In this special series Top Producing Agent Brian Gubernick shares the benefits and opportunities to expanding to a team or even your own division.

1. AGENT
EXPANSION
THE GREATEST OPPORTUNITY WE, AS REALTORS
OF THIS GENERATION, HAVE EVER SEEN…BUT
NOT FOR THE REASONS YOU’D EXPECT.

2. EXPANSION DEFINED
Expansion occurs when a Real Estate Agent
• starts a new Expansion Team,
• led by a carefully selected local Expansion Partner,
• in an additional brokerage/office,
• powered by and supported by a central Hub

3. WHY EXPAND?
1. Unlimited earning potential and
significant scalability
Traditional franchising:
• $750k – $2m upfront cost
• Expected net income of $60k – $100k a year
Expansion
• $100k – $200k investment
• Profitable within 4 – 6 months
• Potential of more than $100k profit in year 2
Local Business, Local Relationships? Not any longer!

4. WHY EXPAND?
2. Because I believe you are a businessperson and not “just” a
real estate agent.
• How do other businesses increase their profits?
• If you’re really a business then act like one!
• Increase business source (lead gen)
• Improve your customer service
• Open another “store”
• Your vision grows exponentially and you can “build
your Disney”

5. WHY EXPAND?
Your Vision Grows Exponentially

6. WHY EXPAND?

7. WHY EXPAND?
3. You deepen your “bench”
Attract more and higher talent to your world

8. WHY EXPAND?
Never take a job back again by growing
from within

9. WHAT ARE WE
EXPANDING?
You are expanding your “Hub”
What is a Hub?
The lead generation and administrative related models and
processes that serve today as the backbone for your current
business

10. WHAT ARE WE
EXPANDING?
The Most “Expandable” Methods of Lead Generation?
• Expired/Canceled/Circle Prospecting – Call Center or ISA
Model
• Database/SOI “Mining”
• Farming Based
• Buyer Based – Internet Focus (i.e. Boomtown,
Kunversion)
• Following a Client or Niche

11. HOW DO WE EXPAND?
Follow the Business Snapshot

12. HOW DO WE EXPAND?
Use the 1-3-5-3-1 Strategic Business Plan for each pillar
and/or division of your business
1 – Business Objective
3 – Major Goals
5 – Strategies to Achieve Each Goal
3 – “What-if’s” That Could Cause You Not to
Achieve Your Business Objective
1 – Strategy for Each “What-if”

13. HOW DO WE EXPAND?
Use the “Ink Blot” Strategy

14. HOW DO WE EXPAND?
Create an Action Plan
Your plan should answer these questions:
• Where will I expand?
• Who will I expand with?
• What will my lead generation method for expansion be?
• How will I track my success?

15. CONCLUSION
99.9% of the agents in this room will not expand their
respective real estate business. If that’s the case, then why
is this presentation important and relevant to you???

16. CONCLUSION
• Thinking bigger and setting a massive goal
• Understanding and focusing on why you do what you do;
finding your passion
• Stress testing your current systems
• Getting you to think in terms of “who” and not “how”
and/or “what”
• Become a stronger leader by expanding your vision,
defining and articulating your mission and values,
developing your talent, and raising your leadership lid