The document discusses open data and cultural heritage. It describes how making cultural works open through initiatives like Creative Commons can provide benefits to institutions by increasing awareness, engagement, and potential customers. Specific examples are provided of open data projects involving digitizing manuscripts at the Matenadaran museum and improving Wikipedia articles about World Heritage sites in Malaysia and Malta. The document also outlines various activities museums can engage in with communities like editathons and tours to encourage collaboration and sharing of open cultural works.