Play the Field is a customizable mobile game solution that helps casinos attract new customers and convert them to loyal players. The game uses an augmented reality treasure hunt model that can be linked to a casino's loyalty program. It is designed to appeal to social, experience-seeking audiences across multiple generations by making progress shareable on social media and leveraging popular discovery games. The game's creators have expertise in gaming operations, marketing, and technology.

1. What’s the number one business issue
identified by casino operators?
Attracting new, qualified prospects to their properties and keeping them interested.
Introducing... PLAY THE FIELD.
Play the Field is a customizable business solution presented as an engaging
smartphone game. It helps attract qualified prospects to casino properties
and convert them to loyal players using an augmented reality treasure
hunt model which can be linked to your casino’s player loyalty program.
Smart casino operators
understand that “Millennials” are
only part of the answer.
Not everyone is a prospective casino player. You
can’t convince someone who doesn’t enjoy
games to play.
Understanding the psychographic profile of the
player allows you to uncover qualified
prospects from a variety of generations.
HIGHLIGHTS:
• Built-in “share-ability” makes it easy to post progress to social media.
• Leverages the popularity of progressive explore & discover games using augmented reality.
• Attractive to a social, experience-seeking, tech-savvy audience with high potential to
become casino players.
• Created by a team with expertise in gaming operations, player insights, marketing, and technology.
For more information, contact:
Kara Holm: kara@all-inadvisorygroup.com or
Helen MacMillan: helen@all-inadvisorygroup.com
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www.letsptf.com