After years of speaking to but not explicitly codifying our vision, mission, values, and culture, the BlueCrew has done just that. Take a look to learn how we build the dream, what kind of people we need, and why we do what we do.

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BlueConic Culture Deck
Building the dream
V.1 December 2017

2. © 2016 BlueConic, Inc. All Rights Reserved. Any disclosure, copying or distribution without permission is prohibited.
Dream building is complex, exhausting, difficult work.
What makes it fun is the reward of working with awesome
people who care as much as you do about success
It’s clear: our team members that bring passion to their
work produce better work and inspire others to do the
same

3. © 2016 BlueConic, Inc. All Rights Reserved. Any disclosure, copying or distribution without permission is prohibited.
This is the who, how, what, and why of our Dream.

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Codifying the BlueCrew Culture

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“Culture eats strategy for breakfast.”
-Peter Drucker

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Building the dream
(noun)
The collective passion,
ethic, vision, and set of
values channeled by a
group to achieve a
common goal of being
extraordinary

7. © 2016 BlueConic, Inc. All Rights Reserved. Any disclosure, copying or distribution without permission is prohibited.
Vision
“liberate customer data to make individualized marketing a
reality”
Mission
“to be the first company that delivers marketers the promise
of a single view of the customer”
Culture
“enable every BlueConic employee, customer, and partner to
have an outsized impact every day”

8. © 2016 BlueConic, Inc. All Rights Reserved. Any disclosure, copying or distribution without permission is prohibited.
Values
Grit: Nothing worth doing is easy; bring your hustle and your
persistence and relentlessly pursue work of the highest quality
Humility: Check your ego, don’t be a know-it-all, respect the
other perspective, and earn your success.
Collaboration:Team success over individual achievement,
always. Graciously receive and thoughtfully give feedback.
Intellectual Curiosity: Come with questions and keep asking
them, of yourself and others.
Passion: We like people who have fire about everything they
do. Light us all aflame; we burn brighter together.
Accountability: Make an impact and own your s**t. If you
find it, you fix it. Know yourself and find balance.

9. © 2016 BlueConic, Inc. All Rights Reserved. Any disclosure, copying or distribution without permission is prohibited.