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Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13

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Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13

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This is a talk Sean Tierney gave for the 2013 Fall class of SEED SPOT on 9/18/13. It covers a basic introduction to concepts of Customer Development (and specifically focuses on the first phase, Customer Discovery).

This is a talk Sean Tierney gave for the 2013 Fall class of SEED SPOT on 9/18/13. It covers a basic introduction to concepts of Customer Development (and specifically focuses on the first phase, Customer Discovery).

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Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13

  1. 1. Customer Development The framework I wish I could go back in time and teach my former entrepreneurial self. by Sean Tierney
  2. 2. 1.21 Gigawatts... Customer Development is the answer!!
  3. 3. My creds
  4. 4. Google: “Simon Sinek Ted Talk”
  5. 5. Why? Startups = Greatest Promise Startups = Hardest Things 20k’ volcano (hard) (way harder)
  6. 6. Pre Post Product-Market Fit Searching for b-model Focused on growth Stages of Customer Development
  7. 7. Your greatest threat = apathy
  8. 8. CustDev Lean Canvas
  9. 9. What is Customer Development? Brainchild of Steve Blank “Four Steps to the Epiphany” = seminal work. The revised sequel 10yrs later is “Startup Owner’s Manual” Answers don’t exist within the building... therefore, get out of the building and talk to your potential customers! Need to intimately understand the problem & customer before pushing your solution CustDev = framework for doing entrepreneurship. Focus on P-M fit first then worry about growth. Stages are like “orbits” - must achieve escape velocity to move to next.
  10. 10. Google: “Steve Blank Udacity”
  11. 11. Pre Post Product-Market Fit Stages of Customer Development Searching Scaling
  12. 12. Hypotheses Formation (an art) mainly qualitative Hypotheses Testing (a science) mainly quantitative
  13. 13. What is Customer Discovery?
  14. 14. Who do I talk to and how do I find them?Favor qualitative over quantitative early on
  15. 15. What do I do once I’m with a prospective customer?Where does my greatest risk/uncertainty lie?
  16. 16. Learn, Build, Measure Where does the greatest uncertainty lie and what is the risk to the success of the venture? What testable hypotheses can we form to de-risk this? What data would we need to collect to confirm or refute these hypotheses? What experiments would we need to conduct in order to collect that data? Now go run these experiments. Rinse and repeat...
  17. 17. Fidelity of the prototype = f(objective / constraints)
  18. 18. Three apps that will dramatically accelerate your customer validation:
  19. 19. Fictitious Example Why use this? To decouple emotionally from your idea and focus on the CustDev discipline itself. Sean’s crazy idea for a fall prevention mechanism in the form of a rubberized shower curtain.
  20. 20. Need a volunteer!
  21. 21. Follow these three people: Join LeanPhx.com Sean Tierney sean@grid7.com @scrollinondubs @grid7 480.221.5500 grid7.com Office Hrs here every Tues 3-5pm
  22. 22. Appendix

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