The Standard Group's Inkling Mystery Gamenguyenthanhk
Our Holiday Inkling Mystery Promotion was the recipient of the USPS Quarterly Irresistible Mail Award for 2017. Solve the mystery of ROI's disappearance in this personalized multi-channel promotion. As presented at the USPS MTAC meeting.
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
Digging Down into Social Casino for 2016 | Raf KeustermansJessica Tams
Delivered at Casual Connect Europe 2016
This lecture from Plumbee CEO and co-founder Raf Keustermans will include an overview of the latest data and trends in social casino: Ongoing consolidation; who are currently the leaders and why; why some products are growing while others struggle to get traction (product quality, real casino insights, understanding players, marketing dollars); whether small startups and indies can still succeed in this space (and how); and the differences and similarities between social casino, midcore, and casual.
The Standard Group's Inkling Mystery Gamenguyenthanhk
Our Holiday Inkling Mystery Promotion was the recipient of the USPS Quarterly Irresistible Mail Award for 2017. Solve the mystery of ROI's disappearance in this personalized multi-channel promotion. As presented at the USPS MTAC meeting.
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
Digging Down into Social Casino for 2016 | Raf KeustermansJessica Tams
Delivered at Casual Connect Europe 2016
This lecture from Plumbee CEO and co-founder Raf Keustermans will include an overview of the latest data and trends in social casino: Ongoing consolidation; who are currently the leaders and why; why some products are growing while others struggle to get traction (product quality, real casino insights, understanding players, marketing dollars); whether small startups and indies can still succeed in this space (and how); and the differences and similarities between social casino, midcore, and casual.
What Sponsors Really Want -- Get Sponsorship Right From The StartEvent Alley
Event planners often struggle with finding the right sponsor companies, creating new and improved package benefits and getting sponsors to invest their money, time and effort into events. Now you’ll have the answers to all of your questions and more, straight from the sponsors themselves! Join industry experts from companies that regularly sponsor events to find out how to win sponsors over at your event.
Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com
Ad monetization is a popular platform for bringing revenue to free-to-play games. However, this model hides an inherent conflict of interest. Understanding the motives of all participants is important for maximising the impact.
Delivered at Casual Connect USA 2016. Socially engage your players online by creating a highly entertaining experience to captivate your audience with all their favorite casino games. Explore how to extend your brand online to the right audience, incentivize through your rewards program, collect valuable player data, drive players back to your property and create additional revenue streams.
How to build irresistible social casino gamesKontagent
So game companies, if social gambling games are the new battlefield, how do you plan on win the war? Arming yourself with the right tools can make the difference between victory and defeat.
How to keep users engaged in your app/website or company after you've been able to recruit them? You can learn a lot from gaming principles.
Talk from WebExpo Prague, September 2017.
Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, game design is more than sticking points, leaderboards, and badges on your application to engage your users. In this workshop, you will learn the most important elements of game thinking and mechanics, apply them through creative exercises, and get examples of successful implementations. Be ready to participate and have fun! (modev East 2013. McClean, Virginia)
Belo and McLatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied more on acquiaition. Leaders of both efforts compare and contrast their strategies around internal organization, go-to-market offers, and lessons learned. But most important, how have each used these models to move their companies into new and non-traditional revenue opportunities?
What Sponsors Really Want -- Get Sponsorship Right From The StartEvent Alley
Event planners often struggle with finding the right sponsor companies, creating new and improved package benefits and getting sponsors to invest their money, time and effort into events. Now you’ll have the answers to all of your questions and more, straight from the sponsors themselves! Join industry experts from companies that regularly sponsor events to find out how to win sponsors over at your event.
Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com
Ad monetization is a popular platform for bringing revenue to free-to-play games. However, this model hides an inherent conflict of interest. Understanding the motives of all participants is important for maximising the impact.
Delivered at Casual Connect USA 2016. Socially engage your players online by creating a highly entertaining experience to captivate your audience with all their favorite casino games. Explore how to extend your brand online to the right audience, incentivize through your rewards program, collect valuable player data, drive players back to your property and create additional revenue streams.
How to build irresistible social casino gamesKontagent
So game companies, if social gambling games are the new battlefield, how do you plan on win the war? Arming yourself with the right tools can make the difference between victory and defeat.
How to keep users engaged in your app/website or company after you've been able to recruit them? You can learn a lot from gaming principles.
Talk from WebExpo Prague, September 2017.
Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, game design is more than sticking points, leaderboards, and badges on your application to engage your users. In this workshop, you will learn the most important elements of game thinking and mechanics, apply them through creative exercises, and get examples of successful implementations. Be ready to participate and have fun! (modev East 2013. McClean, Virginia)
Belo and McLatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied more on acquiaition. Leaders of both efforts compare and contrast their strategies around internal organization, go-to-market offers, and lessons learned. But most important, how have each used these models to move their companies into new and non-traditional revenue opportunities?
Social Reputation Management The Network Solutions ExperienceWeb.com
Network Solutions engaging with its customers in the social media and developing a strategy to provide small businesses tools necessary to succeed is part of this presentation by Shashi Bellamkonda at Social Reputation Management conference in NYC organized by bdionline.com
Build your Talk Tracks - Selling and Marketing Messages WorkbookThe Selling Agency
Talk Tracks communicate what you do, how you do it, what results you deliver and for whom you work with.
The goal is to begin a relationship with your messages that turns prospects into customers.
By nailing the “what, how, why and for whom”, in a clear, concise and relevant way, you build a powerful foundation for all your sales and marketing communications.
You can build your brand touch points consistently and deeply demonstrate your unique expertise.
http://www.thesellingagency.com/wasting-first-impressions-talk-tracks/
Taking your Loyalty Program Online for Short & Long-term ROI and Complementin...SplashDot Inc
www.splashdot.com: Taking your Loyalty Program Online for Short & Long-term ROI and Complementing your iGaming Initiative.
SplashDot is a leading provider of online loyalty programs, interactive promotions, and games powered by the most comprehensive and secure technology, nCentive.
As the popularity of slot games is steadily growing, enterprises in the US, Canada, and other countries are showcasing interest in this segment. However, seeking guidance from a top-rated casino game development company will be extremely useful to achieve success and growth in this type of game segment. Know more at https://www.redappletech.com/casino-game-app-industry/
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
Jonathan Shroyer | Leaders in Gaming | Exeleon MagazineExeleon Magazine
In the latest issue of Exeleon Magazine, we dive deep into the world of gaming and celebrate the trailblazers and visionaries who are leading the industry to new heights. From innovative game developers pushing the boundaries of creativity and technology, to esports pioneers revolutionizing competitive gaming, this issue is dedicated to the Leaders in Gaming. On the Cover of this issue is Jonathan Shroyer, Chief CX Officer and MD of Gaming at Arise Virtual Solutions. The pioneering leader is making a mark in the industry with his innovative ideas and understanding of customer experience. We also have interviews with Philip Wride of ClassBridges, Nicholas Donarski of Ore Systems, and Misfit Gaming.
A game made for Recruitment Marketing team at Accenture India.The target was final year Engineering Graduates.The game was hosted on Accenture India Facebook page and their career site
G2E Social Gaming Technology- Building a WinnerPeakMarketing
Peak Gaming Group’s methodology in its consultancy is to act as a “Matchmaker” or “Translator” of online gaming supplier’s language to brick and mortar casino operators, and vise-versa.
With our extensive experience and multi-discipline expertise, we help both software developers and land based casino operators find the perfect match which best suit their needs in the iGaming space.
Upsight's Monetization Playbook for Mobile GamesUpsight
As the free-to-play space has become increasingly sophisticated, players’ expectations have evolved as a result. In order to succeed in the new game economy, you need to have the right tools and the right strategic playbook tailored specifically for your game. You have to deliver the right offer, to the right player, at the right time in order to maximize revenue. Upsight is sharing this knowledge with our free Monetization Playbook for Mobile Games. The playbook explains monetization strategies at four crucial game stages and how to take action by leveraging the right tools in order to drive revenue. With 25 pages of tips, best practices, and sample plays, the playbook will help you drive measurable results in no time.
1. What’s the number one business issue
identified by casino operators?
Attracting new, qualified prospects to their properties and keeping them interested.
Introducing... PLAY THE FIELD.
Play the Field is a customizable business solution presented as an engaging
smartphone game. It helps attract qualified prospects to casino properties
and convert them to loyal players using an augmented reality treasure
hunt model which can be linked to your casino’s player loyalty program.
Smart casino operators
understand that “Millennials” are
only part of the answer.
Not everyone is a prospective casino player. You
can’t convince someone who doesn’t enjoy
games to play.
Understanding the psychographic profile of the
player allows you to uncover qualified
prospects from a variety of generations.
HIGHLIGHTS:
• Built-in “share-ability” makes it easy to post progress to social media.
• Leverages the popularity of progressive explore & discover games using augmented reality.
• Attractive to a social, experience-seeking, tech-savvy audience with high potential to
become casino players.
• Created by a team with expertise in gaming operations, player insights, marketing, and technology.
For more information, contact:
Kara Holm: kara@all-inadvisorygroup.com or
Helen MacMillan: helen@all-inadvisorygroup.com
www.letsptf.com
