This document discusses trends in cultural partnerships between GLAM institutions and Wikipedia. It provides an overview of the history and growth of the GLAM-Wiki movement over the past 9 years. It also outlines current trends, including institutions taking more direct ownership and initiatives like UNESCO's MediaBank. Future trends discussed include using new formats like dynamic maps and 3D models on Wikimedia projects and Wikidata becoming more of a nexus for cultural data.

1. Trends in cultural partnerships:
GLAM-Wiki at 9 years old
Liam Wyatt / Wittylama
15th Anniversary of Romanian
Wikipedia. Bucharest, Romania

2. For further reading
Vol. 9, No. 3 (2018). Wikipedia, Libraries and Archives
edited by Luigi Catalani and Pierluigi Feliciati
• “Stepping Beyond Libraries: The Changing Orientation
in Global GLAM-Wiki” by Stinson, Fauconnier, Wyatt
https://www.jlis.it/article/view/12480

3. https://pro.europeana.eu/post/announcing-the-winners-of-the-wikimedia-1914-18-
europeana-challenge
Europeana 1914-18 challenge winners

4. https://pro.europeana.eu/post/the-story-of-marin-gogoloi-a-wiki-europeana-odyssey-
of-a-world-war-i-soldier

5. “We transform the world with culture! We
want to build on Europe’s rich heritage
and make it easier for people to use,
whether for work, for learning or just for
fun.”
Europeana’s mission
Pferd Pyramiden der Mädchen
Heinrich Hamann, 1900
Museum für Kunst und Gewerbe Hamburg
CC0

6. • A non-profit foundation based in The Hague, Netherlands (2008)
• Europeana Network Association - a professional community of 1700+ digital
heritage and tech experts
• Adding value to the hard work of museums, galleries, libraries and archives
in Europe by bringing this to European audiences
Our shared mission:
Expand and improve access to Europe's digital cultural heritage
Europeana
CC BY-SA

7. https://vimeo.com/172726398

8. https://commons.wikimedia.org/wiki/File:Public_Opinion_--_April_22,_1874_(4359955260).jpg
The following are merely my opinions. I ENCOURAGE suggestions and additions

9. Background: Why?
• Often a start local community external
collaborations. Pride, legitimacy, focus.
• “We’re doing the same thing, for the same reason,
for the same people, often in the same medium, in a
different way. Let’s do it together.”
Digital visitors are still visitors. The rights to access
culture is not only for those who can access in-person.
https://commons.wikimedia.org/wiki/File:GLAM_lightpainting.jpg

10. What we do here MATTERS.
NO other web community calls itself a movement.
Knowledge for Everyone – a Petition. Wikimedia Foundation https://www.youtube.com/watch?v=3j-ktiYTTds

11. Create a rotating position of "Wikimedian in residence" (like artist/writer in residence) to
allow tertiary students to gain experience in the professional sector and to have their
Wikipedia efforts recognised.
-- https://meta.wikimedia.org/wiki/GLAM-WIKI_Recommendations

12. Which led to…
https://commons.wikimedia.org/wiki/File:British_Museum_Great_Court,_London,_UK_-_Diliff.jpg

13. All studious and curious persons
- 1759
Free access to the sum of human
knowledge
- 2001
Internet, wiki, encyclopedia
(…both on January 15!)

14. https://commons.wikimedia.org/wiki/File:The_GLAM-Wiki_Revolution.webm
https://www.youtube.com/watch?v=UlNT16gqHyo

15. Global growth
https://outreach.wikimedia.org/wiki/Wikipedian_in_Residence
Each project is different: Local needs; constraints; resources
Supply/Demand!

16. Find the activities that suit your circumstances
• Feature content
• 1-to-1 collaboration
• Behind the scenes tour
• Editathons
• Article creation challenge
• QRpedia
People are STILL updating
the BM project:
https://commons.wikimedia.org/wiki/File:British_Museum_Royal_Gold_Cup.jpg
https://en.wikipedia.org/wiki/Wikipedia:GLAM
/British_Museum

17. Direct value for the GLAM
•Better quality online, leads to…

18. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…

19. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…
•More engagement, which leads to…

20. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…
•More engagement, which leads to…
•More inbound links, which leads to…

21. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…
•More engagement, which leads to…
•More inbound links, which leads to…
•More inbound clicks, which leads to…

22. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…
•More engagement, which leads to…
•More inbound links, which leads to…
•More inbound clicks, which leads to…
•More awareness, which leads to…

23. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…
•More engagement, which leads to…
•More inbound links, which leads to…
•More inbound clicks, which leads to…
•More awareness, which leads to…
•Larger quantity of customers.

24. Direct value for the GLAM
•Better quality online, leads to…
•More distribution, which leads to…
•More engagement, which leads to…
•More inbound links, which leads to…
•More inbound clicks, which leads to…
•More awareness, which leads to…
•Larger quantity of customers.

25. Quality quantity relationship 1
https://en.wikipedia.org/wiki/Wikipedia:GLAM/British_Museum

26. • http://yellowmilkmaidsyndrome.tumblr.com/
• http://pro.europeana.eu/files/Europeana_Professional/Publications
/Whitepaper_2-The_Yellow_Milkmaid.pdf
Quality quantity relationship 2

27. Direct financial value for the GLAM
1. If experts ensure that the answers to common
questions are answered on Wikipedia, it will save
staff time.
2. “…Another reason the museums chose to no
longer charge for the digital images was the fact
that this service had not been making a substantial
profit up until that point. The money gained from
the image sales did not cover the costs of the staff
handling the requests.”
http://pro.europeana.eu/files/Europeana_Professional/Publications/Making%20Impact%20on%
20a%20Small%20Budget%20-%20LSH%20Case%20Study.pdf

28. GLAM-WIKI
CURRENT TRENDS
GLAM has matured in Western Europe/North America to the extent that
institutions themselves are increasing taking direct ownership.

29. e.g. UNESCO
• MediaBank content release ‘Biosphere’
project: data, images, articles
• Own texts/publications
• Policy emphasis on ‘open’
• Memory of the World
Time – Every document is a creature of its time
Place – The place of its creation is a key attribute of its importance
People – The social and cultural context of its creation
Subject/Theme – The subject matter may represent particular historical or intellectual developments
Form/Style – The item may…be a key exemplar of a type of presentation, custom or medium
Social/Community significance – The document must have an emotional hold on people who are alive today

30. “
The vision of the Memory of the World Programme is that the world's documentary
heritage belongs to all, should be fully preserved and protected for all and, with due
recognition of cultural mores and practicalities, should be permanently accessible to all
without hindrance.
”
~~~
“
Imagine a world in which every single human being can freely share in the sum of all
knowledge.
”

31. Definitional changes
zoos
botanical gardens
sports
medicine
higher education
Our “pitch” has changed. Wikipedia  Commons  Wikidata
broadcasters
Corporate
archives
What about Wikisource? Wiktionary?
ethnographic
documentation
projects
Content liberation  Cultural partnerships

32. Growth
• GLAMWiki Canberra (2009), London & Paris
(2010), London (2013), The Hague (2015), Tel
Aviv (2018).
• GLAMcamp New York & Amsterdam (2011)
• GLAMwiki Coordinators meeting Paris (2015,
2017)
• Increased presence at Wikimania &
regional conference.
• WMF now has a culture team!

33. Metrics have matured
• Global metrics  Metrics Library
• 3 standard + 2 user-defined grant metrics
– “# participants, # newly registered, #pages
created/improved
• Determine the goal, measure against THAT
– The best grant applications have alignment between: strategy, activity,
goal, measurement.
https://meta.wikimedia.org/wiki/Grants:IdeaLab/Redesigning_Global_Metric
s_%26_its_support/Outcome

34. Mass upload
• ComeOn
• Pattypan
• GLAMWikiToolset
https://commons.wikimedia.org/wiki/Commons:Upload_tools

35. Libraries
• WikiCite – Structured citation data!
• The Wikipedia Library
– Now with support from IFLA
• 1Lib1Ref (‘citation hunt’; hashtags)
• Catalonia Library Network
• Reference libraries

36. Tours -> Content
• “behind the scenes” → Carpathian project
• Transcribing; Scanning (e.g. Argentina)
• OSM…
https://commons.wikimedia.org/wiki/File:%22A_Goral_Wedding%22_at_Dom_Ludowy_Theat
-_bride_and_groom_dancing.jpg

37. http://osmit-tm.wmflabs.org/project/13
Now THIS is campaign infrastructure!

38. Legal challenges
https://commons.wikimedia.org/wiki
/Category:Images_subject_to_Reiss_
Engelhorn_Museum_lawsuit
• UK National Portrait Gallery
• Reiss
Engelhorn
Prado
• Freedom of Panorama lobbying
& aerial a.k.a. “FoP 2.0”

39. http://filateliaestoria.weebly.com/blog/la-liberazione-
di-bologna

40. https://commons.wikimedia.org/wiki/File:P
rospettiva_porta_maggiore.jpg
Own photo

41. Władysław Anders. Own photos.
Own photo

42. GLAM-WIKI
CURRENT TRENDS: ARCHIVES

43. Wikipedian in Residence at State Archives of Macedonia
https://meta.wikimedia.org/wiki/Grants:PEG/Violetova/Wikipedian_in_Residence_at_D
ARM/Report
Corporate archives of Swissair
https://blog.wikimedia.org/2016/08/22/eth-
bibliothek-wikimedia/

44. SNAC: Social Networks &
Archival Context prototype
OCLC & VIAF + Wikimedia
http://socialarchive.iath.virginia.edu/about.html
http://journal.code4lib.org/articles/8962
Webinar video:
http://www.oclc.org/research/events/2014/
01-09.html

45. "Friend of the Archives 2016: plaque for Bulgarian Wikipedia, awarded by the Bulgarian
Archives State Agency for contribution to the popularization of archive documents for
personalities and event from Bulgarian history, and fruitful collaboration with the
Archives.”
https://commons.wikimedia.org/wiki/Category:Bulgarian_Archives_State_Agency_Award_Ceremony,_9_June_2017
https://en.wikisource.org/wiki/Wikisource
WikiProject_NARA

46. https://en.wikipedia.org/wiki/Wikipe
dia:GLAM/Pritzker
https://commons.wikimedia.org/wiki/Category:Gr
undsteinlegung_Historisches_Archiv_K%C3%B6ln,
_Eifelwall

47. https://commons.wikimedia.org/wiki/Filaret_Kolessa_phonograph_cylinder_collection
Not quite so recent, but still very cool…

48. https://twitter.com/wragge/status/872593127290175
488
https://twitter.com/BonnieWildie/status/873124749202698240
#RedactionArt
https://github.com/wragge/diy-redactionart
[Recent, not Wikimedia – but still cool
crowdsourced remix of archives!]

49. GLAM-WIKI
FUTURE TRENDS

50. New formats
• Dynamic maps, Wikidata lists/infoboxes
• 360 photos, audio, 3D models (copyright!)
• Aerial (photo and video): Wiki From Above

51. https://meta.wikimedia.org/wiki/WikiCite
https://commons.wikim
edia.org/wiki/File:Wikid
ata_4th_birthday_in_Be
rlin.jpg
https://www.wikidata.org/wiki/Wikidata:Wikid
ataCon_2017

52. http://openpreservation.org/blog/2016/09/30/wikidata-as-a-digital-
preservation-knowledgebase/
Wikidata as a digital preservation knowledgebase
The “spinal gazetteer”
Wikidata is becoming the nexus, resolver, discoverability hub

53. Re-use visualisation
https://t.co/AQVcrruX1L

54. Re-use visualisation 2
http://tinyurl.com/htsvjrk

55. Peace, Love & Metadata
Liam Wyatt / Wittylama
#GLAMWIKI
Bucharest, Romania