This document provides a business plan for Europeana in 2016. It outlines 4 main goals: 1) Create value for partners by improving the customer experience and focusing on networking, 2) Improve data quality by transforming how cultural heritage is made available and reaching higher quality standards, 3) Open the data by developing community services and championing interoperability, and 4) Strengthen the organization through long-term funding and organizational transformation. Objectives are defined for each goal around areas like ensuring a better user experience, large partnerships, changing how data is ingested, and achieving sustainability. The plan explores focusing on specific cultural domains like art, music, fashion and newspapers in 2016.