This document describes Xebec Communications, a digital marketing agency based in India. It provides information on the company's vision, mission, approach, services, locations, team structure, capabilities, clients, case studies, milestones and credentials in the travel and hospitality sector. Key points include that Xebec has 120 employees across multiple locations in India, offers a wide range of digital marketing services, and has experience working with large clients in travel, hospitality and other sectors. Case studies highlight successful social media campaigns that increased sales and engagement for travel company brands.

2. GROUP ENTITIES
XEBEC COMMUNICATIONS
XEBEC E-MEDIA
TECHNOLOGIES PVT. LTD.

3. VISION
To be a world-class company that develops and employs
the best digital marketing strategies and creative technology
solutions to build profitable brands.

4. MISSION
To build cutting edge digital platforms for clients to engage
with their customers – and create a community of brand
patrons – which results in the desired business impact.

5. APPROACH
 Navigating an exceedingly dynamic digital world with an
expert eye on the market
 Ensuring measurability in the employment of creative
technology
 Finding optimal 360-degree solutions to business issues
of clients

6. OUTCOMES
Better brands,
Bigger profits,
Brighter futures.

7. LOCATIONS
PUNE (HQ)
MUMBAI
DELHI
BANGALORE

8. TEAM
STRUCTURE
120 SPIRITED EMPLOYEES
 Creative Strength- 35
Including Creative Director, Copy, Art,
Web Designers
 Client Partners - 21
 Media, Display & Performance - 15
 Search - 5
Content + Social - 15
 Technology – 5
 BD & Marketing – 6
 Finance – 6
 Operations & Admin - 12

10. BUILDING CAPABILITIES IN AND FOCUS ON ….
Phygital marketing
Location Specific Advertising
Mobile marketing
Augmented Reality

11. SERVICES
– PERFORMANCE AND BRAND SOLUTIONS
SEARCH
RTB &
BEHAVIORAL
TARGETING
EMAILER
MARKETING
SEO
SOCIAL MEDIA
MARKETING
PHYGITAL
MARKETING
WEBSITE
DEVELOPMENT
RICH MEDIA
INNOVATIONS
MEDIA
PLANNING AND
EXECUTION
MOBILE
APPLICATION
DEVELOPMENT
BRANDED
CONTENT
DISPLAY
MARKETING
CAMPAIGN
MANAGEMENT
CREATIVE

12. MILESTONES
 Among the top 10 digital marketing agencies in
India as per the Silicon India 2014 survey (June
Issue)
 Among the 10 featured agencies by Google in
India
 Sowmya Iyer listed among the top 50 digital
professionals in the country as per a report by the
World Marketing Congress
 PRONTO which is Xebec’s propriety analytics and
lead maximization tool, to track effectiveness
campaigns at the granular level, optimize media
and maximize ROI
 Xebec is the first agency to launch
www.indiavaluehomes.com, a portal focused on
budget homes and investors by December 2014

13. TRAVEL & HOSPITALITY CREDENTIALS

14. TOP CLIENTS FROM OTHER SECTORS

15. CASE
STUDIES

16. GOAL: Build digital properties which inspire people
to travel for the world’s oldest travel company
#

17. Presented
over 1000
new reasons
for people to
travel the
world …

18. Poems written exclusively for C&K

19. Masterchef is a premium property tied up with C&K

20. We did a variety of
engaging posts on
the theme.

21. Marketing places through the use of drinks of the world.

22. A campaign
to take the
idea of
famous
streets to
the target.

23. Contests to
enhance
engagement.

24. A strong campaign to sell the Deccan Odyssey

25. One-off posts that were topical in nature and tactical of intent.

26. OUTCOME: More than 35% of total sales
were influenced by social media.

27. GOAL: First ever travel adventurer’s hunt facilitated
only by digital to launch the world’s largest
adventure company
#

28. A campaign which was
built around a contest
wherein 50 adventurers
were chosen to travel
the world. They created
– and are still creating
content – as they so do.
The communication
evolved as per their
journeys.

29. More communication for the launch

30. Promoting the contest …

31. Building excitement along the way …

32. Announcing and marketing the winners …

33. Coverage during travel …

35. OUTCOME: 10,000 online entries in Season 1, 12,000
in Season 2, and over 500 exclusive experiential
content generated for promotion.

36. GOAL: To digitally transform the business for the world’s
largest film city encompassing – ‘Data Analytics’,
Mobile, Social Media Marketing and use of cutting-edge
wearable technology.
#

38. Wedding

39. Wedding Sales App

40. RAFT

41. Sahas : Adventure Land

42. E-Mailers

43. Magazine Ads

44. Hoarding

45. MICE

46. Great Escape

47. Mailers

48. Print Ad

49. LOCATION – BASED MARKETING AT
RAMOJI FILM CITY

50. The Business Impact on FIT’s : 40%
Overall Business Impact : 21%

51. GOAL: For the 2nd largest state in India, which is
popularly known for commerce– we break the
monotony and promote travel and tourism
#

52. Brand Campaign on Digital

54. A unique model through which natives talk and promote their state

55. An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App

56. The first & only tourism board to participate in the GOSF

57. PROPOSED PROJECTS……

58. Maharashtra Tourism Blog

59. Virtual Dhol Festival

60. Virtual Dhol Festival

61. EXPERIENTIAL MARKETING

62. Smart Phone Application with AR Experience

63. Smart Phone Application with AR Experience

64. THANK YOU