As more and more chapters develop and implement their GLAM outreach programs, it is time to talk about evaluation again. An earlier workshop on this topic was held at Wikimania 2013 in order to reach a shared vision of what may be achieved by different types of GLAM outreach activities. The results have been documented on the Outreach Wiki. In parallel, the WMF Programme Evaluation team has produced several evaluation reports about programs including one on GLAM content release partnerships, and the GLAM-wiki Toolset Project coordinated by the Europeana Foundation and supported by Wikimedia Netherlands, Wikimedia France, Wikimedia UK, and Wikimedia CH has produced a Report on requirements for usage and reuse statistics for GLAM content. As we work as a community to further develop evaluation strategies and systematic measures we invite community members engaged in GLAM outreach activities to take part in this strategy workshop.

1. OPEN CULTURE DATA:
Opening GLAM Data Bottum-Up
Impact Analysis and Metrics
Maarten Brinkerink
London, August 8, 2014
t: @OpenCultuurData | #opencultuurdata

2. ABOUT
Open Cultuur Data (Open Culture Data) is a network of
cultural professionals, developers, designers, copyright
specialists and open data experts, that opens data from
the cultural heritage sector and encourages the
development of valuable cultural applications that started
in September 2011. This makes culture accessible in
new ways to a broader public.
The aim of Open Cultuur Data is to anchor the cultural
sector in the international open data movement.

3. • Impact analysis of the opening up of Dutch
culture as open data and content
• Early adopters are active, but followers
are hesitant (and budgets are being cut)
• Active GLAM rarely evaluate themselves
• Provide input for the strategy of the Dutch
Ministry of Culture in relation to funding
digital heritage initiatives
WHY

4. • Public mission
• Data enrichment
• Increasing relevance
• Increasing channels to end users
• Brand value
• Specific funding oppurtunities
• Discoverability
• New customers/ users
• Building expertise
• Desired spill-over effects/ creating new business
Source: Verwayen, Arnoldus & Kaufman 2011. The Problem of the Yellow
Milkmaid. Europeana White Paper no. 2.
BENEFITS OF OPEN CULTURE DATA (IN THEORY)

5. WHAT
Environments:
1.Institutional channels
2.Wikimedia
3.Open Cultuur Data API
4.Flickr (The Commons)
5.Europeana
6.Apps
7.…
Metrics:
1.Number of end-users
reached
2.Amount of (re)use
3.Interaction with the
actual digital objects?

6. • We aim at generating monthly reports,
providing insight into the impact of open
culture in the Netherlands
• Audience:
– Network of ‘open’ GLAMs in the Netherlands
– Ministry of Culture
– Public version
– The wider OpenGLAM/GLAM-WIKI network?
WHEN

7. • Focus is on Outputs
• Value judgements are still partly to be
determined through discussion with the
network and the ministry
• Attitudes and expectations towards open
data and content may provide more
context
VALUE JUDGEMENT

8. • GLAMs in the Netherlands rarely have
fine-grained evaluation methods for their
online activity
• Open distribution means an endless
multitude of ‘channels’ and types of
(re)use
• Relevant metrics and value judgements
are underdeveloped
CHALLENGES

9. http://www.opencultuurdata.nl/about
https://p2pu.org/en/groups/open-glam/
http://mw2013.museumsandtheweb.com/paper/
open-culture-data-opening-glam-data-bottom-
up/
mbrinkerink@beeldengeluid.nl
@mbrinkerink
@OpenCultuurData
#opencultuurdata
THANKS! QUESTIONS?

10. http://www.opencultuurdata.nl/about
https://p2pu.org/en/groups/open-glam/
http://mw2013.museumsandtheweb.com/paper/
open-culture-data-opening-glam-data-bottom-
up/
mbrinkerink@beeldengeluid.nl
@mbrinkerink
@OpenCultuurData
#opencultuurdata
THANKS! QUESTIONS?