The document provides an overview of e-commerce and entrepreneurship. It discusses how the internet has changed business, various online business models, and factors to consider before launching an e-commerce business. It also outlines strategies for online success such as focusing on a niche market, developing a community, and promoting the website. Metrics for measuring online performance like click-through rate and conversion ratio are also presented. The document emphasizes the importance of customer service, privacy, and security for e-commerce businesses.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
Attraction Marketing Bring People To You Rather Than Going After Them!Juan
Bring People To You Rather Than Going After Them!
Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.
First, understand what it is and then learn how to implement it within your own business. Most business owners can find success using this method to help them to develop their online business.
It works in any sector, industry or niche. When applied effectively, it is a low cost, long term success tool no marketer should go without.
The document is a training manual for social media analytics from BlitzMetrics. It covers topics such as:
1. Facebook timeline and wall management, including changes to profiles, cover photos, apps, pinned posts and milestones.
2. Facebook ads, including how to create ads and target audiences.
3. Using the activity log and messages features to manage the Facebook page and engage with fans.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
Applying technology to jumpstart your sales v092311Amy Larrimore
The document discusses how businesses can use technology and digital marketing strategies to boost their marketing efforts. It covers topics like search engine optimization, social media marketing, content marketing, email marketing, and customer relationship management tools. The overall message is that applying these digital marketing techniques can help businesses get more customers, build relationships, and measure their marketing results more effectively.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
This document summarizes and recommends 7 internet marketing products. It begins by discussing the author's experience of wasting money on ineffective products before finding 5 paid products and 2 free products that were truly valuable. The top recommended paid product is Market Samurai, described as the best keyword tool that also helps with content creation, pay-per-click campaigns, and more. The second is Get Response, an email marketing platform emphasized as important for building an email list to generate ongoing revenue. The summary concludes after briefly introducing the 5 paid and 2 free product recommendations.
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
This document provides an overview of strategies for lead acquisition, focusing on social media, media buys, and video marketing. It discusses setting up a lead magnet and squeeze page to capture leads. For social media, it recommends strategies for Facebook, Twitter, Pinterest, and general tips. Media buying strategies covered include Facebook ads and Google AdWords. It also briefly discusses email drops and using video marketing for lead acquisition. The overall document aims to educate readers on effective lead generation techniques.
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
The document discusses creating a coherent social media strategy. It begins by outlining the strategy process stages of setting context, determining objectives, assessing readiness, aligning social goals with strategic goals, and examining strategic options. It then discusses learning from customers through social listening and analytics to understand their behaviors, interests, and social networks. It outlines engaging in dialog across social communities and supporting customers through social media. It also discusses innovating with customers by gathering ideas from social media and involving them in product development. The document ends by identifying potential disruptions in areas like gamification, big data, and curation.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
The document discusses various aspects of e-commerce including opportunities it provides companies, strategies for success, designing effective websites, ensuring privacy and security, and approaches for launching an e-commerce effort. It notes that e-commerce allows companies to increase revenues, expand globally, operate 24/7, enhance customer service, educate customers, lower costs, and track sales. Developing relationships and measuring success are also important.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
Attraction Marketing Bring People To You Rather Than Going After Them!Juan
Bring People To You Rather Than Going After Them!
Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.
First, understand what it is and then learn how to implement it within your own business. Most business owners can find success using this method to help them to develop their online business.
It works in any sector, industry or niche. When applied effectively, it is a low cost, long term success tool no marketer should go without.
The document is a training manual for social media analytics from BlitzMetrics. It covers topics such as:
1. Facebook timeline and wall management, including changes to profiles, cover photos, apps, pinned posts and milestones.
2. Facebook ads, including how to create ads and target audiences.
3. Using the activity log and messages features to manage the Facebook page and engage with fans.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
Applying technology to jumpstart your sales v092311Amy Larrimore
The document discusses how businesses can use technology and digital marketing strategies to boost their marketing efforts. It covers topics like search engine optimization, social media marketing, content marketing, email marketing, and customer relationship management tools. The overall message is that applying these digital marketing techniques can help businesses get more customers, build relationships, and measure their marketing results more effectively.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
This document summarizes and recommends 7 internet marketing products. It begins by discussing the author's experience of wasting money on ineffective products before finding 5 paid products and 2 free products that were truly valuable. The top recommended paid product is Market Samurai, described as the best keyword tool that also helps with content creation, pay-per-click campaigns, and more. The second is Get Response, an email marketing platform emphasized as important for building an email list to generate ongoing revenue. The summary concludes after briefly introducing the 5 paid and 2 free product recommendations.
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
This document provides an overview of strategies for lead acquisition, focusing on social media, media buys, and video marketing. It discusses setting up a lead magnet and squeeze page to capture leads. For social media, it recommends strategies for Facebook, Twitter, Pinterest, and general tips. Media buying strategies covered include Facebook ads and Google AdWords. It also briefly discusses email drops and using video marketing for lead acquisition. The overall document aims to educate readers on effective lead generation techniques.
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
The document discusses creating a coherent social media strategy. It begins by outlining the strategy process stages of setting context, determining objectives, assessing readiness, aligning social goals with strategic goals, and examining strategic options. It then discusses learning from customers through social listening and analytics to understand their behaviors, interests, and social networks. It outlines engaging in dialog across social communities and supporting customers through social media. It also discusses innovating with customers by gathering ideas from social media and involving them in product development. The document ends by identifying potential disruptions in areas like gamification, big data, and curation.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
The document discusses various aspects of e-commerce including opportunities it provides companies, strategies for success, designing effective websites, ensuring privacy and security, and approaches for launching an e-commerce effort. It notes that e-commerce allows companies to increase revenues, expand globally, operate 24/7, enhance customer service, educate customers, lower costs, and track sales. Developing relationships and measuring success are also important.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
The document provides tips for successful e-commerce. It defines e-commerce and key metrics for success like traffic, customer retention, and conversion rate. Factors that contribute to e-commerce success are having a technology-oriented approach, quality customer service, clear marketing strategy, and fast website. Additional tips include understanding customer needs, competitive pricing, keeping the site simple and well-designed, and maintaining customer relationships through newsletters and engagement. EBay is discussed as an example of a very successful e-commerce company due to building trust among users.
Using the internet effectively for businessMouni Sharon
The document provides guidance on effectively using the internet for business. It outlines 10 steps to establish an online presence and e-commerce site, including identifying objectives, working with specialists, creating a budget, identifying customers, promoting the site, designing the site, processing payments, fulfilling orders, providing customer service, and continually evaluating and improving. Key aspects are selecting the right developers, hosts, agencies, creating an effective design, secure payments, and responsive customer support. Regular evaluation ensures the site meets customer needs and takes advantage of opportunities.
KrushTech is a software and web development company focused on providing high quality services through expertise and innovation. Their mission is to become a leading service provider in software, web, mobile development, consultancy and custom products. Their vision is to be the number one globally for product development and services by exceeding customer needs. They offer services including online marketing, websites, mobile apps, usability solutions and more to help businesses succeed online.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Electronic Commerce for entrepreneurs .pptJawad864577
This document discusses key considerations for entrepreneurs and small businesses regarding e-commerce. It notes that while setting up an online presence is important, success requires ongoing investment of resources. Factors like developing customer relationships, effective promotion, and ensuring a good customer experience are vital. The document also highlights common myths around e-commerce, such as that it is easy and inexpensive or that customers will automatically find a new website. Overall it emphasizes the importance of strategy, ongoing effort, and understanding customer needs for e-commerce to be effective.
6 Proven Tactics for Small Business Internet Marketingnmilne09
The document provides 6 proven tactics for small business internet marketing. It discusses the importance of having a well-designed website that is easy to navigate and contains helpful information for customers. It also recommends listing the business on directories and local search engines to increase exposure. The document recommends using search engine optimization and paid search advertising to generate traffic. It also suggests using social media to build relationships with customers and prospects. Finally, it advises tracking website and marketing performance to optimize efforts.
The document discusses 6 proven tactics for small business internet marketing. It summarizes each tactic in 1-2 paragraphs. The tactics are: 1) having a well-designed website, 2) creating business listings and profiles, 3) using local SEO techniques, 4) leveraging targeted paid search ads, 5) establishing a social media presence, and 6) tracking online performance metrics. The document provides guidance on how small businesses can implement these tactics as part of a comprehensive internet marketing strategy.
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Pres...gWave Consulting
The document provides an overview of internet marketing best practices from gWave Consulting. It discusses who gWave is and the services they provide, including pay per click advertising, social media marketing, search engine optimization, and more. It also defines key concepts like search engine marketing and optimization. The document highlights opportunities in marketing to baby boomers online and advantages of search engine marketing over traditional advertising.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
U will get to know about what is digital marketing, its importance, different channels of digital marketing (SEO, SMM, Affiliate marketing, content marketing),what is dropshipping model, what is copywriting & future and myths of digital marketing. To know more in detail visit here https://yash.thedigitalamigo.com/
an introduction to digital marketing, with an introductory idea about the strategies used in e-commerce digital marketing and data analysis which is helpful in advertising in this digital world.
From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.
Marcus Taylor, CEO & Founder, Venture Harbour
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
The document discusses steps in assessing the viability of a business venture or commercializing a new technology. It outlines key questions to consider, such as whether the entrepreneur has experience launching businesses, if the venture appears profitable, and if the entrepreneur is capable of bringing the product to market. Financial modeling approaches are presented, including break-even analysis to determine sales needed to cover costs. Industry competitiveness is also an important factor to assess. The overall goal is to evaluate if a venture has sufficient potential for profit to merit further investment of time and resources.
This document outlines a workshop on market needs analysis, which is part of the process of discovering a potential one million dollar business idea. The workshop agenda covers identifying customer segments, perceptual mapping, marketing mix, competitor analysis, and macro trends analysis. The document provides an overview of how to conduct a market needs analysis to determine if a product meets a clear market demand. It discusses identifying product uniqueness, competition, customer requirements, barriers to entry, distribution channels, and pricing criteria. Examples are given on perceptual mapping and segmentation for car and smartphone ownership. Tools like the marketing mix, competitor analysis grid, PESTEL analysis, and force field analysis are presented as ways to evaluate market opportunities and trends.
The document outlines the agenda and content for a workshop on technology analysis and commercialization. It introduces the Innovation SPACETM technology commercialization model, which involves 12 stages across 6 phases from concept to business maturity. The workshop will cover assessing the technical attributes of an innovation versus its value proposition, innovation mapping, and analyzing innovation projects based on attractiveness and effort required. It emphasizes that during the technology analysis stage, it is important to determine if a product is new, unique, technically feasible, and offers significant advantages over existing solutions by researching patents, literature, and speaking with experts.
This document outlines the agenda and content for a workshop on technology commercialization. It introduces the Innovation SPACETM technology commercialization model, which consists of 6 phases from concept to domination. Phase 1, the concept phase, includes discovering if a new technology or product is unique, technically feasible, and has market needs. Step 1 of this phase is a technology analysis to determine these attributes. The document then discusses key questions for the technology analysis, common innovator delusions, an example value proposition canvas, and frameworks for mapping innovations and prioritizing projects based on attractiveness vs. effort required.
The document discusses step 3 of stage 1 in a technology commercialization model. Step 3 is the venture assessment, which determines if a product or venture opportunity will be profitable. It involves questions like whether to license the technology or pursue commercialization yourself, and if pursuing it yourself, what resources and experts are required. The ultimate goal of step 3 is to assess if the venture will generate sufficient return to justify the investment risks.
The document discusses market needs analysis, which is step 2 of the innovation commercialization process. It aims to determine if a product meets a clear market demand or solves a problem. Key questions in market needs analysis include identifying the product's uniqueness, competition, customer requirements, potential barriers to market entry, distribution channels, and pricing criteria. Understanding market needs helps qualify the market opportunity for a product concept in the early stages of development.
This document outlines a technology commercialization model with 18 steps organized into 6 phases: Concept, Creation, Design, Deployment, Delivery, and Domination. Step 1 is a Technology Analysis which involves determining if a product is new, unique, technically feasible, and offers advantages over existing solutions. Key questions for Step 1 include researching patents, technologies, and assessing the product's benefits compared to existing solutions. The document also discusses technology adoption curves, disruptive innovations, and mapping products on an innovation matrix based on their technology capabilities and business models.
Mod001093 german sme hidden champions 120415Stephen Ong
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Abdm4223 lecture week 12 200712
1. ABDM4233 ENTREPRENEURSHIP
E-Commerce
and
Entrepreneur
by
Stephen Ong
Principal Lecturer (Specialist)
Visiting Professor, Shenzhen
2. The 360° CUBE Pitch
Six Posters in a 6 minute Investor Pitch
SOCIAL MARKETING
PROBLEM & SALES
VISION & OPERATIONS TEAM
MISSION & KEY PARTNERS
BUSINESS FINANCIAL
MODEL MILESTONES
3. 360° Business CUBE
1. The Problem : How BIG is the problem?
2. The Solution : Our Social Enterprise’s
Vision & Mission
3. The Business Model : Getting the JOB done
for the Customer Segments
4. Marketing & Sales (and Fundraising)
5. The Team & Key Partners
6. The Financial Plan : Goals
and objectives, with a
timeline (Milestones)
4. The Internet: Changing the
Face of Business
Successful companies embrace the Internet
as a mechanism for transforming their
companies and for changing everything
about the way they do business.
Business basics still apply online.
In the world of e-commerce,
company size matters less
than speed and flexibility.
5. The Internet: Changing the
Face of Business
Study: By 2011, the Internet will influence
more that $1 billion in offline sales.
Neilsen study: 86% of the world’s online
population has used the Internet to make a
purchase.
Items purchased most often online include
computer hardware and software, tickets,
books, music, movies, gift cards, toys and
video games, and baby products.
7. Benefits of Selling on the Web
Opportunity to increase revenues and
profits
Ability to expand into global markets
Ability to remain open 24 hours a day,
seven days a week
Capacity to use the Web’s interactive
nature to enhance customer service
Power to educate and inform
8. Benefits of Selling on the Web
(continued)
Ability to lower the cost of doing business
Ability to spot new business opportunities
and capitalize on them
Ability to grow faster
Power to track sales results
Conversion rate –
the percentage of customers
to a Web site who actually make a purchase.
12. E-Commerce
The Small Business Research Board
reports:
57.3% of small business owners in the
U.S. have a Web site
56.1% of those sites engage in online
sales.
Barriers:
Not knowing how or where to start
Cost and time concerns
13. Factors to Consider Before
Launching into E-Commerce
How a company exploits the Web’s
interconnectivity and the opportunities it
creates to transform relationships with
suppliers, customers, and others is
crucial to its success.
Web success requires a company to
develop a plan for integrating
the Web into its overall strategy.
14. Factors to Consider Before
Launching into E-Commerce
(continued)
Developing deep, lasting relationships with
customers takes on even greater importance.
Creating a meaningful presence on the Web
requires an ongoing investment of resources
– time, money, energy, and talent.
Measuring the success of a Web-based sales
effort is essential to remaining relevant to
customers whose tastes, needs, and
preferences constantly change.
15. Assessing You Company’s
Online Potential
1. Does your product have broad appeal to
customers everywhere?
2. Do you want to sell your product to
customers outside of your immediate
geographic area?
3. Can the product you sell be delivered
conveniently and economically?
4. Can your company realize significant cost
advantages by going online?
5. Can you draw customers to your company’s
Web site with a reasonable investment?
16.
17. Case : Sevenly – E-commerce
by Weekly Campaign
FaceBook Users (2012) T-shirts Sold Online
Highest : $51,016 (7,288
Worldwide : T-shirts) (0.004% USA
835m FB)
Lowest : $1,900 (271 T-
USA : 173m shirts) (0.0001% USA
FB)
Asia : 195m
Malaysia : 12m
18. 10 Myths of E-Commerce
Myth 1: Online customers are easy to please.
Myth 2: If I launch a site, customers will flock to it.
Myth 3: Making money on the Web is easy.
Myth 4: Privacy is not an important issue.
Myth 5: The most important part of an e-commerce
effort is technology.
Myth 6: I don’t need a strategy to sell online.
Myth 7: Customer service is not important.
Myth 8: Flashy Web sites are better than simple
ones.
Myth 9: It’s what’s up front that counts.
Myth 10: Its too late to get on the Web.
19. 10 Myths of E-Commerce
Myth 1: Online customers are easy to please.
Experienced online shoppers tend to be
unforgiving and quick click to another site
if their shopping experience is subpar or
they cannot find the products and
information they want.
20. 10 Myths of E-Commerce
(continued)
Myth 1: Online customers are easy to
please.
Myth 2: If I launch a site, customers will
flock to it.
21. Promotion Is the Key!
Include your URL on everything related to
your business
Provide phone and e-mail contact
information
Create Web-based newsletters
Write articles that link to your company’s
Web site
Sponsor online contests
Establish a blog
22. 10 Myths of E-Commerce
(continued)
Myth 1: Online customers are easy to
please.
Myth 2: If I launch a site, customers will
flock to it.
Myth 3: Making money on the Web is easy.
23. 10 Myths of E-Commerce
(continued)
Myth 1: Online customers are easy to
please.
Myth 2: If I launch a site, customers will
flock to it.
Myth 3: Making money on the Web is easy.
Myth 4: Privacy is not an important issue.
24. Myth 4: Privacy Online
(continued)
Pew Internet Report:
If online companies were able to
alleviate customers’ online
privacy and security issues, the
percentage of online buyers
would increase from 66% to 73%.
25. 10 Myths of E-Commerce
(continued)
Myth 5: The most important part of an
e-commerce effort is technology.
Understand the underlying business...
…then use technology to develop an
online business model that provides
customer value in a profitable way.
26. 10 Myths of E-Commerce
(continued)
Myth 6: I don’t need a strategy.
An online strategy is critical to success
Define the target audience
Understand customers’ needs and
wants
Create a strategy to set
your site apart from others
27. Myth 7: The Importance of
Customer Service on the Web
Myth 7: Customer service is not important.
Study: 22% of online shoppers expect higher
levels of customer service than they do offline.
Concern:
Nearly 90% of online shopper reported they have
had problems completing an online transaction.
84% of these shoppers said they would share their
negative online shopping experience with others!
28. Myth 7: The Importance of
Customer Service on the Web
Study: 58% of Web shoppers who fill their
online shopping cars abandon them without
checking out.
Reasons:
Shipping and handling charges too high
Total purchase higher than expected
Desire to compare final price before buying
Inability to contact customer service
representative
Forgot use name or password for Web site
29. FIGURE 9.3 Reasons for Abandoning Online Shopping Carts
30. 10 Myths of E-Commerce
(continued)
Myth 8: Flashy Web site are better than
simple sites.
Fast download times increase sales
potential
Myth 9: It’s what’s up front that counts.
Order systems and support are critical
Myth 10: Its too late to get on the Web.
Web opportunities still exist
31. Strategies for E-Success
Focus on a market niche.
Develop a community.
Attract visitors by giving away
“freebies.”
Make creative use of e-mail, but avoid
becoming a “spammer.”
Make sure your Web site
says “credibility.”
32. Strategies for E-Success
(continued)
Make the most of the Web’s global
reach.
Use Web 2.0 tools to attract and retain
customers.
Promote your site online and offline.
Develop an effective search
engine optimization (SEO)
strategy.
33. Search Engine Strategies
Natural (organic) Listings –
Arise as a result of “spiders,” powerful
programs search engines use to crawl
around the Web.
Paid (sponsored) Listings –
Short text ads with links to the sponsoring
company’s Web site.
Paid Inclusion –
When a company pays a search engine for
the right to submit either selected pages
or its entire Web site content for listing.
34. Designing a Killer Web Site
Understand your target customer.
Give customers what they want.
Select an intuitive domain name that is
consistent with the image you want to
create for your company and register it.
Short
Memorable
Indicative of a company’s business
Easy to spell
Make your Web site easy to navigate.
35. Designing a Killer Web Site
(continued)
Add wish list capability.
Use online videos.
Create a gift idea center.
Build loyalty by giving online customers
a reason to return to your Web site.
Establish hyperlinks with other
businesses, preferably those
selling complementary products.
36. Designing a Killer Web Site
(continued)
Include an e-mail option an a telephone
number on your site.
Give shoppers the ability to track their
orders online.
Offer Web shoppers a special all their
own.
Follow a simple design.
Create a fast, simple
checkout process.
37. Designing a Killer Web Site
(continued)
Assure customers that online transactions
are secure.
Establish reasonable shipping and
handling charges and post them up front.
Confirm transactions.
Keep your site updated.
Test your site often.
Consider hiring a professional
to design your site
38. Tracking Web Results
Web Analytics – tools that measure a Web
site’s ability to attract customers, generate
sales, and keep customers coming back.
Only about 40% of e-businesses use
Web analytics strategically to refashion
their Web sites.
Commerce metrics
Visitor segmentation measurements
Content reports
Process measurements
39. Measuring Online Performance
Recency –
The length of time between
customers’ visits to a Web site.
Click-through Rate (CTR) –
The proportion of people who
see a company’s ad online and
actually click on it.
40. FIGURE 9.3 E-Mail Open and Click-Through Rates by the Day of the Week
41. Measuring Online Performance
(continued)
Cost per Acquisition (CPA) –
The amount it costs to generate a
purchase (or a customer registration).
Conversion (browse-to-buy) ratio –
The proportion of visitors to a site
who actually make a purchase.
42. Ensuring Web Privacy
Take an inventory of the customer data
collected.
Develop a company policy for the
information you collect.
Post your company’s privacy policy
prominently on your
Web site and follow it.
44. Conclusion
Know what you need to know before
launching into e-commerce
Assess the basic strategies to follow
Know what works on Web sites
Track results and
listen to customers
45. Further Reading
Scarborough, Norman, M. 2011. Essentials of
Entrepreneurship and Small Business
Management. 6th edition. Pearson.
Brooks, Arthur C. (2006) Social Entrepreneurship :
A Modern Approach to Social Value Creation.
Pearson
Barringer, Bruce R. & Ireland, R. Duane, 2011
Entrepreneurship – Successfully launching new
ventures 4th edition, Pearson.
Schaper, M., Volery, T., Weber, P. & Lewis, K. 2011.
Entrepreneurship and Small Business. 3rd Asia
Pacific edition. John Wiley.
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