This document discusses the convergence of screens and opportunities for advertising across different platforms. It notes that viewership of traditional TV is declining while time spent with digital platforms like mobile devices and computers is increasing. As screens converge, advertising can target audiences based on context across TV, online video, outdoor displays, and mobile. Key opportunities discussed include using second screen experiences to engage TV viewers, interactive ads on digital video platforms like YouTube, and location-based ads on mobile devices and digital out-of-home platforms. The document advocates adapting traditional ad buying to embrace digital targeting and analytics standards as multiple screens continue to converge.