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Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Introduction
Personal Branding For Geeks
Todd Burgess
Todd Burgess Media
todd@toddburgessmedia.com
Prepared for:
Toronto Java User Group
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What is a Personal Brand
Your personal brand is what you are known for
What can you provide
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Why Should a Geek Care?
Help you to find a new job
Build your own company
Give back to the community
Advance your career
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Where are we Building a Social Brand
Social Media
Blogs
Websites
Open Source Projects
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Hacking a Brand
Building a Personal Brand is like hacking
What can you do that will get you noticed in a
crowd doing the same
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Cats
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Five Things to Build a Brand
Five best practises you can do now to build your
brand
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #1
It's not what you are doing for yourself it is what
you are doing for others
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does It Mean
Share
Praise
Say good things about others
Support other people
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #2
If you can't create, curate
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Be known as the the answer person
Share stuff you find on the Internet
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #3
Get your code out there and support the software
community
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Participate in Open Source Projects
Make your own Open Source Project
Publish your code on GitHub
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #4
Connect Your Social Networks and Share across
Networks
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Cross promote your social media activities
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Take advantage of networks and apps ability to
cross promote content
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #5
Use hashtags where allowed and use them wisely
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Measure your Social Media
Use tools like Klout to measure your engagement
and influence
A high Klout score can help find better jobs
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
Monitor Your Klout Score on Android
Personal Branding for Geeks
@tburgess57 http://bit.ly/brandingforgeeks
In Conclusion
Your brand is what enables people to know what
you can deliver on

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Personal Branding for Geeks

  • 1. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Introduction Personal Branding For Geeks Todd Burgess Todd Burgess Media todd@toddburgessmedia.com Prepared for: Toronto Java User Group
  • 2. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks What is a Personal Brand Your personal brand is what you are known for What can you provide
  • 3. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Why Should a Geek Care? Help you to find a new job Build your own company Give back to the community Advance your career
  • 4. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Where are we Building a Social Brand Social Media Blogs Websites Open Source Projects
  • 5. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Hacking a Brand Building a Personal Brand is like hacking What can you do that will get you noticed in a crowd doing the same
  • 6. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Cats
  • 7. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Five Things to Build a Brand Five best practises you can do now to build your brand
  • 8. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Best Practise #1 It's not what you are doing for yourself it is what you are doing for others
  • 9. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks What Does It Mean Share Praise Say good things about others Support other people
  • 10. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Best Practise #2 If you can't create, curate
  • 11. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks What Does it Mean Be known as the the answer person Share stuff you find on the Internet
  • 12. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Best Practise #3 Get your code out there and support the software community
  • 13. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks What Does it Mean Participate in Open Source Projects Make your own Open Source Project Publish your code on GitHub
  • 14. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Best Practise #4 Connect Your Social Networks and Share across Networks
  • 15. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks What Does it Mean Cross promote your social media activities
  • 16. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks What Does it Mean Take advantage of networks and apps ability to cross promote content
  • 17. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Best Practise #5 Use hashtags where allowed and use them wisely
  • 18. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Measure your Social Media Use tools like Klout to measure your engagement and influence A high Klout score can help find better jobs
  • 19. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks Monitor Your Klout Score on Android
  • 20. Personal Branding for Geeks @tburgess57 http://bit.ly/brandingforgeeks In Conclusion Your brand is what enables people to know what you can deliver on