This document provides a business plan for Europeana in 2016. It outlines 4 main goals: 1) Create value for partners by improving the customer experience and focusing on networking, 2) Improve data quality by transforming how cultural heritage is made available and reaching higher quality standards, 3) Open the data by developing community services and championing interoperability, and 4) Strengthen the organization through long-term funding and organizational transformation. Objectives are defined for each goal around areas like ensuring a better user experience, large partnerships, changing how data is ingested, and achieving sustainability. The plan explores focusing on specific cultural domains like art, music, fashion and newspapers in 2016.

1. BP 2016
Business Plan 2016 (draft AGM)
Harry verwayen
Amsteradm / 3 November 2015

2. Title here
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Cinderella : [affiche] / [non identifié] ||
National Library of France || ||
1895, Public Domain

4. “CCIs have impacts that go far
beyond leisure, entertainment,
jobs or economic growth. They also
provide invaluable social cement;
they contribute to the feeling of
belonging to a society; in short,
they help forge a European
identity.”*
*Creating growth | Measuring cultural and creative markets in the EU
Social

5. *Creating growth | Measuring cultural and creative markets in the EU
‘The cultural & creative industries
account for 4.2% of GDP in Europe
(€535.9 billion and more than 7
million workers).* 3rd largest
employer after construction and
Food & Beverage’*
Economic

6. Goal 4: strengthen the
organisation
‘..innovation is now widely
recognised as encompassing more
than just technological and scientific
innovation. Soft innovation and
creative design processes are
increasingly relevant in this
context’*
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014
Network & Innovation

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Business Plan 2016
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Business Plan 2016
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9. OBJECTIVES: 2000 + NETWORK
MEMBERS & LONG TERM
SUSTAINABILITY FOR EUROPEANA
Netherlands, CC BY-SA
Circus Museum
Anonymous
Cirque de Moscou

10. Setting business priorities
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Business Plan 2016
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11. Goal 1: Create value for partners
Objective 1 – Ensure a better customer experience
Objective 2 – Network-centric thought
Goal 2: Improve data quality
Objective 3 – Transform the way we make Europe’s cultural heritage available
Objective 4 – Reach for higher quality data
Goal 3: Open the data
Objective 5 – Develop community-based services
Objective 6 – Champion interoperability
Goal 4: Strengthen the organisation
Objective 7 – Achieve long-term funding
Objective 8 – Transform the organisation from good to great
Title here
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Business Plan 2016
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.eu/files/Europeana_Professional/Europeana_Network/draft-busine

12. United Kingdom, CC BY
The Wellcome Library
Luigi Garzi
The birth of Adonis and
the transformation of Myrrha
FOR END USERS
Objective 1 - Ensure a better customer experience

14. CC BY-SA

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18. Objectives: explore 4 thematic
areas (art, music, fashion,
newspapers) in 2016 and 1 big
campaign (Art 280)
United Kingdom, CC BY
The Wellcome Library
Luigi Garzi
The birth of Adonis and
the transformation of Myrrha

19. Norway, CC BY-SA
1921, Oslo Museum
Ernest Rude
Ernest Marini - dancer in a costume
FOR RE-USERS
Objective 1 - Ensure a better customer experience

21. CC BY-SA

22. Objective: 4-6 large partnerships
(Itunes U, Etsy, …) and incubate 2-4
high potential innovators
France, Public Domain
1932, National Library of France
Agence de presse Mondial Photo-Presse.
Tournoi royal de motos à Londres :
changement d'une roue de side-car en marche

23. FOR DATA PARTNERS
OBJECTIVE 3: CHANGE THE LANDSCAPE
Netherlands, Public Domain
1644, Rijksmuseum
Adriaen van Utrecht
Banquet Still Life

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31. Netherlands, Public Domain
c. 1800 - c. 1810, Rijksmuseum
Katsushika Hokusai
Kagamitogi
Objective: modularly improve
ingestion tools, develop cloud
services, explore alternatives
(indexing) and increase data quality

32. “fly your Europeana Dream”

33. 21 October 2015

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Business Plan 2016
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