This document describes a game created around the television show Game of Thrones to increase brand awareness and publicity beyond just the TV show. It involved multiple stages for players to engage in social experiences and interactions online. Over 65,000 players participated, having uncountable brand interactions that achieved the game's goal and had a multimillion euro communications impact.

1. Engaging with Game of Thrones
GAMIFICATION WORLD CONGRESS 2013

2. THE GAME
all-new social experiences
brand awareness
beyond the TV
publicity

3. PLAYER SELECT

4. STAGE 1

5. STAGE 1

6. STAGE 1

7. STAGE 1

8. STAGE 1

9. STAGE 1

10. STAGE 2

11. STAGE 2

12. STAGE 2

13. STAGE 2

14. STAGE 2

15. STAGE 2

16. BONUS

17. STAGE 3

18. STAGE 3

19. STAGE 3

20. STAGE 3

21. STAGE 3

22. STAGE 3

23. STAGE 3

24. SCORES
+65.000 players
uncountable interactions
brand: goal achieved
comms € impact: millions

25. THANKS FOR PLAYING