Cinthol soap is launching new fragranced products, including masculine, feminine, and kids' soaps. Market research found top fragrances for each category. The new line includes 3 masculine scents, 3 feminine scents, and 3 kids' scents. The soaps will be priced affordably and promoted through television, radio, print media, and bundle deals. Cinthol aims to target all ages and remain a youthful brand through fresh fragrances at low prices with new distribution channels. Future plans include expanding the product line into hand wash, liquid soap, and face wash if the new fragrances are successful.

1. CINTHOL SOAPSCINTHOL SOAPS
-- more than amore than a
soap...soap...

2. INTRODUCTIONINTRODUCTION
Cinthol, soap brand from Godrej
Consumer products ltd. was launched in
1952.
Carefully nurtured by the company and
owns a special place in the Indian
consumer’s mind.
Always tries to experiment with this
product, trying out new things and coming

3. SurveySurvey ResultsResults

8. Feminine
Soaps
Rose
Cher
y
Blosso
m
Clement
ine
Masculin
e SoapsDen
im MU
SK
Mysti
c
SPRI
NG
Kids
Soaps
Black
Currant
Chocolat
e
Raspbe
rry

9. ProductProduct
1) Masculine Fragrance Soap
(Denim, Musk, Mystic Spring)
2) Feminine Fragrance Soap
(Rose, Clementine, Cherry Blossom)
3) Kids Soap
(Chocolate, Black Currant,

10. ProductsProducts –– FeminineFeminine SoapsSoaps

11. ProductsProducts –– MasculineMasculine SoapsSoaps

12. ProductsProducts –– KidsKids SoapsSoaps
Black Currant Chocolate Raspberry

13. USPUSP
Men’s soap
Acts as an effective after shave.
Women soap
Acts an exfoliating agent and prevents
acne.
Kid’s soap
It has a coloured foaming effect to make
bath time fun and also acts as a
disinfectant.

14. PlacePlace
Metro Cities
Sub-Metro Cities
Rural Areas

15. PricingPricing
Cinthol Masculine Soap -
1. 75 g - 19/-₹
2. 100 g - 24/-₹
3. 125 g - 29/-₹
Cinthol Feminine Soap -
1. 75 g - 19/-₹
2. 100 g - 24/-₹
3. 125 g - 29/-₹
Cinthol Kids Soap -
1. 75 g - 19/-₹
2. 100 g - 24/-₹
3. 125 g - 29/-₹

16. PromotionPromotion
Buy a super saver pack of 3 soaps (75g) - ₹
49/-
Buy a super saver pack of 4 soaps (100g) - ₹
89/-
Buy a super saver pack of 4 soaps (125g) - ₹
108/-
Put a toy inside the Kid’s soap

17. SegmentationSegmentation
 Demographic:
Targets people of all age groups.
Psychographic:
Aims at selling to people from all walks of life.

18. TargetingTargeting
People from all age groups -
Male
Female
Kids
Tie up with travel Industry - Airlines and
Railways.

19. PositioningPositioning
Cinthol to position itself as a premium
youth brand.
Freshness
Low Price
New and Different Fragrances

20. DistributionDistribution

21. AdvertisingAdvertising
Television -
(a) Women - Entertainment and Cookery
channels
(b) Men - News channels
(c) Kids - Cartoon Channels
Radio
Print Media – Newspapers & Magazines


22. SWOTSWOT

23. Future ideasFuture ideas
If the new fragrances of Cinthol work out,
we would plan and try to get into -
Hand wash / Liquid Soaps
Shower Gel
Face wash