Sports of earlier days.
Harley is the only major American Manufacturer of heavy weight
motor cycles.
Have more than 15,000 employees.
6. values
Values are the heart of H.D business they guide
our actions and serve as the framework for
the decisions and contributions our
employees make at every level of the
Company
•
•
•
•
•
Tell the Truth.
Be Fair.
Keep Your Promises.
Respect the Individual.
Encourage Intellectual Curiosity.
8. Corporate governance
• Although the motercycling business is fun we take
corporate governance seriously.
• The board of directors is composed of accomplished
leaders from a range of industries who meet regularly to
review company objective and plane for future growth
• These individuals draw on their diverse backgrounds and
experience.
• They are proud Harley Davidson enthusiastic, and they
work to ensure that the decision made by HarleyDavidson promote fairness , finalcial transparency and
accountability to all our share holders
9. CURRENT VISION
We fulfill dreams inspired by the many roads
of the world dy providing extrordinary
motorcycles and customers expeirences. We
fule the passion for freedom in our
customers to express their own individuality.
10. Current mission
We ride with our customers amd apply this
deep connection in everymarket we serve to
creat superior value to all of our
stakeholders.
11. Macro environment analysis
Political
Considering Harley Davidson as american icon
Opportunities in emerging economies (india,china)
consider Harley Davidson as an american idol so that they
are not welcoming harley davidson into there soll .
Economic
Global recession is effecting economic world wide
therefore Harley davidson has to sustain its position in the
market
The increase in price for many key row material in
manufacturing
GPD per capital trend in the past five year is not showing
servere variation
12. cont….
Social
More diverse lifestyle, creating many harley clubs and academles
around the globe like rider Edge.
Avreage purchaser of U.S Harley davidson motorcycle is a married
male in his mid-forties. This is affected by earley retirement plans
and health care programs not letting the luxury option of owning
a new motorcycle.
New interest from different demographic group outside U.S .
LEGAL
Legislation effect of helmet for motorcyclists forcing all riders by
law, otherwisefines are applied.
The congress repealed financial incentives for state without
universal helmet laws.
Licensing of motorcycles inside majorcity in addition to suburban
13. cont….
Environmental
This industry is the first attackted by environmental activities, the
enviromental laws varies from country to country. In europe its
euro in india its RS.
Harley Davidson’s one of the main problem is the environmental
problems.
Technological
More technological advancement because customers looking for
energyefficient and technological advance bike now a day.
Harley Davidson is one of the main manufacturer and user VENGINE configuration.
Harley Davidson have wide variety of product according to
standard, performance, touring and custom.
14. Competition in Global Motorcycle
Industry
• Rivalry criteria – performance, styling, breadth of product
line, image, reputation, quality of after sales services,
price.
• Difficulty US and European Manufacturers had in
attracting price sensitive European market.
Market Share segment
• In the North American market – Harley Davidson had 48%
• In the European market – Harley Davidson had 9.8%
16. Strength
Robust cash flow
Strong market position and brand image.
Stronger relationship built on trust and respect with
supplier and dealers.
Harley Davidson operates in two principal business
segments: motorcycle and related product, and financial
services
Harley Davidson is the only major american motorcycle
manufacturer
Harley Davidson offers customers the opportunity to
customize there bikes.
17. weakness
Declining financial performance
Poor credit rating (BBB+)
Unfunded employee post retirement benefits
High price, Harley Davidson bike are the costly
bike in category.
The top board of directors for harley davidson
are all men
Difficult to attract and retain talented emoloyee
18. opportunities
The international heavy weight market is growing and
is now larger than the u.s heavy weight market.
The european demand for harley davidson is the
highest in the international market,
Asian economy is booming. China/india is the only
place not effected by global recession.
Younger riders are increasing becoming interested in
bikes
Increasing demand of bikes in us market
19. threat
High rise in the oil prices. Harley davidson
vehicles are hevey weight motorcycle and there
vehicles are more oil consuming.
Harley average buying age is 42 years old and
increasing.
Some competitor of harley davidson have larger
financial and marketing resources and they are
more diversufied increase H.D risks
International importing tax , and increase in
labor cost. 3
20. CONCLUSION
• Harley- Davidson have to change American
culture and helped the future of motorized
vehicles.
• Must implement latest technology & facilities.
• Loyal customers are not sufficient for
company to survive.
• “it’’s a journey but not a destination”