A brief introduction on Personal Branding for software professionals. Some brief strategies and ideas for getting known on social media. A presentation I gave to the Toronto Java User Group

1. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Introduction
Personal Branding For Geeks
Todd Burgess
Todd Burgess Media
todd@toddburgessmedia.com
Prepared for:
Toronto Java User Group

2. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What is a Personal Brand
Your personal brand is what you are known for
What can you provide

3. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Why Should a Geek Care?
Help you to find a new job
Build your own company
Give back to the community
Advance your career

4. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Where are we Building a Social Brand
Social Media
Blogs
Websites
Open Source Projects

5. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Hacking a Brand
Building a Personal Brand is like hacking
What can you do that will get you noticed in a
crowd doing the same

6. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Cats

7. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Five Things to Build a Brand
Five best practises you can do now to build your
brand

8. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #1
It's not what you are doing for yourself it is what
you are doing for others

9. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does It Mean
Share
Praise
Say good things about others
Support other people

10. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #2
If you can't create, curate

11. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Be known as the the answer person
Share stuff you find on the Internet

12. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #3
Get your code out there and support the software
community

13. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Participate in Open Source Projects
Make your own Open Source Project
Publish your code on GitHub

14. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #4
Connect Your Social Networks and Share across
Networks

15. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Cross promote your social media activities

16. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Take advantage of networks and apps ability to
cross promote content

17. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #5
Use hashtags where allowed and use them wisely

18. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Measure your Social Media
Use tools like Klout to measure your engagement
and influence
A high Klout score can help find better jobs

19. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Monitor Your Klout Score on Android

20. Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
In Conclusion
Your brand is what enables people to know what
you can deliver on