I this case study of Royal Enfield Branding you will learn how the Motor cycle brand come up with the best marketing strategy and achieve the great success.
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
I this case study of Royal Enfield Branding you will learn how the Motor cycle brand come up with the best marketing strategy and achieve the great success.
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
Royal enfield- Operations, Production, market mix, brand valueAbhimanue Careless
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Royal Enfield- Financial Aspects of Marketingsdusane1
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
Developing a report on Marketing based on primary and secondary research as a partial fulfillment of the curricular requirement of the Cardiff MBA program covering areas of Market Share, Size, Growth, STP, Global Environment, Porters 5 Forces model, & 7p's practices, Critical Success Factors etc on “Royal Enfiled”.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Royal enfield- Operations, Production, market mix, brand valueAbhimanue Careless
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Royal Enfield- Financial Aspects of Marketingsdusane1
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
Developing a report on Marketing based on primary and secondary research as a partial fulfillment of the curricular requirement of the Cardiff MBA program covering areas of Market Share, Size, Growth, STP, Global Environment, Porters 5 Forces model, & 7p's practices, Critical Success Factors etc on “Royal Enfiled”.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar Seyar Hakimzada
This Presentation includes History of bikes, history of Harley , current position in the market , how harley davidson survived from several challenges , what strategies they adopted and what are entrepreneur aspect of the company.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
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The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
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Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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2. 1891: The first Royal Enfield motorcycle was built.
1901: Enfield built their first motorcycle with a 239 cc engine.
1910: Royal Enfield was using 344 cc Swiss Motosacoche V-Twin engines.
1914: In first world war, Enfield supplied large numbers of motorcycles to the British War Department and also won
a motorcycle contract for the Imperial Russian Government.
1921: Enfield developed a new 976 cc twin, and in 1924 launched the first Enfield four-stroke 350 cc single using a
Prestwich Industries engine
1939: During World War II, The Enfield Cycle Company was called upon by the British authorities to develop and
manufacture military motorcycles.
1955: The Redditch company joined Madras Motors in India in forming "Enfield India" to assemble, under licence,
the 350 cc Royal Enfield Bullet motorcycle.
1990: Royal Enfield collaborated with the Eicher Group, an automotive company in India, and merged with it in 1994.
HISTORY
3. THE PROBLEM
Despite the bikes' fan following, the motorcycle division was bleeding
THE WAY OUT
Appealing to a wider base, making the products more reliable
THE CHALLENGE
Modernizing the bikes without taking away their unique identity
THE SUCCESS
Modern technology used, but vintage look retained; improved
management practices
THE TURNAROUND- BITING THE BULLET
4. ROLE OF ROYAL ENFIELD IN INDIAN MARKET
• ROYAL ENFIELD CAME TO INDIA IN THE YEAR 1955.
• SET UP IT’S FIRST MANUFACTURING UNIT IN CHENNAI.
• TODAY, IT HAS THREE MANUFACTURING UNITS IN CHENNAI
• IN 1990, ROYAL ENFIELD ENTERED IN A STRATEGIC ALLIANCE WITH EICHER MOTORS.
5.
6. • SUCCESSFULLY MANAGED TO SET UP 11 BRAND STORES, 250 DEALERS IN MAJOR CITIES AND
TOWNS AND 200 AUTHORIZED SERVICE CENTERS.
• EXPORTS- UNITED STATES OF AMERICA, UNITED KINGDOM, JAPAN AND OTHER EUROPEAN
COUNTRIES.
• FOCUSED ON AUGMENTING ITS LEADERSHIP POSITION IN BOTH THE POWER AND LEISURE BIKE
SEGMENTS IN INDIA.
11. GLOBAL ASPECTS
Companies,
subsidiaries &
Technical
centres
Market
companies in
USA and Brazil
Subsidiaries in
North America
and Brazil
Technical centres
in North America
and UK
Exports
50 Countries
Middle East and
South Asia
USA, Japan, UK,
several European
and Latin
American
countries
Growth
Annualised
growth of 65.2%
over 2015-16
Sales
6,60,000 bikes in
India
15,383 bikes sold
internationally
Stores
25 exclusive
stores across 13
countries
568 Dealerships
across 48
countries
12.
13. MODELS UNDER 350CC RANGE
Royal
Enfield
350 cc
Bullet
Classic
Thunderbird
14. MODELS UNDER 500CC RANGE
Royal
Enfield
500 cc
Bullet
Classic
Thunderbird
15.
16. ADVT. STRATEGY BY ROYAL ENFIELD
MAKING IT FOR THE UNIQUE POPULACE
• APPEALING TO INDEPENDENTS, YOUTH, DARING & ADVENTURE LOVING PEOPLE .
MAKING IT A CLASS APART
• CREATING A NICHE SEGMENT FOR ITSELF I.E.,- TOURING & CROSS COUNTRY PLATFORM
17. MAKING A COMMUNITY NETWORK
• ESTABLISHING A COMMUNITY NETWORK THROUGH
PRINT & SOCIAL MEDIA PLATFORMS.
• ESTABLISHING BUYERS NETWORK THROUGH SELL
SHOPS.
MAKING DAYS TO CELEBRATE
• RE HOISTS FANBOY TRIPS & EVENTS ANNUALLY I.E.,-
REUNIONS, HIMALAYAN ODYSSEY ETC.
18. MAKING EXCLUSIVITY IT’S CHARACTER
• ESTABLISHING MERCHANDISING OUTLETS FOR ITS FAN
FOLLOWING.
• PROMOTING RE EXCLUSIVE SILENCERS
• ALLOWING PERSONALIZED CUSTOMIZATION ON EACH RE
MODELS.
• PROMOTING DIFFERENT CHARACTERS TO DIFFERENT RE
MODELS CLASS .I.E., -HIMALAYAN BUILT FOR RUGGED &
LOFTY TERRAINS, CLASSIC MODELS FOR CLASSIC RETRO
LOOKS.
19. SWOT
ANALYSIS
Strength
Weakness
Opportunities
Threats
1. Established brand name in the
cruiser market
2. Established market distribution
channel
3. Product Durability
4. Customer Retention
1. Export of bikes is limited i.e. untapped
international markets
2. Sales driven by Advertising
3. Customer Relationship Manager.
4. Innovation of Products
1. Dependence on government policies and
rising fuel prices
2. Better public transport will affect two-
wheeler sales
1. Weight of the motor cycle
2. High Pricing
3. Negligible Product Innovation
20. Price Place Products Promotion
Ranges between
INR1,16,000
to
INR 1,72,000
350 CC Models
500 CC Models
Elite Models
Showrooms
Dealers
Bike Consultant
Digital Marketing,
TV, Newspaper,
Magazines, Flyers
21. Competitive
Rivalry
Supplier
Power
Buyer
Power
Threat of
Substitution
Threat of
New Entry
Porter’s 5
Forces
1. Hero; Honda; Bajaj Auto;
TVS are the major
Rivals
2. Kinetic; Yamaha; Honda
are other players
1. Threat of New Entrants is very
Low.
2. New Entrants face challenge of
setting up sales & Service
Centre
1. High Threat as switching cost
is low
2. Other Substitute involve Bus;
Auto; Low-End Cars & Public
Transport
1. Low Supplier Power
as there are large
number of domestic
suppliers &
economic import of
auto components
2. The supply business
is fragmented
3. Abundant availability
of raw materials
1. High bargaining power of
the buyers
2. Availability of 6-7- major
brands give a choice to
switch
3. Buyers are conscious about
the product
4. Dependent on the service
provided.